1 00:00:00,080 --> 00:00:03,200 Speaker 1: Now, it turns out being an influencer is not quite 2 00:00:03,200 --> 00:00:05,880 Speaker 1: the dream career we all may have thought. According to IID, 3 00:00:06,000 --> 00:00:08,600 Speaker 1: only about sixty people in the country are working as 4 00:00:08,600 --> 00:00:11,799 Speaker 1: influencers full time and the average income is only about 5 00:00:11,800 --> 00:00:14,960 Speaker 1: forty six thousand dollars a year and our context for context, 6 00:00:15,320 --> 00:00:19,520 Speaker 1: the minimum wage full time can earn forty eight thousand 7 00:00:19,560 --> 00:00:22,400 Speaker 1: dollars a year. Melanie Spencer is co founder and CEO 8 00:00:22,480 --> 00:00:26,759 Speaker 1: of marketing agency Thompson Spencer and with us. Hey Melanie, Hello, Heather, 9 00:00:26,840 --> 00:00:28,400 Speaker 1: how are you. I'm very well, Thank you? Does it 10 00:00:28,440 --> 00:00:30,760 Speaker 1: surprise you? Did you already know that these people weren't 11 00:00:30,760 --> 00:00:32,440 Speaker 1: really on the big dollars? 12 00:00:33,280 --> 00:00:37,760 Speaker 2: This information surprises me, to be honest, because we know 13 00:00:37,800 --> 00:00:41,680 Speaker 2: of influencers earning a lot more than that, and often 14 00:00:41,760 --> 00:00:50,960 Speaker 2: they supplement their salary for influencer content. So I'm just 15 00:00:51,040 --> 00:00:54,560 Speaker 2: not sure about the accuracy of this information. 16 00:00:54,880 --> 00:00:58,000 Speaker 1: Are they well? This raises the question, are the influencer 17 00:00:58,160 --> 00:00:59,800 Speaker 1: you're aware of paying their taxes? 18 00:01:00,480 --> 00:01:01,720 Speaker 2: They are? They are? 19 00:01:01,760 --> 00:01:04,000 Speaker 1: How much is the So give me the top dollar 20 00:01:04,000 --> 00:01:05,800 Speaker 1: that you're aware of an influencer earning. 21 00:01:07,000 --> 00:01:13,759 Speaker 2: Oh, look, we have influencers earning well over ten thousand 22 00:01:13,800 --> 00:01:18,160 Speaker 2: dollars per piece of content, and that kind of equates. 23 00:01:18,680 --> 00:01:22,240 Speaker 2: We've got an influencer that's earned already forty two thousand 24 00:01:22,319 --> 00:01:26,120 Speaker 2: dollars this year, and that's you know, we're only halfway through, 25 00:01:26,640 --> 00:01:30,280 Speaker 2: so you know they are earning a lot more for sure. 26 00:01:30,440 --> 00:01:32,840 Speaker 1: Okay, but again, if we're sort of like we're coming 27 00:01:32,920 --> 00:01:34,800 Speaker 1: up three quarters the way through the year, they've earned 28 00:01:34,840 --> 00:01:36,720 Speaker 1: forty two thousand, and then we're looking at them maybe 29 00:01:36,800 --> 00:01:40,240 Speaker 1: earning seventy to eighty thousand. Right, Still not Kardashian all stuff, 30 00:01:40,280 --> 00:01:40,920 Speaker 1: is it? 31 00:01:40,920 --> 00:01:44,240 Speaker 2: It's still not Kardashian levels. But there are some some 32 00:01:44,440 --> 00:01:47,800 Speaker 2: influences that we know of that are earning in the hundreds. 33 00:01:47,880 --> 00:01:50,320 Speaker 1: For Are we counting all the free stuff they get 34 00:01:50,320 --> 00:01:52,400 Speaker 1: as well, like the swimming pools and all that kind 35 00:01:52,400 --> 00:01:52,840 Speaker 1: of stuff. 36 00:01:54,480 --> 00:01:58,920 Speaker 2: Probably not, probably not, but they do. They do have 37 00:01:59,040 --> 00:02:03,960 Speaker 2: to state when when they get free stuff, and it 38 00:02:04,000 --> 00:02:07,720 Speaker 2: is it is one hundred percent rule when they put 39 00:02:07,800 --> 00:02:11,519 Speaker 2: content up whether they've been gifted something interesting. 40 00:02:11,600 --> 00:02:14,639 Speaker 1: Hey, Melanie, thank you appreciate it. Melanie Spencer, co founder 41 00:02:14,680 --> 00:02:18,560 Speaker 1: and CEO of Tom Suspencer. For more from Heather Duplessy, 42 00:02:18,600 --> 00:02:21,440 Speaker 1: Allen Drive, listen live to news talks the'd be from 43 00:02:21,520 --> 00:02:25,120 Speaker 1: four pm weekdays, or follow the podcast on iHeartRadio