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Speaker 1: More good news around the economy. This is the prospect

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Speaker 1: of our aquaculture industry becoming a three billion dollar earner.

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Speaker 1: Northland's land based kingfish farm it's part of that whole story.

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Speaker 2: Now.

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Speaker 1: Haky is what they're called. It's the only facility of

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Speaker 1: its time in the country. It's already producing four hundred

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Speaker 1: ton of a year. There's already international interest apparently, and

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Speaker 1: in less than ten years they say it could be

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Speaker 1: bigger than salmon. So new Are Aquaculture Chief scientist Andrew

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Speaker 1: Forsarth is with us on this Andrew Morning.

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Speaker 2: Good morning.

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Speaker 1: What's the timeline story here? How long has this been building?

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Speaker 2: Well, we've been out at twenty years and I think

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Speaker 2: that's a key part is to be successful, you've got

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Speaker 2: to put the time in and put the money in.

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Speaker 2: And we've done both and now we're ready to go.

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Speaker 2: We're on the cusp of going commercial. I think you're

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Speaker 2: you're perhaps a tiny bit optimistic of where we are today.

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Speaker 2: We're probably two hundred and fifty times, but by the

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Speaker 2: end of the year we hope to be at four

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Speaker 2: hundred tons and it's the product flies out the door.

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Speaker 1: Well, when you say that, I'm not a huge ex

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Speaker 1: bit on fish. But what's the market the kingfish as

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Speaker 1: opposed to any other sort of fish.

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Speaker 2: It is a particularly high value product. I think what

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Speaker 2: the consumer is looking for is something that's like salmon,

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Speaker 2: which has been an enormous global success and has the

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Speaker 2: eating qualities of salmon, but looks a little different, tastes

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Speaker 2: a little different, and so you're looking for a fish

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Speaker 2: that grows quickly. From a commercial point of view, you're

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Speaker 2: looking for something that grows really quickly, very efficiently, maintains

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Speaker 2: good health, has good eating qualities. On the consumer side,

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Speaker 2: they're looking for something that has a bit of high fat,

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Speaker 2: cooks easily can be eaten either in the Japanese style

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Speaker 2: cuisine as a sashimi, or in almost any Western or

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Speaker 2: other cooked style that you care to mention.

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Speaker 1: Pound for pound, how does it sell.

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Speaker 2: It sells very comparable to New Zealand premium salmon.

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Speaker 1: So that's right up there. That's quality as well.

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Speaker 2: Yeah, that's the quality and certainly better than you know,

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Speaker 2: New Zealand loves snapper, but it's certainly worth a lot

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Speaker 2: more than set napper.

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Speaker 1: Okay, Having said that, is there any sort of imaging,

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Speaker 1: marketing branding around the land, base versus the ocean.

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Speaker 2: I think we're being we're certainly trying to put a

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Speaker 2: New Zealand stamp on this. So this is why we're

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Speaker 2: using the Haku kingfish branding. We want international and national

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Speaker 2: recognition for premium New Zealand products. So that's that's the

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Speaker 2: that's the direction of travel. The land based I certainly

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Speaker 2: am a believer that land based will dominate the production,

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Speaker 2: certainly in New Zealand, but we're not excluding the possibility

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Speaker 2: of some sea based farming as well, perhaps using the

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Speaker 2: land base or sea based to complement the land based product. Certainly,

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Speaker 2: we know that if you can give fish a fast

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Speaker 2: start on land and then finish them at sea, you

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Speaker 2: can enjoy a lot of the benefits of sea based

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Speaker 2: farming which do exist, and avoid the negatives of many

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Speaker 2: of the negatives, you know, adverse temperatures in certain seasons

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Speaker 2: and that sort of thing.

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Speaker 1: As far as an industry is concerned. On the incitement scale,

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Speaker 1: teen you're about to pop? Where are you at?

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Speaker 2: I think in ten years we hope to get to

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Speaker 2: perhaps five years. I think optimistically five years we could

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Speaker 2: be the three thousand tons we could see. In ten years,

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Speaker 2: I think we could we could treble that. That's pretty cool,

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Speaker 2: you know, that's getting up with with where, perhaps getting

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Speaker 2: close to where New Zealand Chineff's salmon production is today,

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Speaker 2: but they in turn are hoping to expand significantly as well.

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Speaker 1: Well, we'll follow with the gradual eminent trist Appreciate it

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Speaker 1: and wish you well, Andrew Fulsnyth and thee Where Aquaculture

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Speaker 1: Chief Scientists.

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