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Speaker 1: To the farmer where we have a new venture for

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Speaker 1: our wool industry which is exciting. It's a cross sector alliance.

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Speaker 1: It's between four major organizations. The plan to live a

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Speaker 1: decent returns for a quote cornerstone of New Zealand's identity.

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Speaker 1: John Monahan is the independent chair of this new wall

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Speaker 1: alliance and is with us. John morning, Good morning, Mike.

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Speaker 1: This strong wool story is an interesting and troubled one.

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Speaker 1: Is that fair?

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Speaker 2: Yeah, the last few decades had been a traveling time

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Speaker 2: from the wall sector for an industry was one sort

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Speaker 2: of the backbone in New Zealand too. An industry is

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Speaker 2: almost limps are wrong today.

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Speaker 1: So what you want to do is generate greater demand,

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Speaker 1: lifting value and avoiding costing duplication, all of which is good.

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Speaker 1: Why now and more importantly how.

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Speaker 2: The four organizations have been working together for some time

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Speaker 2: and when you look at I came in and looked

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Speaker 2: at the industry some months ago. I've only been in

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Speaker 2: the role two months. But when you look at it,

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Speaker 2: it's very complex. There's a lot of duplication and there's

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Speaker 2: some obvious games to be made by cooperation. By having

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Speaker 2: one voice called the New Zealand Wall industry. So these

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Speaker 2: groups are working well together the prizes to have a

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Speaker 2: model in place that is market focused and will promote

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Speaker 2: New Zealand wool and eventually bring a lot better returns

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Speaker 2: back to the New zealandraft.

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Speaker 1: Is everyone equally invested? I mean one of the players's

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Speaker 1: Beef and Lamber. Beef and Lamb interested in wool.

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Speaker 2: Beef and Lamb joined up two weeks ago. Their remit

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Speaker 2: is for sheep, meat and beef. But no they have

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Speaker 2: a levy vote coming up in twenty twenty seven. We

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Speaker 2: thought it's very important we work alongside them because ultimately

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Speaker 2: farmers are going to have to back their own industry

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Speaker 2: with some form of levy. And it's good to be

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Speaker 2: working with Beef and Lamb and they are fully engaged

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Speaker 2: with us.

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Speaker 1: So how do you sell strong wall to a will

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Speaker 1: that doesn't really want it anymore? Is it just carpets

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Speaker 1: or is it so much more than that?

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Speaker 2: Right now, the price of wool is increasing substantial and

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Speaker 2: it's the same old It's a bit of a China

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Speaker 2: story because synthetics have been the biggest opposition to wool.

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Speaker 2: But we have a wonderful product here right now that

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Speaker 2: there's not a big inventory of war and I think

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Speaker 2: it's a natural product and the time is right.

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Speaker 1: So if you got the demand thing, so I've just

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Speaker 1: supplied demand. So so you're not into strong will at

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Speaker 1: the moment because the market's no good. But if the

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Speaker 1: market did get good, would you suddenly run out of

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Speaker 1: people who are into strong wool and could supply.

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Speaker 2: I believe that it's very much the case. Recently, Minister

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Speaker 2: Mark Patterson and more Impact were in China and they

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Speaker 2: see prices rising at auctions through until the Chinese New Year.

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Speaker 2: When you look beyond that, like when I know what

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Speaker 2: you pay for a jersey, right, but if you buy

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Speaker 2: a three hundred dollars jersey, the poor of gud is

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Speaker 2: probably only getting ten percent of that. I understand it

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Speaker 2: would only take a ten percent lift in a mid

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Speaker 2: range carpet to deliver one hundred percent higher return to

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Speaker 2: the gray on the farm.

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Speaker 1: Wow, but people are people into conpets though. See look

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Speaker 1: at that Bremworth situation. Bremworth tried will it just didn't

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Speaker 1: work for them.

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Speaker 2: Yeah no, but there's lots of I've like I said,

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Speaker 2: I'll the same once again. I've been on board for

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Speaker 2: two months. I've been very presently surprised on the upside

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Speaker 2: with the amount of innovation that's happening in the wall industry.

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Speaker 2: There are lots of niche things happen, but it's not

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Speaker 2: an industry answer. And that's what this venture is about.

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Speaker 1: What's your timeline? When do I get you back on here?

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Speaker 1: You give me some good news, tangible good.

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Speaker 2: News, tangible good news. Hope to have a model in

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Speaker 2: place by twenty twenty six, after grow our engagement and

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Speaker 2: other engagement, and have a fully funded model operating in

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Speaker 2: twenty twenty seven.

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Speaker 1: Fantastic. Go well, John, appreciate it, and I wish you

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Speaker 1: the best, John Monahan, who's the chair of the Wall Alliance.

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Speaker 1: And the very good news this morning is I will

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Speaker 1: be here in twenty twenty six and indeed in twenty

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Speaker 1: twenty seven. And I'm not going to tell you what

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Speaker 1: I pay for a jersey, because you're just going to

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Speaker 1: go for more. From the Mic Asking Breakfast, listen live

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