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Speaker 1: Now, the NBR is celebrating a big win in a

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Speaker 1: major copyright lawsuit. They took legal action against companies that

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Speaker 1: were sharing passwords for payward subscriptions, arguing that doing so

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Speaker 1: is essentially stealing content. The companies have now settled with

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Speaker 1: the NBA cover the legal costs, agreed to buy the

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Speaker 1: proper number of subscriptions. Todd Scott is a businessman and

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Speaker 1: who's the owner of the NBA here and he's with

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Speaker 1: us High Todd.

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Speaker 2: Good greetings, how are you?

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Speaker 1: And very well? Thank you? Know how many subscriptions were

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Speaker 1: they sharing amongst themselves?

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Speaker 2: It was, it was it was a case of just

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Speaker 2: buying a few subscriptions and overusing those subscriptions. I don't

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Speaker 2: really want to go into details. And I got to say, there,

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Speaker 2: but for the grace, go there, for the grace of God,

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Speaker 2: go I There'd be plenty of CEOs who weren't aware,

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Speaker 2: aren't aware of what's going on in their organizations, but

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Speaker 2: it's quite well spread. And really what this is is

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Speaker 2: just a friendly warning shot. It's like, you know, if

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Speaker 2: we were playing a sport, to be the referee getting

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Speaker 2: the two captains together saying hey, listen, if you guys

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Speaker 2: don't sort out your teams, there's going to be some

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Speaker 2: serious comment sequences, you know, go on, talk to your teams.

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Speaker 2: And that's really what I'm doing. I'm talking to CEO saying,

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Speaker 2: I know you don't know what's going on, but it

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Speaker 2: is actually your job to know you are accountable, You

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Speaker 2: are responsible, and it's just straight out theft. I mean,

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Speaker 2: we introduce the payball back in July two thousand and nine.

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Speaker 2: So we actually started off with an IP subscription model,

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Speaker 2: which isn't all you can eat. Companies pay for it.

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Speaker 2: But in twenty twenty, due to COVID and people working

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Speaker 2: from home, that didn't work anymore because the IT managers

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Speaker 2: didn't want people accessing VPN from home. So my wife,

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Speaker 2: who is really the brains of the business, Jackie, she

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Speaker 2: actually had been working on another project where we actually

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Speaker 2: introduced group premium subscriptions. So we're not changing anything. These

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Speaker 2: corporates are buying groups, they assigned the subscriptions to people

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Speaker 2: in their employment and they should be using those for themselves,

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Speaker 2: not letting other people share their password. But it goes on,

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Speaker 2: but it can't go on anymore for us because NBR

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Speaker 2: doesn't take government funding. We don't take advertising. We're one

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Speaker 2: hundred percent funded by a member subscribers. We've got fifteen seniors,

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Speaker 2: one intermediate. Our biggest group subscriber is three hundred. That

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Speaker 2: generates fifty four thousand dollars a year plus GST. That's

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Speaker 2: not even enough for a junior.

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Speaker 1: Now, did you take action because they had bought a

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Speaker 1: subscription and they were sharing it amongst themselves as staff,

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Speaker 1: or they were sharing it outside of the organization.

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Speaker 2: They were sharing it with staff and outside the organization,

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Speaker 2: but just the fact that they were sharing it. You know,

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Speaker 2: we have a scaling model. We are very attractive scaling models.

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Speaker 2: And it's just a case of people understanding when you

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Speaker 2: do that, you are literally stealing. There is no other

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Speaker 2: way that NBA can generate money. So when you rob

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Speaker 2: us of that opportunity, it is stealing. And what happens

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Speaker 2: here that you know this the supermarkets, the theft, you know,

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Speaker 2: all the shoplifting, there's a name for it, they call

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Speaker 2: it shrinkage, and ultimately ends up happening is the customer

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Speaker 2: actually has to pay for it. So when you go

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Speaker 2: to the supermarket, they've built in the fact somebody's going

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Speaker 2: to Nike this so Heather, you have to pay more

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Speaker 2: for it, and I don't want our loyal member subscribers

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Speaker 2: to have to incur another price increase because our content

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Speaker 2: and our platform has been ripped off.

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Speaker 1: Have organizations other than the ones that you have settled

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Speaker 1: with got the message and started buying subs?

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Speaker 2: I hope. So because I've got it, we've actually come

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Speaker 2: up with a sophisticated system and method. You can go, Yes,

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Speaker 2: we can, and what are you saying that we it's

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Speaker 2: not pretty and we have a short list and we're

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Speaker 2: going after that now.

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Speaker 1: So this is not the end of it. You're coming

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Speaker 1: after the other people doing the same thing.

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Speaker 2: Absolutely, And I've been I've been quite I've been quite

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Speaker 2: honest and quite open and I think generous. You know,

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Speaker 2: there's an amnesty until the end of November, you know,

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Speaker 2: tidy up house. Otherwise I'm not going to let you

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Speaker 2: get away with a settlement. I'm going to take it

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Speaker 2: all the way through the courts. It's a serious thing.

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Speaker 1: How can you tell if someone is sharing a password

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Speaker 1: with too many people?

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Speaker 2: When you're looking at the data and the analytics that

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Speaker 2: I get to look at with my team, it's that

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Speaker 2: there's alarm bells that go off pretty quickly.

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Speaker 1: Like you will see the same password and username and

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Speaker 1: password combo logging on across all kinds of different devices.

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Speaker 2: And there's different there's there's different IP addresses, so you know,

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Speaker 2: so a really obvious one that we found with one

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Speaker 2: of these particular companies, it was an IP address from

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Speaker 2: a person in Australia that was also logging on in

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Speaker 2: New Zealand.

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Speaker 1: Okay, Now, how many subs did these ones that you

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Speaker 1: settled with take on after you settled with them?

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Speaker 2: A great number more than they had. Give me a number,

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Speaker 2: Although I have to say I think my lawyer did

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Speaker 2: slightly better out of this arrangement than I did.

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Speaker 1: I was going to say, is it actually worth it?

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Speaker 1: I mean for the cost of legal action for.

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Speaker 2: Well, it cost me nothing. They paid for it, which

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Speaker 2: was kind of.

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Speaker 1: Doesn't mean successful, right, So is it worth it?

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Speaker 2: Well? I am so far?

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Speaker 1: Are you okay? To thank you much.

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Speaker 2: I wouldn't have gone after them if I didn't know

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Speaker 2: that they were sitting ducks.

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Speaker 1: Lord Todd, thank you very much. Todd Scott, businessman and

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Speaker 1: the NBR owner.

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Speaker 2: For more from Hither Duplessy Allen Drive listen live to

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