1 00:00:00,040 --> 00:00:02,200 Speaker 1: Another idea to fire up our tourism sector. We had 2 00:00:02,240 --> 00:00:04,640 Speaker 1: a group of North Island tour operators joining forces as 3 00:00:04,640 --> 00:00:07,280 Speaker 1: a sort of collective. Martin Bridge are the Far North 4 00:00:07,320 --> 00:00:10,360 Speaker 1: basically and everything in between. Annie Dundas is the destination 5 00:00:10,440 --> 00:00:13,840 Speaker 1: director at Auckland Unlimited and is with us very good morning, Anny. 6 00:00:14,440 --> 00:00:15,280 Speaker 2: Good morning Mike. 7 00:00:15,600 --> 00:00:19,120 Speaker 1: Is segregating a small country into smaller bits a wise 8 00:00:19,160 --> 00:00:19,599 Speaker 1: thing to do. 9 00:00:21,160 --> 00:00:23,400 Speaker 2: Well, we've done it for a long time and now 10 00:00:23,440 --> 00:00:26,200 Speaker 2: we're kind of getting back to being the northern and 11 00:00:26,320 --> 00:00:28,920 Speaker 2: not acknowledging how well the South Island's done and a 12 00:00:28,960 --> 00:00:31,440 Speaker 2: lot of the international work they've done. So it just 13 00:00:31,520 --> 00:00:33,920 Speaker 2: makes it easier for our international partners to work with us. 14 00:00:34,080 --> 00:00:36,360 Speaker 1: Well, I was going to say, are we sliced so 15 00:00:36,560 --> 00:00:39,159 Speaker 1: small that no one knows what's going on? I'm not 16 00:00:39,200 --> 00:00:40,800 Speaker 1: trying to be negative here, but I'm just working up 17 00:00:40,840 --> 00:00:44,280 Speaker 1: from an international marketing perspective. New Zealand Inc. Is one thing. 18 00:00:44,560 --> 00:00:46,239 Speaker 1: Suddenly you're going, well, hang on, you can have the 19 00:00:46,280 --> 00:00:47,680 Speaker 1: South Island. Now, you can have a bit of the 20 00:00:47,720 --> 00:00:49,919 Speaker 1: North Island. Or wait a minute, if you're in the Northland, 21 00:00:49,920 --> 00:00:51,000 Speaker 1: how about Rhoda rural kit. 22 00:00:51,040 --> 00:00:53,760 Speaker 2: You know what I'm saying, yeah, I do, and I 23 00:00:53,800 --> 00:00:56,840 Speaker 2: think we've got so much going on here, which is 24 00:00:56,880 --> 00:00:59,760 Speaker 2: the track. But what's happened since COVID is things have 25 00:00:59,800 --> 00:01:02,480 Speaker 2: can tracted a lot overseas. We've got less partners, they're 26 00:01:02,480 --> 00:01:04,480 Speaker 2: all working from home. We've got to get smarter about 27 00:01:04,480 --> 00:01:07,360 Speaker 2: how we turn up overseas and us going as the 28 00:01:07,400 --> 00:01:11,040 Speaker 2: North Island is kind of an easier proposition for many 29 00:01:11,040 --> 00:01:13,679 Speaker 2: of our partners to unpack and sell. 30 00:01:14,040 --> 00:01:16,920 Speaker 1: When you put together a coalition like this of the 31 00:01:17,080 --> 00:01:20,000 Speaker 1: North Island, how much due diligent goes in to say, 32 00:01:20,080 --> 00:01:22,479 Speaker 1: if I'm going to put you in my North Island package, 33 00:01:22,640 --> 00:01:24,800 Speaker 1: you and Kerry Carey are you up to speed? You 34 00:01:24,880 --> 00:01:26,600 Speaker 1: and Martin Borough do you know what you're doing? You 35 00:01:26,680 --> 00:01:28,679 Speaker 1: and rota Arua are you as good as these other two? 36 00:01:28,760 --> 00:01:29,399 Speaker 1: That sort of thing. 37 00:01:30,640 --> 00:01:33,720 Speaker 2: Every single region has a job to do to build 38 00:01:33,760 --> 00:01:37,559 Speaker 2: capability within their own region around are they international ready? 39 00:01:37,880 --> 00:01:39,759 Speaker 2: So there's a lot of work that goes on from 40 00:01:39,800 --> 00:01:42,679 Speaker 2: a tour of the New zeenand level into our local level, 41 00:01:42,920 --> 00:01:45,839 Speaker 2: and that's really important as we kind of build operators 42 00:01:45,840 --> 00:01:49,040 Speaker 2: and new products and expanses to sell overseas. So I 43 00:01:49,040 --> 00:01:51,120 Speaker 2: guess we start with the core, the good you know 44 00:01:51,160 --> 00:01:53,360 Speaker 2: the coll stuff, and then obviously we're trying to build 45 00:01:53,400 --> 00:01:55,440 Speaker 2: all the time in terms of adding new product. 46 00:01:55,760 --> 00:01:58,040 Speaker 1: I noted in reading about this yesterday there was a 47 00:01:58,040 --> 00:02:00,520 Speaker 1: claim that you'd done something similar with Australia to increase 48 00:02:00,520 --> 00:02:03,200 Speaker 1: the Australian tourism traffic, which appears in the last year 49 00:02:03,240 --> 00:02:06,080 Speaker 1: to have worked. So this is material. You can KPI 50 00:02:06,080 --> 00:02:08,240 Speaker 1: this and say it's successful. 51 00:02:08,800 --> 00:02:11,280 Speaker 2: We can. We've kicked off with Rhodaura and Auckland Airport 52 00:02:11,320 --> 00:02:13,760 Speaker 2: with a two plus two too easy campaign which went 53 00:02:13,880 --> 00:02:17,480 Speaker 2: really well, saw a lovely lift and an Australian arrival 54 00:02:17,520 --> 00:02:20,160 Speaker 2: sort of threat of the end OFCED and this is 55 00:02:20,240 --> 00:02:22,600 Speaker 2: kind of adding more regions into that kind of max 56 00:02:22,639 --> 00:02:25,160 Speaker 2: as well. So yeah, we've got a sort of semi 57 00:02:25,160 --> 00:02:27,320 Speaker 2: proven formula and now we're kind of going a bit bigger. 58 00:02:27,560 --> 00:02:29,400 Speaker 1: All power to your arm, hope it to smash hit. 59 00:02:29,440 --> 00:02:32,160 Speaker 1: Any Dundas who's with Auckland Unlimited with us this morning 60 00:02:32,200 --> 00:02:34,639 Speaker 1: doing the whole North Island. For more from the Mic 61 00:02:34,680 --> 00:02:37,799 Speaker 1: Asking Breakfast, listen live to news talks that'd be from 62 00:02:37,880 --> 00:02:41,320 Speaker 1: six am weekdays, or follow the podcast on iHeartRadio.