1 00:00:00,080 --> 00:00:02,440 Speaker 1: Now premium apple demand is apparently the reason for a 2 00:00:02,440 --> 00:00:05,600 Speaker 1: strong financial result for T ANDG Global. Its revenue has 3 00:00:05,640 --> 00:00:08,680 Speaker 1: increased by fourteen percent to one point six billion. Its 4 00:00:08,800 --> 00:00:11,760 Speaker 1: net profit after tax is sixteen million, and that's up 5 00:00:11,760 --> 00:00:13,960 Speaker 1: from a loss of about ten million dollars. The chief 6 00:00:14,000 --> 00:00:17,200 Speaker 1: executive is Gareth Edgecombe. Hi, Gareth, Hey a you the 7 00:00:17,360 --> 00:00:18,840 Speaker 1: hoe's loving the apple so much? 8 00:00:20,040 --> 00:00:20,279 Speaker 2: Yeah. 9 00:00:20,360 --> 00:00:24,200 Speaker 3: Generally it's across the world, in particular the Asian markets 10 00:00:24,200 --> 00:00:27,920 Speaker 3: and the US markets, and that's focused on our premium 11 00:00:27,960 --> 00:00:30,720 Speaker 3: brands of Jazz, Jolie and Envy. 12 00:00:30,880 --> 00:00:32,920 Speaker 1: How do you decide which are the premium brands? 13 00:00:34,360 --> 00:00:35,320 Speaker 2: Yeah, really good question. 14 00:00:35,600 --> 00:00:38,000 Speaker 3: We spend a lot of time with starting with our 15 00:00:38,040 --> 00:00:40,760 Speaker 3: genetics company, which screens a whole lot of apples from 16 00:00:40,800 --> 00:00:43,760 Speaker 3: around the world from many different breeding programs, and we've 17 00:00:43,760 --> 00:00:48,320 Speaker 3: got an extensive consumer and orcharding research team that actually 18 00:00:48,400 --> 00:00:52,159 Speaker 3: screened for the best tasting apples and the best growing apples, 19 00:00:52,240 --> 00:00:54,520 Speaker 3: and from that we get a long list down to 20 00:00:54,560 --> 00:00:57,440 Speaker 3: a very very short list, and the best candidates we 21 00:00:57,560 --> 00:01:01,360 Speaker 3: then try and scale up into large our brands, and 22 00:01:01,800 --> 00:01:04,240 Speaker 3: so for example, the Jazz and Envew brands, they've been 23 00:01:05,080 --> 00:01:08,360 Speaker 3: commercialized for the Envew brand for over fifteen years as 24 00:01:08,360 --> 00:01:10,600 Speaker 3: we've looked to scale it up, and that's based on 25 00:01:10,640 --> 00:01:13,200 Speaker 3: the fact that it's just and all of those key 26 00:01:13,240 --> 00:01:17,080 Speaker 3: markets has the attributes of great appearance, great taste, great crunch, 27 00:01:17,480 --> 00:01:18,240 Speaker 3: and great flavor. 28 00:01:18,520 --> 00:01:21,560 Speaker 2: Yeah, and yeah, that's really how we determine it. 29 00:01:21,720 --> 00:01:23,840 Speaker 1: What about this Look, sorry, this is going to be 30 00:01:23,959 --> 00:01:27,119 Speaker 1: a slightly bizarre line of questioning, but what about juiciness 31 00:01:27,160 --> 00:01:29,280 Speaker 1: Because we had a discussion about this on the show 32 00:01:29,319 --> 00:01:31,400 Speaker 1: sometime ago. A bit of a juicy apple is a 33 00:01:31,400 --> 00:01:33,040 Speaker 1: good thing. You don't want a dry thing. But sometimes 34 00:01:33,120 --> 00:01:35,080 Speaker 1: they overjuice and that's almost as annoying. 35 00:01:35,959 --> 00:01:38,720 Speaker 3: Yeah, it's one of those complex things where it's crunch 36 00:01:38,840 --> 00:01:42,000 Speaker 3: and juiciness and flavor all combined and it's hard to 37 00:01:42,040 --> 00:01:45,520 Speaker 3: break apart. But when consumers describe what they like, they 38 00:01:46,400 --> 00:01:47,360 Speaker 3: it's a combination that. 39 00:01:47,319 --> 00:01:47,800 Speaker 2: They really like. 40 00:01:47,920 --> 00:01:50,800 Speaker 1: Yeah, I mean what I'm talking about with too much juice, 41 00:01:50,840 --> 00:01:52,680 Speaker 1: is that just a me thing or is that normal? 42 00:01:54,320 --> 00:01:56,760 Speaker 2: I'm not really sure. I know what you mean. When 43 00:01:56,800 --> 00:01:59,560 Speaker 2: you think about a Nashi pear, are pretty juicy, aren't they? Yeah? 44 00:01:59,560 --> 00:02:01,920 Speaker 1: Because like an apple. The thing about the apple, which 45 00:02:01,960 --> 00:02:04,280 Speaker 1: is great, which I'm telling the guy who's the chief 46 00:02:04,320 --> 00:02:06,720 Speaker 1: executive of the business. But the thing about the apple 47 00:02:06,880 --> 00:02:10,440 Speaker 1: it's great is that it's a fuss free snack, isn't 48 00:02:10,440 --> 00:02:11,639 Speaker 1: it Like you can eat your thing and then you 49 00:02:11,639 --> 00:02:13,800 Speaker 1: can throw it away and you're not left with juice 50 00:02:13,800 --> 00:02:16,160 Speaker 1: all over your hands. Anyway, as I say, bizire line 51 00:02:16,160 --> 00:02:18,120 Speaker 1: of questioning, forget that we even went there. Tell me 52 00:02:18,160 --> 00:02:20,359 Speaker 1: about what's going on with the berry business. 53 00:02:21,200 --> 00:02:22,320 Speaker 2: The very business. 54 00:02:22,320 --> 00:02:25,600 Speaker 3: So we're relatively new into scaling up our bury business 55 00:02:25,639 --> 00:02:28,600 Speaker 3: and that's on the back of again the genetics work 56 00:02:28,680 --> 00:02:32,800 Speaker 3: to identify really great tasting consumer berries large generally, larger 57 00:02:34,000 --> 00:02:37,519 Speaker 3: berries are what consumers prefer, and working with the Plant 58 00:02:37,560 --> 00:02:42,000 Speaker 3: and Food or the by Economy Science Institute as it's 59 00:02:42,040 --> 00:02:45,400 Speaker 3: now called, we've been working with them on identifying those 60 00:02:46,360 --> 00:02:49,600 Speaker 3: genetics and then looking to scale those globally. We've got 61 00:02:50,000 --> 00:02:53,280 Speaker 3: a really good program in Australia. We've got another program 62 00:02:53,360 --> 00:02:56,760 Speaker 3: growing up north in Kaikoe and those are servicing the 63 00:02:56,800 --> 00:02:58,680 Speaker 3: domestic markets more locally. 64 00:02:58,720 --> 00:03:01,040 Speaker 2: And then we've got a recent partnership. 65 00:03:00,520 --> 00:03:05,000 Speaker 3: With a really large grower in the US called California Giant, 66 00:03:05,240 --> 00:03:07,760 Speaker 3: and in that program we're looking to crack into the 67 00:03:07,840 --> 00:03:12,160 Speaker 3: US market by bringing those species and genetics into the 68 00:03:12,240 --> 00:03:14,360 Speaker 3: US market and scaling up over the next few years. 69 00:03:14,400 --> 00:03:16,119 Speaker 1: So when you say a larger berry, do you mean, 70 00:03:16,280 --> 00:03:17,760 Speaker 1: for example, if we're going to go out and buy 71 00:03:17,800 --> 00:03:20,880 Speaker 1: a punt of strawberries, we want them to be bigger strawberries. 72 00:03:22,000 --> 00:03:22,200 Speaker 2: Yep. 73 00:03:22,280 --> 00:03:25,440 Speaker 3: I think so strawberries large and red, but there's probably 74 00:03:25,480 --> 00:03:28,320 Speaker 3: a limit. Mostly I'm focusing on when I say that 75 00:03:28,440 --> 00:03:31,440 Speaker 3: larger berries is the blueberries. You know, there's a if 76 00:03:31,480 --> 00:03:35,000 Speaker 3: you've gone into the supermarkets and seen those jumbo berries 77 00:03:35,400 --> 00:03:37,280 Speaker 3: that are slightly smaller than that are grape and they're 78 00:03:37,280 --> 00:03:39,480 Speaker 3: really crunchy and crispy and right. 79 00:03:40,120 --> 00:03:42,720 Speaker 1: We've discussed this, yep, we've discussed this on the show 80 00:03:42,760 --> 00:03:45,360 Speaker 1: as well. So the what I had wondered when we 81 00:03:45,440 --> 00:03:48,080 Speaker 1: had a chat about this is are you trading flavor 82 00:03:48,440 --> 00:03:51,360 Speaker 1: because generally when something is smaller, it's more concentrated. 83 00:03:52,520 --> 00:03:54,920 Speaker 3: Yeah, it can be, and again that's part of the 84 00:03:54,960 --> 00:03:57,280 Speaker 3: selection is if we want to go and get that 85 00:03:57,360 --> 00:04:01,440 Speaker 3: ideal size, it can't be compromised and tasted and crunch. 86 00:04:01,560 --> 00:04:03,400 Speaker 1: Why do people want their blueberries to be. 87 00:04:03,360 --> 00:04:11,280 Speaker 3: Bigger pass I think there's there's probably a natural propability 88 00:04:11,320 --> 00:04:15,600 Speaker 3: and crunch that people snack on Okay, yeah. 89 00:04:15,840 --> 00:04:18,480 Speaker 1: Yeah, okay. Now, how much of a problem is China 90 00:04:18,600 --> 00:04:20,719 Speaker 1: to your business in them trying to rip off some 91 00:04:20,760 --> 00:04:21,800 Speaker 1: of your brands. 92 00:04:23,240 --> 00:04:26,200 Speaker 3: Well, it's just on China itself overall. First of all, 93 00:04:26,200 --> 00:04:29,479 Speaker 3: it's a fantastic consumer market for us. And when we 94 00:04:29,520 --> 00:04:33,080 Speaker 3: look at the growth profile going forward, particularly the Envy 95 00:04:33,080 --> 00:04:36,440 Speaker 3: brand large, red, crunchy and sweet, and that's a preferred 96 00:04:37,560 --> 00:04:40,200 Speaker 3: product profile for China. We're getting great growth in that 97 00:04:40,680 --> 00:04:43,400 Speaker 3: across the market, across all forms in the market, modern 98 00:04:43,400 --> 00:04:47,360 Speaker 3: trade and online trade and traditional trade. We see that 99 00:04:47,400 --> 00:04:51,480 Speaker 3: continuing and growing strongly into the future. It's a great, 100 00:04:51,480 --> 00:04:55,839 Speaker 3: great market. We've also partnered with local partners in China 101 00:04:55,880 --> 00:04:59,240 Speaker 3: to grow our Envy brand and that is to be 102 00:04:59,279 --> 00:05:02,400 Speaker 3: able to satisfy some local demand, but also to make 103 00:05:02,440 --> 00:05:06,120 Speaker 3: sure that we are working locally to protect our IP. 104 00:05:06,880 --> 00:05:09,159 Speaker 3: And so with any you know what it's like with 105 00:05:09,200 --> 00:05:11,760 Speaker 3: anything that's really good, you'll get people trying to rip 106 00:05:11,800 --> 00:05:12,839 Speaker 3: off that IP. 107 00:05:13,720 --> 00:05:16,719 Speaker 2: And we are quite vigilant trying to look around the. 108 00:05:16,680 --> 00:05:19,400 Speaker 3: World about where we've either got brand rip off, where 109 00:05:19,400 --> 00:05:21,560 Speaker 3: it's just taking the brand and pretending to be the 110 00:05:21,560 --> 00:05:24,880 Speaker 3: same species, or in fact someone's actually stolen material and 111 00:05:24,880 --> 00:05:27,200 Speaker 3: then planted it, and in that case we actually have 112 00:05:27,240 --> 00:05:31,480 Speaker 3: to do a genetic test to prove it. And in 113 00:05:31,520 --> 00:05:33,840 Speaker 3: the case in China, we actually saw that occur. Somehow 114 00:05:33,920 --> 00:05:37,080 Speaker 3: someone got some material from around the world and planted it. 115 00:05:37,640 --> 00:05:40,200 Speaker 3: We were able to trace that down and working through 116 00:05:40,480 --> 00:05:43,839 Speaker 3: the court system in China get a ruling in favor 117 00:05:43,880 --> 00:05:47,760 Speaker 3: of us to actually get that removed and finds allocated. 118 00:05:48,320 --> 00:05:52,440 Speaker 3: So we're really pleased that the Chinese system has upheld 119 00:05:52,480 --> 00:05:59,080 Speaker 3: the core global IP protection laws and that's made made 120 00:05:59,080 --> 00:06:01,960 Speaker 3: it really easy to to ensure that we're protecting the 121 00:06:01,960 --> 00:06:05,080 Speaker 3: brand going forward. Well sorry, not easy, but easier because 122 00:06:05,080 --> 00:06:06,440 Speaker 3: of the support of the Chinese government. 123 00:06:06,480 --> 00:06:07,840 Speaker 1: Yeah, Gareth, it's good to talk to you. Thank you 124 00:06:07,920 --> 00:06:10,680 Speaker 1: very much. Gareth Edgecombe T and g Global Chief Executive. 125 00:06:12,040 --> 00:06:15,200 Speaker 3: For more from Hither Duplessy Allen Drive, listen live to 126 00:06:15,279 --> 00:06:18,320 Speaker 3: news talks it'd be from four pm weekdays, or follow 127 00:06:18,360 --> 00:06:20,120 Speaker 3: the podcast on iHeartRadio.