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Speaker 1: I'm not sure if you're aware of it, but it's

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Speaker 1: Black Friday. It feels like it's been Black Friday, of

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Speaker 1: course for about a year and a half. Increasingly Black Friday,

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Speaker 1: though Cyber Monday at playing an outsize role in this

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Speaker 1: retail sector of ours. Price Spuy, as I've said this morning,

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Speaker 1: they're expecting the average person to spend about six hundred

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Speaker 1: bucks today. Retail New Zealand boss Carolyn Young is with us. Carolyn,

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Speaker 1: very good morning to you.

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Speaker 2: What a Mike, how are you very well?

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Speaker 1: Thank you? How much of Black Friday is just noise

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Speaker 1: and how much of it's real in terms of what

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Speaker 1: it needs to do for your average shopkeeper?

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Speaker 2: Absolutely real. You know, we're in that time of year

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Speaker 2: when sales are critical and it's become a really key

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Speaker 2: focus for that real postion to that Christmas period. So

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Speaker 2: now it's an absolute key marker for retail in New Zealand.

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Speaker 1: Do you have like, do you send out an email

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Speaker 1: to your members to go, hey, guys, don't do specials

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Speaker 1: that aren't specials? Is that a thing? All that sort

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Speaker 1: of beyond you?

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Speaker 2: Well, we always talk about making sure that you are understanding,

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Speaker 2: you know, how you're advertising and ensuring that you're complying

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Speaker 2: with the Consumer Guarantees Act and if your trading acts

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Speaker 2: are implicit underlying things that businesses need to comply to.

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Speaker 1: Right, what about the sectors within the sectors? Who does

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Speaker 1: well on Black Friday versus other people? Are in a

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Speaker 1: sector that you know it makes no difference.

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Speaker 2: Well, I think you know, food and grow throy fuel,

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Speaker 2: those sort of sectors are probably you know, it doesn't

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Speaker 2: make a significant difference in those sort of spaces. But

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Speaker 2: you will have, you know, areas within sectors where stores

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Speaker 2: really go hard out with a key headline special to

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Speaker 2: get people in store that they'll buy that item and

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Speaker 2: then they'll come across and get some others. And there's

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Speaker 2: a couple of different strategies you'll have noticed stores during

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Speaker 2: this year. Some are really focused on the five days

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Speaker 2: between Thursday and Monday this week, and others have been

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Speaker 2: on sale for a couple of weeks, and different strategies

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Speaker 2: are working for different stores. But speaking to some retailers

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Speaker 2: this week that have been on sale for a week

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Speaker 2: or so, said, you know, next year, actually we'll probably

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Speaker 2: just do the short period because it's you know, it's

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Speaker 2: just an elongated period of time where you're making the

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Speaker 2: same number of sales. So they want to concentrate really

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Speaker 2: and get people focused so that people come in during

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Speaker 2: that time.

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Speaker 1: What's your vibe on the appetite for spending. Do you

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Speaker 1: think we're into it?

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Speaker 2: I think it's mixed, really, I do think it's mixed, Mike.

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Speaker 2: There's there's some people that have plenty of disposable income

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Speaker 2: and you know, their appetite spend is the same as

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Speaker 2: it's always been. But we know a lot of people

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Speaker 2: are doing it hard. We look at the numbers. You know,

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Speaker 2: retailers are often about discretionary spend and it's been a

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Speaker 2: really tough couple of years for consumers and retailers and

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Speaker 2: so that it's really tough out there. So I think people,

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Speaker 2: you know, do like to go to the shops and

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Speaker 2: they do like to buy things. It's about, you know,

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Speaker 2: what can they afford to buy. But it's a really

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Speaker 2: good time for people to be thinking about, you know,

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Speaker 2: the Christmas shopping and gifts for far now and it's good,

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Speaker 2: good opportunity to get something on sale.

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Speaker 1: But it goes wealthy Carolyn appreciate Carolyn Young Retail, New Zealand.

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Speaker 2: Of course for more from The Mic Asking Breakfast.

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