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Speaker 1: Together, du CL's do what the huddle's got to say

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Speaker 1: about that? Shortly now, the UK government is going to

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Speaker 1: look into dynamic pricing after complaints about skyrocketing prices for

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Speaker 1: those Oasis tickets. The prices on ticket Master for the

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Speaker 1: band's reunion went from being around two hundred and eighty

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Speaker 1: New Zealand dollars to around seven hundred and ten seven

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Speaker 1: hundred and forty bucks for the same tickets consuming New

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Speaker 1: Zealand's chief executive, John Duffy is with us.

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Speaker 2: He John, Hey, here the hell's it going? Very well?

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Speaker 1: Thank you?

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Speaker 2: Now?

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Speaker 1: I mean, obviously this is a bit stink to be

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Speaker 1: caught out like this. But are they doing anything wrong?

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Speaker 2: Well, as best I can tell under UK laws, no,

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Speaker 2: they're not doing anything wrong, and they certainly wouldn't be

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Speaker 2: doing anything wrong under New Zealand law unless they made

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Speaker 2: some sort of misrepresentation about whether the pricing was dynamic

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Speaker 2: or not.

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Speaker 1: Okay, so would you argue? So if they're not doing

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Speaker 1: anything wrong, then what rules can they possibly put in

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Speaker 1: as the UK government to actually clamp down on this?

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Speaker 1: Do they even want to clamp.

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Speaker 2: Down on this? Well, I mean it is it is

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Speaker 2: the market doing what markets do right. As long as

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Speaker 2: Ticketmaster are informing people that as demand increases, the price

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Speaker 2: will increase, that they should be well that they are

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Speaker 2: under current law entitled to do that. What the changes

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Speaker 2: they could make are to potentially force Ticketmaster to be

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Speaker 2: more transparent about the algorithm that it's using to calculate

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Speaker 2: the price, because that's where that's where trust starts to

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Speaker 2: fall over with consumers, where something's happening in the black

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Speaker 2: box behind the website and they can't consumers can't see,

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Speaker 2: you know, what demand is and therefore what influence that's

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Speaker 2: having on problem?

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Speaker 1: John, What is it that we would see that would

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Speaker 1: make this whole experience feel better for us?

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Speaker 2: Well, I think probably many oasis stems would prefer that

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Speaker 2: there was one price for the for the ticket and

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Speaker 2: that the ticket sellers just stuck to that price. But

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Speaker 2: where it could be more transparent is, for example, if

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Speaker 2: you had a running telly of how many tickets had

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Speaker 2: sold and you disclosed at which point the next tier

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Speaker 2: of pricing would kick in. But also, that's not going

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Speaker 2: to deal with the frustration of people who are stuck

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Speaker 2: in the queue on the website trying to get through,

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Speaker 2: you know, sometimes for hours I've got a colleague who's

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Speaker 2: trying to was trying to book to go to one

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Speaker 2: of these concerts from here in New Zealand and was

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Speaker 2: on a queue for seven hours. Did they get to

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Speaker 2: get missed out? No, they missed out unfortunately. So you

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Speaker 2: know that's a really frustrating experience for consumers.

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Speaker 1: Yeah, what about Okay, So if I was a total

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Speaker 1: conspiracy theorist, I would I would probably concoct a story

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Speaker 1: in my head where ticket Master, because I buy so

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Speaker 1: many tickets from them, knows how much I'm prepared to

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Speaker 1: pay for a gig. Therefore will charge me more than

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Speaker 1: let's say you because they know that you're you're really

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Speaker 1: tight and you're not going to pay a lot. Would

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Speaker 1: that be too conspiratorial?

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Speaker 2: No? And I think there are there are businesses out

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Speaker 2: there that will use what they know about you to

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Speaker 2: offer you a price. And I think this is something

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Speaker 2: that as we've increasingly digitized purchasing journeys, we need to

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Speaker 2: be aware of as consumers. So, you know, businesses, we

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Speaker 2: know they collect lots of data on us. And it's

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Speaker 2: not a misrepresentation to say that the price for Heather

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Speaker 2: is different than the price for John If they know.

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Speaker 1: So let's take an example of an airline and I'm

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Speaker 1: not going to name any names, but let's say that

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Speaker 1: I like to fly from Auckland to Wellington regularly, and

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Speaker 1: I'm happy to spend five hundy on those return tickets.

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Speaker 1: Would they possibly charge me five hundy because they know that,

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Speaker 1: but charge you three hundy because you're tight for the

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Speaker 1: same ticket.

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Speaker 2: Well, they could do that as long as they don't

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Speaker 2: come out and say tickets from Auckland to Wellington on

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Speaker 2: that day are two hundred and fifty dollars. As long

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Speaker 2: as they make an individual offer to you in an

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Speaker 2: individual offer to me, neither of us have been misled.

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Speaker 2: What that airline is saying is we're willing to fly

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Speaker 2: you from Willington to Auckland at the time that you

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Speaker 2: want to go four five hundred dollars. The fact that

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Speaker 2: they know that you're you know you've paid that in

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Speaker 2: the past, and I know maybe you're a cro club member,

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Speaker 2: and therefore they can infer that you've got a higher income.

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Speaker 2: Well that they collect that you willingly hand that information

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Speaker 2: over to them, and they can they could weaponize that

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Speaker 2: effectively and set a price back at you.

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Speaker 1: Oh interesting, Hey, John, thank you very much. Just makes

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Speaker 1: me think that you've got to look up the airline

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Speaker 1: tickets before logging, and I really appreciate it. John Duffy,

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Speaker 1: Consuming New Zealand Chief Executive.

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Speaker 2: For more from Heather Duplessy Allen Drive, listen live to

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Speaker 2: News Talk Said Be from four pm weekdays, or follow

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