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Speaker 1: Not just our wine that wins international awards. As it

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Speaker 1: turns out, Bluff Distilleries London Dry Gin had a very

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Speaker 1: good day out of the Gin Guide Awards in London,

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Speaker 1: five wins, including best Contemporary Gin over forty two percent

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Speaker 1: that's an alcohol, Best Australasian Gin, and Best Branding. This

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Speaker 1: follows a goal at the San Francisco World Spirits Competition.

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Speaker 1: David Nash is the co founder of Bluff Distillery and

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Speaker 1: he's with us. David, Morning, Morning, Mike. How are you

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Speaker 1: very well? Indeed, what's a contemporary gin?

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Speaker 2: So it's over forty two abd so more than modern styles,

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Speaker 2: slightly gin that tastes like gin as we like to

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Speaker 2: call its.

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Speaker 1: Okay, So how old your business?

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Speaker 2: The business itself, we launched publicly in March of last year,

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Speaker 2: so we're just over a year on the board, but

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Speaker 2: we've been sort of in development for about three years

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Speaker 2: prior to that.

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Speaker 1: And you come from drink or no, yes, so.

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Speaker 2: Yeah, previously in the wine business. So my background's on

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Speaker 2: the branding side. Chris Fraser, who is our distiller who's

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Speaker 2: based down in in Vericago, he's on the spirit side

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Speaker 2: of things. So yeah, it's a good combination of branding

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Speaker 2: and storytelling and then obviously having a great maker at

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Speaker 2: the heart of it.

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Speaker 1: And is that part of that branding, that storytelling, the

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Speaker 1: Bluff bit.

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Speaker 2: Yeah, absolutely. I mean, I'm sure you've been down to

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Speaker 2: Bluff for about four thousand people descended on it just

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Speaker 2: this weekend for the well it's defense of all. You know,

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Speaker 2: Bluff is an amazing place, just full of incredible stories

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Speaker 2: and a huge amount of talent as well. And I think,

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Speaker 2: you know, bringing the world back to that story and

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Speaker 2: back to that place is a huge part of the

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Speaker 2: Bluff Distillery story.

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Speaker 1: Gin seems to be a thing, is it? As in,

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Speaker 1: like everyone's into Gin, the whole world's awards Gin? You know.

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Speaker 2: Yeah, No, GIN is a massive growth globally. I think

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Speaker 2: at the moment it's about a sixteen billion dollar business

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Speaker 2: and the predicting that to be closer to thirty by

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Speaker 2: about twenty thirty, with you know, Europe and North America

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Speaker 2: being the big growth markets at the moment, but Asia

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Speaker 2: Pacific's really catching up. So it's a huge opportunity internationally.

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Speaker 1: Why are they coming from another drink or is it

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Speaker 1: just I've never tried it. Let's have a crack Yeah, absolutely.

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Speaker 2: I think the premieritization across you know, all alcohol categories

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Speaker 2: is really making a big play. And obviously, you know,

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Speaker 2: jen is a great base for lots of premium cocktails.

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Speaker 2: But then I think also, you know, people are looking

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Speaker 2: for you know, those more kind of artisan boutique products

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Speaker 2: to have at home, and we've all heard the kind

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Speaker 2: of rhetoric of drinking less but drinking better. You know,

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Speaker 2: people want a great product that's got some providence, and

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Speaker 2: the Bluff story definitely fits into that.

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Speaker 1: And is winning awards worth something? I mean or was

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Speaker 1: it like everyone's got awards and there's a million of them.

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Speaker 2: Winning the right awards? I mean definitely for us, we

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Speaker 2: want to get some attention internationally and take the brand

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Speaker 2: offshore and attract the right partners to do that. So

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Speaker 2: getting those awards and getting the validation of those international judges,

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Speaker 2: as you touched on, we picked up Gold at San Francisco,

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Speaker 2: which is a really really old show with great judging panels,

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Speaker 2: and definitely the gin Guides got probably the best of

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Speaker 2: the best from the UK, so you're getting a ton

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Speaker 2: of consistent scoring across all those international markets.

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Speaker 1: Fantastic, Well, congratulations, go well with David Nash, who's the

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Speaker 1: co founder and brand director at to Bluff Distillery.

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