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Speaker 1: I've got some more key ingenuity on the show today.

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Speaker 1: Key company Wool Source has landed its first big export

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Speaker 1: deal with Japan. They're shipping off eight tons of their

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Speaker 1: wool particle product. Some people are calling this the holy

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Speaker 1: Grail for strong wool, and some people are also saying

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Speaker 1: this will give a farmers a decent boost because we

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Speaker 1: all know that wool has been struggling so rural communities.

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Speaker 1: Minister Mark Pattison joins me. Now, goodbording to you, Mark,

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Speaker 1: Good morning Andrew. What exactly is wool particle?

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Speaker 2: It's deconstructed wall fibers. So there's a secret process that's

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Speaker 2: been two decades in the development out at Lincoln University

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Speaker 2: and we're finally getting at the commercial stage.

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Speaker 1: So you're deconstructed, then you're reconstructed and it comes back tougher.

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Speaker 2: Well, in this case it's particles, but we can take

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Speaker 2: it right down to sort of pigment size. So look,

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Speaker 2: it's a secret process. So I don't actually know, but

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Speaker 2: but I do know it's a keenly sought and of

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Speaker 2: very high value, which is cause very much interest to

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Speaker 2: our funer.

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Speaker 1: So far, the first country debate is just Japan and

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Speaker 1: they're buying eight tons, So why is that is that important?

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Speaker 1: Is it showing that the innovation is working or has

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Speaker 1: it been slow on the uptake?

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Speaker 2: No, it's more the ability to process that. There is

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Speaker 2: a very small laboratory plant. So the next phase is

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Speaker 2: to scale this up as demand comes in. So we're

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Speaker 2: very much constrained by capacity at the moment. But eight

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Speaker 2: ton it's a fear lot of wallpowder when you see

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Speaker 2: it in a storeroom. So yeah, very big step forward.

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Speaker 2: This is our moonshot moment. This is where we can

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Speaker 2: take wall to a whole different play in terms of value.

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Speaker 1: I love it moonshot moment. Are we going to make

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Speaker 1: the moon I mean, is this going to work? What

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Speaker 1: is How will this affect the wall sector? How will

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Speaker 1: it affect farmers?

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Speaker 2: Well, often these kind of innovations are quite niche, but

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Speaker 2: this has the ability to be quite large in the

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Speaker 2: sense that we believe it could take a twenty percent

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Speaker 2: of New Zealand strong wall Club once fully up and

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Speaker 2: running at a very high price point. So it has

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Speaker 2: the opportunity or the potential to really move the needle

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Speaker 2: for our sheep farmers, and.

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Speaker 1: They want it to and I thank you so much.

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Speaker 1: Mark Patterson, who is the rural community's Minister for more

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Speaker 1: from Early Edition with Ryan Bridge. Listen live to news talks.

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