1 00:00:05,440 --> 00:00:05,880 Speaker 1: Kiyota. 2 00:00:05,960 --> 00:00:09,159 Speaker 2: I'm Chelsea Daniels and this is the Front Page, a 3 00:00:09,280 --> 00:00:16,960 Speaker 2: daily podcast presented by the New Zealand Herald. Kiwis will 4 00:00:17,000 --> 00:00:21,400 Speaker 2: finally get to experience the labyrinth that is an Ikea 5 00:00:21,560 --> 00:00:26,600 Speaker 2: store from December fourth. The new Sylvia Park site in 6 00:00:26,640 --> 00:00:30,640 Speaker 2: Auckland is one of the company's largest in the Southern Hemisphere, 7 00:00:31,000 --> 00:00:35,520 Speaker 2: about the size of three rugby fields. There'll be thousands 8 00:00:35,600 --> 00:00:39,800 Speaker 2: of products available online and in store, and yes, they 9 00:00:39,840 --> 00:00:43,320 Speaker 2: will be serving up their famous Swedish meatballs in a 10 00:00:43,440 --> 00:00:48,159 Speaker 2: four hundred and twenty six seat cafeteria. So why do 11 00:00:48,240 --> 00:00:52,639 Speaker 2: we get so excited about international brands setting up on 12 00:00:52,680 --> 00:00:57,000 Speaker 2: our shores and is there enough appetite for Ikea and 13 00:00:57,040 --> 00:01:01,920 Speaker 2: their meatballs to succeed where others? Today? On the front Page, 14 00:01:02,040 --> 00:01:06,399 Speaker 2: Quantum Jump CEO and marketing expert Ben Gooddow is with 15 00:01:06,560 --> 00:01:10,120 Speaker 2: us to explain the hype around one of the world's 16 00:01:10,319 --> 00:01:20,160 Speaker 2: leading retailers. First off, Ben, what is the significance of 17 00:01:20,240 --> 00:01:23,080 Speaker 2: Ikea finally coming to New Zealand. 18 00:01:23,440 --> 00:01:25,039 Speaker 1: I mean, I think there's a number of factors here. 19 00:01:25,240 --> 00:01:30,119 Speaker 1: It is a major, major retail brand globally and one 20 00:01:30,160 --> 00:01:33,800 Speaker 1: of Sweden's grade ex sports. I think to a certain extent, 21 00:01:34,080 --> 00:01:38,520 Speaker 1: the sheer fact that so many Kiwis already have Ica 22 00:01:38,600 --> 00:01:41,240 Speaker 1: products in their homes which they've may be brought back 23 00:01:41,240 --> 00:01:43,479 Speaker 1: from overseas or people are given to them, or they've 24 00:01:43,600 --> 00:01:46,480 Speaker 1: ordered in. And so it's a brand that almost feels 25 00:01:46,520 --> 00:01:51,480 Speaker 1: like it's been here for a while anyway, but a 26 00:01:51,480 --> 00:01:56,800 Speaker 1: bit actually planting itself. And it's very grounding for an 27 00:01:56,800 --> 00:01:59,400 Speaker 1: international brand like that to arrive in New Zealand, not 28 00:01:59,440 --> 00:02:02,240 Speaker 1: unlike a couple of years ago. I think we go, wow, 29 00:02:02,280 --> 00:02:04,960 Speaker 1: you know, we're we're finally there as a nation. We've 30 00:02:04,960 --> 00:02:07,480 Speaker 1: got an IQ, We've a Costco, We've got Nature and 31 00:02:07,600 --> 00:02:11,320 Speaker 1: m Sephora, Victoria's Secret out of the airport. You know, 32 00:02:11,400 --> 00:02:15,680 Speaker 1: brands which are you know, living in a country and 33 00:02:15,800 --> 00:02:18,400 Speaker 1: far flung in the furthest away part of the world. 34 00:02:18,480 --> 00:02:21,800 Speaker 1: In fact, I read today that we are the Ikea 35 00:02:21,960 --> 00:02:26,120 Speaker 1: store in Auckland will be the servist away from Sweden 36 00:02:26,240 --> 00:02:30,120 Speaker 1: store that they have. You know, it can be something 37 00:02:30,160 --> 00:02:33,960 Speaker 1: when when these brands turn up and they've got to. 38 00:02:33,960 --> 00:02:37,760 Speaker 2: Us in terms of Ikere, what makes it like I 39 00:02:37,800 --> 00:02:41,240 Speaker 2: suppose the international juggernaut that it is. 40 00:02:42,840 --> 00:02:46,760 Speaker 1: Firstly, I mean, the product is amazing, you know, it's there. 41 00:02:46,880 --> 00:02:51,680 Speaker 1: They're innovative, they're they're they're sustainable or as sustainable as 42 00:02:51,680 --> 00:02:53,880 Speaker 1: you can be within it with any category like that, 43 00:02:53,960 --> 00:02:58,040 Speaker 1: and they're pushing to be more sustainable forever. They their 44 00:02:58,080 --> 00:03:03,720 Speaker 1: focus on design is is fundamental to their success, you know. 45 00:03:03,840 --> 00:03:08,239 Speaker 1: Be I mean I remember as a as as as 46 00:03:08,440 --> 00:03:10,440 Speaker 1: you know, probably not long after I left store, going 47 00:03:10,480 --> 00:03:13,040 Speaker 1: to be opening of a first Ikea in London and 48 00:03:14,320 --> 00:03:16,440 Speaker 1: queuing up that day to get in and I didn't 49 00:03:16,440 --> 00:03:19,240 Speaker 1: even really know what Ikea was, something to do on 50 00:03:19,280 --> 00:03:23,000 Speaker 1: a on a Sunday, but but being bowled over by 51 00:03:23,240 --> 00:03:27,919 Speaker 1: by the design, you know, the that simple Swedish aesthetic 52 00:03:29,080 --> 00:03:33,800 Speaker 1: and you know it really it's not just furniture. Albeit 53 00:03:33,919 --> 00:03:36,880 Speaker 1: I also have cursed and I once foolishly brought a 54 00:03:36,960 --> 00:03:40,920 Speaker 1: foot on from my Ikea. And I'm sure if any 55 00:03:40,960 --> 00:03:44,680 Speaker 1: anyone watching this imagines, you know, flat pack assembling a 56 00:03:44,760 --> 00:03:48,000 Speaker 1: futon in a time where I did not own a 57 00:03:48,040 --> 00:03:51,040 Speaker 1: power drill, so I had to hand hands through it. 58 00:03:51,120 --> 00:03:54,560 Speaker 1: Every last through it was. I have the I have blisters, 59 00:03:54,840 --> 00:03:57,640 Speaker 1: and I was not a happy person. But but the 60 00:03:57,800 --> 00:03:59,200 Speaker 1: bouton was sensational. 61 00:03:59,800 --> 00:04:01,880 Speaker 2: It's that's part of the fun of it, isn't it 62 00:04:01,920 --> 00:04:05,320 Speaker 2: the flat pack. I mean I say fun in quotation 63 00:04:05,520 --> 00:04:08,280 Speaker 2: marks because I personally don't think it's fun. But in 64 00:04:08,400 --> 00:04:10,680 Speaker 2: terms of I mean you mentioned London in that. 65 00:04:10,760 --> 00:04:11,480 Speaker 1: What when? 66 00:04:11,560 --> 00:04:12,600 Speaker 2: What would that have been? 67 00:04:12,840 --> 00:04:14,400 Speaker 1: That was nineteen eighty eight. 68 00:04:14,520 --> 00:04:19,240 Speaker 2: Yeah, it was it the same kind of huge sensation 69 00:04:19,400 --> 00:04:21,520 Speaker 2: it was even then than it is now because in 70 00:04:21,560 --> 00:04:23,840 Speaker 2: the eighties you didn't have social media or the Internet 71 00:04:23,880 --> 00:04:24,720 Speaker 2: and things like that. 72 00:04:25,600 --> 00:04:28,240 Speaker 1: Yeah, it's funny. I was reflecting on that the other day, 73 00:04:28,520 --> 00:04:31,120 Speaker 1: I mean especially asked for it's almost I don't know 74 00:04:31,200 --> 00:04:33,440 Speaker 1: I remember it. I don't know why I was there. 75 00:04:33,520 --> 00:04:35,520 Speaker 1: I don't know how I knew it was going on. 76 00:04:35,640 --> 00:04:38,160 Speaker 1: Maybe there was an advert in the Evening Standard. It 77 00:04:38,200 --> 00:04:41,560 Speaker 1: wasn't far from my flat, but it felt big. I 78 00:04:41,560 --> 00:04:44,560 Speaker 1: remember going to work the net's day and wherever, you know, 79 00:04:44,600 --> 00:04:48,000 Speaker 1: people were talking about it, and so I guess it was. 80 00:04:48,240 --> 00:04:49,720 Speaker 1: It must have been on the news. It must have 81 00:04:49,760 --> 00:04:52,839 Speaker 1: been on the radio. Maybe there was a piece of 82 00:04:52,880 --> 00:04:55,000 Speaker 1: it in the Standard in the morning where people are 83 00:04:55,000 --> 00:04:58,279 Speaker 1: getting on the tube with their newspaper. But you're right, 84 00:04:58,360 --> 00:05:00,840 Speaker 1: I mean the I think it's fun. Only now, having 85 00:05:00,880 --> 00:05:05,040 Speaker 1: lived now with social media for ten fifteen years, we 86 00:05:06,040 --> 00:05:11,240 Speaker 1: almost forgotten. How did these things get shared and amplified 87 00:05:11,320 --> 00:05:13,400 Speaker 1: and so on. Before all that happened, but I guess 88 00:05:13,400 --> 00:05:15,400 Speaker 1: we just found other ways. I mean apartment of meals. 89 00:05:15,440 --> 00:05:16,760 Speaker 1: People talk to each other about it. 90 00:05:17,120 --> 00:05:20,000 Speaker 2: Do you think Ikea will have to adapt to the 91 00:05:20,120 --> 00:05:22,920 Speaker 2: Kiwi market or is Ikea just Ikea? 92 00:05:23,720 --> 00:05:27,760 Speaker 1: Well? I think initially, I mean they are just Ikea 93 00:05:27,920 --> 00:05:30,960 Speaker 1: their product range. They're not going to develop products just 94 00:05:31,080 --> 00:05:33,760 Speaker 1: for this market. And are you know, not quite sure 95 00:05:33,839 --> 00:05:38,680 Speaker 1: what products we were uniquely we would uniquely need. I mean, 96 00:05:38,760 --> 00:05:42,680 Speaker 1: we're a lot different for the rest of the world. However, 97 00:05:42,800 --> 00:05:45,880 Speaker 1: they have done a lot of groundwork, which they've talked 98 00:05:45,880 --> 00:05:48,760 Speaker 1: about some of their media relations around going into Keiwi 99 00:05:48,880 --> 00:05:53,800 Speaker 1: homes and understanding what how key we use products, what 100 00:05:54,160 --> 00:05:57,200 Speaker 1: they need. I think probably understanding things like how key 101 00:05:57,240 --> 00:06:02,600 Speaker 1: we use their garages, you know, as well as their 102 00:06:02,680 --> 00:06:05,160 Speaker 1: outdoors and so on. So I think probably it will 103 00:06:05,200 --> 00:06:07,760 Speaker 1: be more they'll show up with the ranging because they 104 00:06:08,480 --> 00:06:12,239 Speaker 1: they'll have a vast array of ranges, but not everything 105 00:06:12,279 --> 00:06:15,160 Speaker 1: will be as appropriate in autund as it might be 106 00:06:15,320 --> 00:06:19,760 Speaker 1: in Tokyo or New York or whatever. So I think, yeah, 107 00:06:20,080 --> 00:06:24,600 Speaker 1: we'll get a profile which will be developed deemed appropriate 108 00:06:24,720 --> 00:06:25,880 Speaker 1: based on those insights. 109 00:06:26,400 --> 00:06:28,880 Speaker 2: What do you make of the main freight partnership? Is 110 00:06:28,960 --> 00:06:31,800 Speaker 2: that something quite unique for those who don't know they're 111 00:06:31,800 --> 00:06:34,680 Speaker 2: going to be doing this main freight to home service 112 00:06:34,800 --> 00:06:38,520 Speaker 2: and the offer will take heavier items into people's homes 113 00:06:38,720 --> 00:06:42,720 Speaker 2: if that was their preferred option. That's quite revolutionary because 114 00:06:43,000 --> 00:06:45,920 Speaker 2: I always fret when I buy something or a piece 115 00:06:45,960 --> 00:06:48,279 Speaker 2: of furniture thinking am I going to fit it into 116 00:06:48,320 --> 00:06:50,120 Speaker 2: my car? Or am I going to be able to 117 00:06:50,400 --> 00:06:53,000 Speaker 2: carry this up my drive? So that's quite a unique 118 00:06:53,800 --> 00:06:55,960 Speaker 2: having a main freight you know, a couple of them 119 00:06:56,400 --> 00:06:59,599 Speaker 2: actually lug it into your house is quite special. 120 00:07:00,560 --> 00:07:04,480 Speaker 1: Yeah, well, they are operating distribution in some other markets, 121 00:07:04,880 --> 00:07:08,760 Speaker 1: especially where they don't have those those stores. I mean, 122 00:07:08,839 --> 00:07:14,240 Speaker 1: it's certainly a very smart, strong play for this market. 123 00:07:14,400 --> 00:07:17,520 Speaker 1: You know, the suddenly you know they've only got one store, 124 00:07:17,600 --> 00:07:20,440 Speaker 1: but it's almost like have they got twenty nine stores? 125 00:07:20,480 --> 00:07:24,120 Speaker 1: And we're also living in an evolved age of e commerce. 126 00:07:25,560 --> 00:07:29,720 Speaker 1: People's happiness buying online ever since Covid was a bit 127 00:07:29,720 --> 00:07:32,160 Speaker 1: of a game changer for online buying in New Zealand, 128 00:07:32,240 --> 00:07:35,000 Speaker 1: which is has always been a little bit behind the 129 00:07:35,120 --> 00:07:39,200 Speaker 1: rest of the Western world in terms of uptake on 130 00:07:39,600 --> 00:07:43,119 Speaker 1: e commerce. But it kind of makes sense for Ikea, 131 00:07:43,240 --> 00:07:47,800 Speaker 1: especially once people have some familiarity with products. You know, 132 00:07:47,920 --> 00:07:50,120 Speaker 1: if you're if you're living down country and your your 133 00:07:50,240 --> 00:07:52,280 Speaker 1: friend is that it shows you shows you their foot 134 00:07:52,360 --> 00:07:55,160 Speaker 1: on which they're really delighted with, and you go, well, 135 00:07:55,200 --> 00:07:57,240 Speaker 1: I'll have one of those, you know. You you can 136 00:07:57,360 --> 00:07:58,960 Speaker 1: just order one and you can pick it up from 137 00:07:59,000 --> 00:08:01,640 Speaker 1: your main freight delivery, so it's aluld have it delivered 138 00:08:01,680 --> 00:08:04,320 Speaker 1: into the house. So I think it's going to allow 139 00:08:04,400 --> 00:08:08,720 Speaker 1: their distribution to be really powerful, and for other brands 140 00:08:08,800 --> 00:08:13,880 Speaker 1: that are in that that, especially about heavier furniture offering, 141 00:08:14,120 --> 00:08:15,960 Speaker 1: it's going to put some pressure on it. 142 00:08:22,960 --> 00:08:25,200 Speaker 3: Your opening is also going to allow many New Zealanders 143 00:08:25,560 --> 00:08:28,720 Speaker 3: for once again experience the loved Swedish meatballs that they 144 00:08:28,800 --> 00:08:32,280 Speaker 3: remember from visiting Ikea stores overseas. I think all of 145 00:08:32,360 --> 00:08:34,280 Speaker 3: us who have lived overseas, and I did so for 146 00:08:34,400 --> 00:08:37,160 Speaker 3: some time, are very familiar where you put an itinerary 147 00:08:37,240 --> 00:08:39,480 Speaker 3: together for your key, we friends and family coming to 148 00:08:39,600 --> 00:08:42,120 Speaker 3: visit you, and they say that's very lovely, but can 149 00:08:42,160 --> 00:08:45,400 Speaker 3: we go to ikeamost and whether it's in Chicago or 150 00:08:45,440 --> 00:08:47,599 Speaker 3: London where I was for some time, they say that 151 00:08:47,679 --> 00:08:49,760 Speaker 3: looks great, But let's get to the Ikea quickly, please. 152 00:08:52,320 --> 00:08:55,880 Speaker 2: The only reason I can think of for Ikea that 153 00:08:56,120 --> 00:08:59,640 Speaker 2: that mat would perhaps not make it work so well 154 00:08:59,760 --> 00:09:02,360 Speaker 2: here is that because there's been an absence in the 155 00:09:02,480 --> 00:09:06,320 Speaker 2: market of ike for so long. The likes of Kmart 156 00:09:06,400 --> 00:09:10,199 Speaker 2: and the warehouse have their own flat pack furniture, obviously 157 00:09:10,320 --> 00:09:12,559 Speaker 2: not to the scale of as Ikea, but people have 158 00:09:12,720 --> 00:09:16,080 Speaker 2: gotten you know, cupboards and bookshelves and desks and things 159 00:09:16,200 --> 00:09:19,040 Speaker 2: like that already. Do you think that ike as products 160 00:09:19,080 --> 00:09:22,880 Speaker 2: will hit as hard as it would have without those competitives, 161 00:09:23,120 --> 00:09:25,240 Speaker 2: or do you think Kmart and the warehouse and the 162 00:09:25,440 --> 00:09:26,760 Speaker 2: like should just give up now? 163 00:09:28,040 --> 00:09:30,760 Speaker 1: Oh? No, I mean I think it's always I mean, 164 00:09:30,800 --> 00:09:33,080 Speaker 1: first of all, I mean, the people like to have choice, 165 00:09:33,360 --> 00:09:36,400 Speaker 1: and you're going to have loyal shoppers that km loyal 166 00:09:36,440 --> 00:09:39,679 Speaker 1: shoppers at the warehouse. Ike is going to come in 167 00:09:39,760 --> 00:09:42,679 Speaker 1: and it won't be for everyone, and I think in 168 00:09:42,760 --> 00:09:45,199 Speaker 1: a way probably, I mean, it'll be interesting in both 169 00:09:45,320 --> 00:09:49,960 Speaker 1: retailers have been doing research on what might happen once 170 00:09:50,080 --> 00:09:53,600 Speaker 1: I care in market and how does it maybe reshape 171 00:09:53,640 --> 00:09:56,319 Speaker 1: their ranging. You know, they may go down a price 172 00:09:56,400 --> 00:10:00,720 Speaker 1: pointing strategy, or you know, if there's resistance flat pack 173 00:10:00,880 --> 00:10:05,360 Speaker 1: do do they have less? You know, maybe not quite 174 00:10:05,400 --> 00:10:10,559 Speaker 1: so flat pack not more ready to go. And also, 175 00:10:10,600 --> 00:10:12,520 Speaker 1: I mean fundamentally is for business they're in. I mean 176 00:10:12,559 --> 00:10:15,000 Speaker 1: I think provided they can they can see an appropriate 177 00:10:15,320 --> 00:10:19,120 Speaker 1: ROI they'll you know that they'll stick at it, but 178 00:10:19,200 --> 00:10:22,040 Speaker 1: they probably need to. It may make them think about 179 00:10:22,600 --> 00:10:27,000 Speaker 1: the ranging and what you know, because they may find 180 00:10:27,040 --> 00:10:30,360 Speaker 1: they get really disrupted in some areas but maybe less 181 00:10:30,360 --> 00:10:30,920 Speaker 1: so in others. 182 00:10:31,480 --> 00:10:34,520 Speaker 2: Can you show some examples of perhaps international brands that 183 00:10:34,600 --> 00:10:38,079 Speaker 2: we've gotten quite excited about and that have actually thrived 184 00:10:38,160 --> 00:10:41,679 Speaker 2: in New Zealand. Of course I'm thinking initially straight off 185 00:10:41,720 --> 00:10:45,520 Speaker 2: the back. Costco, for example, that was huge when I came. 186 00:10:45,679 --> 00:10:48,000 Speaker 2: I went to Costco on the second weekend that it 187 00:10:48,120 --> 00:10:51,479 Speaker 2: was open, and I regret it. It was terrifying. 188 00:10:52,840 --> 00:10:55,360 Speaker 1: Yeah. Well, actually I went the opening day. You can 189 00:10:55,360 --> 00:10:57,319 Speaker 1: tell I'm a bit of an opening day junkie, and 190 00:10:57,480 --> 00:11:01,120 Speaker 1: I went round and it was, Yes, it was quite 191 00:11:01,760 --> 00:11:06,160 Speaker 1: quite the thing. I mean, the cues for crowds, that's 192 00:11:07,720 --> 00:11:09,760 Speaker 1: the trap for traffic was I deliberately part of the 193 00:11:09,760 --> 00:11:11,760 Speaker 1: little way away and I walked in. I decided I 194 00:11:11,800 --> 00:11:14,280 Speaker 1: didn't want to get stuck in the car park. I 195 00:11:14,360 --> 00:11:16,880 Speaker 1: think part of the big thing was with the sheer bars, 196 00:11:17,520 --> 00:11:20,800 Speaker 1: the smiles on people's faces, the cues for the for 197 00:11:20,920 --> 00:11:25,920 Speaker 1: the one dollar hot dogs, and and I think just 198 00:11:26,120 --> 00:11:28,880 Speaker 1: the you know, Costo, like I hear, it's a scale thing. 199 00:11:29,000 --> 00:11:32,719 Speaker 1: You know, it's big and you know very much. You know, 200 00:11:32,800 --> 00:11:37,800 Speaker 1: a retail a retail cathedral, and so yeah, that babe, 201 00:11:37,800 --> 00:11:40,240 Speaker 1: I mean certainly in Costco is just hasn't got quieter. 202 00:11:40,360 --> 00:11:43,040 Speaker 1: You know, like the the ques, especially at weekends are 203 00:11:44,000 --> 00:11:46,959 Speaker 1: are quite incredible, although they do pretty well at pumping 204 00:11:47,040 --> 00:11:49,160 Speaker 1: people through, but yeah, anytime you want to go over, 205 00:11:49,280 --> 00:11:50,760 Speaker 1: you're going to see it's going to be pretty busy. 206 00:11:50,840 --> 00:11:54,360 Speaker 1: And the cue for their their hot roast chickens and 207 00:11:54,440 --> 00:11:57,960 Speaker 1: things is never seems to diminish. They just get wiped out. 208 00:11:58,320 --> 00:12:00,719 Speaker 1: So I mean, yeah, they've done well. I mean some 209 00:12:01,280 --> 00:12:03,880 Speaker 1: others have found a little bit harder. I think, you know, 210 00:12:04,000 --> 00:12:07,520 Speaker 1: Sephora has found a little bit harder. Obviously. You know, 211 00:12:07,720 --> 00:12:10,800 Speaker 1: the top Shop brand came into New Zealand, although it 212 00:12:10,960 --> 00:12:14,280 Speaker 1: wasn't it wasn't directly owned by top Shop itself, so 213 00:12:14,360 --> 00:12:17,160 Speaker 1: it was through a local partnership, so it didn't have 214 00:12:17,240 --> 00:12:20,960 Speaker 1: the same financial dynamics that it would be a fit 215 00:12:21,000 --> 00:12:23,920 Speaker 1: have been the actual brand owner coming in in terms 216 00:12:23,920 --> 00:12:25,720 Speaker 1: of margin. So I think they found a bit tougher 217 00:12:25,720 --> 00:12:28,360 Speaker 1: because they opened up at a magnificent site on Queen 218 00:12:28,400 --> 00:12:31,520 Speaker 1: Street and it was a really lovely store, and foot 219 00:12:31,559 --> 00:12:33,599 Speaker 1: traffic to it looked pretty good. But I think just 220 00:12:33,679 --> 00:12:37,679 Speaker 1: getting those most margin aspects of your overhease too high, 221 00:12:37,679 --> 00:12:40,559 Speaker 1: it's just very hard in retail. And you know, we've 222 00:12:40,600 --> 00:12:43,720 Speaker 1: had other brands here, I mean, you know, Laura Ashley 223 00:12:44,280 --> 00:12:46,600 Speaker 1: body Shop and so on. It's still kind of come 224 00:12:46,679 --> 00:12:49,400 Speaker 1: and gone, but they they've also been having challenges. You know, 225 00:12:49,600 --> 00:12:52,600 Speaker 1: some retail brands go through challenges globally anyway, just as 226 00:12:53,240 --> 00:12:56,600 Speaker 1: trends change. I mean, the retail chain it's not quite 227 00:12:56,640 --> 00:12:58,640 Speaker 1: on the same level as I here. But the ones 228 00:12:58,640 --> 00:13:00,480 Speaker 1: who are really killing it over here of time in 229 00:13:00,520 --> 00:13:05,200 Speaker 1: his chemist Warehouse, and you know, they they've really tapped 230 00:13:05,280 --> 00:13:07,920 Speaker 1: into something that you know, we didn't really have that 231 00:13:08,240 --> 00:13:13,720 Speaker 1: large scale, low cost chemist pharmacy offering and all those 232 00:13:13,800 --> 00:13:17,280 Speaker 1: brands before. And you know they, I mean I just 233 00:13:17,360 --> 00:13:21,360 Speaker 1: saw yesterdays a new one going up to Stabba Road 234 00:13:21,520 --> 00:13:24,880 Speaker 1: and go wow. They I mean, they're they're they're just 235 00:13:25,160 --> 00:13:26,080 Speaker 1: going gamebusters. 236 00:13:26,679 --> 00:13:29,200 Speaker 2: Yeah, They're popping up everywhere, aren't they. I mean, if 237 00:13:29,280 --> 00:13:32,680 Speaker 2: you could waive a magic wand and have an overseas 238 00:13:32,760 --> 00:13:35,679 Speaker 2: retailer come here tomorrow, or really look at New Zealand 239 00:13:35,840 --> 00:13:39,480 Speaker 2: as a really good option, what would it be. I 240 00:13:39,600 --> 00:13:42,360 Speaker 2: know what my couple are, so I've been advocating for 241 00:13:42,600 --> 00:13:45,760 Speaker 2: Audi to come here for a long time. They've just 242 00:13:46,480 --> 00:13:50,959 Speaker 2: grown roots in Australia. And then another one that I 243 00:13:51,120 --> 00:13:54,400 Speaker 2: was thinking of the other day, would would we would 244 00:13:54,440 --> 00:13:56,719 Speaker 2: we like a Walmart or something here? 245 00:13:58,360 --> 00:14:02,600 Speaker 1: Well, in a way, the warehouses a Walmart, so I think, 246 00:14:03,880 --> 00:14:05,920 Speaker 1: I mean, who knows, maybe of Walmart could buy the 247 00:14:06,000 --> 00:14:09,480 Speaker 1: warehouse and then that would that that would be interesting 248 00:14:10,800 --> 00:14:15,120 Speaker 1: the an Audi, Yeah, I mean the the I mean obviously, yeah, 249 00:14:15,679 --> 00:14:18,839 Speaker 1: it's maybe strange to a whole other podcast conversation would be, 250 00:14:19,480 --> 00:14:23,080 Speaker 1: you know, the whole supermarket thing and the you know 251 00:14:23,280 --> 00:14:25,440 Speaker 1: and but but you know, oldie, you know to come in. 252 00:14:25,680 --> 00:14:27,720 Speaker 1: It's it's just with such a you know. One of 253 00:14:27,760 --> 00:14:29,400 Speaker 1: your other questions before is you know, we are a 254 00:14:29,520 --> 00:14:31,760 Speaker 1: very small market for which is why I here. Of 255 00:14:31,880 --> 00:14:35,600 Speaker 1: taking their time to come here. They have been richer 256 00:14:36,840 --> 00:14:40,240 Speaker 1: solutions before that, all richer market options to go into. 257 00:14:40,880 --> 00:14:44,040 Speaker 1: So it's when people do come here, it's because they've 258 00:14:44,120 --> 00:14:46,120 Speaker 1: worked out or they think they've worked out how to 259 00:14:46,200 --> 00:14:49,840 Speaker 1: make money. I mean brands. For me selfishly, it's I'm 260 00:14:49,880 --> 00:14:53,560 Speaker 1: quite passionate about some overseas apparel brands. So there's one 261 00:14:53,720 --> 00:14:57,040 Speaker 1: particular favorite of mine is an Italian brand ORed Boggy, 262 00:14:57,720 --> 00:15:01,160 Speaker 1: and it's it's a it's a web brands, so you know, 263 00:15:01,320 --> 00:15:03,880 Speaker 1: basically you can buy it online. They they they they 264 00:15:04,000 --> 00:15:07,000 Speaker 1: ship out of Australia, but if you actually want to 265 00:15:07,040 --> 00:15:09,000 Speaker 1: go to a store, you usually have to be in Italy. 266 00:15:09,160 --> 00:15:11,640 Speaker 1: But the chances of from companies in a rather slim. 267 00:15:11,760 --> 00:15:13,640 Speaker 1: But then you know, maybe moving back and be said 268 00:15:13,680 --> 00:15:17,120 Speaker 1: for some of some other things in the old days, 269 00:15:17,120 --> 00:15:18,360 Speaker 1: I would have said I would have loved to have 270 00:15:18,440 --> 00:15:22,320 Speaker 1: had a Virgin Megastore here because that was a place 271 00:15:22,360 --> 00:15:24,120 Speaker 1: I spent an awful lot of time in the in 272 00:15:24,240 --> 00:15:29,920 Speaker 1: the eighties and nineties. But as you know, music and entertainment. 273 00:15:29,960 --> 00:15:33,080 Speaker 2: Shopping is when we used to have records and CDs. 274 00:15:34,040 --> 00:15:37,200 Speaker 1: Records and CDs and Virgin Megastore was like the ultimate place. 275 00:15:37,320 --> 00:15:40,240 Speaker 1: Mad and Tower Records of the ultimate places, but they 276 00:15:40,320 --> 00:15:42,440 Speaker 1: don't really exist in the same way now, so it's 277 00:15:42,800 --> 00:15:43,920 Speaker 1: not quite the same call. 278 00:15:44,400 --> 00:15:50,320 Speaker 2: What would convince someone like another one over in Adelaide's 279 00:15:50,400 --> 00:15:53,520 Speaker 2: just got a couple of t K Max's and a 280 00:15:53,680 --> 00:15:57,040 Speaker 2: unique cloth. And then there's another another Japanese brand that 281 00:15:57,080 --> 00:15:59,760 Speaker 2: we were talking about before. I think it's Moojie. What 282 00:16:00,200 --> 00:16:03,600 Speaker 2: would make you know one of those brands actually look 283 00:16:03,640 --> 00:16:07,560 Speaker 2: at New Zealand, what do we have to do well? 284 00:16:07,720 --> 00:16:10,320 Speaker 1: It may partly be seeing some of these other international 285 00:16:10,480 --> 00:16:15,400 Speaker 1: operators succeeding. So I mean Costo, I don't know whether 286 00:16:15,480 --> 00:16:20,520 Speaker 1: Ike have been IQ have been coming for years, and 287 00:16:20,840 --> 00:16:23,960 Speaker 1: I don't know whether Costo actually getting in and breaking 288 00:16:24,040 --> 00:16:28,800 Speaker 1: ground and buildings helped ive Ike similar confidence to come 289 00:16:28,880 --> 00:16:31,360 Speaker 1: into market. It's probably, I mean for them, it's probably 290 00:16:31,440 --> 00:16:35,040 Speaker 1: seeing what is the economic situation, what what is working 291 00:16:35,240 --> 00:16:39,040 Speaker 1: or thriving in New Zealand and and identifying market gaps. 292 00:16:39,280 --> 00:16:41,160 Speaker 1: You know what isn't being said? I think that's what 293 00:16:41,320 --> 00:16:43,680 Speaker 1: you know. Come back to Chemist Warehouse. Why they've done 294 00:16:43,720 --> 00:16:46,400 Speaker 1: well is there was nothing like it in market, and 295 00:16:47,520 --> 00:16:51,440 Speaker 1: you know, the the established retailers of day to day 296 00:16:51,880 --> 00:16:54,400 Speaker 1: pharmacy goods were we're doing in a in a much 297 00:16:54,480 --> 00:16:58,280 Speaker 1: more traditional way. So they've come in discounted, but also 298 00:16:58,360 --> 00:17:01,240 Speaker 1: the arranging is very very different, you know. I mean 299 00:17:01,280 --> 00:17:04,480 Speaker 1: another brand that would be really interesting over here is Primark, 300 00:17:05,320 --> 00:17:10,040 Speaker 1: which is you know again, fast fashion, super cheap. You know, 301 00:17:10,320 --> 00:17:13,560 Speaker 1: it's you can you can get kitched out for so 302 00:17:13,760 --> 00:17:16,880 Speaker 1: little and they and they their stores are massive over 303 00:17:17,000 --> 00:17:21,880 Speaker 1: in particular the UK and multi floor pretty much pick 304 00:17:21,960 --> 00:17:24,760 Speaker 1: up whatever you want. I would have thought the prime 305 00:17:24,880 --> 00:17:28,719 Speaker 1: Ark would kill over here. Actually it would if they 306 00:17:29,119 --> 00:17:30,600 Speaker 1: come back to your point, why would they come here? 307 00:17:30,640 --> 00:17:32,399 Speaker 1: They would just had to establish but there was a 308 00:17:33,119 --> 00:17:36,520 Speaker 1: market gap that wasn't being served well by the existing 309 00:17:37,160 --> 00:17:38,040 Speaker 1: insisting players. 310 00:17:38,480 --> 00:17:39,800 Speaker 2: Thanks for joining us, Ben. 311 00:17:40,119 --> 00:17:41,520 Speaker 1: You're welcome. It's been a pleasure. 312 00:17:44,560 --> 00:17:47,639 Speaker 2: That's it for this episode of the Front Page. You 313 00:17:47,720 --> 00:17:51,440 Speaker 2: can read more about today's stories and extensive news coverage 314 00:17:51,480 --> 00:17:55,480 Speaker 2: at nsidherld dot co dot enz. The Front Page is 315 00:17:55,520 --> 00:17:58,600 Speaker 2: produced by Jane Ye and Richard Martin, who was also 316 00:17:58,840 --> 00:18:03,280 Speaker 2: our editor. I'm Chelsea Daniels. Subscribe to the Front Page 317 00:18:03,320 --> 00:18:06,920 Speaker 2: on iHeartRadio or wherever you get your podcasts, and tune 318 00:18:06,960 --> 00:18:09,919 Speaker 2: in on Monday for another look behind the headlines.