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Speaker 1: Smoking, well, not smoking, but vaping. Disposable vapes are out

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Speaker 1: from today. Advertising rules are being tight and it's all

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Speaker 1: about an effort to cut the teenage vape rate of

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Speaker 1: ten percent. Ben Yoden is Action for Smoke Free twenty

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Speaker 1: twenty five director with us this morning.

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Speaker 2: Hey Ben, good morning.

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Speaker 1: Good to have you on the show. So we're never

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Speaker 1: actually going to see vapes. If we go into a

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Speaker 1: diary from today, we're not actually going to see them anymore,

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Speaker 1: are we No, Well.

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Speaker 2: The rules are changing to get rid of disposable vapes,

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Speaker 2: as you say, but also to make them less visible retail,

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Speaker 2: so particularly in the specialist fake retailers that as of

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Speaker 2: today you're not supposed to be able to see them

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Speaker 2: from outside the store or even on their websites as well,

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Speaker 2: So trying to make them much less appealing from outside

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Speaker 2: the shops.

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Speaker 1: Does that actually work because we put cigarettes behind a screen,

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Speaker 1: remember when we did that? Does that actually stop demand

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Speaker 1: or is it really just at the end of the

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Speaker 1: day price that does that?

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Speaker 2: Well? I think with cigarettes it's been a combination of

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Speaker 2: lots and lots of things, including pricing, putting out a display,

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Speaker 2: and making the packages play with vapes we're looking at

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Speaker 2: something slightly different because we do want them to be

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Speaker 2: available for adults who's smoke and they're using them to

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Speaker 2: stop smoking and have appeal compared to a cigarette. But

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Speaker 2: what we don't want is for them to be marketed

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Speaker 2: in a way or sold at a price point that

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Speaker 2: is appealing to young people and people have never smoked

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Speaker 2: as well. So it's about trying to get that balance right.

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Speaker 1: Do we have it right? Because the thing is, with smoking,

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Speaker 1: they put the price up every year, what is it,

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Speaker 1: ten percent? I think they've paused it, but that's what

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Speaker 1: made people stop smoking. I thought, oh my god, I

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Speaker 1: literally can't afford their so eithers have to steal them

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Speaker 1: or not smoke anymore, whereas with vaping they're not moving

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Speaker 1: the price.

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Speaker 2: Right. Well, I think pricing has definitely had a massive

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Speaker 2: impact with smoking, and actually we're probably the most expensive

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Speaker 2: country in the world relative to income to buy cigarettes now,

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Speaker 2: although the city creation at the moment, we still have

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Speaker 2: smoking very concentrated in our kind of lower income populations

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Speaker 2: and still much higher rates for Mahdi and Pacific. So

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Speaker 2: having more affordable, less harmful al turn, it's accessible to

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Speaker 2: people who are still smoking. I think is still really

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Speaker 2: really important, but for young people doing things like getting

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Speaker 2: rid of the disposable baits which are really cheap and

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Speaker 2: accessible and still have been at kind of pocket when

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Speaker 2: the price is really five or ten dollars, and just

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Speaker 2: leaving things that are still cheap than cigarettes, but not

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Speaker 2: so cheap that they're very easy to buy. I think

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Speaker 2: it's part of trying to get that balance that we

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Speaker 2: haven't necessarily had right so far.

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Speaker 1: All Right, being appreciate your time being Joden the you

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Speaker 1: Didn't Rather the action for Smoke for You twenty twenty

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Speaker 1: five To rictate For more from early edition with Ryan Bridge,

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Speaker 1: Listen live to news talks it had been from five

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