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Speaker 1: Loss industry is on track to become one hundred and

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Speaker 1: fifty billion dollar industry just in the next six years

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Speaker 1: or so. And a kiwweight loss company is riding on

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Speaker 1: the coattails of the Azemba craze with a huge increase

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Speaker 1: in sales in the US. It's Callo Curb. Callo Cub

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Speaker 1: was developed with the help of plant and food. It's

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Speaker 1: a pill that reduces hunger and cravings in women particularly.

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Speaker 1: Sarah Kennedy is the founder and the chief executive of

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Speaker 1: Callow Kurban with us. Now, Hey, Sarah, hi, he hi.

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Speaker 1: I'm well thinking about you guys pre date ozempic how

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Speaker 1: much so you will you will be able to look

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Speaker 1: at the effect that Ozempic's had on your business. How

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Speaker 1: massive has it been?

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Speaker 2: Oh, it's been extraordinary. And I'll tell you why ozempic is.

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Speaker 2: Let's be a little Can I be science geeky for

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Speaker 2: a minute.

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Speaker 1: I'll go for it.

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Speaker 2: Ozembic is actually a Ozemplic is actually a brand name

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Speaker 2: for synthetic hormone GLP, one that you inject in yourself

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Speaker 2: which tells the brain you're full. It just mimics a

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Speaker 2: hormone that we have. So that's a brand name. In

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Speaker 2: twenty twenty one, Nova Noorders had their drug with GOV,

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Speaker 2: which is a sister to ozempic approved for approved for obesity,

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Speaker 2: so as zempic is for diabetes, what GOV is now

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Speaker 2: now In twenty twenty one twenty two, they spent a

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Speaker 2: billion dollars on advertising in the US, so they educated

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Speaker 2: the market on what GLP one did. Do you know

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Speaker 2: they also took out two hundred and sixty thousand doctors

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Speaker 2: for dinner and lunch. I don't think I'm getting anywhere

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Speaker 2: near that, but you know, we're going to try.

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Speaker 1: But this GLP one is this is this not basically

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Speaker 1: what your product also releases?

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Speaker 2: Yeah, so really interesting. They inject in a synthetic, so

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Speaker 2: you inject yourself in we stimulate your own natural release.

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Speaker 2: Now a lot of things will say that, like a

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Speaker 2: berberine or something like that will say that, but we

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Speaker 2: stimulate at six hundred percent above baseline. You have to

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Speaker 2: be above four hundred just to make a behavioral change.

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Speaker 2: So we're six hundred. We did that. We know within

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Speaker 2: an hour we reduce calorie and tape by eighteen percent.

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Speaker 2: And I think what the last clinical we just published

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Speaker 2: a month ago in obesity pillars in the US. We

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Speaker 2: did it in women and we showed that we reduced

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Speaker 2: hunger by thirty percent, cravings by forty percent, and rebound

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Speaker 2: eating by fourteen and a half. I mean, this is

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Speaker 2: huge to get those behavioral changes. And this was developed

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Speaker 2: here in New Zealand by plant and food research.

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Speaker 1: Why does it have a greater effect on women than men?

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Speaker 2: Oh, that's really interesting. Well, hypothesis is that women have

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Speaker 2: a greater sensitivity to GLP one, so this natural hormone

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Speaker 2: to tell you to stop eating to protect their fetuses.

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Speaker 2: So it's basically, yeah, it is. So that was that's

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Speaker 2: a hypothesis for it. So women and we also do

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Speaker 2: joke a little bit when when you know, when we're

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Speaker 2: do doing these clinical studies, we do believe women foreign

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Speaker 2: instructions more than men as well.

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Speaker 1: I've done a clinical study in my marriage and I

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Speaker 1: can tell you that's true.

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Speaker 2: Yeah. No.

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Speaker 1: Now, now, you at one stage said that you believe

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Speaker 1: that you have here in your hands a one billion

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Speaker 1: dollar unicorn company. When are you going to hit the

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Speaker 1: one billion mark?

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Speaker 2: Well, you know, just we are growing at four to

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Speaker 2: six hundred percent per quarter. This will be the twenty

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Speaker 2: fifth conference that we've been to in fifteen months, we

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Speaker 2: go again. We're literally going every month to these large conferences. Sorry,

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Speaker 2: I'm taking a long way round. Do you know the

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Speaker 2: main thing that people say to us we go to

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Speaker 2: practitioner conferences, why haven't we heard of you before? Why

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Speaker 2: haven't we heard of you? So the biggest thing for

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Speaker 2: us in the US is not only word of mouth,

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Speaker 2: it's advertising. Noverboord spent a billion dollars that we're not

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Speaker 2: going to do that, and we don't have to do

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Speaker 2: that because we are the only natural and let me

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Speaker 2: say that, and we are the only natural one in

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Speaker 2: the world. And we're actually just being patented in December

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Speaker 2: last year in the US.

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Speaker 1: That's stuff. Now, given that Plants and Food was, you know,

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Speaker 1: the part of the development of this, does the government

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Speaker 1: have a stake in it?

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Speaker 2: Yes? Absolutely, we pay back a royalty to them. Well,

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Speaker 2: I'd have to let Plant and Food say that. But

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Speaker 2: I'm delighted by the royalty. And I'm not just being

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Speaker 2: altruistic here. You know, I've been in New Zealand And

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Speaker 2: in the science arena for many years and I'm absolutely

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Speaker 2: delighted that we're paying back a part of all of

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Speaker 2: our net sales to plant and food research. You know,

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Speaker 2: and I think this is important to realize in science

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Speaker 2: in New Zealand that early research is what would call

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Speaker 2: blue skies. There was nothing commercial or no commercial company

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Speaker 2: behind it, and that we can actually pay that money

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Speaker 2: back into So I'd like the government to keep thinking

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Speaker 2: about that blue skies research because that's where we came from.

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Speaker 1: Oh, Sarah, how fascinating. Hey, thank you and best of

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Speaker 1: luck with everything. I hope it goes really well and

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Speaker 1: you make us an extremely wealthy country. Sarah Kennedy, founder

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Speaker 1: and chief executive of callokup. How good would that be

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Speaker 1: if they were or the natural ozempica we become the

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Speaker 1: you know what, who is it over in? Is it

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Speaker 1: Finland or Denmarke? It's Denmark, isn't it? As making all

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Speaker 1: the money of Ozmpic is like literally a portion of

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Speaker 1: their GDP. Now imagine if that was asked. How good

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Speaker 1: care we Bank has cut its mortgage rates again, so

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Speaker 1: the mortgage battle is still raging. Their one year rate,

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Speaker 1: which is now six point two nine percent, is the

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Speaker 1: best in the market. They've cut their shortened their long

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Speaker 1: term rates somewhere between four and twenty basis points unfortunately

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Speaker 1: did cut the deposit rates as well, but there you go.

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Speaker 1: It's on quarter two. For more from Heather Duplessy Allen Drive.

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Speaker 1: Listen live to news talks it'd be from four pm weekdays,

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