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Speaker 1: Later.

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Speaker 2: Smoking data out this morning, so we're at six point

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Speaker 2: eight percent six point eight percent of a smoke these days,

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Speaker 2: which is down zero point one percent on the previous year.

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Speaker 2: Vaping though at eleven point seven that's up from three

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Speaker 2: point five five years ago. Casey Costello is the Associate

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Speaker 2: Health Minister, mourning, good morning, it's six point eight about it.

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Speaker 2: I mean they're the hard cause they're not giving up.

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Speaker 2: We're done.

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Speaker 1: No, I think there's still movement. The fifty five to

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Speaker 1: sixty four age bracket is our target market. The upsiders,

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Speaker 1: our young people aren't smoking under twenty fours of three

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Speaker 1: point two, which is below the five percent threshold, but

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Speaker 1: there is still real opportunity and the quit smoking providers

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Speaker 1: can see in your opportunity to target that sort of

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Speaker 1: the stubborn smokers. I think the trouble we had was

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Speaker 1: we got a real confusion around the message around vaping.

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Speaker 1: Nobody said it was safe. We said it was safer

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Speaker 1: than smoking. If you don't smoke, don't vade, But if

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Speaker 1: you smoke, faithing can help. And we got really conflated,

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Speaker 1: confused messages through that part.

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Speaker 2: Completely cocked it up, and we were always going to

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Speaker 2: but having said that do we know hard data how

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Speaker 2: many people vape will take up vaping because it's cool

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Speaker 2: and fun versus how many use it as a genuine

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Speaker 2: cessation tool.

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Speaker 1: The encouraging part. And we're waiting to see the ASH survey,

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Speaker 1: which will come out in the next week or so.

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Speaker 1: ASH Survey does the sort of year ten eleven, and

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Speaker 1: they've been doing this for a number of years. The

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Speaker 1: last two years of seeing the young people vaping coming down,

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Speaker 1: which suggests that this coolness component is shifting, that we

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Speaker 1: are seeing that vaping is much more accessible. We've done

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Speaker 1: a huge investment and enforcement around the vaping that didn't

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Speaker 1: exist before we came in, and with a massive drive

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Speaker 1: to ensure that we're keeping our young under eighteens out

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Speaker 1: of the vaping environment completely. And I think that's starting

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Speaker 1: to pay dividend.

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Speaker 2: Have we made this too political? I get you, you

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Speaker 2: know it's about health and you don't want to end

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Speaker 2: up leaving the health system. I get all of that,

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Speaker 2: but I mean most of this is how much personal

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Speaker 2: responsibility do we take on this? As listened to Hipkins

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Speaker 2: in the house yesterday, with this weird dodgy survey on

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Speaker 2: bruneisl began to faso in any of that crap anyway,

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Speaker 2: The point being, if you want to smoke, you're going

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Speaker 2: to smoke. And nothing that Hipkins or you were telling

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Speaker 2: it is going to change it, is it.

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Speaker 1: I think you still got to because of the level

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Speaker 1: of palm smoke tobacco does. We've still got to keep

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Speaker 1: driving to build awareness. And yes, you know people will

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Speaker 1: make bad choices, but sometimes they make bad choices through

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Speaker 1: just you know, it's too hard. So we've still got

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Speaker 1: to keep leaning in to provide that support. But absolutely

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Speaker 1: we got too political. We saw the narrative shifting that

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Speaker 1: we were always about smoke free, Suddenly we've got all

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Speaker 1: of these other conflated issues being dragged into it. And

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Speaker 1: where we started being anti nicotine, well, we've been doing

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Speaker 1: nicotine replacements for decades. Nicotine wasn't the enemy. It was

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Speaker 1: the mechanism under which nicotine has delivered to you, which

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Speaker 1: is the issue, and that's what we've got to challenge.

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Speaker 2: Good stuff. Casey appreciated Casey Costello, who's the Associate Health Minister.

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Speaker 2: For more from The Mica King Breakfast, listen live to

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