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Speaker 1: Together due to see it seeing past five hard en

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Speaker 1: up Goldie is that I don't is that the problem?

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Speaker 1: I don't know. Let me think about what the problem.

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Speaker 1: There was a problem, it was a major problem. I

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Speaker 1: don't know what the problem is. I'll think about it.

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Speaker 1: We'll come back to that. And just to take first

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Speaker 1: of all, it's just deal with the New Zealand on Air.

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Speaker 1: They've announced that they're setting up a YouTube account. This

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Speaker 1: is basically for New Zealand made kids content and basically

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Speaker 1: because it's because YouTube is where the kids are. New

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Speaker 1: Zealand on Airs research is telling them that two in

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Speaker 1: three kids between the ages of two and fourteen years

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Speaker 1: old watch YouTube every single day. Amy Mills is from

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Speaker 1: New Zealand on Air. Hi Amy, Hi, He that how

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Speaker 1: much New Zealand kids content is there?

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Speaker 2: There is a lot of New Zealand kids content. New

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Speaker 2: Zealand has been funding kids content for the past twenty

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Speaker 2: plus years and so there's one hundreds of episodes and

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Speaker 2: there's current content that's up on local platforms that will

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Speaker 2: also live in YouTube. But there's also a lot of

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Speaker 2: evergreen content that can now have another life.

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Speaker 1: Right, so you're checking it all up, right, it's going

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Speaker 1: to be squirred and what now and Susie Cato and everything.

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Speaker 2: Yeah, we're carefully curating it and uploading it.

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Speaker 1: Yeah, okay, why don't you just stick it on TV

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Speaker 1: and Z plus.

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Speaker 2: Well, it's a great question. And the whole kind of

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Speaker 2: model that we're talking about at the moment is a

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Speaker 2: hybrid one. Like the idea that we keep going back

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Speaker 2: to is what's the research saying, and it's saying kids

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Speaker 2: are in this environment, we've got to look at options

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Speaker 2: for parents and kids. So there is content that it

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Speaker 2: does live both on TV and Z plus and on

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Speaker 2: a YouTube on could igo. A good example would be

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Speaker 2: something like toy Time, which is a really big driver

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Speaker 2: of used to TVNZ plus that lives on the platform there,

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Speaker 2: but then it's also across the road on YouTube, and

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Speaker 2: it does a lot more on YouTube because it's got

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Speaker 2: short form, cut down episodes and a lot of bite

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Speaker 2: sized content. So we're trying to look at it as aditive.

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Speaker 1: Yeah. I mean the fact that because some of your

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Speaker 1: research suggests that parents actually don't know where to find

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Speaker 1: key we made key we at Kids content, which suggests

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Speaker 1: they don't realize that TV and Z has got this

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Speaker 1: stuff is that what it tells you.

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Speaker 2: I mean, I think that's right. I think that's fair.

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Speaker 2: You just look at the dominance of where parents are

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Speaker 2: gravitating towards for their kids content. You ask themough where

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Speaker 2: they think it should be, and they do say the

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Speaker 2: local platforms. And I think the stats something about forty

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Speaker 2: one percent of kids are accessing it via the local

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Speaker 2: TV channels and on the video on demand platforms. So

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Speaker 2: we still have to be there, I think, as they

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Speaker 2: app yeah, but.

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Speaker 1: Then what does it mean do we not need to

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Speaker 1: have a word to TV and Z about how they're

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Speaker 1: marketing this stuff and all the awesome stuff they've got

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Speaker 1: on TV and Z plus that most people don't realize

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Speaker 1: is there Isn't that actually kind of the problem.

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Speaker 2: I think that the kids content one, it's hard, right,

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Speaker 2: I mean, we don't have a dedicated BBC or ABC

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Speaker 2: in New Zealand. TV and Z is a commercial broadcaster,

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Speaker 2: so they're struggling to survive alongside the other local platform

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Speaker 2: So I think we're realistic about what they do. That's

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Speaker 2: not really our old to kind of comment on what

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Speaker 2: they're doing or not doing, but we're here saying we

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Speaker 2: need to make sure it's in as many places as

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Speaker 2: it can be and so that's why we're doing this.

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Speaker 2: Could I go launch in terms of the channels on YouTube, yeah.

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Speaker 1: Amy listen, thank you. That's fascinating. I appreciated. It's Amy

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Speaker 1: Mills from New Zealand on app.

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Speaker 2: For more from Heather Duplessy Alan Drive, listen live to

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Speaker 2: news Talks'd be from four pm weekdays, or follow the

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Speaker 2: podcast on iHeartRadio