1 00:00:00,200 --> 00:00:03,120 Speaker 1: Now my favorite ad is the Turner's ad, but it 2 00:00:03,160 --> 00:00:05,760 Speaker 1: turns out that the advertising standards authority doesn't love it 3 00:00:05,840 --> 00:00:11,200 Speaker 1: quite as much sollas your Honda under I mean, I 4 00:00:11,280 --> 00:00:15,200 Speaker 1: am planes absolutely to niggle them, aren't I? Yes, I am. 5 00:00:15,560 --> 00:00:18,000 Speaker 1: Someone's complained that the ad is a disgrace to Kiwis 6 00:00:18,040 --> 00:00:20,880 Speaker 1: for showing illegal activity, swearing and offending obese people, but 7 00:00:20,880 --> 00:00:23,640 Speaker 1: the and the ASA have agreed with that, actually, because 8 00:00:23,640 --> 00:00:26,440 Speaker 1: it's not socially responsible to show a car doing a burnout. 9 00:00:26,440 --> 00:00:29,280 Speaker 1: Todd Hunter is the chief executive of Turners, a Todd 10 00:00:30,560 --> 00:00:33,840 Speaker 1: hey head. It's a bit silly, isn't it. 11 00:00:33,840 --> 00:00:36,599 Speaker 2: It's got storm and the teacup vibes about it. I think, yeah, 12 00:00:36,600 --> 00:00:37,000 Speaker 2: doesn't it. 13 00:00:37,000 --> 00:00:38,239 Speaker 1: Now, what do you have to do? Do you have to 14 00:00:38,320 --> 00:00:40,400 Speaker 1: change this? Do you have to take the burnout out 15 00:00:40,440 --> 00:00:42,720 Speaker 1: in order to be able to keep continue playing the ad? 16 00:00:43,680 --> 00:00:47,800 Speaker 2: Well, the TV versions of the ad have the burnout 17 00:00:47,840 --> 00:00:49,960 Speaker 2: cut out of it already, So this is just the 18 00:00:50,000 --> 00:00:55,480 Speaker 2: YouTube version of our ad that has the one second 19 00:00:56,080 --> 00:00:57,920 Speaker 2: clip of the of the burnout. 20 00:00:59,400 --> 00:01:01,600 Speaker 1: Why did you did you anticipate it was going to 21 00:01:01,600 --> 00:01:03,880 Speaker 1: be a problem? You left it out of the TV ads? 22 00:01:04,280 --> 00:01:07,000 Speaker 2: No? I think there's actually a process that you go 23 00:01:07,080 --> 00:01:09,920 Speaker 2: through to have the ad cleared before it goes on 24 00:01:10,200 --> 00:01:15,039 Speaker 2: broadcast TV and TV on demand, and the recommendation there 25 00:01:15,360 --> 00:01:20,440 Speaker 2: was to take the burnout out, and so we did. Well, 26 00:01:20,440 --> 00:01:22,160 Speaker 2: I think they might have actually asked us to take 27 00:01:22,200 --> 00:01:25,640 Speaker 2: it out, but we didn't take it out in the 28 00:01:25,640 --> 00:01:30,440 Speaker 2: YouTube version because we thought it was kind of some 29 00:01:30,560 --> 00:01:34,479 Speaker 2: fun and kind of part of how we originally created 30 00:01:34,520 --> 00:01:41,840 Speaker 2: the ad. So yeah, the one second, the one second 31 00:01:41,840 --> 00:01:45,200 Speaker 2: of the car actually burning out has clearly created this 32 00:01:45,800 --> 00:01:48,880 Speaker 2: problem and this one complaint. I mean, I actually think 33 00:01:48,920 --> 00:01:51,920 Speaker 2: the person who complained I owe them a great deal 34 00:01:51,960 --> 00:01:56,320 Speaker 2: of thanks for keeping Tina from Turner's continually in the media. 35 00:01:56,400 --> 00:01:58,400 Speaker 1: Well, I was going to say this, right, because while 36 00:01:58,400 --> 00:02:01,680 Speaker 1: it's created extra work for you and basically you've wasted 37 00:02:01,680 --> 00:02:03,880 Speaker 1: your money on the burnout, it is giving you so 38 00:02:04,080 --> 00:02:06,800 Speaker 1: much free publicity that you can hardly be cross about this. 39 00:02:08,680 --> 00:02:11,440 Speaker 2: That's right. And if you read through the comments on 40 00:02:11,520 --> 00:02:17,400 Speaker 2: the Herald article, clearly people are overwhelmingly and support of 41 00:02:17,440 --> 00:02:20,720 Speaker 2: the ad and support of what we're doing. So yeah, 42 00:02:21,160 --> 00:02:22,120 Speaker 2: it's all fine. 43 00:02:22,200 --> 00:02:24,360 Speaker 1: Yeah, good on. Yeah, listen, Todd, thank you very much, 44 00:02:24,400 --> 00:02:27,360 Speaker 1: appreciate it. Todd Hunter, Turner's chief executive. We were going 45 00:02:27,440 --> 00:02:29,520 Speaker 1: to speak to Bodo. What happened Laura to Todd call 46 00:02:29,560 --> 00:02:33,480 Speaker 1: in to Todd hear us talking. Yeah, Todd heard we're 47 00:02:33,480 --> 00:02:36,080 Speaker 1: going to talk to Bodo Lang, the marketing guy, and 48 00:02:36,080 --> 00:02:38,040 Speaker 1: then Todd heard us talking about it, and Todd called 49 00:02:38,080 --> 00:02:40,000 Speaker 1: up and was like, now, don't talk to don't talk 50 00:02:40,000 --> 00:02:41,919 Speaker 1: to Bodo. I'll talk about my ad. And then on 51 00:02:42,080 --> 00:02:44,799 Speaker 1: he came because I'm a fan of Todd's and Todd's 52 00:02:44,800 --> 00:02:46,639 Speaker 1: is a fan of mine. Well, it's a fan of 53 00:02:46,720 --> 00:02:48,600 Speaker 1: Laura's work actually, because she puts the phone to get 54 00:02:48,880 --> 00:02:50,640 Speaker 1: the show together. So we'll give her the credit for 55 00:02:50,639 --> 00:02:54,480 Speaker 1: that one. For more from Heather Duplessy Allen Drive, listen 56 00:02:54,639 --> 00:02:57,600 Speaker 1: live to News Talks. It'd be from four pm weekdays, 57 00:02:57,760 --> 00:02:59,919 Speaker 1: or follow the podcast on iHeartRadio.