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Speaker 1: Heller Duper see Alas eighteen past five. Now listen, we're

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Speaker 1: going to come back to the business with Nikola whill Is. First, though,

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Speaker 1: we got to deal with junk food advertising. So university

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Speaker 1: research is are calling for rules restricting how much junk

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Speaker 1: food advertising kids can see because what they've found is

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Speaker 1: that kids see twice as many ads for unhealthy food

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Speaker 1: as they do for healthy food. Lisa's Immorning It is

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Speaker 1: one of the co authors of the reviewing with us. Now, hey,

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Speaker 1: leg Sir Kilder, do we actually think that the advertising

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Speaker 1: leads to poor decisions from kids? Or do kids just

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Speaker 1: make poor decisions because the kids and they're going to

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Speaker 1: buy junk food because they're kids.

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Speaker 2: I think both are true. But you know, the best

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Speaker 2: evidence for how effective junk food advertising is is how

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Speaker 2: much money junk food companies spend on advertising. It's clearly effective.

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Speaker 2: And we do know that from all sorts of research

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Speaker 2: that the more kids see adverts for unhealthy food, the

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Speaker 2: more likely it is that they go on to consume them.

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Speaker 2: How do and that's when we compare different types of kids.

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Speaker 1: But how do we know that? I mean to that

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Speaker 1: kids just buy junk food because the kids, right you get,

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Speaker 1: you give kids. I don't know, give a kid ten bucks,

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Speaker 1: So go and buy whatever you want. They're not going

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Speaker 1: to come back with a salad and a water, are they.

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Speaker 2: No, they're not. But you know, we would have bought

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Speaker 2: lollies and things when we were kids and we had

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Speaker 2: the autonomy to do it. I think today, though, there

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Speaker 2: are just so many ads out there and so many

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Speaker 2: options for kids that, you know, it's really hard to

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Speaker 2: not want to spend that money on food, Like, kids

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Speaker 2: don't always need a snack, you know, there are other

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Speaker 2: things that you could spend your money on, Yeah, aren't

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Speaker 2: there if you wanted, like toys and things like that.

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Speaker 2: But we know that the more they see junk food advertising,

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Speaker 2: the more likelyads that they're going to spend it on

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Speaker 2: unhealthy food, right, Okay, and it makes them want it more, right?

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Speaker 1: So is the solution though? Actually, I just wonder if

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Speaker 1: we're targeting the right thing here, would the smartest thing

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Speaker 1: not be to target the parents because it's actually what

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Speaker 1: parentcy that really is. It leads to the outcomes for kids, right.

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Speaker 2: Uh?

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Speaker 1: I mean example, my three year old is not going

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Speaker 1: to have KFC because he sees a KFC ad he's

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Speaker 1: going to have ks because I see a cafc ad.

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Speaker 2: Yes, that's true. But at some point, you know, as parents,

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Speaker 2: you will want to do this. You want to encourage

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Speaker 2: your child to develop their own independence. So we do

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Speaker 2: start loosening the apron string. So you know, three year old,

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Speaker 2: it's what they're eating, is what the parents are giving them.

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Speaker 2: By the time they're ten, they're walking to a primary school.

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Speaker 2: You know, we want our kids to have the confidence

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Speaker 2: to go into shops and buy things. So it's you know, we.

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Speaker 1: Do you think if that ten years old walking to

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Speaker 1: the past the supermarket, they're going to go in and

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Speaker 1: buy a nice, healthy snack.

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Speaker 2: My kids walk to intermediate school at ten. No, I

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Speaker 2: don't think they're going to But you know that that pressure,

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Speaker 2: that constant saturation and you're hid in your mind of

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Speaker 2: the fact that there are delicious things out there does

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Speaker 2: encourage us to buy them. Yeah, that does work to

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Speaker 2: make us want them more.

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Speaker 1: I take your point. They don't need to spend money

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Speaker 1: on junk food. They could spend it on toys, but

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Speaker 1: they spend it on junk food and said Lisa, thanks

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Speaker 1: very much, appreciate Lisa. It's the morning at Who's Massy

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Speaker 1: University Professor? For more from Heather Duplessy Allen Drive, listen

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