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Speaker 1: Never easy being the defending champion, but Hayden Padden started

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Speaker 1: the season off very nicely. Indeed, they're in Estonia this

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Speaker 1: weekend for the FIA European Rally Championship. Hadden goes in

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Speaker 1: as joint leader, of course, in between rallies. He's signed

5
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Speaker 1: up lately his new trail Light Ambassador, which is good

6
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Speaker 1: and after winning, of course a great deal of success

7
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Speaker 1: at the Rally of South for the New Zealand Rally

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Speaker 1: Championship a couple of weeks ago. Anyway, to Estonia we go.

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Speaker 1: Hayden Padden's well, there's Hayden morning.

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Speaker 2: Yeah, Monny way, very.

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Speaker 1: Kind of you to stay up so late. I've got

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Speaker 1: you at seven minutes past eleven. Are you normally up

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Speaker 1: this later or we holding you up?

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Speaker 2: No, No, it's not too bad. Actually the bit of

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Speaker 2: jet leg and the b F and my body clock

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Speaker 2: has no idea what Tom Dad is, so it just

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Speaker 2: does what I tell it to.

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Speaker 1: What's the mood in Estonia? Does a Stonia get excited

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Speaker 1: about the rally? They're a rallying nation in that sense.

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Speaker 2: They're a really crazy country. To be fair, if we

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Speaker 2: were being this week, you will knows who we are

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Speaker 2: what the name is, you know, it doesn't matter where

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Speaker 2: you go. And you know eight ten X obviously a

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Speaker 2: X world champion. I think he's really put rally on

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Speaker 2: the map here and it is much like what Redby

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Speaker 2: is to us is what really is to Estonia.

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Speaker 1: It's amazing. Where are you at, How are you feeling?

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Speaker 2: Yeah?

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Speaker 1: Good?

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Speaker 2: Yeah, looking forward to this week. Obviously, it's been a

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Speaker 2: pretty busy period for us over the last month between

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Speaker 2: rallies back home in New Zealand and on of course

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Speaker 2: the European Championship to travel back and forth and you know, partnerships,

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Speaker 2: you know, obviously with a new partnership with trail like

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Speaker 2: caravans and working on things back at home. So yeah,

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Speaker 2: busy times, but looking forward to getting back in the

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Speaker 2: car this weekend and doing what we do best.

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Speaker 1: I want to talk about the trail and the economic

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Speaker 1: side of it in just a couple of moments, but

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Speaker 1: as far as getting in and out of a car,

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Speaker 1: how big does the gap need to be before it

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Speaker 1: becomes a problem or is once you're good, you're good now?

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Speaker 2: I think once you're good, you're good. You know, I've

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Speaker 2: been doing this for so long now that you just

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Speaker 2: trust your INNT thinks. You know, you're going week in,

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Speaker 2: week in that on both sides of the world. You know,

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Speaker 2: it's amazing what that adrilline does here once again in

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Speaker 2: his zone and get back into your your happy place,

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Speaker 2: so to speak. You just you know, you do. It

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Speaker 2: comes naturally and you know it's what you back yourself

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Speaker 2: to do.

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Speaker 1: How do you handle the flying in the time zones

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Speaker 1: and the travel and do you ever get used to it?

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Speaker 2: I don't think you can get used to it. It

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Speaker 2: definitely gets a bit exhausted after a while. But as

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Speaker 2: I say that, the best medicine for me is hopping

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Speaker 2: in the race cart the other end, and it makes

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Speaker 2: you sort of forget about it. You know. As a

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Speaker 2: year goes on, it definitely compoles, you know. I think

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Speaker 2: last year we did eight New Zealand and European return

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Speaker 2: flights and a lot of, as I say, back to

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Speaker 2: back events, you know, one weekend in New Zealand the

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Speaker 2: next weekend in Europe and vice versa. So yeah, as

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Speaker 2: a season gets on, you definitely get a little bit

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Speaker 2: more tired, but you just try and prepare yourself a

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Speaker 2: piece you can.

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Speaker 1: And how hard is that? I mean, how much of

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Speaker 1: that piecing together a season do you do versus other

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Speaker 1: people do for you.

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Speaker 2: Between myself and our team, we do it all ourselves.

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Speaker 2: So it's really just a matter of at the start

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Speaker 2: of the season sitting down and working at what we're

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Speaker 2: going to do. You know, we obviously trying to keep

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Speaker 2: ourselves current in Europe still we've still got aspirations over here.

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Speaker 2: We're trying to achieve. But it's important for us and

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Speaker 2: our partners that we have to keep competing in the

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Speaker 2: New Yale because as sponsors are not going to invest

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Speaker 2: in us to be competing on the other side of

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Speaker 2: the world where we're almost invisible in New Zealand. So

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Speaker 2: it's important that we sort of got to make both

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Speaker 2: programs grow together.

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Speaker 1: And how does the New Zealand signer but work? I mean,

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Speaker 1: without to put it bluntly pissing in your pocket, do

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Speaker 1: you go into each rally in New Zealand with the well,

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Speaker 1: you better win it because you are Hayden Padden pressure.

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Speaker 2: Yeah, it is difficult in New Zealand because we've got

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Speaker 2: nothing in the gain and everything to lose, so to speak.

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Speaker 2: You know, it's obviously a privileged position that we're in

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Speaker 2: that you know everyone's trying to beat us, and you've

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Speaker 2: got that target on your back. But you know, at

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Speaker 2: the end of day, I throw off that as well,

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Speaker 2: because I know that you know, we can't afford to

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Speaker 2: make mistakes, and we're always trying to. I guess search

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Speaker 2: for perfection, which is almost impossible in the sport, but

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Speaker 2: it keeps you on your toes, and it keeps you

96
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Speaker 2: trying to. I guess keep pushing forward, and I guess

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Speaker 2: not resting your laurels.

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Speaker 1: And where where do you reckon? You at a as

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Speaker 1: a driver in totality, how do you see yourself in

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Speaker 1: this career of yours at this point in time?

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Speaker 2: Definitely driving as good as they ever have. I think

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Speaker 2: when you're younger you probably take a few more risks

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Speaker 2: in some places. But I think as you get older,

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Speaker 2: you get wiser, not just in life, but just and

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Speaker 2: how you drive, how you feel in the car. You

106
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Speaker 2: know what's fast, you know what's not fast, and you

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Speaker 2: can take a jumper well, you know if it's not

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Speaker 2: going your way on a particular stage or a particular

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Speaker 2: section where you may have got under your skin in

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Speaker 2: the past, Nowadays you can sort of put it behind

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Speaker 2: you and move on. And Yeah, I think when you

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Speaker 2: look at an overall rally over the course of a

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Speaker 2: whole week, I think I can put together a better

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Speaker 2: performance now than what I did when I was maybe younger.

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Speaker 1: Yeah, and what about the relationship with your co pilot

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Speaker 1: and John, I mean, as that matures goes on, I

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Speaker 1: mean that must be special in and of itself and

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Speaker 1: must bring you a level of reassurance you just can't

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Speaker 1: get with a e a changing group of people.

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Speaker 2: Oh, definitely, like nineteen years you know, he's got his

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Speaker 2: gold card this year actually so, But you know John

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Speaker 2: and I, like nineteen years ago, we would have never

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Speaker 2: thought we'd still be doing this together, and we're still

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Speaker 2: as compared as each other and still loving it. And

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Speaker 2: obviously now we're both working with a young co driving

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Speaker 2: Zealand Jared Hudson, who's doing the new Zealand rallies with us,

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Speaker 2: so we both working on that next generation as well.

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Speaker 2: But yeah, character.

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Speaker 1: Is what he does when you talk about a new

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Speaker 1: co pilot, is what he does art or science both.

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Speaker 2: I would say, all I know is I couldn't do

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Speaker 2: There's no way I'd be sitting on the passenger sticking

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Speaker 2: with my head down reading pace notes while we're hurling

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Speaker 2: through the forested up the turn commas are.

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Speaker 1: Now that's amazing, isn't it. What sort of series, well,

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Speaker 1: what sort of races? The Estonia Race, what sort of

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Speaker 1: roads you're dealing with? Is that soft roads? You know?

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Speaker 1: Is it your sort of road or not? Yeah?

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Speaker 2: Very fast, a bit like New Zealand in terms of

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Speaker 2: the speed, but here the roads are a lot softer,

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Speaker 2: almost like a sandy type surface. Gets quite rough on

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Speaker 2: the second past. The biggest thing here those are jumps.

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Speaker 2: They build a lot of man made jumps into the stages,

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Speaker 2: so we're jumping up to fifty sixty seventy meters long

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Speaker 2: in the air. So yeah, it's a good sensation when

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Speaker 2: you get that right.

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Speaker 1: That's sensational. As far as the quality of the comp

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Speaker 1: you're in, Hayden, how would you describe it?

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Speaker 2: Definitely the most competitive fields that I've ever been in.

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Speaker 2: You know, when we're in wic you had sort of

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Speaker 2: eighteen fast drivers at the top. In this field, it's

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Speaker 2: all probably funded team so same boat as us, but

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Speaker 2: you've got thirty fast drivers and you know you have

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Speaker 2: a bad stage, you're out of the top twenty. So yeah,

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Speaker 2: it's fiercely competitive for.

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Speaker 1: Which I love fantastic. Now we mentioned trial Light earlier on,

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Speaker 1: so you got the association. How difficult is it? First

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Speaker 1: of all? Two part question are you at the face

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Speaker 1: of the global economy and cost of living crises and

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Speaker 1: all that sort of stuff when it comes to sponsorship

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Speaker 1: and support? And part two, how is it currently for you?

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Speaker 2: It is tough. You know, our business is the motorsport

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Speaker 2: business that we have in New Zealand. We have teen employees,

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Speaker 2: so we're a small business like a lot of other

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Speaker 2: people in the country and and you know a big

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Speaker 2: part of what we do is through partnerships, and you

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Speaker 2: know we're down forty percent this year. You know, in

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Speaker 2: tough time like that's the first thing that gets called

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Speaker 2: out of people's budgets is marketing and sponsorship. So us

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Speaker 2: and we as a company, we need to be thinking

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Speaker 2: outside of the box and on how we provide value.

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Speaker 2: And you know, without sponsors we ultimately can't raise that's

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Speaker 2: you know, that's a crack of fit and.

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Speaker 1: How much of you needs to be an entrepreneur in

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Speaker 1: that sense or do other people handle that for you?

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Speaker 2: It's probably the biggest part of what I do to

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Speaker 2: be fair so more so than driving, you know, and

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Speaker 2: I enjoy it working with our partners. We're so lucky

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Speaker 2: to have so many loyal partners behind us, you know,

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Speaker 2: particularly can Danie Zeland and a lot of key iconic

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Speaker 2: Kiwi brands. So yeah, obviously we've got to keep, I guess,

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Speaker 2: pushing the barrow and doing something different every year to

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Speaker 2: keep that fresh.

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Speaker 1: So being a motorsport fan, this stuff fascinates me. How

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Speaker 1: much of the support that's out there, because I'm talking

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Speaker 1: to Lillam Lawson relatively recently and he's supported by forty

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Speaker 1: one different people, and a lot of that's going to

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Speaker 1: be passion as opposed to I don't want the money

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Speaker 1: back if it comes fantastic whatever, it's passionate. How much

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Speaker 1: of what motorsport is at your experience in terms of support,

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Speaker 1: is passion as opposed to business.

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Speaker 2: Yeah, it depends on what phasing your career you're in.

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Speaker 2: I think through my early years in WC, it was

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Speaker 2: definitely passion. We had similar you know, we had like

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Speaker 2: up to one hundred sheerholders involved in what we're doing,

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Speaker 2: people investing in our future. Nowadays it's a bit more corporate. Obviously,

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Speaker 2: you're still passion involved, particularly you know through the New

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Speaker 2: Zealands and people who have been buying us for up

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Speaker 2: to ten years. But we have to give a return

200
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Speaker 2: on investment now because it ain't a donation. You know,

201
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Speaker 2: you need to give that point a difference. And you know,

202
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Speaker 2: for us, it's not really about the sticker on the car.

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Speaker 2: It's actually about the experiences that we provide and that

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Speaker 2: you strap people in a rally car and take them

205
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Speaker 2: for a once in a lifetime opportunity that they'll remember forever.

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Speaker 2: Providing experiences, it's the stuff outside the car that can

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Speaker 2: actually give the value to the partnerships exactly.

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Speaker 1: And when you talk about this, there's link between the

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Speaker 1: tech and the Hyundai for example. Is it still as

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Speaker 1: applicable as it ever was? So in other words, you

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Speaker 1: are in rallying as a car brand to roll technology

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Speaker 1: down the track to a road car and get people

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Speaker 1: invested in your car, et cetera.

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Speaker 2: Not just a road car. I think a lot of

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Speaker 2: things within the industry, Like obviously that's where electric rally

216
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Speaker 2: car comes in. It's sort of pits us in a

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Speaker 2: position as a team that we're pushing forward and innovation

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Speaker 2: and engineering, and that's where the lights of you know,

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Speaker 2: even trail Light, who are very similar to us, or

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Speaker 2: a small New Zealand company pushing forward in their industry

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Speaker 2: with engineering and technology the same way as what we

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Speaker 2: are in motorsports. So it's not just relevant automotive industry,

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Speaker 2: it's all our partners. We're trying to portray that we're

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Speaker 2: doing the same as what they are and that's what

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Speaker 2: gives us that point of difference.

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Speaker 1: Tell you what's interesting. I try as hard as I

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Speaker 1: can to follow Formula E and I'm still not on

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Speaker 1: board because of the battery. It doesn't sound right. The

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Speaker 1: cars don't sit on the road the same way. But

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Speaker 1: I look at you in an EV and the stuff

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Speaker 1: you're doing it looks normal to me. Do you know

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Speaker 1: what I mean?

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Speaker 2: You Well, to be honest, I'm a little bit the similar,

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Speaker 2: the same. You know, our EV as a prototype where

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Speaker 2: we're doing it to prove and show how a rally

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Speaker 2: car can go fast. And at the end of the day,

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Speaker 2: rallying is about taking a car you can buy on

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Speaker 2: the show and floor and go and racing with it.

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Speaker 2: You know, formerly one you can't do that. You can't

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Speaker 2: buy a Ferrari or McLaren or whatever at your local

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Speaker 2: car dealership. So that's our point of difference. But also

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Speaker 2: you know, it's not just the electrification, it's also the

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Speaker 2: hydrogen that's coming in now, it's to biofuels. Is all

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Speaker 2: these different forms of energy that you know, us as

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Speaker 2: a Motus Work company, we have to take hold of

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Speaker 2: and utilize to see what's the best solution.

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Speaker 1: I like hydrogen. Do you like hydrogen?

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Speaker 2: To be fair, we are double on it now. Quietly

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Speaker 2: we've got some hydrogen charging solutions now that we're now

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Speaker 2: working with with can Dane Zellen, which is the first,

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Speaker 2: and then I think hydrogen will play a big part

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Speaker 2: now sport as well, So there's certainly something that we're

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Speaker 2: looking into at the present.

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Speaker 1: Fantastic, hey listen, go well this weekend and always good

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Speaker 1: to catch up with you. Appreciate it very much and

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Speaker 1: staying up late and all that sort of stuff, and

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Speaker 1: we'll talk again soon.

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Speaker 2: Great appreciate it. Thanks Mane, good.

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Speaker 1: Mate, hat and out of Estonia for you this morning.

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Speaker 1: For more from the Mic Asking Breakfast, listen live to

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Speaker 1: News Talks at b from six am weekdays, or follow

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Speaker 1: the podcast on iHeartRadio.