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Speaker 1: More on the economy, got a new deal for our

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Speaker 1: ski industry into its ski and sunk Bonski have signed.

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Speaker 1: Who are sen Bonski? While they're Chinese? Thirteen and a

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Speaker 1: half million active skiers in China. Paul Anderson is the

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Speaker 1: New Zealand Ski CEO. He's with us, Paul Morning, Good morning.

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Speaker 1: Where's this come from? I mean, do you just go,

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Speaker 1: I know, let's go target some Chinese people or do

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Speaker 1: the Chinese people ring new? How does this work?

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Speaker 2: Now? Look, we've seen an increasing number of Chinese visitors

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Speaker 2: on our ski here is currently peak remarkables, particularly in

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Speaker 2: Queenstown over the last couple of years since COVID, and

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Speaker 2: we've kind of gone into that market supported by tourists

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Speaker 2: of New Zealand and managed to get this deal in

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Speaker 2: place which gives us a good exposure to a really

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Speaker 2: fast growing market.

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Speaker 1: I would argue, if you'd asked me previously, all skiers

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Speaker 1: on New Zealand slopes are either New Zealanders or Australians.

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Speaker 1: Is that broadly correct?

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Speaker 2: Yeah? Absolutely, they're about ninety percent of our skiers are

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Speaker 2: New Zealand or Australians. New Zealanders still make up the bulk,

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Speaker 2: but that Australian market's important for us because they're high yielding,

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Speaker 2: they spend a lot, and we've seen that with the

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Speaker 2: Chinese as it is that are arriving. They're no longer

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Speaker 2: the traditional bus tours of groups that came through from China.

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Speaker 2: They're what we call f T three independent travelers and

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Speaker 2: they're really high spending. Great for the retailers and restauranteurs

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Speaker 2: downtown as well.

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Speaker 1: Are they off season so you target Americans, Japanese and

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Speaker 1: Chinese off season or it doesn't work that way.

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Speaker 2: Yeah, No, they are, they're they're obviously if you're in

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Speaker 2: Beijing during the summer, it's a very hot place to be,

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Speaker 2: so you know they welcome that opportunity to get to

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Speaker 2: a nice crisp winter down South New Zealand.

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Speaker 1: Why don't we target Americans in Japanese?

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Speaker 2: Yeah, they're coming as well. Look the Japanese, the Japanese

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Speaker 2: did drop off for a long time as their economy

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Speaker 2: wasn't so good, but we are seeing a few Japanese

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Speaker 2: coming back and that year connectivity into North America. We're

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Speaker 2: seen an increasing number of North Americans coming. We've also

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Speaker 2: got pass ski pass affiliations with Icon and Non collective

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Speaker 2: from too North America. So that's b an increasing number

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Speaker 2: of Americans as well.

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Speaker 1: Just real quick as the climate an increasing issue North

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Speaker 1: Island ski fields, it is down south? You still okay?

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Speaker 1: In other words, have I come from China? I know

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Speaker 1: I'm going to ski?

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Speaker 2: Yeah? Absolutely. Look, we've made massive investments in snowmaking and Queenstown.

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Speaker 2: In fact, in this coming year we've just purchased what

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Speaker 2: they call a snow factory, which allows us to make

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Speaker 2: snow right from early May, so we can guarantee our

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Speaker 2: opening now at the end of May each year.

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Speaker 1: Awesome world, I'm Paul, Good news like it Paul Anderson,

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Speaker 1: who's the New Zealand Ski CEO. For more from the

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Speaker 1: mic Asking Breakfast, listen live to news talks that'd be

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Speaker 1: from six am weekdays, or follow the podcast on iHeartRadio.