1 00:00:00,120 --> 00:00:02,560 Speaker 1: So let's celebrate Wall. As we told you yesterday, Brimworth 2 00:00:02,600 --> 00:00:04,880 Speaker 1: have launched this two million dollar marketing campaign to remind 3 00:00:04,960 --> 00:00:07,120 Speaker 1: us that Wall is wonderful. The chief executive Greg Smithers 4 00:00:07,120 --> 00:00:08,800 Speaker 1: with us. Greg, very good morning to you. 5 00:00:09,720 --> 00:00:11,720 Speaker 2: Very good morning to you too, Mike, thanks for having us. 6 00:00:11,680 --> 00:00:12,080 Speaker 3: Not at all. 7 00:00:12,119 --> 00:00:13,040 Speaker 1: How big is the battle? 8 00:00:16,120 --> 00:00:18,240 Speaker 2: Well it's it's it's pretty big, but it's not as 9 00:00:18,280 --> 00:00:21,920 Speaker 2: big as it's been. I mean, Will prices are on 10 00:00:21,960 --> 00:00:23,640 Speaker 2: the app there at a six year high, which is 11 00:00:23,880 --> 00:00:28,480 Speaker 2: which is great for New Zealand farmers and that's that's 12 00:00:28,560 --> 00:00:31,760 Speaker 2: really good news for them, and that's good news for 13 00:00:31,880 --> 00:00:34,680 Speaker 2: us because we're Wall only, so we want we want 14 00:00:34,680 --> 00:00:36,600 Speaker 2: people to see the value of this amazing product. 15 00:00:36,760 --> 00:00:39,320 Speaker 1: Exactly how much when it comes to Wall is on 16 00:00:39,440 --> 00:00:41,800 Speaker 1: price and how much of it's not front of mind? 17 00:00:43,880 --> 00:00:47,600 Speaker 2: Well, actually it's absolutely front of mind. So consideration for 18 00:00:47,760 --> 00:00:50,800 Speaker 2: wool is that a four year high according to our research, 19 00:00:52,159 --> 00:00:54,480 Speaker 2: and as far as price goes, it is the number 20 00:00:54,520 --> 00:00:58,080 Speaker 2: one consideration for consumers. However, but when you're comparing synthetics 21 00:00:58,120 --> 00:01:00,000 Speaker 2: to wool, you're not comparing apples with apples. 22 00:01:00,120 --> 00:01:02,680 Speaker 1: No, indeed you're not. But do people understand that more importantly, 23 00:01:02,720 --> 00:01:04,800 Speaker 1: when you're looking, say in a house, do you look 24 00:01:04,800 --> 00:01:07,600 Speaker 1: at wall versus synthetic or do you look at wall 25 00:01:07,680 --> 00:01:11,000 Speaker 1: versus a wood floor, versus a chevron floor, versus a 26 00:01:11,040 --> 00:01:12,080 Speaker 1: tile versus whatever. 27 00:01:13,640 --> 00:01:16,200 Speaker 2: Yeah, Well, what we've seen in our research is that 28 00:01:17,040 --> 00:01:18,920 Speaker 2: hard floors and when we talk about hard floors, we 29 00:01:18,959 --> 00:01:25,920 Speaker 2: talk about timber, laminade, final timber floors are their consideration 30 00:01:26,160 --> 00:01:29,280 Speaker 2: is at a four year high as well, which may 31 00:01:29,280 --> 00:01:32,080 Speaker 2: have something to do with people moving more towards natural 32 00:01:32,480 --> 00:01:35,840 Speaker 2: and carpets at a high as well. And that's wall carpet, 33 00:01:35,920 --> 00:01:39,480 Speaker 2: but it's not converting in store, and so we need 34 00:01:39,560 --> 00:01:42,280 Speaker 2: to make sure that people are aware of the natural 35 00:01:42,480 --> 00:01:44,160 Speaker 2: performance benefits of wool. 36 00:01:44,400 --> 00:01:47,440 Speaker 1: Okay, do you work in all dovetail and I'm thinking 37 00:01:47,480 --> 00:01:49,400 Speaker 1: about the new builds and all that talk about consents 38 00:01:49,400 --> 00:01:51,040 Speaker 1: and building new homes in the country in the last 39 00:01:51,040 --> 00:01:54,560 Speaker 1: couple of years. Does that become part of the equation 40 00:01:54,840 --> 00:01:57,160 Speaker 1: in the conversation when you talk about what guttering you're 41 00:01:57,200 --> 00:01:59,920 Speaker 1: going to use, what roof, what door, what door handle, 42 00:02:00,160 --> 00:02:02,080 Speaker 1: right floors? What are we doing? Is that all part 43 00:02:02,080 --> 00:02:02,280 Speaker 1: of that? 44 00:02:04,920 --> 00:02:06,720 Speaker 2: Well, I'll tell you the part of conversation we want 45 00:02:06,760 --> 00:02:08,919 Speaker 2: to be in and that's the conversation with people are 46 00:02:08,960 --> 00:02:11,359 Speaker 2: talking about surfaces. And you know when you think about 47 00:02:11,720 --> 00:02:15,040 Speaker 2: people spending an ordinary amount of time considering their bench 48 00:02:15,120 --> 00:02:18,840 Speaker 2: top or their bathroom or the door handles that they've got, 49 00:02:18,880 --> 00:02:23,600 Speaker 2: and we think the most premium surface in the home 50 00:02:23,760 --> 00:02:27,760 Speaker 2: is your flooring and Will carpet is absolutely the best 51 00:02:27,840 --> 00:02:30,519 Speaker 2: choice there. So that's what the conversation we want to 52 00:02:30,520 --> 00:02:32,120 Speaker 2: be part of them. That's what the campaign's about. 53 00:02:32,639 --> 00:02:35,000 Speaker 1: Is patriotism part of the equation. You know the fact 54 00:02:35,000 --> 00:02:38,400 Speaker 1: that it's locally made, growing all of them. 55 00:02:38,680 --> 00:02:41,600 Speaker 3: I'd like to say yes, but most of the synthetic 56 00:02:41,680 --> 00:02:45,800 Speaker 3: products are all important. Yeah, so you know New Zealand 57 00:02:45,840 --> 00:02:49,440 Speaker 3: made is important to Kiwis, but what's more important actually 58 00:02:49,480 --> 00:02:54,520 Speaker 3: globally is New Zealand Will. It's incredibly well regarded all 59 00:02:54,560 --> 00:02:56,320 Speaker 3: over the world as being the best surface. 60 00:02:56,480 --> 00:02:58,359 Speaker 1: And is that the same for strong and Fine or not? 61 00:03:00,040 --> 00:03:04,480 Speaker 2: Yep, absolutely so. I mean the Australian marino grows will 62 00:03:04,520 --> 00:03:07,000 Speaker 2: say that Australian marinos as good as New Zealand. We 63 00:03:07,120 --> 00:03:09,600 Speaker 2: know that's not quite true. But New Zealand strong Will 64 00:03:09,800 --> 00:03:13,960 Speaker 2: is absolutely regarded for its caloredy sorry, it's color, it's 65 00:03:14,040 --> 00:03:17,200 Speaker 2: quality and the low carbon footprint, it's the best in 66 00:03:17,240 --> 00:03:17,519 Speaker 2: the world. 67 00:03:17,639 --> 00:03:19,360 Speaker 1: Good stuff. Well, I wish you were with the campaign. 68 00:03:19,360 --> 00:03:20,720 Speaker 1: I'm a big fan of the old wool and the 69 00:03:20,720 --> 00:03:23,120 Speaker 1: better we do, the better the country goes. Greg appreciated, 70 00:03:23,160 --> 00:03:25,600 Speaker 1: Greg Smith, Brimworth, Chief Executive. 71 00:03:26,160 --> 00:03:29,080 Speaker 3: For more from the mic Asking Breakfast, listen live to 72 00:03:29,200 --> 00:03:29,720 Speaker 3: news talks. 73 00:03:29,760 --> 00:03:32,960 Speaker 1: It'd be from six am weekdays, or follow the podcast 74 00:03:33,000 --> 00:03:33,800 Speaker 1: on iHeartRadio.