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Speaker 1: Electric Avenue, christ Church this weekend. Of course, interesting part

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Speaker 1: of the story is how is it that it's not

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Speaker 1: only on but growing in a world where music festivals

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Speaker 1: are in deep trouble, if not vanishing. We got forty

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Speaker 1: five thousand tickets sold for each to day, thirteen percent

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Speaker 1: increase on last year. They went in just twenty minutes.

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Speaker 1: By the way, Callum Mitchell is the Electric Avenue director

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Speaker 1: and as well as Kellum. Morning to you, Good morning Mike,

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Speaker 1: how things good? Thank you? What's the secret source? Goingan?

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Speaker 1: You'd be well acquainted with what's happening festivals all over

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Speaker 1: the world. Why are you winning in others aren't?

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Speaker 2: I think it's a multitude of factors. You know, over

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Speaker 2: the last twelve years or so, we've just doubled down

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Speaker 2: every year and tried to keep it, reinvesting into the

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Speaker 2: festival to keep it growing. You know. I think there's

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Speaker 2: also the venue that we've got. It's really accessible, so

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Speaker 2: you know a lot of festivals involve a long drive

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Speaker 2: camping and you know, after a certain age that's for everyone.

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Speaker 2: So you know, being in central city christ Church, Hegley Park,

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Speaker 2: you know it's only a ten minute walk from most

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Speaker 2: towls in the area.

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Speaker 1: What's the logistics on that, because an open space. The

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Speaker 1: only reason I ask have been fastenats through the domain.

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Speaker 1: Yesterday good Charlottess in Auckland and I was in the

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Speaker 1: domain and they got fencing and security because you know,

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Speaker 1: I mean, obviously you just don't want people wandering in.

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Speaker 2: No hell no, no. We've got about seven or eight

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Speaker 2: kilometers of fencing and we double fence it to prevent

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Speaker 2: the odd fence jumple which we're expecting a few of

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Speaker 2: today with a sold out show. You know, there's about

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Speaker 2: seven or eight kilometers of fencing here. I mean the

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Speaker 2: whole site is about one hundred and eighty thousand square meters,

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Speaker 2: so it's not small. You know. The logistics of the

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Speaker 2: event being in christ Church, you know, a lot of

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Speaker 2: the equipment has to travel down from Auckland, so there's

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Speaker 2: probably twenty to thirty truckloads of gear from staging, to sound,

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Speaker 2: to light and to LED screens. So it's a big undertaking.

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Speaker 1: The lineup itself. How critical is that or is it

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Speaker 1: just the vibe you're buying?

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Speaker 2: I think both, you know, I think a lot of

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Speaker 2: tickets would sell regardless of the lineup. You know a

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Speaker 2: lot of people have been coming to the festival for

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Speaker 2: years and they love the experience. But obviously lineup is critical.

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Speaker 2: I mean forty percent or so of our budget is

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Speaker 2: spent on lineup. You know, talent gets the punter through

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Speaker 2: the door.

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Speaker 1: Yeah, well go the numbers, by the way, just to confirm,

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Speaker 1: says twenty million to produce, but it adds ten million

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Speaker 1: to the economy. I'm taking the ten million is net.

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Speaker 1: In other words, it's not losing money or am I

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Speaker 1: incorrecting that that's net.

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Speaker 2: Look without sort of fully understanding the methodology and how

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Speaker 2: they come up with these figures primarily based around does

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Speaker 2: it sp So we know about forty five percent of

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Speaker 2: our audience travel from outside of christ Church, and most

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Speaker 2: of them are staying in some form of paid accommodation.

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Speaker 2: So you know, it's it's fast being the t retail,

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Speaker 2: it's hotels, it's all of those things when people are

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Speaker 2: in the city.

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Speaker 1: It's good times. Enjoy. Callum Mitchell, who's the Electric Avenue

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Speaker 1: Festival director, and good.

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Speaker 2: On him for more from the mic Asking Breakfast. Listen

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