1 00:00:00,240 --> 00:00:02,000 Speaker 1: What did we get out of our first supermarket report 2 00:00:02,000 --> 00:00:03,720 Speaker 1: from the Grocery Commissioner. Well, he doesn't like the look 3 00:00:03,720 --> 00:00:05,680 Speaker 1: of the market. He claims the margins are up and 4 00:00:05,720 --> 00:00:08,039 Speaker 1: the profits are too high. He's talked about tools and 5 00:00:08,080 --> 00:00:10,399 Speaker 1: how to use them. Anyway, Vegetables New Zealand share John 6 00:00:10,440 --> 00:00:12,280 Speaker 1: Murphy's backward This John, very good morning to you. 7 00:00:13,240 --> 00:00:13,840 Speaker 2: Good morning Mike. 8 00:00:13,920 --> 00:00:15,320 Speaker 1: Do you have a view on the report? 9 00:00:16,960 --> 00:00:18,840 Speaker 2: Look, it would be great if grower has got more 10 00:00:18,880 --> 00:00:21,160 Speaker 2: of a slice of the pie, given the commercial risk 11 00:00:21,239 --> 00:00:24,040 Speaker 2: that we take and that right now we're doing it 12 00:00:24,079 --> 00:00:27,560 Speaker 2: pretty tough. But I think better market information would help, 13 00:00:27,800 --> 00:00:30,680 Speaker 2: and including trade spends in the information that comes out. 14 00:00:31,520 --> 00:00:34,680 Speaker 2: But ultimately we need to work with supermarkets to get 15 00:00:35,280 --> 00:00:37,560 Speaker 2: more vegetables on kiwis plates right. 16 00:00:38,320 --> 00:00:40,600 Speaker 1: The view of the market is it broken as it's 17 00:00:40,640 --> 00:00:43,160 Speaker 1: being suggested it is? Is it any different this year 18 00:00:43,200 --> 00:00:45,360 Speaker 1: than it was last year when this bloke started his job. 19 00:00:47,080 --> 00:00:49,640 Speaker 2: Look at early days for the Grocery commission And I 20 00:00:49,640 --> 00:00:53,239 Speaker 2: don't think you can magic a transparent market out of now, 21 00:00:53,640 --> 00:00:55,960 Speaker 2: and so as I say, I think it's about better 22 00:00:56,040 --> 00:00:59,520 Speaker 2: reporting and better information so that the market can function properly. 23 00:01:00,200 --> 00:01:04,600 Speaker 2: I don't like the idea of market intervention in the 24 00:01:04,600 --> 00:01:08,440 Speaker 2: wholesale market necessarily, I don't know that that will lead 25 00:01:08,440 --> 00:01:10,920 Speaker 2: to a more dynamic market that people are talking. 26 00:01:10,600 --> 00:01:14,560 Speaker 1: About, who would interfere with it and how would they interfere? 27 00:01:14,600 --> 00:01:16,640 Speaker 1: Do you have any understanding of that, because I don't. 28 00:01:18,360 --> 00:01:20,920 Speaker 2: Look, it's really hard to see what that would look like. 29 00:01:21,040 --> 00:01:24,800 Speaker 2: But I think River you have government intervention, you've really 30 00:01:24,840 --> 00:01:27,480 Speaker 2: could be careful that the real word outcomes are a 31 00:01:27,520 --> 00:01:30,319 Speaker 2: benefit to consumers and also to produce us. 32 00:01:31,240 --> 00:01:33,400 Speaker 1: See the difficult point part that you're in as far 33 00:01:33,440 --> 00:01:35,039 Speaker 1: as I can work out, and you're involved in the 34 00:01:35,040 --> 00:01:37,520 Speaker 1: inflationary numbers and stuff. If it rains a lot or 35 00:01:37,560 --> 00:01:39,919 Speaker 1: doesn't rain a lot, you're directly affected by the amount 36 00:01:39,920 --> 00:01:41,559 Speaker 1: of stuff that you can produce. The amount of stuff 37 00:01:41,600 --> 00:01:44,560 Speaker 1: that you produce effects directly the price a lot of 38 00:01:44,600 --> 00:01:46,759 Speaker 1: that's beyond anybody's control, isn't it. 39 00:01:48,240 --> 00:01:51,000 Speaker 2: Correct? And look, we do everything we can to be 40 00:01:51,080 --> 00:01:54,280 Speaker 2: more productive every day and to deliver more freshlty vegetables 41 00:01:54,320 --> 00:01:58,840 Speaker 2: to New Zealanders. That's our job. How the market operates 42 00:01:58,880 --> 00:02:02,000 Speaker 2: beyond the farm gate is important to us and as 43 00:02:02,000 --> 00:02:05,520 Speaker 2: a part of our cost structure. But that we're really 44 00:02:05,520 --> 00:02:08,679 Speaker 2: focused on what we can do ourselves and look at it. 45 00:02:08,800 --> 00:02:12,919 Speaker 2: It's good to see supermarkets committing to initiatives like five 46 00:02:12,919 --> 00:02:15,600 Speaker 2: plus a day and need one more vegetable. We went 47 00:02:15,639 --> 00:02:20,280 Speaker 2: similar to that, but I think that more information is 48 00:02:20,360 --> 00:02:21,120 Speaker 2: really the key here. 49 00:02:21,360 --> 00:02:24,359 Speaker 1: All right, good insight, John, appreciate it very much, John Murphy, Vegetables, 50 00:02:24,360 --> 00:02:27,600 Speaker 1: New Zealand Chain. For more from the Mic Asking Breakfast, 51 00:02:27,760 --> 00:02:31,080 Speaker 1: listen live to news talks there'd be from six am weekdays, 52 00:02:31,320 --> 00:02:33,359 Speaker 1: or follow the podcast on iHeartRadio