1 00:00:19,059 --> 00:00:22,139 Speaker 1: Kyota at Chelsea Daniels here, host of the Front Page. 2 00:00:22,379 --> 00:00:25,259 Speaker 1: We're taking away breakover summer, but to help build the gap, 3 00:00:25,579 --> 00:00:28,659 Speaker 1: we're re issuing some of our most significant episodes of 4 00:00:28,739 --> 00:00:32,019 Speaker 1: twenty twenty five on behalf of the Front Page team. 5 00:00:32,138 --> 00:00:34,619 Speaker 1: Thanks for listening and we look forward to being back 6 00:00:34,659 --> 00:00:44,019 Speaker 1: with you on January twelfth, twenty twenty six. Kyota, I'm 7 00:00:44,099 --> 00:00:48,819 Speaker 1: Chelsea Daniels and this is the Front Page, a daily podcast. 8 00:00:48,379 --> 00:00:50,299 Speaker 2: Presented by the New Zealand Herald. 9 00:00:54,019 --> 00:00:58,379 Speaker 1: Kiwis will finally get to experience the labyrinth that is 10 00:00:58,539 --> 00:01:03,819 Speaker 1: an Ikea store from December fourth. The New Sylvia Parks 11 00:01:03,939 --> 00:01:07,099 Speaker 1: site in Auckland is one of the company's largest in 12 00:01:07,139 --> 00:01:12,139 Speaker 1: the Southern Hemisphere, about the size of three rugby fields. 13 00:01:12,378 --> 00:01:16,098 Speaker 1: There'll be thousands of products available online and in store, 14 00:01:16,378 --> 00:01:20,219 Speaker 1: and yes, they will be serving up their famous Swedish 15 00:01:20,299 --> 00:01:24,499 Speaker 1: meatballs in a four hundred and twenty six seat cafeteria. 16 00:01:25,219 --> 00:01:29,619 Speaker 1: So why do we get so excited about international brands 17 00:01:29,739 --> 00:01:31,699 Speaker 1: setting up on our shores. 18 00:01:31,658 --> 00:01:35,019 Speaker 2: And is there enough appetite for Ikea. 19 00:01:34,779 --> 00:01:38,939 Speaker 1: And their meatballs to succeed where others haven't? Today on 20 00:01:38,979 --> 00:01:43,298 Speaker 1: the Front Page, Quantum Jump, CEO and marketing expert Ben 21 00:01:43,419 --> 00:01:47,339 Speaker 1: Gooddal is with us to explain the hype around one 22 00:01:47,379 --> 00:01:56,459 Speaker 1: of the world's leading retailers. First off, Ben, what is 23 00:01:56,538 --> 00:02:00,979 Speaker 1: the significance of Ikea finally coming to New Zealand. 24 00:02:01,299 --> 00:02:02,939 Speaker 3: I mean, I think there's a number of factors here. 25 00:02:03,139 --> 00:02:08,018 Speaker 3: It is a major, major retail brand globally and one 26 00:02:08,019 --> 00:02:11,698 Speaker 3: of Sweden's great exports. I think to a certain extent, 27 00:02:11,939 --> 00:02:16,379 Speaker 3: the sheer fact that so many Kiwis already have Ica 28 00:02:16,499 --> 00:02:19,339 Speaker 3: products in their homes, which they may be brought from 29 00:02:19,339 --> 00:02:21,899 Speaker 3: overseas or people are given to them, or they've bordered in. 30 00:02:22,538 --> 00:02:25,419 Speaker 3: And so it's a brand that almost feels like it's 31 00:02:25,459 --> 00:02:30,099 Speaker 3: been here for a while anyway, but but but actually 32 00:02:30,379 --> 00:02:35,699 Speaker 3: planting itself. And it's very grounding for an international brand 33 00:02:35,739 --> 00:02:38,099 Speaker 3: like that to arrive in New Zealand, not unlike Costcow 34 00:02:38,179 --> 00:02:40,099 Speaker 3: a couple of years ago. I think we go, Wow, 35 00:02:40,179 --> 00:02:42,939 Speaker 3: you know, we're finally there as a nation. We've got 36 00:02:43,019 --> 00:02:45,859 Speaker 3: an ike We've a Costco, We've got Nah and m 37 00:02:46,219 --> 00:02:49,699 Speaker 3: Sephora Victoria's Secret out of the airport. You know, brands 38 00:02:49,779 --> 00:02:53,819 Speaker 3: which are you know, living in a country and far 39 00:02:53,939 --> 00:02:56,699 Speaker 3: flung in the furthest away part of the world. In fact, 40 00:02:56,659 --> 00:03:00,219 Speaker 3: I've read today that we are the Ikea store in 41 00:03:00,258 --> 00:03:04,539 Speaker 3: Auckland will be the servist away from Sweden store that 42 00:03:04,619 --> 00:03:08,739 Speaker 3: they have. You know, it can be something when when 43 00:03:08,819 --> 00:03:12,178 Speaker 3: these brands turn up and they've got to us. 44 00:03:12,219 --> 00:03:14,018 Speaker 2: In terms of Ikea. 45 00:03:14,258 --> 00:03:18,579 Speaker 1: What makes it like I suppose the international juggernaut that 46 00:03:18,659 --> 00:03:19,379 Speaker 1: it is is. 47 00:03:20,698 --> 00:03:24,379 Speaker 3: Firstly, I mean, the product is amazing, you know, it's there. 48 00:03:24,418 --> 00:03:29,419 Speaker 3: They're they're innovative, They're they're they're sustainable or as sustainable 49 00:03:29,459 --> 00:03:31,779 Speaker 3: as you can be within with any category like that, 50 00:03:31,819 --> 00:03:35,939 Speaker 3: and they're pushing to be more sustainable forever. They their 51 00:03:35,979 --> 00:03:41,579 Speaker 3: focus on design is is fundamental to their success, you know. 52 00:03:41,699 --> 00:03:46,179 Speaker 3: Be I mean I remember as a as as as 53 00:03:46,299 --> 00:03:48,338 Speaker 3: you know, probably not long after a left stool, going 54 00:03:48,339 --> 00:03:50,898 Speaker 3: to be opening of a first Ikea in London and 55 00:03:52,219 --> 00:03:54,339 Speaker 3: queuing up that day to get in, and I didn't 56 00:03:54,339 --> 00:03:57,099 Speaker 3: even really know what Ikea was something to do on 57 00:03:57,139 --> 00:04:00,859 Speaker 3: a on a Sunday, but but being bowled over by 58 00:04:01,139 --> 00:04:05,819 Speaker 3: by the design, you know, the that simple Swedish aesthetic 59 00:04:06,939 --> 00:04:11,659 Speaker 3: and you know it really it's not just furniture. Albeit 60 00:04:11,779 --> 00:04:14,779 Speaker 3: I also have cursed and I once foolishly brought a 61 00:04:14,859 --> 00:04:19,219 Speaker 3: foot on from Ikea, and I'm sure. If any anyone 62 00:04:19,299 --> 00:04:23,139 Speaker 3: watching this, imagine, you know, flat pack assembling of futon 63 00:04:24,179 --> 00:04:26,499 Speaker 3: in a time where I did not own a power drool, 64 00:04:26,579 --> 00:04:29,899 Speaker 3: so I had to hand handstrew it every last True, 65 00:04:29,979 --> 00:04:33,659 Speaker 3: it was the I have blisters and I was not 66 00:04:33,699 --> 00:04:37,059 Speaker 3: a happy person. But the futon was sensational. 67 00:04:37,619 --> 00:04:39,779 Speaker 2: Well that's part of the fun of it, isn't it. 68 00:04:39,779 --> 00:04:40,579 Speaker 2: The flat pack? 69 00:04:41,179 --> 00:04:44,219 Speaker 1: I mean I say fun in quotation marks because I 70 00:04:44,299 --> 00:04:45,899 Speaker 1: personally don't think it's fun. 71 00:04:45,939 --> 00:04:48,379 Speaker 2: But in terms of I mean you mentioned London in 72 00:04:48,459 --> 00:04:50,459 Speaker 2: the What Where When? What would that have been? 73 00:04:50,699 --> 00:04:52,579 Speaker 3: That was nineteen eighty eight? Yeah? 74 00:04:52,779 --> 00:04:57,099 Speaker 2: Was it the same kind of huge sensation? 75 00:04:57,299 --> 00:04:59,419 Speaker 1: It was even then than it is now because in 76 00:04:59,419 --> 00:05:01,739 Speaker 1: the eighties you didn't have social media or the Internet 77 00:05:01,739 --> 00:05:02,579 Speaker 1: and things like that. 78 00:05:03,499 --> 00:05:06,099 Speaker 3: Yeah, it's funny. I was reflecting on that the other day. 79 00:05:06,379 --> 00:05:09,739 Speaker 3: I mean, it's almost I don't know I remember it. 80 00:05:09,939 --> 00:05:11,939 Speaker 3: I don't know why I was there. I don't know 81 00:05:12,019 --> 00:05:13,939 Speaker 3: how I knew it was going on. Maybe there was 82 00:05:13,979 --> 00:05:16,739 Speaker 3: an advert in the Evening Standard. It wasn't far from 83 00:05:16,779 --> 00:05:20,619 Speaker 3: my flat, but it I remember going to work it 84 00:05:21,179 --> 00:05:23,819 Speaker 3: the next day and wherever people were talking about it, 85 00:05:24,819 --> 00:05:26,699 Speaker 3: and so I guess it was. It must have been 86 00:05:26,699 --> 00:05:28,459 Speaker 3: on the news. It must have been on the radio. 87 00:05:29,699 --> 00:05:31,859 Speaker 3: Maybe there was a piece of it in the Standard 88 00:05:31,899 --> 00:05:33,659 Speaker 3: in the morning when people are getting on the tube 89 00:05:33,699 --> 00:05:37,539 Speaker 3: with their newspaper. But you're right. I mean, I think 90 00:05:37,579 --> 00:05:40,059 Speaker 3: it's funny now that having lived now with social media 91 00:05:40,139 --> 00:05:46,219 Speaker 3: for ten fifteen years, we almost forgotten how did these 92 00:05:46,259 --> 00:05:50,259 Speaker 3: things get shared and amplified and so on before all 93 00:05:50,299 --> 00:05:52,419 Speaker 3: that happened. But I guess we just found other ways. 94 00:05:52,419 --> 00:05:54,259 Speaker 3: I mean, apartment the meals, people talk to each other 95 00:05:54,299 --> 00:05:54,779 Speaker 3: about it. 96 00:05:54,979 --> 00:05:57,899 Speaker 1: Do you think Ikea will have to adapt to the 97 00:05:57,979 --> 00:06:00,819 Speaker 1: key We market or is Ikea just Ikea? 98 00:06:01,619 --> 00:06:05,659 Speaker 3: Well, I think initially, I mean they are just Ikea 99 00:06:05,819 --> 00:06:08,899 Speaker 3: their product range. They're not going to develop products just 100 00:06:08,979 --> 00:06:11,419 Speaker 3: for this market and all. You know, I'm not quite 101 00:06:11,419 --> 00:06:16,259 Speaker 3: sure what products we were uniquely we would uniquely need. 102 00:06:16,339 --> 00:06:20,619 Speaker 3: I mean, we're a lot different rest of the world. However, 103 00:06:20,699 --> 00:06:23,779 Speaker 3: they have done a lot of groundwork, which they've talked 104 00:06:23,779 --> 00:06:26,659 Speaker 3: about some of their media relations around going into Kiwi 105 00:06:26,779 --> 00:06:31,699 Speaker 3: homes and understanding what how key Wes use products, what 106 00:06:32,019 --> 00:06:35,099 Speaker 3: they need. I think probably understanding things like how key 107 00:06:35,139 --> 00:06:39,379 Speaker 3: We use their garages, as you know, as well as 108 00:06:40,299 --> 00:06:42,859 Speaker 3: their outdoors and so on. So I think probably it 109 00:06:42,859 --> 00:06:45,499 Speaker 3: will be more they'll show up with the ranging because 110 00:06:45,539 --> 00:06:49,619 Speaker 3: they they'll have a vast array of ranges, but not 111 00:06:49,739 --> 00:06:52,939 Speaker 3: everything will be as appropriate in Autland as it might 112 00:06:53,019 --> 00:06:57,659 Speaker 3: be in Tokyo or New York or whatever. So I think, yeah, 113 00:06:57,659 --> 00:07:02,539 Speaker 3: we'll get a profile which will be developed deemed appropriate 114 00:07:02,579 --> 00:07:03,819 Speaker 3: based on those insights. 115 00:07:04,299 --> 00:07:06,619 Speaker 2: What do you make of the main freight partnership? 116 00:07:06,739 --> 00:07:09,459 Speaker 1: Is that something quite unique for those who don't know 117 00:07:09,499 --> 00:07:12,059 Speaker 1: they're going to be doing this main freight to home 118 00:07:12,179 --> 00:07:15,899 Speaker 1: service and the offer will take heavier items into people's 119 00:07:15,979 --> 00:07:20,339 Speaker 1: homes if that was their preferred option. That's quite revolutionary 120 00:07:20,339 --> 00:07:23,499 Speaker 1: because I always fret when I buy something or a 121 00:07:23,579 --> 00:07:25,939 Speaker 1: piece of furniture thinking am I going to fit it 122 00:07:25,979 --> 00:07:26,619 Speaker 1: into my car? 123 00:07:26,779 --> 00:07:28,739 Speaker 2: Or am I going to be able to carry this 124 00:07:28,859 --> 00:07:31,019 Speaker 2: up my drive? So that's quite a unique. 125 00:07:31,659 --> 00:07:34,059 Speaker 1: Having a main freight, you know, a couple of them 126 00:07:34,299 --> 00:07:35,619 Speaker 1: actually lug it into. 127 00:07:35,419 --> 00:07:37,579 Speaker 2: Your house is quite special. 128 00:07:37,619 --> 00:07:41,459 Speaker 3: I think, yeah, well they are operating distribution in some 129 00:07:41,539 --> 00:07:46,699 Speaker 3: other markets, especially where they don't have those stores. I mean, 130 00:07:46,739 --> 00:07:52,179 Speaker 3: it's certainly a very smart, strong play for this market. 131 00:07:52,259 --> 00:07:55,419 Speaker 3: You know, suddenly you know they've only got one store, 132 00:07:55,499 --> 00:07:58,339 Speaker 3: but it's almost like have they got twenty nine stores, 133 00:07:58,339 --> 00:08:02,059 Speaker 3: and we're also living in an evolved age of e commerce. 134 00:08:03,419 --> 00:08:07,419 Speaker 3: People's happiness buying or line ever since Covid was a 135 00:08:07,459 --> 00:08:10,099 Speaker 3: bit of a game changer for online buying in New Zealand, 136 00:08:10,099 --> 00:08:12,939 Speaker 3: which is has always been a little bit behind the 137 00:08:12,979 --> 00:08:17,059 Speaker 3: rest of the Western world in terms of uptake on 138 00:08:17,499 --> 00:08:21,019 Speaker 3: e commerce. But it kind of makes sense for Ikea, 139 00:08:21,139 --> 00:08:25,739 Speaker 3: especially once people have some familiarity with products. You know, 140 00:08:25,819 --> 00:08:28,059 Speaker 3: if you're if you're living down country and your your 141 00:08:28,099 --> 00:08:30,299 Speaker 3: friend is it shows you, shows you their food on 142 00:08:31,059 --> 00:08:33,218 Speaker 3: which they're really delighted with, and you go, well, I'll 143 00:08:33,259 --> 00:08:35,299 Speaker 3: have one of those, you know you if you just 144 00:08:35,458 --> 00:08:37,019 Speaker 3: order one, then you can pick it up from your 145 00:08:37,059 --> 00:08:39,539 Speaker 3: main freight delivery, so it's all to have it delivered 146 00:08:39,578 --> 00:08:42,218 Speaker 3: into the house. So I think it's going to allow 147 00:08:42,299 --> 00:08:46,659 Speaker 3: their distribution to be really powerful, and for other brands 148 00:08:46,699 --> 00:08:51,739 Speaker 3: that are in that in that especially about heavier furniture offering, 149 00:08:52,019 --> 00:08:53,939 Speaker 3: it's it's going to put some pressure on them. 150 00:09:00,819 --> 00:09:03,179 Speaker 4: Your opening is also going to allow many New Ylanders 151 00:09:03,458 --> 00:09:06,459 Speaker 4: for once again experience the love of Swedish meatballs that 152 00:09:06,498 --> 00:09:10,098 Speaker 4: they remember from visiting Ikea stores overseas. I think all 153 00:09:10,098 --> 00:09:11,979 Speaker 4: of us who have lived overseas and I did so 154 00:09:12,139 --> 00:09:14,578 Speaker 4: for some time. Are very familiar where you put an 155 00:09:14,578 --> 00:09:17,299 Speaker 4: itinerary together for your key. We friends and family coming 156 00:09:17,338 --> 00:09:19,579 Speaker 4: to visit you, and they say that very lovely. 157 00:09:19,618 --> 00:09:22,258 Speaker 3: But can we go to Ikea support and. 158 00:09:22,218 --> 00:09:24,219 Speaker 4: Whether it's in Chicago or London, where I was for 159 00:09:24,299 --> 00:09:26,499 Speaker 4: some time, and say that looks great, but let's get 160 00:09:26,498 --> 00:09:27,659 Speaker 4: to the Ika quickly please. 161 00:09:30,218 --> 00:09:34,019 Speaker 1: The only reason I can think of for Ikea that 162 00:09:34,019 --> 00:09:37,618 Speaker 1: that mate would perhaps not make it work so well 163 00:09:37,659 --> 00:09:40,338 Speaker 1: here is that because there's been an absence in the 164 00:09:40,379 --> 00:09:44,258 Speaker 1: market of Ikea for so long. The likes of Kmart 165 00:09:44,299 --> 00:09:48,179 Speaker 1: and the warehouse have their own flat pack furniture, obviously 166 00:09:48,179 --> 00:09:50,499 Speaker 1: not to the scale of as Ikea, but people have 167 00:09:50,578 --> 00:09:54,018 Speaker 1: gotten you know, cupboards and bookshelves and desks and things 168 00:09:54,059 --> 00:09:54,819 Speaker 1: like that already. 169 00:09:54,939 --> 00:09:57,539 Speaker 2: Do you think that IKEA's products will hit. 170 00:09:57,419 --> 00:10:01,099 Speaker 1: As hard as it would have without those competitives, or 171 00:10:01,098 --> 00:10:03,378 Speaker 1: do you think Kmart and the warehouse and the like 172 00:10:03,419 --> 00:10:04,699 Speaker 1: should just give up? Now? 173 00:10:05,939 --> 00:10:08,658 Speaker 3: Oh? No, I mean I think it's not always. I mean, 174 00:10:08,699 --> 00:10:10,978 Speaker 3: first of all, I mean the people like to have choice, 175 00:10:11,259 --> 00:10:14,338 Speaker 3: and you're going to have loyal shoppers that cam loyal 176 00:10:14,338 --> 00:10:17,538 Speaker 3: shoppers at the warehouse. Ike is going to come in 177 00:10:17,659 --> 00:10:20,619 Speaker 3: and it won't be for everyone, and I think in 178 00:10:20,659 --> 00:10:23,099 Speaker 3: a way probably, I mean, it'll be interesting in those 179 00:10:23,218 --> 00:10:27,899 Speaker 3: retailers have been doing research on what might happen once 180 00:10:27,939 --> 00:10:31,498 Speaker 3: I here in market and how does it maybe reshape 181 00:10:31,539 --> 00:10:34,179 Speaker 3: their ranging? You know, they may go down a price 182 00:10:34,299 --> 00:10:38,619 Speaker 3: pointing strategy or you know, if there's resistance to flat pack, 183 00:10:38,779 --> 00:10:43,258 Speaker 3: do do they have less? You know, maybe not quite 184 00:10:43,259 --> 00:10:48,458 Speaker 3: so flat pack not more ready to go? And also 185 00:10:48,498 --> 00:10:50,419 Speaker 3: I mean fundamentally is for business they're in. I mean, 186 00:10:50,419 --> 00:10:52,939 Speaker 3: I think provided they can they can see an appropriate 187 00:10:53,179 --> 00:10:57,019 Speaker 3: ROI they'll you know that they'll stick at it, but 188 00:10:57,098 --> 00:11:00,099 Speaker 3: they probably need to. It may make them think about 189 00:11:00,458 --> 00:11:04,898 Speaker 3: the ranging and what you know, because they may find 190 00:11:04,939 --> 00:11:08,259 Speaker 3: they get really disrupted in some areas but maybe less 191 00:11:08,259 --> 00:11:08,859 Speaker 3: so in others. 192 00:11:09,379 --> 00:11:12,458 Speaker 1: Can you show some examples of perhaps international brands that 193 00:11:12,458 --> 00:11:16,019 Speaker 1: we've gotten quite excited about and that have actually thrived 194 00:11:16,019 --> 00:11:19,578 Speaker 1: in New Zealand? Of course I'm thinking initially straight off 195 00:11:19,618 --> 00:11:23,458 Speaker 1: the back, Costco for example, that was huge when I came. 196 00:11:23,578 --> 00:11:25,939 Speaker 1: I went to Costco on the second weekend that it 197 00:11:25,978 --> 00:11:29,498 Speaker 1: was open, and I regret it. It was terrifying. 198 00:11:30,699 --> 00:11:33,098 Speaker 3: Yeah. Well, actually I went to the opening day you 199 00:11:33,139 --> 00:11:35,139 Speaker 3: can tell I'm a bit of an opening day junkie. 200 00:11:35,179 --> 00:11:38,659 Speaker 3: And I went round and it was, Yes, it was 201 00:11:38,738 --> 00:11:42,498 Speaker 3: quite quite the thing. I mean, the cues, the crowds, 202 00:11:43,899 --> 00:11:47,498 Speaker 3: that raphic, the trap for traffic was I deliberately part 203 00:11:47,539 --> 00:11:49,179 Speaker 3: of the little way away and I walked in. I 204 00:11:49,218 --> 00:11:51,299 Speaker 3: decided I didn't want to get stuck in the car park. 205 00:11:52,139 --> 00:11:54,059 Speaker 3: I think part of the big thing was with the 206 00:11:54,098 --> 00:11:57,578 Speaker 3: sheer bars, the smiles on people's faces, the cues for 207 00:11:57,659 --> 00:12:03,419 Speaker 3: the for the one dollar hot dogs, and and I 208 00:12:03,458 --> 00:12:06,018 Speaker 3: think just the you know Costo like II here, it's 209 00:12:06,059 --> 00:12:09,819 Speaker 3: a scale thing. You know, it's big, and you know 210 00:12:09,978 --> 00:12:14,699 Speaker 3: very much. You know, a retail, a retail cathedral, and 211 00:12:14,779 --> 00:12:17,019 Speaker 3: so yeah, babe, I mean certainly in Costco is just 212 00:12:17,338 --> 00:12:20,139 Speaker 3: hasn't got quieter. You know, Like the queues, especially at 213 00:12:20,179 --> 00:12:24,179 Speaker 3: weekends are arch quite incredible, although they do pretty well 214 00:12:24,218 --> 00:12:26,858 Speaker 3: at pumping people through, but yeah, anytime you want to 215 00:12:26,899 --> 00:12:28,139 Speaker 3: go over, you're going to see it's going to be 216 00:12:28,139 --> 00:12:32,179 Speaker 3: pretty busy. And the queue for their hot roast chickens 217 00:12:32,218 --> 00:12:35,019 Speaker 3: and things as never seems to diminish. They just get 218 00:12:35,179 --> 00:12:38,499 Speaker 3: wiped out. So I mean, yeah, they've done well. I mean, 219 00:12:38,578 --> 00:12:41,619 Speaker 3: some others have found a little bit harder. I think, 220 00:12:41,618 --> 00:12:44,539 Speaker 3: you know, Sephora has found a little bit harder. Obviously. 221 00:12:45,218 --> 00:12:47,819 Speaker 3: You know, the top Shop brand came into New Zealand 222 00:12:48,259 --> 00:12:52,059 Speaker 3: although it wasn't it wasn't directly owned by top Shop itself, 223 00:12:52,098 --> 00:12:54,978 Speaker 3: so it was through a local partnership, so it didn't 224 00:12:54,978 --> 00:12:58,979 Speaker 3: have the same financial dynamics that it would be have 225 00:12:59,019 --> 00:13:02,338 Speaker 3: been the actual brand owner coming in in terms of margin. 226 00:13:02,458 --> 00:13:03,899 Speaker 3: So I think they found a bit tougher because they 227 00:13:03,939 --> 00:13:06,699 Speaker 3: opened up at a magnificent site on Queen Street and 228 00:13:06,738 --> 00:13:09,899 Speaker 3: it was a really lovely store, and foot traffic to 229 00:13:09,939 --> 00:13:12,139 Speaker 3: it looked pretty good. But I think just getting those 230 00:13:12,819 --> 00:13:15,899 Speaker 3: most margin aspects of your overhease too high, it's just 231 00:13:16,019 --> 00:13:18,778 Speaker 3: very hard in retail. And you know, we've had other 232 00:13:18,939 --> 00:13:22,858 Speaker 3: brands here, I mean, you know, Laura Ashley, Body Shotpp 233 00:13:22,899 --> 00:13:24,939 Speaker 3: and so on. It's still have kind of come and gone, 234 00:13:24,939 --> 00:13:27,618 Speaker 3: but they've they've also been having challenges. You know, some 235 00:13:27,699 --> 00:13:30,978 Speaker 3: retail brands go through challenges globally anyway, just as as 236 00:13:31,139 --> 00:13:34,218 Speaker 3: trends change. I mean, the retail chain it's it's not 237 00:13:34,299 --> 00:13:36,338 Speaker 3: quite on the same level as I here, but the 238 00:13:36,338 --> 00:13:38,379 Speaker 3: ones we are really killing it over here. Time in 239 00:13:38,419 --> 00:13:43,138 Speaker 3: his chemist Warehouse and you know they they've really tapped 240 00:13:43,139 --> 00:13:45,898 Speaker 3: into something that you know, we didn't really have that 241 00:13:46,098 --> 00:13:51,619 Speaker 3: large scale, low cost chemist pharmacy offering and all those 242 00:13:51,699 --> 00:13:55,179 Speaker 3: brands before. And you know they I mean I just 243 00:13:55,218 --> 00:13:58,858 Speaker 3: saw yesterday is a new one going up to down 244 00:13:58,899 --> 00:14:02,378 Speaker 3: the road and go wow. They I mean, they're they're 245 00:14:02,419 --> 00:14:04,018 Speaker 3: they're just going gamebusters. 246 00:14:04,539 --> 00:14:06,379 Speaker 2: Yeah, They're popping up everywhere, aren't they. 247 00:14:06,419 --> 00:14:08,939 Speaker 1: I mean, if you could waive a magic wand and 248 00:14:09,098 --> 00:14:12,778 Speaker 1: have an overseas retailer come here tomorrow, or really look 249 00:14:12,819 --> 00:14:14,378 Speaker 1: at New Zealand as. 250 00:14:14,659 --> 00:14:17,219 Speaker 2: A really good option, what would it be? 251 00:14:17,338 --> 00:14:20,019 Speaker 1: I know what my couple are, so I've been advocating 252 00:14:20,219 --> 00:14:23,539 Speaker 1: for Audi to come here for a long time. They've 253 00:14:23,619 --> 00:14:28,779 Speaker 1: just grown roots in Australia. And then another one that 254 00:14:28,819 --> 00:14:31,699 Speaker 1: I was thinking of the other day, would would we 255 00:14:32,059 --> 00:14:34,699 Speaker 1: would we like a Walmart or something here? 256 00:14:36,219 --> 00:14:40,259 Speaker 3: Well, in a way, the warehouses are Walmart, so I 257 00:14:40,299 --> 00:14:43,739 Speaker 3: think I mean, who knows, maybe the Walmart could buy 258 00:14:43,779 --> 00:14:46,779 Speaker 3: the warehouse and then that would that that would be 259 00:14:46,819 --> 00:14:52,179 Speaker 3: interesting the an Audi, Yeah, I mean the the I mean, 260 00:14:52,179 --> 00:14:56,819 Speaker 3: obviously it's maybe strange. A whole other podcast conversation would be, 261 00:14:57,339 --> 00:15:01,059 Speaker 3: you know, the whole supermarket thing and yeah, you know, 262 00:15:01,139 --> 00:15:03,379 Speaker 3: and but but you know, oldie, you know, to come in, 263 00:15:03,579 --> 00:15:05,739 Speaker 3: it's it's just such a you know, one of your 264 00:15:05,779 --> 00:15:07,579 Speaker 3: other questions before is you know, we are a very 265 00:15:07,579 --> 00:15:10,018 Speaker 3: small market for which is why I hear of taking 266 00:15:10,059 --> 00:15:15,779 Speaker 3: their time to come here. They have been richer solutions before, 267 00:15:16,179 --> 00:15:19,579 Speaker 3: all richer market options to go into. So so it's 268 00:15:19,619 --> 00:15:22,459 Speaker 3: when people do come here, it's because they've worked out 269 00:15:22,579 --> 00:15:24,699 Speaker 3: or they think they've worked out how to make money. 270 00:15:24,979 --> 00:15:28,499 Speaker 3: I mean brands. For me selfishly, it's I'm quite passionate 271 00:15:28,499 --> 00:15:32,379 Speaker 3: about some overseas apparel brands. So there's one particular favorite 272 00:15:32,379 --> 00:15:37,419 Speaker 3: of mine is an Italian brand called Boggy and it's 273 00:15:37,259 --> 00:15:39,859 Speaker 3: it's a men's web brand, so you know, basically you 274 00:15:39,859 --> 00:15:43,019 Speaker 3: can buy it online. They they ship out of Australia, 275 00:15:44,019 --> 00:15:45,579 Speaker 3: but if you actually want to go to a store, 276 00:15:45,619 --> 00:15:47,859 Speaker 3: you usually have to be in Italy. The chances of 277 00:15:47,899 --> 00:15:50,299 Speaker 3: from companies in a rather slim. But then you know, 278 00:15:50,419 --> 00:15:53,379 Speaker 3: maybe moving back and be said for some other some 279 00:15:53,499 --> 00:15:55,499 Speaker 3: other things, in the old days, I would have said 280 00:15:55,499 --> 00:15:57,658 Speaker 3: I would have loved to have had a Virgin megastore 281 00:15:57,659 --> 00:16:00,939 Speaker 3: here because that was a place I spent an awful 282 00:16:00,979 --> 00:16:03,258 Speaker 3: lot of time in the n the eighties and nineties. 283 00:16:03,579 --> 00:16:08,659 Speaker 3: But as you know, music and entertainment shopping is chat. 284 00:16:08,939 --> 00:16:12,659 Speaker 2: When we used to have records and CDs, records. 285 00:16:12,299 --> 00:16:15,099 Speaker 3: And CDs and Virgin Megastore was like the ultimate place, 286 00:16:15,219 --> 00:16:18,179 Speaker 3: Bad and Tower Records of the ultimate places. But they 287 00:16:18,179 --> 00:16:20,779 Speaker 3: don't really insist the same way now, so it's not 288 00:16:20,899 --> 00:16:21,819 Speaker 3: quite the same call. 289 00:16:22,299 --> 00:16:28,219 Speaker 1: What would convince someone like another one over in Adelaide's 290 00:16:28,299 --> 00:16:32,179 Speaker 1: just got a couple of TK Max's and a unique cloth. 291 00:16:32,899 --> 00:16:36,019 Speaker 1: And there's another Japanese brand that we were talking about before. 292 00:16:36,059 --> 00:16:36,898 Speaker 2: I think it's Mooji. 293 00:16:37,659 --> 00:16:41,219 Speaker 1: What would make you know one of those brands actually 294 00:16:41,299 --> 00:16:42,299 Speaker 1: look at New Zealand? 295 00:16:42,299 --> 00:16:43,459 Speaker 2: What do we have to do. 296 00:16:45,259 --> 00:16:47,579 Speaker 3: Well? It may partly be seeing some of these other 297 00:16:47,619 --> 00:16:53,059 Speaker 3: international operators succeeding. So I mean Costo, I don't know 298 00:16:53,059 --> 00:16:57,339 Speaker 3: whether IQ have been IQ have been coming for years, 299 00:16:58,379 --> 00:17:01,459 Speaker 3: and I don't know whether Costo actually getting in and 300 00:17:01,499 --> 00:17:06,419 Speaker 3: breaking ground and building is helped. If ikea similar confidence 301 00:17:06,419 --> 00:17:08,699 Speaker 3: to come into market, it probably I mean for them, 302 00:17:08,739 --> 00:17:12,138 Speaker 3: it's probably seen what is the economic situation, what what 303 00:17:12,379 --> 00:17:16,979 Speaker 3: is working or thriving in New Zealand And? And identifying market gaps? 304 00:17:17,179 --> 00:17:19,379 Speaker 3: You know, what isn't being said I think that's you know, 305 00:17:19,459 --> 00:17:22,019 Speaker 3: come back to Chemist Warehouse. Why they've done well is 306 00:17:22,099 --> 00:17:25,579 Speaker 3: there was nothing like it in market, and you know, 307 00:17:25,619 --> 00:17:30,579 Speaker 3: the the established retailers of day to day pharmacy goods 308 00:17:30,659 --> 00:17:33,259 Speaker 3: were we're doing in a in a much more traditional way. 309 00:17:33,699 --> 00:17:37,059 Speaker 3: So they've come in discounted, but also the arranging is 310 00:17:37,579 --> 00:17:39,819 Speaker 3: very very different, you know. I mean another brand that 311 00:17:39,819 --> 00:17:43,619 Speaker 3: would be really interesting over here is Primark, which is 312 00:17:44,459 --> 00:17:48,699 Speaker 3: you know, again fast fashion, super cheap. You know, it's 313 00:17:48,899 --> 00:17:51,979 Speaker 3: you can you can get kitched out for so little 314 00:17:52,019 --> 00:17:54,939 Speaker 3: and they and they their stores are massive over in 315 00:17:55,059 --> 00:17:59,939 Speaker 3: particular the UK and multi floor pretty much pick up 316 00:17:59,979 --> 00:18:02,859 Speaker 3: whatever you want. I would have thought the Prime RK 317 00:18:03,099 --> 00:18:07,019 Speaker 3: would kill over here. Actually it would if if they 318 00:18:07,019 --> 00:18:08,619 Speaker 3: come back to point why would they come here? They 319 00:18:08,659 --> 00:18:11,339 Speaker 3: would just had to establish that there was a market 320 00:18:11,419 --> 00:18:15,979 Speaker 3: gap that wasn't being served well by the existing insisting players. 321 00:18:16,379 --> 00:18:17,899 Speaker 2: Thanks for joining us, Ben. 322 00:18:18,019 --> 00:18:19,418 Speaker 3: You're welcome. It's pleasure. 323 00:18:22,419 --> 00:18:25,579 Speaker 1: That's it for this episode of the Front Page. You 324 00:18:25,579 --> 00:18:29,379 Speaker 1: can read more about today's stories and extensive news coverage 325 00:18:29,379 --> 00:18:31,059 Speaker 1: at enzidherld. 326 00:18:30,499 --> 00:18:31,779 Speaker 2: Dot co dot nz. 327 00:18:32,539 --> 00:18:35,819 Speaker 1: The Front Page is produced by Jane Ye and Richard Martin, 328 00:18:35,899 --> 00:18:40,499 Speaker 1: who is also our editor I'm Chelsea Daniels. Subscribe to 329 00:18:40,539 --> 00:18:44,019 Speaker 1: the front page on iHeartRadio or wherever you get your podcasts, 330 00:18:44,339 --> 00:18:47,859 Speaker 1: and tune in on Monday for another look behind the headlines.