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Speaker 1: Very good news for New Zealand Inc. As our quiw

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Speaker 1: fruit grows continue to do the heavy lifting. Export values

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Speaker 1: are at their highest point ever. This is in the

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Speaker 1: year to August three point one billion dollars, which is

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Speaker 1: a twenty percent increase on last year and dollar terms

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Speaker 1: that's five hundred and twenty four million. Will Bank that

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Speaker 1: all day long. Chief Executive of New Zealand Kuipi Fruit

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Speaker 1: Grows Ink Colin bonders with us. Colin, very good morning

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Speaker 1: to you. What do you like Does it feel like

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Speaker 1: you're doing well if you wander around the fields and

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Speaker 1: the paddocks.

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Speaker 2: Yeah, it absolutely does. Those numbers to August, take the

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Speaker 2: last end of the twenty twenty three harvest and the

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Speaker 2: start of twenty four and twenty four. It has been

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Speaker 2: stelling year. I'm up in grease actual Europe at the

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Speaker 2: moment and feedback up here is really positive about our product.

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Speaker 2: So I think this is a start of more good times.

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Speaker 1: A yet ye up in Greece at a conference. Are

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Speaker 1: you working hard? Colin?

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Speaker 2: Conference? Having yes, catch you with grows some other other

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Speaker 2: regions around the world, and also having a look at

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Speaker 2: the Kiwi fruit in the supply chain. We are what

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Speaker 2: week thirty eight now in the season, and the fruit's

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Speaker 2: holding up extremely well.

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Speaker 1: MA, What is the situation with these international growths you've got?

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Speaker 1: Is this the way of the future. Is everybody in

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Speaker 1: the industry broadly happy with the arrangement we have.

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Speaker 2: I think when the industry was put the single test

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Speaker 2: structure in place nearly thirty years ago, it was with

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Speaker 2: the intention of having twelve months supply. We're doing a

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Speaker 2: fantastic job of producing that fruit out of New Zealand.

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Speaker 2: But I was speak to consumers all of the time

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Speaker 2: up here, and they enjoy their kiwi every day of

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Speaker 2: the year. So we want to make sure that kiwi

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Speaker 2: is esperate keywi fruit. So we have some work to

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Speaker 2: do to make sure we've got twelve months supply. But

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Speaker 2: there's a lot of team growers here in the Northern

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Speaker 2: Hemisphere who want to be part of the family.

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Speaker 1: How is it? And I didn't realize this and this

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Speaker 1: is my ignorance. Gold is good in China, greens more

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Speaker 1: in Europe. Why the split? What's happened there?

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Speaker 2: Well? Green Europeans recognize the health benefits of green and

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Speaker 2: always have. In China, they've got no shortage of green

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Speaker 2: fruit themselves, so they're more keen on than new variety

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Speaker 2: entering the market and understand the vitamin see benefits of gold.

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Speaker 2: So good to have, good to have a foot in

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Speaker 2: both camps.

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Speaker 1: I reckon. And where's red at and how good could

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Speaker 1: it be?

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Speaker 2: Red from a consumer perspective is excellent. The challenge is

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Speaker 2: how long it stays in the supply chain. So we're

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Speaker 2: producing close to a million trays in New Zealand now

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Speaker 2: for the Southeast Asia markets. And again I've had no

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Speaker 2: shortage of conversations in the last week with European consumers

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Speaker 2: who'd love to find a way to get their hands

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Speaker 2: on some ruby red. It's just a matter of how

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Speaker 2: we can get that producing in the Northern hemisphere closer

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Speaker 2: to the market.

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Speaker 1: Right And what about the trade deals, the deal we've

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Speaker 1: done with Europe, the deal we've done with the UK,

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Speaker 1: all that sort of stuff. Do you feel the difference

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Speaker 1: of those sort of deals or not?

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Speaker 2: Absolutely? And I say where I mean growers. Those sort

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Speaker 2: of deals growers put money back and growers pockets so

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Speaker 2: at a time when their cost of production on orchard

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Speaker 2: is increasing, every little bit counts. So absolutely we're all

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Speaker 2: for trade deals.

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Speaker 1: Fantastic. Well good okay. And I always like to remember

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Speaker 1: whenever I talked kb Fit, you remember Meham, you remember PSA,

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Speaker 1: and you remember the misery and the woe and the

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Speaker 1: concern and all of that, and you look at you guys.

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Speaker 1: Now it's one of the great stories, isn't it.

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Speaker 2: Well it really is, you know, and you're only going

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Speaker 2: back a decade. But other than a couple of bumps

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Speaker 2: along the road, we are now on really long entrend.

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Speaker 2: We hope can douse horticulture. We get reminded from time

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Speaker 2: to time that it's not all going to be playing sailing,

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Speaker 2: but we've just got to keep focusing on the future

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Speaker 2: because it's very bright. People want our products. It's a

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Speaker 2: great product with a great brand. New Zealand Pink should

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Speaker 2: be proud of what we're doing and we should all be,

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Speaker 2: I think supporting the journey.

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Speaker 1: Very well said go well, Colin, appreciate it. Colum Bond,

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Speaker 1: who's the New Zealand Kueby for it, grow as a CEO,

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Speaker 1: who's with us from Greece this morning.

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Speaker 2: For more from the Mike Asking Breakfast, listen live to

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Speaker 2: news talks there'd be from six am weekdays, or follow

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