1 00:00:00,040 --> 00:00:01,960 Speaker 1: Wine to the world using ugly fruit. So this is 2 00:00:01,960 --> 00:00:04,160 Speaker 1: an idea from a couple of dads created a certified 3 00:00:04,280 --> 00:00:07,120 Speaker 1: organic winery uses only seconds in ugly fruit. Didn't make 4 00:00:07,200 --> 00:00:09,159 Speaker 1: export right, So they're start in the storeage unit and 5 00:00:09,200 --> 00:00:10,959 Speaker 1: that now started to deal with food stuff is going 6 00:00:10,960 --> 00:00:13,120 Speaker 1: to be in a bunch of Wellington supermarkets. Cosmo Hawk 7 00:00:13,200 --> 00:00:16,040 Speaker 1: is the co founder of Fruit Crew Wines and as 8 00:00:16,040 --> 00:00:17,040 Speaker 1: well as Cosmo Morning. 9 00:00:17,880 --> 00:00:19,440 Speaker 2: Come on, I'm okay, you going very well. 10 00:00:19,480 --> 00:00:21,680 Speaker 1: So this is not grapes, right, this is other fruit, 11 00:00:21,880 --> 00:00:22,959 Speaker 1: fijos and stuff. 12 00:00:23,840 --> 00:00:27,400 Speaker 2: We use some grape skin, but not exclusively grapes and 13 00:00:28,160 --> 00:00:30,520 Speaker 2: definitely not always always grapes. Yeah, or what do you 14 00:00:30,560 --> 00:00:31,840 Speaker 2: always pomp fruit? Right? 15 00:00:31,880 --> 00:00:33,120 Speaker 1: Are you doing this in Wellington? 16 00:00:34,280 --> 00:00:36,360 Speaker 2: Yes we are. Yeah, We've got a little warehouse down 17 00:00:36,360 --> 00:00:37,600 Speaker 2: in Tiatle, Okay. 18 00:00:37,640 --> 00:00:40,400 Speaker 1: So you bring the fruit in from where you source 19 00:00:40,479 --> 00:00:41,080 Speaker 1: that yourself? 20 00:00:42,280 --> 00:00:45,519 Speaker 2: Yeah, low in North Island, so a Kapity Coast has 21 00:00:45,000 --> 00:00:48,280 Speaker 2: a lot of orchards around there in Hawk's Bay. We 22 00:00:48,280 --> 00:00:50,080 Speaker 2: go up as far as to Pookie for kiwi fruit. 23 00:00:50,120 --> 00:00:55,440 Speaker 1: Of course, did you know anything about fermenting wine, ugly fruit, bottles, 24 00:00:55,480 --> 00:00:57,160 Speaker 1: corks pop, any of that. 25 00:00:58,360 --> 00:01:01,360 Speaker 2: Yeah, we've made a bit of wine before traditional way 26 00:01:02,080 --> 00:01:05,200 Speaker 2: using just grapes in Australia and a little bit of 27 00:01:05,280 --> 00:01:07,560 Speaker 2: New Zealand as well. But then when we came to 28 00:01:08,360 --> 00:01:10,280 Speaker 2: try and source some fruit, we realized there was quite 29 00:01:10,280 --> 00:01:12,479 Speaker 2: a big shortage actually, like a lot of the vineyards 30 00:01:13,080 --> 00:01:15,200 Speaker 2: aren't really producing at the sort of levels that they 31 00:01:15,240 --> 00:01:19,240 Speaker 2: were or were intended to do. And simultaneously Nine was 32 00:01:19,280 --> 00:01:21,720 Speaker 2: even picking up the apples or the cherries or the 33 00:01:21,720 --> 00:01:24,959 Speaker 2: fijos because they weren't worth the labor costs to even pick. 34 00:01:26,240 --> 00:01:28,360 Speaker 1: So you sorted that out. So are you in it 35 00:01:28,400 --> 00:01:32,679 Speaker 1: to make ugly fruit work? Are you in it to 36 00:01:32,800 --> 00:01:35,360 Speaker 1: make money for yourself? Or are you in it to 37 00:01:35,680 --> 00:01:38,080 Speaker 1: tap into a market that already exists or maybe a 38 00:01:38,120 --> 00:01:40,839 Speaker 1: market that doesn't exist? And when I try some cherry wine, 39 00:01:40,840 --> 00:01:42,360 Speaker 1: I'm thinking, oh my lord, where's it been? 40 00:01:43,520 --> 00:01:46,319 Speaker 2: Ha? All of the above, right, I would say, yeah, 41 00:01:46,600 --> 00:01:48,960 Speaker 2: it definitely isn't a market that exists at the moment. 42 00:01:49,040 --> 00:01:53,520 Speaker 2: I mean, there's we're a very big apple producer, fruit producer, 43 00:01:53,600 --> 00:01:56,640 Speaker 2: I mean outside of dairy, it's probably our biggest, biggest 44 00:01:56,680 --> 00:02:01,160 Speaker 2: the export industry, but we have a fairly small cider 45 00:02:01,280 --> 00:02:04,200 Speaker 2: industry really relative to that, I'd say globally, we're not 46 00:02:04,240 --> 00:02:06,720 Speaker 2: known at all the cider, but we're definitely known for apples. 47 00:02:07,000 --> 00:02:11,280 Speaker 1: What it is that when we taste it we love it? 48 00:02:11,720 --> 00:02:13,359 Speaker 1: Or are you taking a big risk on there? 49 00:02:15,440 --> 00:02:17,160 Speaker 2: No, The vibe is that when we taste it, we 50 00:02:17,200 --> 00:02:21,600 Speaker 2: love it. That we're trying something made in a completely 51 00:02:21,639 --> 00:02:25,320 Speaker 2: different manner to anything else currently on the planet as 52 00:02:25,320 --> 00:02:28,680 Speaker 2: far as I can tell, and that we're something that's 53 00:02:28,720 --> 00:02:31,160 Speaker 2: suitably in New Zealand. Like it hasn't been taken from 54 00:02:31,160 --> 00:02:34,919 Speaker 2: another culture, hasn't been borrowed or copied or anything. It's 55 00:02:34,960 --> 00:02:36,360 Speaker 2: literally could only be done here. 56 00:02:36,639 --> 00:02:39,400 Speaker 1: Does fruit all work the same way? Basically? It turns out. 57 00:02:39,520 --> 00:02:41,320 Speaker 1: I mean, you can use any fruit you want. 58 00:02:42,320 --> 00:02:45,120 Speaker 2: No, definitely not. We've had trial and error. We've definitely 59 00:02:45,120 --> 00:02:47,000 Speaker 2: had a few things we've decided not to work with, 60 00:02:47,040 --> 00:02:49,480 Speaker 2: and a few things that just went amazingly from day one. 61 00:02:49,600 --> 00:02:51,000 Speaker 1: Okay, what's hot? What's good? 62 00:02:52,000 --> 00:02:56,400 Speaker 2: Fijoa is a hot Kiwi fruits are hot. Quinces, apples, pears, 63 00:02:56,880 --> 00:02:58,600 Speaker 2: all the most common things. You know. 64 00:02:58,720 --> 00:03:01,639 Speaker 1: Here we go. God see quints not personal to see 65 00:03:01,639 --> 00:03:03,320 Speaker 1: you see? I got there? Do I have quince or person? 66 00:03:03,480 --> 00:03:05,240 Speaker 1: I've got quints? Heaven, I've got quints. I don't know 67 00:03:05,240 --> 00:03:06,720 Speaker 1: what the hell I've got, But I'm looking at the 68 00:03:06,760 --> 00:03:08,799 Speaker 1: tree and I'm thinking, who the hell is doing anything 69 00:03:08,800 --> 00:03:09,000 Speaker 1: with that? 70 00:03:09,680 --> 00:03:12,560 Speaker 2: No one, No one is. The quints sits there. They're 71 00:03:12,560 --> 00:03:14,320 Speaker 2: too big, they're too hard to work with. No one, 72 00:03:14,400 --> 00:03:16,200 Speaker 2: no one could be bothered even picking them. 73 00:03:16,240 --> 00:03:18,720 Speaker 1: So if I for men my quints on quids and 74 00:03:18,800 --> 00:03:19,559 Speaker 1: you reckon. 75 00:03:20,360 --> 00:03:22,480 Speaker 2: I reckon. Yeah. There's a few tricks to it, though, 76 00:03:22,480 --> 00:03:23,600 Speaker 2: but I don't know if I want to put that 77 00:03:23,639 --> 00:03:24,079 Speaker 2: live on it. 78 00:03:24,240 --> 00:03:26,320 Speaker 1: No, No, I don't do that. What's the what's the 79 00:03:26,320 --> 00:03:27,120 Speaker 1: alcohol content? 80 00:03:27,400 --> 00:03:29,519 Speaker 2: Roughly they sit around seven percent. 81 00:03:29,680 --> 00:03:31,400 Speaker 1: It's not bad. You have a couple of hours for lunch, 82 00:03:31,400 --> 00:03:31,800 Speaker 1: couldn't you? 83 00:03:32,480 --> 00:03:32,679 Speaker 2: Yeah? 84 00:03:33,120 --> 00:03:36,240 Speaker 1: What do you charge? What's a bottle of Quint's fizz. 85 00:03:37,040 --> 00:03:39,560 Speaker 2: Sitting on the supermarket shellers at twenty two dollars for 86 00:03:40,000 --> 00:03:42,480 Speaker 2: seven to fifty mil so wine wine bottle size? 87 00:03:42,600 --> 00:03:45,400 Speaker 1: Good? Are you quids in yet? Yeah? 88 00:03:45,600 --> 00:03:48,200 Speaker 2: Yeah, I think so close close to Yeah, you go. 89 00:03:48,360 --> 00:03:49,960 Speaker 1: Well, it's a great story. I love it. I love 90 00:03:49,960 --> 00:03:52,560 Speaker 1: a good, locally made story. Cosmo, well done, Cosmo Hawk, 91 00:03:52,600 --> 00:03:55,120 Speaker 1: who's the co founder of fruit Crew. You'll be able 92 00:03:55,160 --> 00:03:57,680 Speaker 1: to see some of that at a supermarket near you. 93 00:03:58,240 --> 00:04:01,120 Speaker 1: For more from The mic Asking Breakfast, listen live to 94 00:04:01,240 --> 00:04:04,320 Speaker 1: news Talks at B from six am weekdays, or follow 95 00:04:04,360 --> 00:04:05,920 Speaker 1: the podcast on iHeartRadio