1 00:00:00,080 --> 00:00:01,760 Speaker 1: Have a very good example as to why so many 2 00:00:01,800 --> 00:00:04,640 Speaker 1: people don't trust the media. So, like most things, it 3 00:00:04,760 --> 00:00:06,800 Speaker 1: gets complicated, right, and a lot of it is fueled 4 00:00:06,800 --> 00:00:09,280 Speaker 1: by emotion. So there's a simple survey, the likes of 5 00:00:09,320 --> 00:00:12,719 Speaker 1: which was published yesterday by the aut can never come 6 00:00:12,760 --> 00:00:16,560 Speaker 1: close to capturing exactly what the relationship between the industry 7 00:00:16,600 --> 00:00:20,720 Speaker 1: and the punter really is. But the US President had 8 00:00:20,720 --> 00:00:24,160 Speaker 1: a medical over the weekend. It's been widely reported. In fact, 9 00:00:24,239 --> 00:00:26,880 Speaker 1: I've read a number of the reports that states he's 10 00:00:26,920 --> 00:00:30,880 Speaker 1: in very good shape. The headline yesterday Sydney Morning Herald 11 00:00:31,120 --> 00:00:34,280 Speaker 1: chose to frame it this way. Here's your headline, overweight 12 00:00:34,840 --> 00:00:39,199 Speaker 1: Trump has sun damage after frequent golf winds. Medical report 13 00:00:39,400 --> 00:00:44,519 Speaker 1: finds overweight Trump has sun damage after frequent golf winds. 14 00:00:44,680 --> 00:00:48,440 Speaker 1: Medical report finds. Now, you've got several issues. Firstly, the subject. 15 00:00:48,440 --> 00:00:50,199 Speaker 1: A lot of what is reported about Trump has done 16 00:00:50,200 --> 00:00:52,320 Speaker 1: with the slant, and the slant is made more obvious 17 00:00:52,360 --> 00:00:54,040 Speaker 1: by the fact that those who support Trump tend to 18 00:00:54,040 --> 00:00:56,640 Speaker 1: be a bit zealous and therefore will react to perceived 19 00:00:56,680 --> 00:00:59,960 Speaker 1: mis reporting more loudly than many others. Secondly, the report 20 00:01:00,120 --> 00:01:02,760 Speaker 1: does indeed say he is overweight, but it is not 21 00:01:02,800 --> 00:01:05,080 Speaker 1: the main part of the reporter indeed anywhere close to it, 22 00:01:05,120 --> 00:01:07,600 Speaker 1: nor indeed is the sun damage. The sun damage is 23 00:01:07,920 --> 00:01:11,080 Speaker 1: definitely there, but it's hardly a feature. In fact, if 24 00:01:11,080 --> 00:01:13,280 Speaker 1: the headline is supposed to convey the important parts of 25 00:01:13,319 --> 00:01:17,440 Speaker 1: the medical report, it completely misses them. The important parts 26 00:01:17,800 --> 00:01:21,800 Speaker 1: are that physically and cognitively he is in very good shape. 27 00:01:22,200 --> 00:01:24,960 Speaker 1: Why doesn't the headline say that? What is the purpose 28 00:01:24,959 --> 00:01:27,720 Speaker 1: of the headline other than to mislead you or ridicule 29 00:01:27,760 --> 00:01:30,640 Speaker 1: the president by presenting the report in the worst possible light, 30 00:01:31,000 --> 00:01:34,760 Speaker 1: That is trust or lack of it in a headline 31 00:01:34,920 --> 00:01:37,440 Speaker 1: that is a bad headline, a misleading headline, and a 32 00:01:37,480 --> 00:01:40,360 Speaker 1: headline that shows us the newspaper has an agenda. It's 33 00:01:40,360 --> 00:01:42,280 Speaker 1: hardly the end of the world. It's not scandalous, it's 34 00:01:42,319 --> 00:01:44,680 Speaker 1: not a lie. There is worse to be found other days, 35 00:01:44,680 --> 00:01:46,720 Speaker 1: in other places. But the paper is an esteemed rag 36 00:01:46,959 --> 00:01:49,200 Speaker 1: with big readership, and I assume a certain pride in 37 00:01:49,240 --> 00:01:52,600 Speaker 1: their reportage. And in that lies the complexity. Take a 38 00:01:52,600 --> 00:01:54,600 Speaker 1: look at these sort of examples on any given day 39 00:01:54,600 --> 00:01:56,680 Speaker 1: from any given number of outlets, and before you know it, 40 00:01:56,920 --> 00:02:00,080 Speaker 1: lack of trust. If like I did, you knew more 41 00:02:00,120 --> 00:02:03,280 Speaker 1: than the headline alluded to. You very quickly concluded you 42 00:02:03,360 --> 00:02:06,480 Speaker 1: couldn't trust them for the full story, which is why 43 00:02:06,520 --> 00:02:09,839 Speaker 1: the media is where the media is. For more from 44 00:02:09,840 --> 00:02:12,799 Speaker 1: the Mic Asking Breakfast Listen live to News Talks A 45 00:02:12,960 --> 00:02:16,880 Speaker 1: B from six am weekdays, or follow the podcast on iHeartRadio.