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Speaker 1: So the governments announced a new campaign for encouraging Aussies

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Speaker 1: to come here for the next holiday. The campaign is

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Speaker 1: called Everyone Must Come. No, so I got that wrong.

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Speaker 1: Everyone must go. Everyone must Go because it's aimed at

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Speaker 1: the Aussies. Everyone must Go. It's costing US half a

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Speaker 1: million dollars. It will be followed by more campaigns targeting

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Speaker 1: other places. Tourism Minister Louise ups And announced the marketing

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Speaker 1: will go live across the Ditch next week. She announced

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Speaker 1: us yesterday. She's with me now, Hello.

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Speaker 2: Louise, good morning to you. How are you very good?

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Speaker 1: So how effective do you think this could be?

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Speaker 2: Well, this is the first of several tourism boost announcements

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Speaker 2: that we're planning over the coming weeks. And the important

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Speaker 2: part with this is it's very much supported by industry.

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Speaker 2: So what we will see is accommodation providers, airlines who

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Speaker 2: are supporting this push to get Aussie's to come over

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Speaker 2: and visit with their own deals. So it means that

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Speaker 2: every dollar of taxpayers ben goes that much further.

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Speaker 1: The question I had and I raised earlier this morning,

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Speaker 1: is why haven't we been doing this since the beginning

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Speaker 1: of time? I mean they're right there. It's cheap for

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Speaker 1: them to come here, it's easy for them to talk

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Speaker 1: and commute and to get around. They've got friends here.

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Speaker 1: This is something we should have been doing forever.

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Speaker 2: Yes, So Tourism New Zealand are already doing campaigns into Australia.

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Speaker 2: They've got an autumn campaign that's underway at the moment.

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Speaker 2: This is on top of so we wanted a short,

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Speaker 2: sharp injection to make sure that Australians know that they

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Speaker 2: can come over straight away. We wanted some urgency in

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Speaker 2: it and a fresh campaign to really work with the

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Speaker 2: industry on. So this is in addition to what Tourism

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Speaker 2: New Zealand is already doing into Australia.

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Speaker 1: I see that in Australia we're already their number one destination.

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Speaker 1: There was a piece on the news actually last week

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Speaker 1: saying we're number one for Australians leaving and coming here.

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Speaker 1: So is there more upside that we can get?

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Speaker 2: Yes? Absolutely so. If you look at our twenty nineteen numbers,

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Speaker 2: we're only sitting at eighty eight percent of that. This

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Speaker 2: short boost we're aiming to bring another five thousand visitors in,

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Speaker 2: which would take us up to ninety three percent, so

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Speaker 2: there's still lots of potential. You know, we're a long

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Speaker 2: way off where we were in twenty nineteen, so job

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Speaker 2: number one is getting those numbers back. And you're right,

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Speaker 2: Australians can make their decision quickly and hop over the pitch.

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Speaker 2: So this campaign is all about saying we're open for business.

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Speaker 2: We welcome you with open arms, so get on, make

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Speaker 2: the decision and come over very good.

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Speaker 1: Any any other sovereignties that you wanted to do a

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Speaker 1: campaign man this in any other places.

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Speaker 2: Well there we are other parts of the Tourism Boost campaign,

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Speaker 2: but if you look at other big markets, obviously China

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Speaker 2: numbers are down at sixty percent of where they were

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Speaker 2: in twenty nineteen, which is concerning, and there's emerging markets

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Speaker 2: like India, so we will be making sure that we

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Speaker 2: have campaigns into existing markets to get numbers back to

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Speaker 2: where they were nineteen, as well as some other parts

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Speaker 2: of our Tourism Boost campaign which will be coming out

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Speaker 2: in the next few weeks.

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Speaker 1: Okay, we wish you only success with that one and

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Speaker 1: putting your other hat on there. You were on the

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Speaker 1: Telly last night as well twice a recent one News

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Speaker 1: vary in poll found forty six percent of New Zealand

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Speaker 1: has thought the issue of homelessness was getting worse. And

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Speaker 1: you're the minister in charge of worrying about that sort

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Speaker 1: of thing, are they wrong?

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Speaker 2: Lock Homelessness has been a challenge for many, many years,

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Speaker 2: and so it is something that people worry about. What

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Speaker 2: I'm incredibly proud of Minister Pautucke and Minister Bishop and

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Speaker 2: I have had a real focus on emergency housing and

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Speaker 2: getting children out of living in motels. Nineteen hundred fewer

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Speaker 2: children living in motels than and we're a year ago.

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Speaker 2: So we have taken a real focus to this issue,

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Speaker 2: focusing first and foremost children, and the number of people

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Speaker 2: living in emergency housing now is significantly below where it was.

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Speaker 2: We've all seen five thousand fewer people on the Social

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Speaker 2: Housing Register. So while there's always more work to do,

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Speaker 2: we have made some incredible inroads into some of these

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Speaker 2: long standing housing challenges.

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Speaker 1: Louise Upsin, Minister for Social Development and Minister for Tourism.

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Speaker 1: Two portfolios, two parts that interview, Thank you so much

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Speaker 1: for your time. News Talks He'd be for more from

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Speaker 1: early edition with Ryan Bridge.

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