1
00:00:00,080 --> 00:00:01,880
Speaker 1: Good day for TV and Z though they've announced they've

2
00:00:01,880 --> 00:00:03,360
Speaker 1: got the rights to the next year's World Cup. Of

3
00:00:03,360 --> 00:00:05,680
Speaker 1: course football are they're going to pay for you? Jody

4
00:00:05,680 --> 00:00:07,320
Speaker 1: a done as the CEO owners with us.

5
00:00:07,400 --> 00:00:10,639
Speaker 2: Jody morning, good morning, make how are you very well?

6
00:00:10,680 --> 00:00:13,960
Speaker 1: Thank you? Technologically speaking, could you start this this afternoon

7
00:00:14,040 --> 00:00:15,000
Speaker 1: or is there still work to do?

8
00:00:16,360 --> 00:00:19,079
Speaker 2: There's definitely still work to do, but we're pretty excited

9
00:00:19,079 --> 00:00:22,079
Speaker 2: with the announcement today, so yesterday should say, and so

10
00:00:22,160 --> 00:00:23,560
Speaker 2: the hard work really starts. Now.

11
00:00:23,800 --> 00:00:26,520
Speaker 1: How did you do the numbers? Because all whites are free,

12
00:00:26,560 --> 00:00:29,080
Speaker 1: so that would have been a real big revenue stream.

13
00:00:29,120 --> 00:00:31,480
Speaker 1: So you're not getting anything from that, so you're relying

14
00:00:31,520 --> 00:00:33,360
Speaker 1: on what expats and obsessives.

15
00:00:35,080 --> 00:00:37,199
Speaker 2: Well, what we've actually done is over the last two

16
00:00:37,240 --> 00:00:39,600
Speaker 2: years in particular, we've had the opportunity to test a

17
00:00:39,640 --> 00:00:41,559
Speaker 2: whole lot of sports with all of the rights that

18
00:00:41,560 --> 00:00:44,599
Speaker 2: we picked up when Sparksport closed, So we've actually been

19
00:00:44,640 --> 00:00:46,720
Speaker 2: testing with lots of different rights. And what we were

20
00:00:46,760 --> 00:00:49,240
Speaker 2: really encouraged with was when we had the Euros last

21
00:00:49,320 --> 00:00:51,960
Speaker 2: year and we had hundreds of thousands of people flocked

22
00:00:52,000 --> 00:00:54,320
Speaker 2: at our tv Z Plus platform and so that's really

23
00:00:54,320 --> 00:00:56,920
Speaker 2: given us the confidence to be able to move forward

24
00:00:56,960 --> 00:00:59,600
Speaker 2: with us. So, yes, all of the all Whites matches

25
00:00:59,640 --> 00:01:03,000
Speaker 2: will be available free and also a selection of other matches.

26
00:01:03,520 --> 00:01:06,360
Speaker 2: But there's super fans out there who we believe will

27
00:01:06,400 --> 00:01:08,680
Speaker 2: be willing to pay for one hundred and four of

28
00:01:08,720 --> 00:01:12,240
Speaker 2: those matches across the thirty nine day period, which is

29
00:01:12,280 --> 00:01:14,120
Speaker 2: what we're calling the tvnsed event pass.

30
00:01:14,440 --> 00:01:17,640
Speaker 1: Okay, so you will have done numbers based on you

31
00:01:17,680 --> 00:01:19,800
Speaker 1: will have guessed at how many people are prepared to

32
00:01:19,800 --> 00:01:22,000
Speaker 1: pay for those one hundred and four games versus what

33
00:01:22,080 --> 00:01:23,959
Speaker 1: you offered for the football. Is that how you did it?

34
00:01:24,080 --> 00:01:27,480
Speaker 2: Roughly correct? That's right. So we've really, like I said,

35
00:01:27,560 --> 00:01:29,120
Speaker 2: been really looking at all of the data and the

36
00:01:29,120 --> 00:01:31,679
Speaker 2: behavior and hearing from the fans, and I think that's

37
00:01:31,680 --> 00:01:35,039
Speaker 2: the most exciting thing about this is a directly choice

38
00:01:35,040 --> 00:01:38,240
Speaker 2: now for the sporting bodies and more importantly for audiences.

39
00:01:38,920 --> 00:01:40,720
Speaker 2: So that's a great place for us to be and

40
00:01:40,760 --> 00:01:43,240
Speaker 2: a great opportunity for us to be able to have

41
00:01:43,280 --> 00:01:45,800
Speaker 2: an event such as a Safer World Cup accessible to

42
00:01:45,880 --> 00:01:46,560
Speaker 2: morning jelenders.

43
00:01:46,680 --> 00:01:48,800
Speaker 1: How many packages are you going to offer in terms

44
00:01:48,840 --> 00:01:51,280
Speaker 1: of breaking it down, or is it it's free to

45
00:01:51,320 --> 00:01:52,480
Speaker 1: wear or you pay for the lot.

46
00:01:53,480 --> 00:01:55,360
Speaker 2: It will just be the truth. It'll be really simple.

47
00:01:55,440 --> 00:01:57,640
Speaker 2: You're the pace for the event pass, where like I said,

48
00:01:57,680 --> 00:01:59,720
Speaker 2: you get all one hundred and four games plus you

49
00:01:59,720 --> 00:02:03,640
Speaker 2: get highlights and additional clips and player profiles, or you

50
00:02:03,680 --> 00:02:05,960
Speaker 2: watch it free to wear on TV. Did one one.

51
00:02:05,920 --> 00:02:08,000
Speaker 1: Hundred and thirty nine dollars for the lot? Is that

52
00:02:08,040 --> 00:02:08,480
Speaker 1: your price?

53
00:02:11,360 --> 00:02:13,080
Speaker 2: I'm not in a position to be able to share that.

54
00:02:13,160 --> 00:02:16,280
Speaker 2: I think that's pretty excessive. Actually, one thing we'll be

55
00:02:16,320 --> 00:02:18,239
Speaker 2: making sure is that that it is accessible and it

56
00:02:18,280 --> 00:02:22,200
Speaker 2: won't be out of step with what's currently and market.

57
00:02:22,440 --> 00:02:24,639
Speaker 1: Okay, well, I came to that number last night because

58
00:02:24,720 --> 00:02:27,200
Speaker 1: I thought of boxing. Individual boxing events can go to

59
00:02:27,240 --> 00:02:29,640
Speaker 1: thirty nine or forty nine dollars for a singular boxing

60
00:02:29,680 --> 00:02:33,040
Speaker 1: event a whole month's worth of football. And these people

61
00:02:33,080 --> 00:02:35,120
Speaker 1: are crazy. You understand that, of course, So at one

62
00:02:35,160 --> 00:02:38,200
Speaker 1: hundred and thirty nine, I reckon they do it all right? Well,

63
00:02:38,240 --> 00:02:40,160
Speaker 1: do you understand myself, Jodi? Are you going to say

64
00:02:40,160 --> 00:02:41,679
Speaker 1: it was seventy nine dollars and you're going back to

65
00:02:41,760 --> 00:02:43,400
Speaker 1: the boardroom now going oh god.

66
00:02:44,280 --> 00:02:46,919
Speaker 2: No, that's another proof points. I know. We have actually

67
00:02:46,919 --> 00:02:49,120
Speaker 2: done some market research on it, as well as making

68
00:02:49,120 --> 00:02:52,360
Speaker 2: sure the commercials work. Obviously we're a commercial business and

69
00:02:52,400 --> 00:02:55,239
Speaker 2: so it's really important that we've done our homework around that.

70
00:02:55,960 --> 00:02:57,360
Speaker 2: But that's good to have any price points.

71
00:02:57,360 --> 00:02:59,200
Speaker 1: Thanks mate, no worries at all. I'm here to help

72
00:02:59,600 --> 00:03:01,400
Speaker 1: so as this is the future, this is the future

73
00:03:01,400 --> 00:03:03,560
Speaker 1: of TV and Z A lot more stuff behind a wall.

74
00:03:04,880 --> 00:03:07,120
Speaker 2: Look what's really important there. As a freed toy broadcaster,

75
00:03:07,240 --> 00:03:09,320
Speaker 2: there are always rights that are outside of our reach.

76
00:03:09,680 --> 00:03:12,680
Speaker 2: So I've been able to have a pay component means

77
00:03:12,680 --> 00:03:15,160
Speaker 2: that actually we can compete for other rights that we

78
00:03:15,240 --> 00:03:17,000
Speaker 2: might not have always been able to and in this

79
00:03:17,120 --> 00:03:20,760
Speaker 2: exact example, the super fans can have absolutely everything. But

80
00:03:20,880 --> 00:03:24,120
Speaker 2: actually we've got our team, the all whites available to

81
00:03:24,200 --> 00:03:25,880
Speaker 2: all newdellingness to be able to say, and that's what

82
00:03:25,880 --> 00:03:27,200
Speaker 2: we're most proud of.

83
00:03:27,320 --> 00:03:29,920
Speaker 1: Good stuff. Nice to talk to you. Go well, Jody O'Donell,

84
00:03:29,960 --> 00:03:33,120
Speaker 1: who was the TVNZ chief executive being one hundred thirty

85
00:03:33,080 --> 00:03:34,280
Speaker 1: and I was that too much for a whole months

86
00:03:34,280 --> 00:03:36,320
Speaker 1: with one hundred and FORMATU one hundred thirty yone dollars, I

87
00:03:36,360 --> 00:03:38,640
Speaker 1: thought that's value for money. But you're obviously clearly going

88
00:03:38,680 --> 00:03:41,160
Speaker 1: to get it cheapest for more from the mic asking

89
00:03:41,200 --> 00:03:44,240
Speaker 1: Breakfast listen live to news talks that'd be from six

90
00:03:44,320 --> 00:03:47,400
Speaker 1: am weekdays, or follow the podcast on iHeartRadio