1 00:00:00,080 --> 00:00:02,840 Speaker 1: So New dart around. Another of our growth industries, the 2 00:00:02,880 --> 00:00:05,640 Speaker 1: exercise industry doing very nicely, thank you. Sixty nine percent 3 00:00:05,680 --> 00:00:08,240 Speaker 1: of US now two point sixty seven million of US exercise, 4 00:00:08,320 --> 00:00:11,160 Speaker 1: nearly a million are regularly using structured facilities you know, 5 00:00:11,200 --> 00:00:13,600 Speaker 1: gym studios that sort of stuff. Twenty six percent of 6 00:00:13,680 --> 00:00:16,400 Speaker 1: US do that, which is up from twenty two percent 7 00:00:16,440 --> 00:00:18,520 Speaker 1: and twenty twenty four. So that's good. Richard Biddy is 8 00:00:18,520 --> 00:00:20,880 Speaker 1: the Exercise New Zealand boss, and it's back. What this 9 00:00:20,960 --> 00:00:25,120 Speaker 1: is Richard morning to you? Now? Is this organized sport 10 00:00:25,160 --> 00:00:28,160 Speaker 1: that's failing and exercises up or what's going on there? 11 00:00:29,120 --> 00:00:32,320 Speaker 2: Yeah? Overall for the activity levels, unfortunately New Geonds are 12 00:00:32,360 --> 00:00:36,720 Speaker 2: still on the decline. But within that, things like structured 13 00:00:36,720 --> 00:00:39,000 Speaker 2: exercise so going to the gym and those kind of 14 00:00:39,000 --> 00:00:41,960 Speaker 2: things are rising. And I think that is a general 15 00:00:42,000 --> 00:00:46,479 Speaker 2: trend worldwide where traditional sport is generally declining. And I'm 16 00:00:46,479 --> 00:00:48,559 Speaker 2: not really putting the boot into sport head, but it's 17 00:00:48,960 --> 00:00:51,279 Speaker 2: fair to say that the thing that is growing within 18 00:00:51,360 --> 00:00:54,840 Speaker 2: the physical activity space is the recreational thing. So that 19 00:00:55,000 --> 00:00:58,080 Speaker 2: is things like gyms, dance, martial arts. They are all 20 00:00:58,440 --> 00:01:01,720 Speaker 2: generally sort of going again to trend. But Unfortunately, there's 21 00:01:01,760 --> 00:01:03,960 Speaker 2: sort of a backdrop of and physide activity is dropping. 22 00:01:04,000 --> 00:01:05,680 Speaker 2: At the same time, it's convenience good news for the 23 00:01:05,720 --> 00:01:06,640 Speaker 2: excize industry. 24 00:01:06,400 --> 00:01:08,360 Speaker 1: Isn't it convenience because I can go for a running 25 00:01:08,400 --> 00:01:11,600 Speaker 1: time alike, But the football practice is schedule and requires 26 00:01:11,600 --> 00:01:12,959 Speaker 1: me to be yourself. 27 00:01:13,560 --> 00:01:15,800 Speaker 2: Yes, certainly. And you think you know successful sports now 28 00:01:15,840 --> 00:01:18,000 Speaker 2: of course, you know, indoor netball and indoor cricket is 29 00:01:18,040 --> 00:01:20,560 Speaker 2: actually more like a recreational activity where you can go, 30 00:01:20,800 --> 00:01:23,120 Speaker 2: you know, Tuesday night, Wednesday night, Thursday night, whereas same 31 00:01:23,720 --> 00:01:26,160 Speaker 2: like with the gym. But as you say, traditional sport 32 00:01:26,400 --> 00:01:28,880 Speaker 2: practice on Thursday, game on Saturday, and if that doesn't suit, 33 00:01:28,880 --> 00:01:32,240 Speaker 2: well sorry, you can't play that sport exactly. So yeah, certainly. 34 00:01:32,319 --> 00:01:35,479 Speaker 2: And we look at things like yoga and plarates which 35 00:01:35,520 --> 00:01:38,200 Speaker 2: are growing in popularity. As they grow, more and more 36 00:01:38,240 --> 00:01:41,360 Speaker 2: studios open or more facilities off of those kinds of programming. 37 00:01:41,560 --> 00:01:44,440 Speaker 2: If they're not as popular in the future, that will change. 38 00:01:44,520 --> 00:01:46,760 Speaker 2: And so it's very much a respond to the consumer demand. 39 00:01:47,160 --> 00:01:48,960 Speaker 2: But I think the most positive thing of all of 40 00:01:49,000 --> 00:01:51,320 Speaker 2: this in this and our research is that not only 41 00:01:51,360 --> 00:01:53,240 Speaker 2: the number of people who are exciting increasing, but the 42 00:01:53,320 --> 00:01:55,480 Speaker 2: number of people who want to in the future is 43 00:01:55,640 --> 00:01:59,800 Speaker 2: very high, so we know that often intention doesn't follow 44 00:01:59,840 --> 00:02:02,840 Speaker 2: through with behavior. But about two hundred thousand New Zealanders 45 00:02:02,840 --> 00:02:06,240 Speaker 2: have said they are definitely or highly likely to start 46 00:02:06,280 --> 00:02:08,480 Speaker 2: than to excize in the next twelve months. Now, even 47 00:02:08,520 --> 00:02:10,760 Speaker 2: if only ten percent of the people did that, that's 48 00:02:10,760 --> 00:02:12,960 Speaker 2: a really positive thing for New Zealand and the individual's cost. 49 00:02:12,960 --> 00:02:14,840 Speaker 1: I'm almost out of time, but my fascination at the 50 00:02:14,880 --> 00:02:17,440 Speaker 1: moment is golp once. Do you have any idea how 51 00:02:17,480 --> 00:02:20,680 Speaker 1: many people on gop ones have suddenly started exercising? Do 52 00:02:20,680 --> 00:02:21,480 Speaker 1: you reckon? That's a thing. 53 00:02:23,160 --> 00:02:27,200 Speaker 2: It's a little bit overseas. Unfortunately, the messages around gop 54 00:02:27,280 --> 00:02:29,399 Speaker 2: one and exercise are not getting through clear enough because 55 00:02:29,400 --> 00:02:30,960 Speaker 2: a lot of people think they need to exercise, and 56 00:02:30,960 --> 00:02:32,880 Speaker 2: that's actually not through. They need to strength train, and 57 00:02:32,919 --> 00:02:36,480 Speaker 2: it's really important the distinction, but unfortunately just a lot 58 00:02:36,480 --> 00:02:38,240 Speaker 2: of it is just getting a bit blurting. I think 59 00:02:38,280 --> 00:02:40,400 Speaker 2: it's a magic power, it's not. In fact, they can 60 00:02:40,480 --> 00:02:42,560 Speaker 2: damage you in the long term if you don't do 61 00:02:42,639 --> 00:02:44,919 Speaker 2: also strength training. You've got to do both, and that's 62 00:02:44,919 --> 00:02:47,119 Speaker 2: a really important message. We're trying to get that through 63 00:02:47,120 --> 00:02:48,640 Speaker 2: to far mac and saying, look, if you do not 64 00:02:48,680 --> 00:02:51,160 Speaker 2: fund it for people unless they are do instructure activity 65 00:02:51,160 --> 00:02:52,720 Speaker 2: otherwise you're going to damage them in the long term. 66 00:02:52,760 --> 00:02:56,920 Speaker 1: Well done, nicely, said Richard Biddy, who's with Exercise New Zealand. 67 00:02:57,400 --> 00:03:00,600 Speaker 1: For more from the Mic Asking Breakfast, listen to News 68 00:03:00,680 --> 00:03:03,600 Speaker 1: Talks it B from six am weekdays, or follow the 69 00:03:03,639 --> 00:03:05,079 Speaker 1: podcast on iHeartRadio.