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Speaker 1: So food prices jumped four point six percent in the

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Speaker 1: year to January. That's the biggest monthly rise in four years.

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Speaker 1: But I mean the monthly rise is not much to

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Speaker 1: write home about. White bread though, I was leading the

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Speaker 1: charge up nearly sixty percent. So what cost you a

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Speaker 1: dollar forty last year will now set you back about

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Speaker 1: two bucks twenty. Bernie sagru is the Baking Industry Association president.

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Speaker 1: He's a baker and he's with us this morning.

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Speaker 2: Hey Bernie, how are you today?

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Speaker 1: Very well? Thank you? So what are we Is this

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Speaker 1: the cost of wheat?

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Speaker 2: Right? Oh? Okay, look, baking New Zealand represents the smaller

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Speaker 2: bakeries on New Zealand, the hard working mum and Dad's

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Speaker 2: got the smaller bakeries. So I'm not really sort of

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Speaker 2: the big bread baron game to comment about the dollar

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Speaker 2: forty loaf of bread that's gone to to twenty. But gee,

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Speaker 2: in nineteen ninety loads of bread had a were two

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Speaker 2: dollars and then they had a price work ninety nine cent.

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Speaker 2: So for a loaf of bread still to be only

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Speaker 2: two twenty one is three?

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Speaker 1: That are they lost?

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Speaker 2: Leaders?

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Speaker 1: Would they be making a loss on that stuff? The supermarkets.

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Speaker 2: Do you reckon, Look, someone's making a loss. I don't

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Speaker 2: think it's a supermarket, I said, the poor manufacturer. Assure

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Speaker 2: that you're getting hounded. Look, it's even if it did

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Speaker 2: go up sixty percent, it's ten cents of sandwich. You know,

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Speaker 2: you get fourteen loads to sorry, fourteen slices to a loaf,

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Speaker 2: seven sandwiches, so it's gone up ten cents of sandwich

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Speaker 2: if you're making a sandwich at home. Look, the supermarkets

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Speaker 2: or the manufacturers aren't winning in this game. I know

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Speaker 2: we need to have some low prices for the consumer

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Speaker 2: because that's what light it's all about. The bread is

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Speaker 2: still quite cheap commodity. Really at the end of the day,

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Speaker 2: when you when you look at parking a car in Aukland,

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Speaker 2: or you know, buying a bottle of water, bottle of

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Speaker 2: water to petrol they w were you winn't about paying

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Speaker 2: three hours for down they're a leader of petrol. But

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Speaker 2: if you buy a six hundred mid of water for

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Speaker 2: four sixty that's like seven dollars a liter. Bernie.

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Speaker 1: It's it's strange because the price of bread really hasn't

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Speaker 1: shifted all that much in the last few decades. Why

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Speaker 1: do you why is it going up now? Like is

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Speaker 1: this to do with the price of the you know,

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Speaker 1: the wheat increase?

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Speaker 2: Now, I think actually the focusing one loaf of're focusing

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Speaker 2: on this one cheap loaf that's around for a dollar

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Speaker 2: forty now gone to two twenty one. So I don't think.

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Speaker 2: I don't think bread in general has gone up a lot.

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Speaker 2: That one loaf that is in the market might have

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Speaker 2: gone up, but I don't think in general bread's gone

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Speaker 2: up a lot. But yes, it has been a lot

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Speaker 2: of increases for bakeries out there, wheat, transport, wages, compliance,

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Speaker 2: you know. But I think, please don't focus on sixty

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Speaker 2: percent in general that bread's gone up, because it hasn't.

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Speaker 2: That one loaf that was forty that's now maybe two

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Speaker 2: twenty one. Okay, cool, that's fine. That's in its own

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Speaker 2: little area. But bread in general has not gone up

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Speaker 2: six percent.

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Speaker 1: I know that you're but for more focused on your

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Speaker 1: higher quality, locally made stuff. Bernie, you mentioned that will

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Speaker 1: I get more full eating one of your pieces of

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Speaker 1: bread than I would five of these?

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Speaker 2: Hey, without a doubt. If you'd buy you know, like

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Speaker 2: a sourdough bread that's like one kil which is reasonably dense.

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Speaker 2: Each slice is going to be a lot more than

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Speaker 2: that six hundred gram loafs that you know we're concentrating

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Speaker 2: on now that's gone up sixty percent. Normal bakeries in

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Speaker 2: the smaller industry would have like a square white loaf

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Speaker 2: of bread that you like taking home would be around

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Speaker 2: seven hundred and fifty gram when the statistics that I

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Speaker 2: believe that I got sent from you guys was a

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Speaker 2: six hundred gram loaf of bread. So yeah, yeah, there's

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Speaker 2: more weight in a more adds and loaf for sure.

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Speaker 1: Yeah all right, well I'll keep buying that then, Bernie

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Speaker 1: appreciate you. Hey, how's China going, by the.

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Speaker 2: Way, fantastic. Look, I've been over here for Chinese New Year.

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Speaker 2: They love celebrating for sure, and great people. Look, it's

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Speaker 2: lovely to be over here. I've got what we saw,

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Speaker 2: the fur and baking New Zealand shirt on, and they

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Speaker 2: all give me the thumbs up and that they love

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Speaker 2: New Zealanders. We don't sort of bomb too many people.

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Speaker 1: I appreciate your time, Bernie enjoy and hopefully he can

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Speaker 1: get some good sales over there. That's Bernie Sagar, who's

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Speaker 1: a baking Industry Association President.

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