1 00:00:00,080 --> 00:00:02,160 Speaker 1: A little bit of hope around the international student speaking 2 00:00:02,160 --> 00:00:04,200 Speaker 1: of which is the number now back up to sixty 3 00:00:04,280 --> 00:00:07,880 Speaker 1: seven percent, sixty seven percent up on last year. We're 4 00:00:07,880 --> 00:00:10,400 Speaker 1: still only at sixty percent of the pre pandemic enrollments. 5 00:00:10,520 --> 00:00:13,080 Speaker 1: General Manager of Marketing and Comms for Education New Zealand 6 00:00:13,160 --> 00:00:15,520 Speaker 1: Jeff Bilbers with us. Jeff, very good morning to you. 7 00:00:16,320 --> 00:00:17,639 Speaker 2: Good morning Mike shurned me on. 8 00:00:17,880 --> 00:00:19,720 Speaker 1: As you look at the numbers at sixty percent, do 9 00:00:19,800 --> 00:00:21,880 Speaker 1: you worry? Do you think I wish we were better? 10 00:00:23,320 --> 00:00:25,360 Speaker 2: Oh? Well, we could always do better, and clearly there's 11 00:00:25,400 --> 00:00:27,680 Speaker 2: more to do. But you know, we've only had one 12 00:00:27,800 --> 00:00:30,960 Speaker 2: four academic year since the borders opened and we've got 13 00:00:31,080 --> 00:00:35,280 Speaker 2: nearly well fix sixty nine thousand enrollment. Yeah, I'm pretty 14 00:00:35,280 --> 00:00:38,640 Speaker 2: happy with that. It's got us back to a good chunk, 15 00:00:38,680 --> 00:00:41,479 Speaker 2: particularly in the university sector where there nearly back to 16 00:00:41,640 --> 00:00:43,879 Speaker 2: eighty six percent of twenty nineteen. So we've had some 17 00:00:43,960 --> 00:00:47,120 Speaker 2: good growth in some areas. But yeah, clearly there's more 18 00:00:47,120 --> 00:00:49,319 Speaker 2: to do. And picking up on the tomatoes story, it's 19 00:00:49,360 --> 00:00:52,199 Speaker 2: good news for the economy to have international students back 20 00:00:52,200 --> 00:00:52,720 Speaker 2: in the country. 21 00:00:52,840 --> 00:00:56,560 Speaker 1: That is true. Why aren't we one hundred percent well? 22 00:00:56,760 --> 00:01:00,440 Speaker 2: Intial education it's not like hopping on a place and 23 00:01:00,520 --> 00:01:02,320 Speaker 2: coming for a holiday. With all due respect to my 24 00:01:02,360 --> 00:01:07,319 Speaker 2: friends at tourism, it's a decision that takes some time. It's, 25 00:01:07,760 --> 00:01:10,160 Speaker 2: as someone once said to me, is a decision around 26 00:01:10,200 --> 00:01:13,000 Speaker 2: the two most important things in people's lives, their children 27 00:01:13,040 --> 00:01:15,680 Speaker 2: and their money. So it takes some time for them 28 00:01:15,720 --> 00:01:18,440 Speaker 2: to do their research. These decisions take over two or 29 00:01:18,440 --> 00:01:22,600 Speaker 2: three years, so it takes some time. Our borders were 30 00:01:22,640 --> 00:01:24,520 Speaker 2: closed for a while and our competitors were open a 31 00:01:24,560 --> 00:01:26,640 Speaker 2: little bit earlier, but we had bounced that really well, 32 00:01:27,120 --> 00:01:29,760 Speaker 2: and I'm really optimistic about the future. I think the 33 00:01:29,840 --> 00:01:32,520 Speaker 2: experience that we give these students, the research shows that 34 00:01:33,319 --> 00:01:36,200 Speaker 2: they it's meeting their expectations and that they're willing to 35 00:01:36,200 --> 00:01:38,360 Speaker 2: go home and tell their family and friends that they 36 00:01:38,400 --> 00:01:40,600 Speaker 2: had a good time. So I think that's all good. 37 00:01:40,800 --> 00:01:43,440 Speaker 1: Yeah, it is. Although I look to Australia, they're back 38 00:01:43,440 --> 00:01:45,600 Speaker 1: at one hundred. They've got so many that they've got 39 00:01:45,600 --> 00:01:48,560 Speaker 1: a problem. They've changed the visa requirements because they've been 40 00:01:48,640 --> 00:01:51,280 Speaker 1: literally flooded with international students. What are they doing that 41 00:01:51,320 --> 00:01:51,720 Speaker 1: we're not. 42 00:01:52,640 --> 00:01:56,040 Speaker 2: So immediately after and towards the end of the pandemic, 43 00:01:56,080 --> 00:02:00,400 Speaker 2: Australia and Canada both had made a decision to loose 44 00:02:00,440 --> 00:02:03,120 Speaker 2: in the settings for interdential students. And what you talked 45 00:02:03,120 --> 00:02:05,639 Speaker 2: about is the flood that they received and that's caused 46 00:02:05,640 --> 00:02:09,040 Speaker 2: them problems, and the student experience has been poor in 47 00:02:09,120 --> 00:02:12,680 Speaker 2: some of those markets, and Canada in particular had very 48 00:02:12,720 --> 00:02:16,680 Speaker 2: poor student experience and lost the public perception towards international 49 00:02:16,760 --> 00:02:18,880 Speaker 2: education was also damaged, I think as part of that. 50 00:02:19,400 --> 00:02:23,480 Speaker 2: So they've really had to change their settings, and frankly, 51 00:02:23,520 --> 00:02:25,680 Speaker 2: their settings look a lot more like ours now. And 52 00:02:25,760 --> 00:02:30,280 Speaker 2: so our approach has been much more managed, much steadier 53 00:02:30,360 --> 00:02:33,560 Speaker 2: and consistent growth, and I think that's been to our 54 00:02:33,600 --> 00:02:35,880 Speaker 2: advantage really reputationally. 55 00:02:35,880 --> 00:02:36,880 Speaker 1: Are we damaged or not? 56 00:02:37,960 --> 00:02:39,440 Speaker 2: No, I don't think so. And I think the fact 57 00:02:39,480 --> 00:02:43,160 Speaker 2: that we've got sixty nine thousand enrollments suggests that our enrollment, 58 00:02:43,440 --> 00:02:47,560 Speaker 2: our reputation is a good place to study, a safe environment, 59 00:02:47,760 --> 00:02:51,680 Speaker 2: a quality education, and something that offers both education and 60 00:02:51,760 --> 00:02:57,119 Speaker 2: an experience alongside educator quality education. I think our reputation 61 00:02:57,280 --> 00:02:57,800 Speaker 2: is intact. 62 00:02:58,120 --> 00:03:00,320 Speaker 1: I'm glad to hear it. Jeff, go well with up Bill. 63 00:03:00,639 --> 00:03:02,320 Speaker 1: The sooner we get back to the way we used 64 00:03:02,360 --> 00:03:04,359 Speaker 1: to be. The better education New Zealand, general manager of 65 00:03:04,400 --> 00:03:08,240 Speaker 1: Marketing and Communications. For more from the mic Asking Breakfast, 66 00:03:08,400 --> 00:03:11,720 Speaker 1: listen live to news Talks at B from six am weekdays, 67 00:03:11,960 --> 00:03:14,000 Speaker 1: or follow the podcast on iHeartRadio