1 00:00:00,120 --> 00:00:02,960 Speaker 1: We can let you know that Zesbury has joined the 2 00:00:03,000 --> 00:00:05,360 Speaker 1: growing list of New Zealand producers who have had a 3 00:00:05,440 --> 00:00:09,040 Speaker 1: tremendous season. The crack five billion in global sales sold 4 00:00:09,080 --> 00:00:11,039 Speaker 1: a record two hundred and twenty million trays. That's compared 5 00:00:11,039 --> 00:00:13,360 Speaker 1: with one hundred and sixty four million last season. Jason 6 00:00:13,360 --> 00:00:15,640 Speaker 1: to Break is Esbury's CEO. Of course he's back with us. 7 00:00:15,680 --> 00:00:19,320 Speaker 1: Jason Morning, Morning, Mike, call you. Now, I'm ex strait well, 8 00:00:19,360 --> 00:00:20,880 Speaker 1: not as well as you. I mean one hundred and 9 00:00:20,920 --> 00:00:23,000 Speaker 1: sixty four to two hundred and twenty I mean that that, 10 00:00:23,640 --> 00:00:25,600 Speaker 1: I mean one hundred and sixty four to one hundred 11 00:00:25,640 --> 00:00:28,280 Speaker 1: and eighties, but I mean that's a massive increase. Where's 12 00:00:28,320 --> 00:00:29,080 Speaker 1: it all gone? 13 00:00:30,120 --> 00:00:32,239 Speaker 2: Yeah, So, I mean we've been able to have a 14 00:00:32,280 --> 00:00:35,320 Speaker 2: pretty strong rebound from where we had last year, where 15 00:00:35,320 --> 00:00:37,360 Speaker 2: we had a pretty challenging season on the back of 16 00:00:37,440 --> 00:00:40,800 Speaker 2: quite a few different weather events throughout New Zealand. We've 17 00:00:40,800 --> 00:00:43,839 Speaker 2: been able to actually get good value and it's really 18 00:00:43,880 --> 00:00:45,879 Speaker 2: come off the back of a decade or so of 19 00:00:45,920 --> 00:00:49,360 Speaker 2: investing heavily in the brand, in our supply chain to 20 00:00:49,360 --> 00:00:52,280 Speaker 2: make sure you gets through or around the world into 21 00:00:52,360 --> 00:00:55,400 Speaker 2: our key markets and also gets good value for that 22 00:00:55,440 --> 00:00:56,960 Speaker 2: to bring back to our growers as well. 23 00:00:56,960 --> 00:00:59,600 Speaker 1: So the quantity side of the equation. I mean, it's 24 00:00:59,600 --> 00:01:01,639 Speaker 1: all very well to grow an amount, but you've got 25 00:01:01,680 --> 00:01:04,120 Speaker 1: to be able to sell it. How big is demand 26 00:01:04,200 --> 00:01:06,520 Speaker 1: potentially if you can make this sort of leap. 27 00:01:07,400 --> 00:01:09,560 Speaker 2: Yeah, I mean, we're looking to continue to make sure 28 00:01:09,600 --> 00:01:12,720 Speaker 2: we build demand a head of supply. So we do 29 00:01:12,760 --> 00:01:16,600 Speaker 2: that through both investing heavily in our brand, making sure 30 00:01:16,600 --> 00:01:19,720 Speaker 2: I really positioned around natural nutrition in the market, which 31 00:01:19,760 --> 00:01:22,160 Speaker 2: is very positive at the moment that a lot of 32 00:01:22,200 --> 00:01:25,080 Speaker 2: people around the world want healthy fruit products and are 33 00:01:25,120 --> 00:01:28,160 Speaker 2: willing to pay good money for good quality, so we're 34 00:01:28,200 --> 00:01:31,880 Speaker 2: able to offer that. But ultimately we see an opportunity 35 00:01:31,920 --> 00:01:35,040 Speaker 2: to continue to lift going forward into the next ten 36 00:01:35,120 --> 00:01:35,880 Speaker 2: years or so as well. 37 00:01:36,080 --> 00:01:38,679 Speaker 1: Are you eating somebody else's lunch or are you growing 38 00:01:38,720 --> 00:01:41,720 Speaker 1: new markets or they did buy cum quots and now 39 00:01:41,760 --> 00:01:42,760 Speaker 1: they're buying Zesbrey. 40 00:01:44,040 --> 00:01:46,000 Speaker 2: I mean, look, we're trying to make sure we compete 41 00:01:46,040 --> 00:01:48,520 Speaker 2: for more share of the fruit bowl. If you think 42 00:01:48,520 --> 00:01:50,840 Speaker 2: about the global fruit bowl, we're actually a very small 43 00:01:50,880 --> 00:01:54,440 Speaker 2: percentage of that, so we are competing for people's stomachs. 44 00:01:55,480 --> 00:01:57,680 Speaker 2: But at the same time, we're seeing our rise and 45 00:01:57,720 --> 00:02:00,280 Speaker 2: consumers that are wanting to pay more and I am 46 00:02:00,320 --> 00:02:04,720 Speaker 2: more for their premium fruit products. So we have seen 47 00:02:04,760 --> 00:02:09,040 Speaker 2: more consumers around the world moving towards more natural products. 48 00:02:08,639 --> 00:02:14,120 Speaker 1: Like fruit workers through a Green, Golden Red. What's the story. 49 00:02:13,840 --> 00:02:17,320 Speaker 2: So Gold continues to be, you know, in terms of 50 00:02:17,360 --> 00:02:20,720 Speaker 2: the growth has been the strongest performer. What we've been 51 00:02:20,760 --> 00:02:23,280 Speaker 2: able to see is a strong rebound on Green as well. 52 00:02:23,320 --> 00:02:25,400 Speaker 2: I mean Green was pretty challenging for us the year 53 00:02:25,440 --> 00:02:28,079 Speaker 2: before with a lot of our crop that was sort 54 00:02:28,080 --> 00:02:31,440 Speaker 2: of taken out by frosts and cyclones. We've seen a 55 00:02:31,440 --> 00:02:34,800 Speaker 2: good rebound there, so still a very strong piece of 56 00:02:34,800 --> 00:02:40,519 Speaker 2: our portfolio. And then Red as fantastic as exciting. Consumers 57 00:02:40,520 --> 00:02:43,720 Speaker 2: around particularly through Asia are getting a really good sense 58 00:02:43,720 --> 00:02:47,680 Speaker 2: of that and enjoying the virancy of a new product 59 00:02:47,680 --> 00:02:48,280 Speaker 2: in the category. 60 00:02:48,360 --> 00:02:50,120 Speaker 1: I mean without putting too find a point on it 61 00:02:50,160 --> 00:02:52,440 Speaker 1: and being crass. I mean individual grass must be rolling 62 00:02:52,480 --> 00:02:54,720 Speaker 1: and die. I mean, you can't sell this much stuff 63 00:02:54,760 --> 00:02:56,280 Speaker 1: without really doing well. 64 00:02:57,639 --> 00:02:59,800 Speaker 2: Yeah, I think the main thing we've been able to 65 00:02:59,800 --> 00:03:02,720 Speaker 2: give some good returns back to our growers this season. 66 00:03:03,120 --> 00:03:05,200 Speaker 2: It's come off the back of essentially a couple of 67 00:03:05,240 --> 00:03:08,400 Speaker 2: years of pretty challenging times. For them both from a 68 00:03:08,400 --> 00:03:12,200 Speaker 2: production level, but also costs, costs that continue to increase 69 00:03:12,240 --> 00:03:14,160 Speaker 2: on orchids, so we've got to make sure we keep 70 00:03:14,440 --> 00:03:16,639 Speaker 2: lifting the bar to make sure that we're making sure 71 00:03:16,680 --> 00:03:17,640 Speaker 2: they can make money as. 72 00:03:17,520 --> 00:03:20,960 Speaker 1: Well, which is my final question. Is there more where 73 00:03:21,040 --> 00:03:23,000 Speaker 1: this came from? 74 00:03:23,440 --> 00:03:26,600 Speaker 2: Look, we've got another big crop this year where we're 75 00:03:26,639 --> 00:03:29,240 Speaker 2: about twenty percent of the way through selling that, so 76 00:03:29,240 --> 00:03:32,560 Speaker 2: we're making sure we can secure good value. But as 77 00:03:32,560 --> 00:03:34,320 Speaker 2: you look around the world at the moment, yes, is 78 00:03:34,480 --> 00:03:37,240 Speaker 2: just a bit of a challenging environment making sure we 79 00:03:37,280 --> 00:03:40,200 Speaker 2: can do that. So that's the focus right now, securing 80 00:03:40,240 --> 00:03:42,920 Speaker 2: good value for the season's crop, to make sure that 81 00:03:43,000 --> 00:03:45,640 Speaker 2: growers are still at a profitable level for this season. 82 00:03:45,680 --> 00:03:47,440 Speaker 1: Good on you, mate, Always good to catch up, especially 83 00:03:47,440 --> 00:03:50,040 Speaker 1: on the good news. Jason to break Who's the Zesbury CEO? 84 00:03:50,120 --> 00:03:53,160 Speaker 1: With us this morning. For more from the Mic Asking Breakfast, 85 00:03:53,320 --> 00:03:56,680 Speaker 1: listen live to news talks it'd be from six am weekdays, 86 00:03:56,880 --> 00:03:58,920 Speaker 1: or follow the podcast on iHeartRadio.