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Speaker 1: Got an ev question for you, but first I've got

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Speaker 1: the latest news from around the world. Evan news from

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Speaker 1: around the world, and listen are laying off thousands of workers.

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Speaker 1: Our Toyota have said this week that the California regulations

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Speaker 1: around EV's and engines and emissions are unworkable. Trump's arrived,

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Speaker 1: of course, a tariffs are an issue there in his

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Speaker 1: anti EV. In Britain, they are now discounting EV's by

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Speaker 1: a thirty three percent off because of rules that make

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Speaker 1: manufacturers sell a certain number of evs and if you

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Speaker 1: don't sell that many, you'll then find so. Sales here,

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Speaker 1: of course, are dire. Sales of cars is past month

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Speaker 1: are up. Last month was the second best month of

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Speaker 1: the year for sales, apart from EV's, which sold next

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Speaker 1: to none. So here's the question, what are they going

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Speaker 1: to do? See under normal market circumstances, a product lives

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Speaker 1: and dies on demand, doesn't it think about it? Demand

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Speaker 1: can waiver. Prices are adjusted accordingly, models are updated, Marketing

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Speaker 1: is refreshed to fizz up demand or awareness. But ultimately,

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Speaker 1: if something doesn't have a customer, it dies. EV's don't

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Speaker 1: appear to have a customer base. They did to a

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Speaker 1: degree with government subsidize them. But that I suspect simply

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Speaker 1: gave early adopters a cheaper ride. It's not like you

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Speaker 1: can't get a good deal now, because you can. But

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Speaker 1: even with a cheap price, they still can't sell them.

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Speaker 1: People in bulk simply don't want them. So what's made

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Speaker 1: this unique is, of course, the manufacturers have been forced

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Speaker 1: into producing something I suspect they knew wouldn't work. They

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Speaker 1: would have been way way quicker to bail on a

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Speaker 1: failed product if they hadn't had governments all over the

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Speaker 1: world lecturing them and hectoring them and changing the laws

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Speaker 1: and forcing them into a business that looks like it's

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Speaker 1: going nowhere fast. So the question is just what needs

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Speaker 1: to be done to either one increase sales or two

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Speaker 1: kill off the whole idea and come back another day

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Speaker 1: with something different. See, you can't force people into something

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Speaker 1: they don't want, and the lack of sales shows this

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Speaker 1: is the truth. Are they going to ban regular cars,

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Speaker 1: No they are not. Are they going to subsidize them forever,

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Speaker 1: No they are not. Are jobs going to be lost?

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Speaker 1: Bottom line is going to bleed red? Factories closed because

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Speaker 1: of all of this? Yes, so who blinks first? I

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Speaker 1: think that this is where we've got to. I think

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Speaker 1: who blinks first, the idea or the realists. For more

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Speaker 1: from the Mic Asking Breakfast, listen live to News Talks

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Speaker 1: at B from six am weekdays, or follow the podcast

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Speaker 1: on iHeartRadio