1 00:00:09,093 --> 00:00:12,693 Speaker 1: You're listening to a podcast from News Talks Be follow 2 00:00:12,773 --> 00:00:16,133 Speaker 1: this and our wide range of podcasts now on iHeartRadio. 3 00:00:16,773 --> 00:00:20,573 Speaker 2: A new Wellington cafe is hoping its subscription coffee offer 4 00:00:20,653 --> 00:00:22,732 Speaker 2: will be the key to finding its feet in a 5 00:00:22,773 --> 00:00:26,533 Speaker 2: tough hospitality environment. Two months and this is Jared Strong 6 00:00:26,653 --> 00:00:30,133 Speaker 2: of Eva's Garage seees things are going pretty well, and 7 00:00:30,253 --> 00:00:34,733 Speaker 2: Jared joins us on the line now, Jared, good, afternoon kidder. 8 00:00:34,773 --> 00:00:34,973 Speaker 3: Guys. 9 00:00:34,973 --> 00:00:37,133 Speaker 4: How are we very good? How does it work? Jared? 10 00:00:37,293 --> 00:00:39,412 Speaker 4: Is it a card a name or do you know 11 00:00:39,453 --> 00:00:41,053 Speaker 4: your subscribers by face? 12 00:00:42,452 --> 00:00:44,293 Speaker 3: Well, hopefully there's going to be too many to know 13 00:00:44,373 --> 00:00:48,653 Speaker 3: them by faith. Our breath of team's very good at 14 00:00:48,732 --> 00:00:52,932 Speaker 3: learning and getting to know everyone. No, it's a digital 15 00:00:54,093 --> 00:00:57,493 Speaker 3: token that we're issuing to the people that sign on, 16 00:00:58,293 --> 00:01:01,253 Speaker 3: and so yeah, they just come and show their token 17 00:01:01,453 --> 00:01:03,133 Speaker 3: and get their coffee. 18 00:01:03,173 --> 00:01:04,773 Speaker 4: How many people have signed on so far? 19 00:01:06,373 --> 00:01:10,973 Speaker 3: We only launched on on Friday, so it was what 20 00:01:11,173 --> 00:01:13,853 Speaker 3: was only on our social media. Then we got a 21 00:01:13,893 --> 00:01:16,533 Speaker 3: few over the weekend and then it's hit the news 22 00:01:16,613 --> 00:01:20,452 Speaker 3: today and our poor website is getting absolutely well. 23 00:01:20,453 --> 00:01:22,573 Speaker 4: Hopefully we can help with that a little bit more. 24 00:01:23,053 --> 00:01:25,173 Speaker 3: So Yeah, yeah, yeah, no, anything. 25 00:01:24,773 --> 00:01:27,493 Speaker 4: Help yeah, so it's it's seventy dollars a month for 26 00:01:27,773 --> 00:01:31,413 Speaker 4: unlimited coffees. But it can't be completely unlimited, right, What 27 00:01:31,413 --> 00:01:33,773 Speaker 4: if a workplace got one subscription and someone's coming in 28 00:01:33,813 --> 00:01:35,813 Speaker 4: every day and grabbing ten coffees and taking them back 29 00:01:35,813 --> 00:01:37,533 Speaker 4: to work. You must have some restrictions on it. 30 00:01:38,613 --> 00:01:42,293 Speaker 3: Yeah. No, So it's for an individual. So it's unlimited 31 00:01:42,333 --> 00:01:44,413 Speaker 3: coffees for that person. They can come and they can 32 00:01:44,453 --> 00:01:47,613 Speaker 3: get their their one coffee and take it away. They 33 00:01:47,613 --> 00:01:50,453 Speaker 3: can come back and forth as many times as they 34 00:01:50,573 --> 00:01:53,693 Speaker 3: like throughout the day. But you know it's for that 35 00:01:53,773 --> 00:01:59,413 Speaker 3: one person to consume, and you know they have to person. 36 00:01:59,173 --> 00:02:00,733 Speaker 4: But they have to come in and out the door, 37 00:02:01,253 --> 00:02:02,733 Speaker 4: so they can can they can they sit at the 38 00:02:02,813 --> 00:02:04,613 Speaker 4: table and just have coffee if they have to leave 39 00:02:04,653 --> 00:02:05,373 Speaker 4: and then re enter it. 40 00:02:06,613 --> 00:02:08,813 Speaker 3: The idea is that they leave and reenter. We've we've 41 00:02:08,853 --> 00:02:11,893 Speaker 3: sort of modeled the way that it works off our 42 00:02:12,773 --> 00:02:16,133 Speaker 3: off our regulars. We've had an amazing amount of support. 43 00:02:16,573 --> 00:02:18,813 Speaker 3: We've had customers that have come on our very first 44 00:02:18,893 --> 00:02:23,213 Speaker 3: day two months ago today actually and have come every 45 00:02:23,252 --> 00:02:26,013 Speaker 3: single day since. So we've sort of designed it around 46 00:02:26,053 --> 00:02:31,292 Speaker 3: them and how they consume their coffees. And and and 47 00:02:31,532 --> 00:02:34,493 Speaker 3: consume you know, the services that we provide throughout our store. 48 00:02:35,453 --> 00:02:38,333 Speaker 3: So yeah, it's sort of built around our most people 49 00:02:38,853 --> 00:02:39,933 Speaker 3: and our community already. 50 00:02:40,093 --> 00:02:42,333 Speaker 2: Yeah, and so at this stage it sounds like you've 51 00:02:42,373 --> 00:02:46,453 Speaker 2: had a great response to this offer. Are you hoping 52 00:02:46,573 --> 00:02:48,373 Speaker 2: that's going to continue going forward and you're going to 53 00:02:48,413 --> 00:02:50,453 Speaker 2: make some good money off this and get more people 54 00:02:50,493 --> 00:02:50,933 Speaker 2: through the door. 55 00:02:52,213 --> 00:02:55,852 Speaker 3: Yeah, that's that's sort of the idea we we When 56 00:02:55,853 --> 00:02:57,613 Speaker 3: we opened, we had, like I say, we had these 57 00:02:57,653 --> 00:03:01,613 Speaker 3: regulars quite quickly and and they were asking about you know, 58 00:03:01,693 --> 00:03:05,173 Speaker 3: coffee cards and things in the past that or that 59 00:03:05,333 --> 00:03:10,533 Speaker 3: still exists around We Yeah, I always end up with 60 00:03:10,613 --> 00:03:13,972 Speaker 3: cards for Africa and none of them ever filled in. 61 00:03:14,413 --> 00:03:16,773 Speaker 3: They're all half halfway done. So we didn't want to 62 00:03:16,813 --> 00:03:19,173 Speaker 3: do something like that. We looked around and thought about 63 00:03:19,213 --> 00:03:21,733 Speaker 3: other options, and this is sort of what we've what 64 00:03:21,733 --> 00:03:25,053 Speaker 3: we've landed on. We've got a couple of different tiers. 65 00:03:25,093 --> 00:03:28,333 Speaker 3: So there's a fifteen dollar a month one that does 66 00:03:28,653 --> 00:03:31,453 Speaker 3: half priced coffees, and then a thirty dollars a month 67 00:03:31,493 --> 00:03:33,653 Speaker 3: one which does two dollar coffee. So there's a bit 68 00:03:33,693 --> 00:03:36,453 Speaker 3: of a range for people. But yeah, the idea is 69 00:03:36,493 --> 00:03:39,693 Speaker 3: that it will help you build that community, get people 70 00:03:39,733 --> 00:03:42,053 Speaker 3: into our store, get people that are on the subscription 71 00:03:42,253 --> 00:03:44,813 Speaker 3: to you know, bring friends with them, who who are 72 00:03:44,813 --> 00:03:46,533 Speaker 3: going to you know, just be there the once because 73 00:03:46,533 --> 00:03:50,493 Speaker 3: they live elsewhere or work elsewhere or whatever. And we're 74 00:03:50,533 --> 00:03:53,373 Speaker 3: not just a cafe either. We've got a florist, a 75 00:03:53,453 --> 00:03:56,172 Speaker 3: gift store, and a barber shop and Eva's Garage too, 76 00:03:56,213 --> 00:03:59,733 Speaker 3: So all of our subscribers get they get ten percent 77 00:03:59,773 --> 00:04:02,413 Speaker 3: off everything else store wide. So it's just about building 78 00:04:02,413 --> 00:04:05,493 Speaker 3: that whole whole community. And the success will be in 79 00:04:05,533 --> 00:04:07,333 Speaker 3: the success of all of it, not not in the 80 00:04:07,373 --> 00:04:10,813 Speaker 3: coffee it's off as such. So yeah, yeah, it's just 81 00:04:10,893 --> 00:04:13,133 Speaker 3: about about building that whole that whole community. 82 00:04:13,173 --> 00:04:15,693 Speaker 4: Really love it. We're talking to Jared Strong of Eva's 83 00:04:15,773 --> 00:04:17,613 Speaker 4: Garage because I was going to ask you that. So 84 00:04:17,733 --> 00:04:21,053 Speaker 4: in a way, it's kind of a lost leave, lost leader, 85 00:04:21,093 --> 00:04:23,693 Speaker 4: because it seems to me you've underpriced it. It seems 86 00:04:23,733 --> 00:04:25,373 Speaker 4: to me a coffee a day for a month would 87 00:04:25,373 --> 00:04:28,253 Speaker 4: be at least one hundred and fifty dollars with yep. 88 00:04:28,453 --> 00:04:31,533 Speaker 3: Yeah, and that's yeah. Like I say, we've we've sort 89 00:04:31,573 --> 00:04:36,573 Speaker 3: of built it off and priced it off. The habits 90 00:04:36,613 --> 00:04:39,413 Speaker 3: of our alv our regulars and and certainly we want 91 00:04:39,453 --> 00:04:42,653 Speaker 3: to make sure that it's it's you know, a cost 92 00:04:42,693 --> 00:04:44,653 Speaker 3: benefit to them. Otherwise why would they do it? Right? 93 00:04:44,733 --> 00:04:48,973 Speaker 3: So there there isn't as much margin left as they 94 00:04:49,013 --> 00:04:51,733 Speaker 3: could be, or as there is on a normal coffee, 95 00:04:51,733 --> 00:04:53,293 Speaker 3: but we have tried to make sure that it's not 96 00:04:53,373 --> 00:04:55,973 Speaker 3: going to go too far the other way, and that's 97 00:04:55,973 --> 00:04:57,973 Speaker 3: why the caveats are there of you know, so you 98 00:04:58,013 --> 00:05:00,893 Speaker 3: can't just sign up once and take your ten coffees 99 00:05:00,973 --> 00:05:04,853 Speaker 3: up to your workmates upstairs or anything like that. But yeah, 100 00:05:04,933 --> 00:05:07,413 Speaker 3: as I say, there's also the other things within our 101 00:05:07,493 --> 00:05:10,693 Speaker 3: business as well. So yeah, you know, people people bring 102 00:05:10,733 --> 00:05:13,093 Speaker 3: other people, people need to you know, buy some flowers 103 00:05:13,093 --> 00:05:15,293 Speaker 3: for an anniversary on their way home and get their haircut, 104 00:05:15,413 --> 00:05:18,213 Speaker 3: or you know, gifts and bits and pieces as well. 105 00:05:18,293 --> 00:05:20,133 Speaker 3: So yeah, it's about the whole thing and how it 106 00:05:20,173 --> 00:05:23,453 Speaker 3: all works together. And people love coffee, so that's a 107 00:05:23,453 --> 00:05:24,293 Speaker 3: good place to start. 108 00:05:24,813 --> 00:05:27,053 Speaker 4: Will you shame people that take the purse within the rules? 109 00:05:28,293 --> 00:05:31,293 Speaker 3: Yeah? Yeah, well you get to know them pretty good, right, Yeah, 110 00:05:31,813 --> 00:05:33,813 Speaker 3: just a little bit of a ray, be a little 111 00:05:33,853 --> 00:05:37,613 Speaker 3: bit a little bit more lenient on when you've got 112 00:05:37,613 --> 00:05:38,813 Speaker 3: good relationships with people. 113 00:05:38,933 --> 00:05:41,573 Speaker 4: Yeah, Jared, what's the market like out there at the moment, 114 00:05:42,053 --> 00:05:45,053 Speaker 4: you know, you're in Wellington, but there's there's challenges across 115 00:05:45,093 --> 00:05:47,653 Speaker 4: the whole country in the hospital industry. Do you have 116 00:05:47,733 --> 00:05:50,013 Speaker 4: to be innovative to succeed these days? 117 00:05:52,013 --> 00:05:55,573 Speaker 3: Yeah, I think so. I mean, we we're in quite 118 00:05:55,573 --> 00:05:59,173 Speaker 3: a unique spot down here in Wellington in the Hannahs 119 00:05:59,213 --> 00:06:02,933 Speaker 3: Lane Way. We have been running a hotel next door 120 00:06:02,973 --> 00:06:05,013 Speaker 3: for a couple of years and and that's sort of 121 00:06:05,333 --> 00:06:08,133 Speaker 3: a little bit easier to break sort of out into 122 00:06:08,133 --> 00:06:10,853 Speaker 3: the market. With the likes of you know, online travel 123 00:06:10,853 --> 00:06:13,213 Speaker 3: agencies and and things like that, people can find you 124 00:06:13,253 --> 00:06:16,733 Speaker 3: a lot easier. We get some good foot traffic, but 125 00:06:17,853 --> 00:06:21,493 Speaker 3: you know, thinking outside the box and trying to do 126 00:06:21,613 --> 00:06:26,493 Speaker 3: things a little bit differently certainly helps. I mean, you 127 00:06:26,533 --> 00:06:29,053 Speaker 3: don't get the opportunity to talk to you guys about 128 00:06:29,093 --> 00:06:31,613 Speaker 3: coffee if you're just doing what everyone else is doing, right, 129 00:06:31,653 --> 00:06:34,853 Speaker 3: And that's the that's the thing. It is tough out there. 130 00:06:35,093 --> 00:06:37,773 Speaker 3: Prices are going up for you know, everything that we do. 131 00:06:38,973 --> 00:06:40,493 Speaker 3: But at the end of the day, it's all about 132 00:06:40,533 --> 00:06:45,373 Speaker 3: people and people are you know, the center of our business. 133 00:06:45,413 --> 00:06:48,173 Speaker 3: So if we can help them, they help us. And 134 00:06:48,413 --> 00:06:51,093 Speaker 3: that's sort of yeah, how we've tried to model the 135 00:06:51,093 --> 00:06:51,813 Speaker 3: whole whole thing. 136 00:06:51,933 --> 00:06:54,053 Speaker 4: Oh good on you, Jared. And this chat is only 137 00:06:54,053 --> 00:06:56,933 Speaker 4: going to cost you two subscriptions, one. 138 00:06:58,613 --> 00:07:00,133 Speaker 2: For tild and you can take the perce with us. 139 00:07:00,333 --> 00:07:02,733 Speaker 4: We don't mind, that's all right. 140 00:07:02,773 --> 00:07:06,693 Speaker 3: I'm sure you guys. You're based in Auckland, so struggle. 141 00:07:06,613 --> 00:07:10,573 Speaker 2: To Yeah, great stuff, Jared. Hey, thanks for having a 142 00:07:10,893 --> 00:07:12,613 Speaker 2: chat with us, and all the beast will check in 143 00:07:12,693 --> 00:07:13,693 Speaker 2: with you in a couple of months time. 144 00:07:14,813 --> 00:07:16,253 Speaker 3: Awesome, Thank you guys, appreciate it. 145 00:07:16,333 --> 00:07:21,493 Speaker 2: That is Jared Strong from Eva's Garage and by all accounts, 146 00:07:21,613 --> 00:07:24,213 Speaker 2: in the early day stages two months in working really well. 147 00:07:24,293 --> 00:07:26,093 Speaker 2: The subscription service getting people through the. 148 00:07:26,053 --> 00:07:29,213 Speaker 1: Door for more from News Talk sed B. Listen live 149 00:07:29,373 --> 00:07:32,093 Speaker 1: on air or online, and keep our shows with you 150 00:07:32,173 --> 00:07:35,173 Speaker 1: wherever you go with our podcasts on iHeartRadio.