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Speaker 1: In a world where there was one a lot of

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Speaker 1: sport and two a lot of sport that's increasingly increasing

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Speaker 1: in popularity sales GP is right up there in terms

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Speaker 1: of growth at the moment. The competition heading towards its

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Speaker 1: second round in New Zealand. For this year, round one

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Speaker 1: over the weekend got the headlines of course, as olboat

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Speaker 1: got nailed and we had to pick bits up out

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Speaker 1: of the water. Co CEO Blair Chuk is with us

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Speaker 1: from the Black Boils. Blair, good morning to you.

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Speaker 2: Yeah, good morning Mike, and.

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Speaker 1: Happy New Year to you. Do you get any time

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Speaker 1: off over the Christmas period? It was at all hands

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Speaker 1: to the deck.

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Speaker 3: No.

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Speaker 2: I did manage to get a couple of weeks off,

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Speaker 2: which was nice.

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Speaker 3: But yeah, we finished that last season early December and

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Speaker 3: then this one was just last on the weekend with

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Speaker 3: the prep bleeding and so it wasn't too much time off,

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Speaker 3: but nice to be in New Zealand spend some time

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Speaker 3: with friends and family.

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Speaker 1: So what do you do? Did you pick all the

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Speaker 1: pieces up out of the water if you glued them

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Speaker 1: back together? How does that work these days?

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Speaker 3: Yeah, it certainly wasn't a good moment for us in

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Speaker 3: Perth on the weekend. One of the bigger incidents have

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Speaker 3: been involved with, just really unfortunate.

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Speaker 2: Mike.

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Speaker 3: You know, the racing rules are sailing are one thing,

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Speaker 3: and through that moment when you're maneuvering like that, two

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Speaker 3: boats maneuvering, the rules are changing between probably three different

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Speaker 3: rules in this space of a few seconds. The umpires

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Speaker 3: deemed us to be in the wrong what people would

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Speaker 3: probably recognize as a clear port start. But although it

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Speaker 3: all happened quick, but outside of the racing rules, there's

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Speaker 3: an obligation on all boats to try and keep the

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Speaker 3: boats apart and the aggressive move by the Swiss was

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Speaker 3: quite dangerous in my opinion, and trying to clear out

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Speaker 3: behind us rather than diverging them steer back to the left,

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Speaker 3: you know, was what caused the biggins and in my opinion,

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Speaker 3: So yeah, pretty frustrated to be ruled out of the weekend,

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Speaker 3: but at the same time I'm glad that everyone's okay,

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Speaker 3: especially Pete at the back. There was very close to

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Speaker 3: where the ball went through our boat.

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Speaker 1: Is the fixed difficult? And is it time? Is it money?

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Speaker 2: It both?

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Speaker 3: Yes, it's difficult first answer, but the sale GP technology

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Speaker 3: team's very good now they're up and running in the

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Speaker 3: new facility in Southampton in the UK, and what will

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Speaker 3: happen from here will be that a new part of

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Speaker 3: the boat will be made, or they're going to take

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Speaker 3: a part of the boat that's actually in one of

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Speaker 3: the boats that was coming online next ison't So I'll

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Speaker 3: take the port stern of one of those boats.

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Speaker 2: They'll cut that or lay.

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Speaker 3: Up a new one the last one meter and a

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Speaker 3: half or two meters, and then they'll fly that down

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Speaker 3: to Auckland, which they should rendezvous with our boat coming

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Speaker 3: from Perth on around the fourth or fifth of February,

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Speaker 3: and then here in Auckland they'll splice the two together

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Speaker 3: and we should be racing on the fourteenth and fifteenth.

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Speaker 3: That's the plan. All going well, but it's going to

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Speaker 3: need some work. But really confident in the team they've

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Speaker 3: got there to do that for us.

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Speaker 1: Who pays for that? How does the system work? Because

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Speaker 1: I'm an F one gig and so you've got your

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Speaker 1: own budgets, your own team, you fix your own problems.

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Speaker 1: So you've got a center a centerpiece in Britain. Is

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Speaker 1: it covered as part of the competition.

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Speaker 2: No, this will be covered by the team.

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Speaker 3: However, it gets fixed by the All the boats in

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Speaker 3: Sales GP are owned by the league themselves and we

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Speaker 3: charted them off off the league. However, any costs like

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Speaker 3: this would be inculd by the teams. Wow, And different

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Speaker 3: teams have different varyings of levels of insurance cover this

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Speaker 3: sort of thing. So yeah, it's a fairly significant cost.

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Speaker 3: But the race racings type moments like these are happening

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Speaker 3: every other weekend. Like I said right the headline, I

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Speaker 3: guess just disappointed at the Swiss the action where they

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Speaker 3: came aggressive to go behind us rather than divert away.

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Speaker 1: If speaking to you as a CEO, co CEO that,

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Speaker 1: by the way, are you enjoying that away from how

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Speaker 1: much away from sailing CEO is going on for you?

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Speaker 2: Oh a lot?

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Speaker 3: No, That's definitely where I see my future, and that

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Speaker 3: evolution on my role over the last few years has

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Speaker 3: been something that I've loved. That's challenged me more than

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Speaker 3: what the sailing has right, that's sailing over the last

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Speaker 3: few years. I've rased in America's cups, we rased in

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Speaker 3: the Olympics. Yes, we haven't won sale GP yet, but

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Speaker 3: the wider business and trying to grow the black foils

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Speaker 3: on all aspects of it. Is what's challenged me excites me,

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Speaker 3: and it's got to go huge potential in the future.

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Speaker 2: As you talked about the.

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Speaker 1: Start, because because back to my original question, the model,

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Speaker 1: does the model work well? Do you like the model

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Speaker 1: that you've got a central base, you've got some independence

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Speaker 1: but not complete independence?

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Speaker 2: Is that?

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Speaker 1: Is that a good way of operating?

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Speaker 2: Yes?

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Speaker 3: I think the model's proven itself. We're into season six

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Speaker 3: now and the numbers speak for themselves. So GPS growing

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Speaker 3: at a huge you know, it's on a huge trajectory,

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Speaker 3: both the league itself but also the individual teams averaged

106
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Speaker 3: eighteen million dedicated broadcast views per event last year. Social

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Speaker 3: media grows, the events are growing. I took the opportunity

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Speaker 3: actually on Sunday, which was tough to swallow, to go

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Speaker 3: sit in the grandstands, and once I got over myself

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Speaker 3: and started enjoying it, it was an awesome experience and

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Speaker 3: I wouldn't get that otherwise. And I wanted to go

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Speaker 3: putting my CEO head, I wanted to go and sit

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Speaker 3: in there and trying to enjoy it and understand that

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Speaker 3: side of the business.

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Speaker 2: And yeah, that's a seriously cool sporting property.

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Speaker 1: I was reading you talked about the audiences and the

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Speaker 1: growth and all that. So I'm looking at the metrics

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Speaker 1: and how many people are watching. Do you have a view,

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Speaker 1: either as a sportsman or a CEO. It seems to

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Speaker 1: me there are certain sports in the world yours is

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Speaker 1: one of them. The growth is exponential. People can't get

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Speaker 1: enough of sport. There are eyeballs, there are ticket sales

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Speaker 1: that were broadcasting rights, there's huge money involved in it all.

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Speaker 1: Why what's happened to sport that has become so big?

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Speaker 2: Well, I think for us.

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Speaker 3: It's a it's a new sporting property.

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Speaker 2: Yes it's a it's.

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Speaker 3: A sailing race, but it's a sailing race that hasn't

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Speaker 3: been seen before, and it's been built for the fans

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Speaker 3: from the outset and because of that nature and because

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Speaker 3: there was no yes we race sort of under the

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Speaker 3: racing rules of sailing, but it's just started up from

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Speaker 3: it from scratch, and the league and all the teams

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Speaker 3: have been able to pivot and as much.

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Speaker 2: Like a startup bill would, and so.

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Speaker 3: We've just pivot followed what what the fans want, what

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Speaker 3: the commercial partners want, and that's helped us with that

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Speaker 3: trajectory and it's a it's a really exciting thing to watch.

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Speaker 3: I know you're a big F one fan, and when

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Speaker 3: you what you see with the growth of F one,

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Speaker 3: when you're at F one race, you're seeing one corner

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Speaker 3: or one one straight, whatever it might be. At a

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Speaker 3: SALGP race, you see the whole course. So there's action

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Speaker 3: a plenty, and I saw that first hand free on

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Speaker 3: the weekend where you're seeing boats, whether it in first

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Speaker 3: or back in tenth or eleventh, they're coming into the

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Speaker 3: bottom marks, crashing and you're.

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Speaker 2: Seeing the whole thing.

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Speaker 3: So that's the big machines and that and is capturing

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Speaker 3: people's imaginations and dragging people to it, and it's bringing sales.

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Speaker 3: GYP has never been about getting the sailing fans involved.

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Speaker 3: It's always been about that racing fans and trying to

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Speaker 3: convert them across from other types of sports. And that's

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Speaker 3: happening where people want to see action and they get that.

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Speaker 1: Was that was my next question. Are the people who

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Speaker 1: are coming do you know what does the league?

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Speaker 2: No?

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Speaker 1: Are they coming from other sports or are these just

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Speaker 1: it's tech, it's speed And if you've got tech and

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Speaker 1: speed together, you've got a fan.

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Speaker 3: Yes, that's the primary fan, is what we deem the

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Speaker 3: racing fans. So that's the someone that likes this type

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Speaker 3: of sport and sees this and goes, well, I want

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Speaker 3: to watch it, try and alarm myself with the team

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Speaker 3: that's first and foremost. And that's happening in big numbers

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Speaker 3: right across the world. And you know, for us at

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Speaker 3: the Black Foils, we've we've got people that might have

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Speaker 3: been America's Cup fans in the past or Peden Blair

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Speaker 3: fans through the Olympics, and they are now becoming Black

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Speaker 3: Foils fans and they are learning the leos, the lives, and

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Speaker 3: they are becoming their own stars stars in their own.

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Speaker 2: So that's it's different in different markets.

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Speaker 3: And we're lucky here in New Zealand we've got that

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Speaker 3: big foundation of sailing support. So when you get that combination,

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Speaker 3: it's powerful.

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Speaker 1: Do you have a breakdown in that sense? Is it

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Speaker 1: young people? Everybody?

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Speaker 3: Men?

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Speaker 1: Women?

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Speaker 3: Yes, it's it's pretty even gender wise, and it's I

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Speaker 3: think the average fan.

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Speaker 2: Thirties.

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Speaker 3: We've still got which so it's not the super young,

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Speaker 3: but it is low right, And and then there's also

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Speaker 3: there's people that are watching at home. But then there's

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Speaker 3: also the people coming to enjoy the events, as you

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Speaker 3: know we'll see in Auckland where people want to come out,

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Speaker 3: they want to have a good day out. Sure there's

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Speaker 3: some sailing on, but it's more about the whole experience

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Speaker 3: rather than just the sailing and.

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Speaker 1: The appendages to the competition, like renewable power, the sort

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Speaker 1: of the messaging around that. How important is that as

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Speaker 1: a model to present to a wider public. I mean,

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Speaker 1: does it mean anything to the average fan or are

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Speaker 1: you just watching a bit of sailing. No.

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Speaker 3: I think having that foundation there of you know, for us,

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Speaker 3: that's racing in partnership with liboations. Different teams have got

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Speaker 3: different organizational choirs are aligned with.

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Speaker 2: For us, it's it's right now the.

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Speaker 3: DNA as a team, and it has been from the start,

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Speaker 3: So it's not like it was something that said, oh,

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Speaker 3: we need to go clean and green and tie us

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Speaker 3: to something, so let's do it. And you can kind

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Speaker 3: of see from the outside that it's just just token.

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Speaker 3: For us. There's and with the team and has been

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Speaker 3: from the start. I mean we started Eyevotion before the

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Speaker 3: Black Foils, so I think obviously we've seen a lot

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Speaker 3: of change in the in the world over the last

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Speaker 3: couple of years where countries are pulling back and organizations

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Speaker 3: are pulling back in this area. But it's still really

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Speaker 3: core to the whole of svaldyp as a league and

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Speaker 3: the individual teams.

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Speaker 1: Did you think what it is today is what it

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Speaker 1: would be? I mean, someone's a genius as Coots to genius.

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Speaker 3: Yeah, he's got a very good vision for this, he

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Speaker 3: and he and Larry. Obviously without Larry there to to

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Speaker 3: underwrite it and get it going, wouldn't have wouldn't have happened.

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Speaker 3: But now that you're seeing the sponsors, they are involved

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Speaker 3: and are involved, big global brands, ten year plus deals.

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Speaker 2: That's this is the real deal.

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Speaker 3: So it's yeah, it's still early, like right, it seems

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Speaker 3: like five six years, but this is still early doors

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Speaker 3: for we're all.

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Speaker 1: Going to How do you personally view it? I mean,

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Speaker 1: is it still exciting to get on those little boats

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Speaker 1: that you used to win Olympics in or is that

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Speaker 1: now just so far down the rear view mirror it's

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Speaker 1: not worth talking about. And is the America's Cup still

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Speaker 1: a thing because of its glamor in history or is

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Speaker 1: the tech and the speed where it's all going to

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Speaker 1: be at.

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Speaker 3: Well.

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Speaker 2: I think the first part of that question.

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Speaker 3: The forty nine is always going to have a special

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Speaker 3: part in my heart. Is such a big chunk of

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Speaker 3: Pete and myself's career, and it's what led us to

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Speaker 3: say so much, whether it was America's Cup or all

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Speaker 3: this and the Black Foils. But yeah, no one's ever

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Speaker 3: going to take away from your leading the country into

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Speaker 3: the Americana Stadium in Rio or winning that gold medal,

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Speaker 3: and that's such a such a huge thing. And there's

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Speaker 3: a lot of young guys and girls coming up through

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Speaker 3: the Olympic Sailing in New Zealand now that are sailing

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Speaker 3: those boats and they'll have bright futures. So that's still

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Speaker 3: that still is very much a pathway with regards to

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Speaker 3: America's Cup. I think, you know, I really do hope

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Speaker 3: that both sporting properties have a successful future. And I

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Speaker 3: think the America's Cup, like you mentioned, has has that

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Speaker 3: long history and that they will always that and that

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Speaker 3: that sets them up really well from a brand point

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Speaker 3: of view. You know, they've made some quite big changes

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Speaker 3: this edition and some continuity and try and take out

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Speaker 3: the big laos for sale GP that's been part of

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Speaker 3: it from the start where we race. You know this

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Speaker 3: year thirteen or fourteen events all around the world.

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Speaker 1: Jirk interesting, great to catch up with you might go

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Speaker 1: well and good luck an early feb and I hope

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Speaker 1: it all comes back together again a lot of people

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Speaker 1: will be turning out to watch good to catch up

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Speaker 1: with you and talk. Thank you, Mike blair Chuk, who

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Speaker 1: is the co CEO of SALEG the Blackfoils.

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Speaker 2: For more from the Mic Asking Breakfast, listen live to

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Speaker 2: News Talks at B from six am weekdays, or follow

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Speaker 2: the podcast on iHeartRadio.