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Speaker 1: Two things. A kiwis love righte wool and a good

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Speaker 1: ad on the tally to have a chat about. Now,

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Speaker 1: to get wool, you need the sheep. To get ads,

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Speaker 1: you need humans. But maybe you don't anymore. Bremworth's created

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Speaker 1: What It Reckons is the country's first TV commercial using AI.

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Speaker 1: Chief Brand and Product officer Rachelle Flint is with us.

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Speaker 2: Now, Hey, Rachelle, good morning, Thank you for having us.

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Speaker 1: Yeah, thanks very much.

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Speaker 2: You've seen the ad, Yes, I have for the first

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Speaker 2: time last night.

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Speaker 1: Give it to me out of ten?

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Speaker 2: Well, I'd obviously give it a ten out of ten.

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Speaker 1: Why Why?

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Speaker 2: Because I guess it's it's a really innovative way to

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Speaker 2: showcase and elevate the wool industry, I guess. And wool

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Speaker 2: as a fiber.

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Speaker 1: Yeah, when you put it, when you put this into AI,

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Speaker 1: which by the way, is very clever, put this into

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Speaker 1: AI and you're like, AI, please make me a TV

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Speaker 1: commercial about wool? Does it just front load that thing

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Speaker 1: with lots of sheep?

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Speaker 2: No, not necessarily, you know. And when we when we

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Speaker 2: looked at creating this TVC, we were sort of entering

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Speaker 2: into uncharited or uncharted territory. So we definitely did hit

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Speaker 2: a few bumps in the.

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Speaker 1: Road we did, Chelle, what did it give you?

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Speaker 2: Well, for example, you cannot make minor changes to certain

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Speaker 2: scenes as you're creating the assets, so we had to

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Speaker 2: obviously come up with solutions as we went along.

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Speaker 1: Like what kind of changes were you made? Were like,

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Speaker 1: I need more sheep in this shot, and that they

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Speaker 1: couldn't do it.

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Speaker 2: No, we don't actually feature any sheep in our TVC.

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Speaker 2: It's it's really an abstract and more sort of sensory

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Speaker 2: way too, an interesting I guess way to showcase well

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Speaker 2: as a fiber because it's just so beautiful and we

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Speaker 2: think that this TVC has managed to communicate that.

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Speaker 1: I'm guessing we've got lots of beautiful landscape shots of

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Speaker 1: New Zealand.

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Speaker 2: We've certainly a couple yes in the TVC.

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Speaker 1: How much cheaper do you reckon this was to make?

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Speaker 2: Then?

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Speaker 1: If you'd actually had real humans working on it, we.

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Speaker 2: Think it would have cost us, Oh, sorry, reduced our

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Speaker 2: spend by about sixty percent. And I guess that sixty

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Speaker 2: percent is very meaningful to small companies. And you know

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Speaker 2: it wouldn't if we hadn't if AI wasn't available to US.

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Speaker 2: We wouldn't have had the budgets to be able to

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Speaker 2: go on to TV. Cost of the video would have

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Speaker 2: been too much for US US our media spin it's prohibitive.

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Speaker 1: A this may be the way of the future, mightened

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Speaker 1: it because basically it's becoming so hard to get, you know,

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Speaker 1: to actually afford these ads, and so a few people

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Speaker 1: watch them nowadays. On the tally, Rachelle, thank you very much,

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Speaker 1: appreciate it. Rachelle flint brem With, Chief brand and Product Officer.

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Speaker 1: For more from the Mic Asking Breakfast, listen live to

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Speaker 1: news talks that'd be from six am weekdays, or follow

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Speaker 1: the podcast on iHeartRadio