1
00:00:00,080 --> 00:00:02,840
Speaker 1: Got a new promotional vehicle for our rockstar wine. This

2
00:00:02,960 --> 00:00:05,400
Speaker 1: is Serving on twenty twenty seven. It's going to celebrate

3
00:00:05,400 --> 00:00:08,240
Speaker 1: the innovation and diversity of our most iconic wine. Global

4
00:00:08,280 --> 00:00:10,559
Speaker 1: industry leaders are coming. We've got trade influencers going to

5
00:00:10,640 --> 00:00:14,280
Speaker 1: hit Marlborough. This is February of next year. Natalie christianseners

6
00:00:14,560 --> 00:00:17,280
Speaker 1: This servnyon Blanc or the Serving on twenty twenty seven.

7
00:00:17,800 --> 00:00:19,960
Speaker 1: Chair and as well, there's Natalie morning.

8
00:00:20,440 --> 00:00:21,640
Speaker 2: Good morning, Mike, how are you?

9
00:00:21,760 --> 00:00:24,200
Speaker 1: I'm extremely well what brought this about? Because I would

10
00:00:24,200 --> 00:00:26,840
Speaker 1: have thought of if something doesn't need promotion because it's

11
00:00:26,840 --> 00:00:29,120
Speaker 1: already so successful, it would be serving you on Blanc.

12
00:00:31,040 --> 00:00:35,360
Speaker 2: Well, we love celebrating it. And yes, obviously a very

13
00:00:35,560 --> 00:00:38,519
Speaker 2: popular global wine that there's lots to talk about, and

14
00:00:38,560 --> 00:00:40,360
Speaker 2: we want to get that word spread far and.

15
00:00:40,320 --> 00:00:42,760
Speaker 1: White and do when you say there's lots to talk about,

16
00:00:42,760 --> 00:00:45,920
Speaker 1: what is there to talk about? It's good, it's crisp,

17
00:00:46,400 --> 00:00:51,040
Speaker 1: it's available worldwide, it's an award winning global rock star.

18
00:00:51,159 --> 00:00:52,159
Speaker 1: What else can you tell me?

19
00:00:53,040 --> 00:00:55,760
Speaker 2: Well, I think there's a lot more depth to Sauvignon

20
00:00:55,920 --> 00:00:58,880
Speaker 2: that a lot of people don't know about. So yeah,

21
00:00:58,920 --> 00:01:01,360
Speaker 2: we want to really share, like the subregional story and

22
00:01:01,400 --> 00:01:03,600
Speaker 2: the different characters of SOVNN that you can get from

23
00:01:03,720 --> 00:01:07,279
Speaker 2: different parts of New Zealand. And we'll be yeah bringing

24
00:01:07,319 --> 00:01:10,640
Speaker 2: over tea trade and influencers to really sort of talk

25
00:01:10,680 --> 00:01:12,560
Speaker 2: about their perceptions out in the world.

26
00:01:12,760 --> 00:01:16,479
Speaker 1: When you say the influencers, these are TikTok seventeen year

27
00:01:16,480 --> 00:01:19,760
Speaker 1: olds or are these proper wine aficionados.

28
00:01:19,680 --> 00:01:22,000
Speaker 2: Well, actually we're going to engage in a mix of both.

29
00:01:23,360 --> 00:01:27,600
Speaker 2: So we would definitely have traditional wine media out, but

30
00:01:27,720 --> 00:01:31,680
Speaker 2: we also want to engage in the in the younger generation.

31
00:01:32,640 --> 00:01:36,480
Speaker 2: So I don't know if you guys follow man can

32
00:01:36,520 --> 00:01:40,480
Speaker 2: cut to New Zealand. So he is currently up for

33
00:01:40,560 --> 00:01:42,800
Speaker 2: New Zealan Creator of the Year. But people like that

34
00:01:42,840 --> 00:01:45,880
Speaker 2: we're talking to too, So people who have got global reach,

35
00:01:47,000 --> 00:01:49,520
Speaker 2: you know, talking to different audiences because we just don't

36
00:01:49,560 --> 00:01:52,640
Speaker 2: want global media. We just don't want to be sort

37
00:01:52,640 --> 00:01:55,120
Speaker 2: of in a talking in a little shoe box like

38
00:01:55,240 --> 00:01:57,080
Speaker 2: we want to talk to the world. So yeah, we

39
00:01:57,120 --> 00:01:59,480
Speaker 2: want to engage in all sorts of all sorts of media.

40
00:01:59,520 --> 00:02:02,120
Speaker 1: Where are we are We at the point where we're

41
00:02:02,200 --> 00:02:05,400
Speaker 1: looking to take talk to the wine drinker and go

42
00:02:05,640 --> 00:02:08,680
Speaker 1: don't forget New Zealand because part of The issue is globally,

43
00:02:08,720 --> 00:02:11,440
Speaker 1: alcohol sales are down, aren't they at least some of

44
00:02:11,440 --> 00:02:13,160
Speaker 1: the world has moved on in a way. Are no

45
00:02:13,200 --> 00:02:14,120
Speaker 1: longer drinkers.

46
00:02:15,520 --> 00:02:18,720
Speaker 2: Yes, that's correct, but I'm saying that so last year

47
00:02:19,160 --> 00:02:21,720
Speaker 2: New Zealand wine exports were actually up by five percent,

48
00:02:21,880 --> 00:02:25,679
Speaker 2: So we seem to be in a lucky position, especially

49
00:02:25,680 --> 00:02:30,480
Speaker 2: with savinon blanc, because globally wine is down consumption, but

50
00:02:30,560 --> 00:02:34,120
Speaker 2: when people are drinking, they are drinking crisper bright whites.

51
00:02:34,480 --> 00:02:37,680
Speaker 2: So that's for now we're in a good position, but

52
00:02:37,720 --> 00:02:38,680
Speaker 2: we want to maintain that.

53
00:02:38,760 --> 00:02:41,280
Speaker 1: Well, what that's about is quality. Of course, people there

54
00:02:41,320 --> 00:02:43,520
Speaker 1: will always be a market, Natalie for quality, won't Their

55
00:02:43,560 --> 00:02:46,440
Speaker 1: quantity is one thing, but quality. You cannot be quality,

56
00:02:46,480 --> 00:02:46,760
Speaker 1: can you.

57
00:02:47,520 --> 00:02:49,240
Speaker 2: That's true, very very very true.

58
00:02:49,440 --> 00:02:52,480
Speaker 1: Yes, which is what And also I would argue, correct

59
00:02:52,520 --> 00:02:54,359
Speaker 1: me if I'm wrong, but I would argue if you're

60
00:02:54,360 --> 00:02:57,079
Speaker 1: talking about just pure dollars for a glass of wine,

61
00:02:57,560 --> 00:02:59,440
Speaker 1: there'd be no other grape. I'm just trying to think

62
00:02:59,560 --> 00:03:01,640
Speaker 1: there'll be no the greape that's bang for buck as

63
00:03:01,639 --> 00:03:03,639
Speaker 1: good as serving onka is there. I mean, you pay

64
00:03:03,720 --> 00:03:05,480
Speaker 1: way more for a good glass of red versus a

65
00:03:05,520 --> 00:03:06,000
Speaker 1: serving you on.

66
00:03:06,919 --> 00:03:12,440
Speaker 2: That's totally true. So Servanon Blanc definitely delivers above above

67
00:03:12,440 --> 00:03:15,720
Speaker 2: it or punches above its weight. It's a variety that's

68
00:03:15,760 --> 00:03:20,400
Speaker 2: so expressive and is incredibly good value for money. And

69
00:03:20,560 --> 00:03:24,799
Speaker 2: saying that, yeah, I think there is room for some

70
00:03:24,800 --> 00:03:28,519
Speaker 2: sort of higher price points, like we're Servanyon Blanc is

71
00:03:28,560 --> 00:03:30,440
Speaker 2: really sort of selling well as in sort of the

72
00:03:30,480 --> 00:03:33,120
Speaker 2: higher tiers. There's definitely growth in that kind of higher

73
00:03:33,120 --> 00:03:36,440
Speaker 2: price point tier. So wines that have got a story

74
00:03:36,440 --> 00:03:40,560
Speaker 2: of TAUA, so single site locations, some may have some

75
00:03:40,680 --> 00:03:43,480
Speaker 2: alternative wine making methods, so a little bit of barrel ferment,

76
00:03:44,880 --> 00:03:47,440
Speaker 2: So there's definitely movement in that top space and that

77
00:03:47,520 --> 00:03:49,200
Speaker 2: sort of high price point bracket too.

78
00:03:49,440 --> 00:03:52,280
Speaker 1: Super exciting. Natalie go Well in February appreciate it very much.

79
00:03:52,320 --> 00:03:55,920
Speaker 1: So that's serving on twenty twenty seven in Marlborough and

80
00:03:55,960 --> 00:03:57,840
Speaker 1: when they talk it, they're also I'm glad they're including

81
00:03:57,880 --> 00:03:59,760
Speaker 1: places like Hawksby because the hawks Bay is serving on

82
00:03:59,880 --> 00:04:01,200
Speaker 1: the of course, so if you have drunk it is

83
00:04:01,240 --> 00:04:04,480
Speaker 1: completely different from a Marlborough serving on Blancs, So that

84
00:04:04,680 --> 00:04:08,520
Speaker 1: towar is an interesting story. For more from the Mic

85
00:04:08,520 --> 00:04:11,640
Speaker 1: Asking Breakfast, listen live to news talks at b from

86
00:04:11,720 --> 00:04:15,160
Speaker 1: six am weekdays, or follow the podcast on iHeartRadio