1 00:00:00,160 --> 00:00:03,160 Speaker 1: Well tourists and New Zealand's on the visit of visa 2 00:00:03,240 --> 00:00:05,600 Speaker 1: will soon be able to work remotely while here. The 3 00:00:05,680 --> 00:00:09,639 Speaker 1: change is targeting digital nomads, people employed by overseas companies 4 00:00:09,640 --> 00:00:12,440 Speaker 1: here on holiday and working at the same time in 5 00:00:12,480 --> 00:00:15,200 Speaker 1: the hope they'll spend more time and money in the country. 6 00:00:15,520 --> 00:00:18,880 Speaker 1: Tourism is currently in New Zealand's second largest export and 7 00:00:18,920 --> 00:00:21,640 Speaker 1: the latest visit in numbers from Statistics in New Zealand 8 00:00:21,920 --> 00:00:25,239 Speaker 1: show we're reaching eighty six percent of the pre COVID levels. 9 00:00:25,680 --> 00:00:29,480 Speaker 1: Linda Keen is the Tourism Export Council Chief Executive and 10 00:00:29,600 --> 00:00:31,760 Speaker 1: joins me now a very good morning to you, Linda. 11 00:00:32,479 --> 00:00:33,320 Speaker 2: Good morning Raman. 12 00:00:33,760 --> 00:00:36,400 Speaker 1: How much of a difference will this policy make, because 13 00:00:36,440 --> 00:00:38,159 Speaker 1: let's be honest, they've been working anyway. 14 00:00:40,520 --> 00:00:43,839 Speaker 2: Look, the third thing, Raman, is that this is very 15 00:00:43,920 --> 00:00:48,120 Speaker 2: encouraging that the government has now identified tourism as a 16 00:00:48,159 --> 00:00:52,199 Speaker 2: major economic driver and to help their growth agenda. What 17 00:00:52,440 --> 00:00:56,040 Speaker 2: difference will it make now? Not a lot in the 18 00:00:56,080 --> 00:00:59,000 Speaker 2: second half of the visitor season, which is is January 19 00:00:59,040 --> 00:01:01,640 Speaker 2: to March period, and the reason for that is that 20 00:01:01,680 --> 00:01:05,160 Speaker 2: New Zealan is a long hal destination. You have to 21 00:01:05,240 --> 00:01:09,200 Speaker 2: either have one or two long haul flights to reach US. 22 00:01:09,480 --> 00:01:13,080 Speaker 2: So if the target for America or Southeast Asian digital 23 00:01:13,160 --> 00:01:16,480 Speaker 2: nomads is for them to come to New Zealand, they 24 00:01:16,520 --> 00:01:21,120 Speaker 2: may not quickly switch to that right now. This type 25 00:01:21,160 --> 00:01:24,280 Speaker 2: of initiative would have been fantastic to have announced this 26 00:01:24,400 --> 00:01:25,760 Speaker 2: time last year. 27 00:01:26,080 --> 00:01:27,679 Speaker 1: All right, So you did say it won't make much 28 00:01:27,680 --> 00:01:29,640 Speaker 1: of a difference. When will it make a difference? 29 00:01:30,840 --> 00:01:33,680 Speaker 2: I think with the upcoming season. So the season starts 30 00:01:33,680 --> 00:01:37,200 Speaker 2: on the first of October, and because our digital nomad 31 00:01:37,400 --> 00:01:41,080 Speaker 2: and all visitors as a long haul destination, they take 32 00:01:41,160 --> 00:01:44,119 Speaker 2: their time to make a commitment to visit New Zealand. 33 00:01:44,120 --> 00:01:47,080 Speaker 2: We're a committed to destination. It's a little bit different 34 00:01:47,080 --> 00:01:51,120 Speaker 2: with Australia when we might decide tomorrow that we're going 35 00:01:51,120 --> 00:01:53,320 Speaker 2: to go to Australia for a short break, which is 36 00:01:53,320 --> 00:01:56,280 Speaker 2: a short haul destination. So it's going to take I 37 00:01:56,320 --> 00:01:58,520 Speaker 2: would say at least six months for us to see 38 00:01:58,680 --> 00:02:01,840 Speaker 2: any positive result with the digital nomad initiative. 39 00:02:02,040 --> 00:02:04,400 Speaker 1: All right, Okay, well, good things take time. I guess 40 00:02:04,440 --> 00:02:08,760 Speaker 1: could more quick changes have been made to improve visitor numbers. 41 00:02:09,639 --> 00:02:13,040 Speaker 2: Yes, we know the government's been working hard with trying 42 00:02:13,080 --> 00:02:16,639 Speaker 2: to get the economy back on track. Some of the 43 00:02:16,760 --> 00:02:19,880 Speaker 2: decisions that have made in the past twelve months, particularly 44 00:02:19,919 --> 00:02:25,120 Speaker 2: with increasing immigration, visa fees and the international Visitor and 45 00:02:25,200 --> 00:02:30,000 Speaker 2: Conservation levy, these are decisions that we knew, so these 46 00:02:30,000 --> 00:02:33,520 Speaker 2: were increases we knew we're probably going to come through, 47 00:02:34,040 --> 00:02:38,160 Speaker 2: but we suggested to government that the best time to 48 00:02:38,160 --> 00:02:40,160 Speaker 2: do that would have been from the first of October 49 00:02:40,200 --> 00:02:43,240 Speaker 2: twenty twenty five. And that's because the industry is still 50 00:02:43,280 --> 00:02:46,840 Speaker 2: in recovery. Our first season that we reached fifty five 51 00:02:46,880 --> 00:02:50,200 Speaker 2: percent of pre pandemic numbers. At the end of this season, 52 00:02:50,800 --> 00:02:54,320 Speaker 2: we only recovered at eighty three percent, and now on 53 00:02:54,360 --> 00:02:57,520 Speaker 2: an annual basis after another six months, we're only at 54 00:02:57,520 --> 00:03:01,639 Speaker 2: eighty four percent. So the timing of these initiatives absolutely critical. 55 00:03:02,040 --> 00:03:05,040 Speaker 2: But I'm saying that we're just really pleased that the 56 00:03:05,080 --> 00:03:08,919 Speaker 2: government have put tourism back as on their growth the gender, 57 00:03:08,960 --> 00:03:10,960 Speaker 2: and we're keen to partner and work with them to 58 00:03:11,400 --> 00:03:14,079 Speaker 2: get our visitors back as quipment as we can. 59 00:03:14,400 --> 00:03:18,000 Speaker 1: You did refer there to previous government decisions on migration 60 00:03:18,160 --> 00:03:20,120 Speaker 1: and increasing the levy fees and all that sort of 61 00:03:20,160 --> 00:03:23,720 Speaker 1: stuff hasn't had didn't have much of an effect on tourism. 62 00:03:23,760 --> 00:03:26,280 Speaker 1: And the economy. If you're faced with a fee to 63 00:03:26,360 --> 00:03:28,560 Speaker 1: go and enter our parks or whatever it might be, 64 00:03:28,919 --> 00:03:31,280 Speaker 1: is that going to put people off? Have you noticed that. 65 00:03:33,200 --> 00:03:36,480 Speaker 2: At this time? Yes, we have the inbound tour operators 66 00:03:36,480 --> 00:03:39,400 Speaker 2: that we work with. They have offshore tool wholesalers and 67 00:03:39,440 --> 00:03:44,480 Speaker 2: travel agents as their clients, and the word from the 68 00:03:44,720 --> 00:03:49,440 Speaker 2: offshore industry is that the timing of us increasing these 69 00:03:49,480 --> 00:03:53,600 Speaker 2: fees has certainly had an impact on visitors considering New 70 00:03:53,680 --> 00:03:56,720 Speaker 2: Zealand as a destination. We're in a global market to 71 00:03:56,720 --> 00:04:00,960 Speaker 2: try and get tourism back to recovery, and we're lagging somewhat. 72 00:04:01,240 --> 00:04:04,280 Speaker 2: So any type of initiative needs to have a little 73 00:04:04,280 --> 00:04:05,840 Speaker 2: bit of a runway, It needs a bit of a 74 00:04:05,960 --> 00:04:10,280 Speaker 2: lead time. And in hindsight, you know, the industry, we 75 00:04:10,360 --> 00:04:13,600 Speaker 2: do believe that these increase in fees have had an impact. 76 00:04:13,760 --> 00:04:15,640 Speaker 2: We knew they were going to come, but would have 77 00:04:15,840 --> 00:04:18,240 Speaker 2: hoped that they would have come later this year, not 78 00:04:18,360 --> 00:04:18,880 Speaker 2: last year. 79 00:04:19,080 --> 00:04:21,200 Speaker 1: All right, Linda, So in a nutshell, it's a good move. 80 00:04:21,240 --> 00:04:23,920 Speaker 1: It'll take time to bed in, but we'll reap the 81 00:04:23,960 --> 00:04:24,640 Speaker 1: benefits soon. 82 00:04:25,760 --> 00:04:26,640 Speaker 2: Yes, exactly one. 83 00:04:27,360 --> 00:04:29,400 Speaker 1: Oh good on your Linda, Linda Keen there, who's the 84 00:04:29,440 --> 00:04:32,839 Speaker 1: Tourism Council Chief Executive. Good stuff, good stuff with that 85 00:04:32,960 --> 00:04:35,960 Speaker 1: in Netflix and more milk and cheese being exported will 86 00:04:35,960 --> 00:04:38,000 Speaker 1: be away and laughing, We'll have enough to retire on 87 00:04:38,120 --> 00:04:41,280 Speaker 1: and no time at all for more from Early Edition 88 00:04:41,360 --> 00:04:44,240 Speaker 1: with Ryan Bridge. Listen live to News Talks it Be 89 00:04:44,360 --> 00:04:48,200 Speaker 1: from five am weekdays, or follow the podcast on iHeartRadio