1 00:00:00,080 --> 00:00:02,280 Speaker 1: Might have some new insight from the business coal face 2 00:00:02,320 --> 00:00:05,400 Speaker 1: of this country. The Sales Teams is a survey five 3 00:00:05,519 --> 00:00:08,160 Speaker 1: hundred liters eight thousand reps. The word is it's still 4 00:00:08,240 --> 00:00:10,600 Speaker 1: very tough, no kidding, but there is lights if you 5 00:00:10,640 --> 00:00:12,959 Speaker 1: look at the indicator. CEO and founder Mike Stokes is 6 00:00:12,960 --> 00:00:13,800 Speaker 1: with us on this morning. 7 00:00:14,040 --> 00:00:14,680 Speaker 2: Good morning, Mike. 8 00:00:14,880 --> 00:00:18,360 Speaker 1: This optimism we find in your survey and the recovery 9 00:00:18,400 --> 00:00:20,520 Speaker 1: coming our way in the latter part of twenty twenty 10 00:00:20,520 --> 00:00:23,040 Speaker 1: five that driven by hope or fact. 11 00:00:23,880 --> 00:00:26,799 Speaker 2: A little bit of both. I think I would call 12 00:00:26,840 --> 00:00:30,280 Speaker 2: it realistic hope. So there is optimism there, but there's 13 00:00:30,320 --> 00:00:33,320 Speaker 2: also a realization that there are some challenges still, particularly 14 00:00:33,400 --> 00:00:35,120 Speaker 2: in the first six months of the year. 15 00:00:35,280 --> 00:00:37,479 Speaker 1: And does it very widely depending on the industry you're 16 00:00:37,520 --> 00:00:38,040 Speaker 1: dealing with. 17 00:00:38,840 --> 00:00:42,560 Speaker 2: No, pretty much right offs Streer industry. We saw really 18 00:00:42,600 --> 00:00:44,920 Speaker 2: tough the year last year. But the optimism is the 19 00:00:44,960 --> 00:00:45,680 Speaker 2: same for this year. 20 00:00:45,880 --> 00:00:48,560 Speaker 1: And so the banks are saying first half as hard, 21 00:00:48,640 --> 00:00:51,080 Speaker 1: second half is better. You would agree with that. Your 22 00:00:51,520 --> 00:00:52,800 Speaker 1: survey suggests that year. 23 00:00:53,600 --> 00:00:58,040 Speaker 2: Yeah, we're strongly seeing that minute earliest that sales letters 24 00:00:58,080 --> 00:01:00,400 Speaker 2: saying in the survey that the earliest will from a 25 00:01:00,440 --> 00:01:02,800 Speaker 2: recession will be second half of the year, but a 26 00:01:02,920 --> 00:01:05,000 Speaker 2: number of still saying twenty twenty six as well. 27 00:01:05,080 --> 00:01:07,399 Speaker 1: Okay, so thirty nine percent of companies, this is how 28 00:01:07,400 --> 00:01:10,279 Speaker 1: bad it got. Thirty nine percent of companies got growth 29 00:01:10,400 --> 00:01:13,480 Speaker 1: last year. That's not many. So it was as bad 30 00:01:13,520 --> 00:01:14,080 Speaker 1: as it gets. 31 00:01:14,959 --> 00:01:18,160 Speaker 2: It was the lowest we've seen since we started the 32 00:01:18,200 --> 00:01:21,000 Speaker 2: survey in two thousand and eight, so it was tough. 33 00:01:21,160 --> 00:01:23,080 Speaker 2: And not only that, it was thirty two percent that 34 00:01:23,600 --> 00:01:26,880 Speaker 2: declined in revenue, so some pre start numbers there. 35 00:01:27,200 --> 00:01:29,440 Speaker 1: So when we talk about the stuff you know, at 36 00:01:29,480 --> 00:01:32,319 Speaker 1: our level, inflation, interest rates, the commercial level in the 37 00:01:32,319 --> 00:01:34,119 Speaker 1: real world, all that sort of stuff, is that what 38 00:01:34,240 --> 00:01:36,559 Speaker 1: affects you guys as well? 39 00:01:37,600 --> 00:01:41,720 Speaker 2: Yeah? Absolutely so. I think the biggest the biggest hit 40 00:01:41,800 --> 00:01:44,560 Speaker 2: that we had from a sales perspective, a revenue perspective 41 00:01:44,640 --> 00:01:49,800 Speaker 2: last year was the budgets declined. Companies took a lot 42 00:01:49,920 --> 00:01:52,960 Speaker 2: more time to make decisions about whether they would purchase 43 00:01:53,120 --> 00:01:59,360 Speaker 2: specifically you know, good size investments, and what we noted 44 00:01:59,400 --> 00:02:05,040 Speaker 2: that that really that because of the nature of the 45 00:02:05,080 --> 00:02:10,320 Speaker 2: reduction in demand salespeople really only hit about forty three 46 00:02:10,320 --> 00:02:11,880 Speaker 2: percent of them at their targets for last year. 47 00:02:12,080 --> 00:02:16,200 Speaker 1: Is that budget thing psychological. I mean, if I feel bad, therefore, 48 00:02:16,200 --> 00:02:18,240 Speaker 1: what do I do? I know, I'll cut my budget 49 00:02:18,320 --> 00:02:19,760 Speaker 1: and so it becomes a vicious cycle. 50 00:02:20,720 --> 00:02:23,600 Speaker 2: Definitely a confidence thing, Definitely a confidence thing, and it 51 00:02:23,680 --> 00:02:27,080 Speaker 2: certainly is a vicious cycle. Sales leaders and salespeople who 52 00:02:27,240 --> 00:02:31,280 Speaker 2: notes a pretty optimistic bunch. So if they're saying that 53 00:02:31,720 --> 00:02:33,920 Speaker 2: we still got some challenges ahead, it's likely to be 54 00:02:33,960 --> 00:02:34,320 Speaker 2: the case. 55 00:02:34,400 --> 00:02:36,840 Speaker 1: And what about the comparison between New Zealand and Australia. 56 00:02:36,840 --> 00:02:40,760 Speaker 1: What can you tell us Australia was similar. 57 00:02:40,960 --> 00:02:44,040 Speaker 2: They were expecting a better last year than they got, 58 00:02:45,360 --> 00:02:49,960 Speaker 2: which was interesting. But their optimism is slightly higher than 59 00:02:50,000 --> 00:02:52,239 Speaker 2: in New Zealand, slightly higher than what we see. 60 00:02:52,280 --> 00:02:54,880 Speaker 1: All right, Mike, appreciate the insight. Mike Stakes indicated CEO 61 00:02:55,040 --> 00:02:55,800 Speaker 1: and the founder. 62 00:02:56,320 --> 00:02:59,160 Speaker 2: For more from the Mic Asking Breakfast, listen live to 63 00:02:59,320 --> 00:03:02,360 Speaker 2: News Talk said Be from six am weekdays, or follow 64 00:03:02,440 --> 00:03:04,000 Speaker 2: the podcast on iHeartRadio