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Speaker 1: Peter Muskimmon is one of New Zealand's leading sports administrators.

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Speaker 1: Of course, former Black six captain, Sport New Zealand Chief executive.

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Speaker 1: He's got a new job to use sport to achieve

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Speaker 1: government objectives, whether it be politically, economic or social. Peter

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Speaker 1: Mus skimmers with us. Peter morning to you, Mike. How

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Speaker 1: are you very well? Indeed are you just back from

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Speaker 1: the Olympics?

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Speaker 2: I am, yes, i am.

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Speaker 1: And did you in your new capacity achieve anything?

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Speaker 2: Yeah, there was a lot. Clearly. I think our performance

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Speaker 2: in Paris just reinforced just the international currency that we

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Speaker 2: have at the moment in terms of respect for us

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Speaker 2: and what we do. And so we're able to use

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Speaker 2: that and provide opportunities where we could host a lot

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Speaker 2: of you know, dignitaries from overseas to build that government

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Speaker 2: government relationships. You know, companies in New Zealand using the

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Speaker 2: New Zealand House as a platform to host their customers

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Speaker 2: and suppliers. So using these sorts of events to leverage

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Speaker 2: in a way that as more to New Zealand both

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Speaker 2: you know, economic and politically.

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Speaker 1: And how do you literally do that in your job

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Speaker 1: as opposed to anyone just putting on an event at

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Speaker 1: New Zealand House, having a bunch of athletes they're and

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Speaker 1: having a good time.

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Speaker 2: Well that that can be done. But the idea here

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Speaker 2: is to be very deliberate about it. It's working across

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Speaker 2: government and finding where you know, which are the markets,

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Speaker 2: which are their companies that we want to target, and

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Speaker 2: providing the opportunity for those people to actually do that.

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Speaker 2: And when you start looking at offshore events like the

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Speaker 2: Olympic Games, but they're also on shore events like we've

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Speaker 2: had in the FIFA Women's World Cup, you know sal GP.

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Speaker 2: There are so many of these where you know All

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Speaker 2: Blacks are going to be touring us and you know

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Speaker 2: the Black Caps will be in India. Anytime when there's

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Speaker 2: an opportunity where our lead athletes are performing, is an

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Speaker 2: opportunity that we can attract the people that we want

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Speaker 2: in a hosting environment, in a relaxed, informal environment where

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Speaker 2: without a tie and all the officials around, we can

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Speaker 2: actually build those relationships, those people to people relationship.

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Speaker 1: What do they not do that themselves? Not trying to

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Speaker 1: do you out of a job. But when the All

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Speaker 1: Blacks go to San Diego, don't they take care of

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Speaker 1: that themselves and how do you dubtail yourself in there

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Speaker 1: to leap on their bandwagon so to speak.

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Speaker 2: Here most clearly they do. One of the things that

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Speaker 2: we're looking at doing is how do we represent the

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Speaker 2: New Zealand's view. What is the New Zealand's story that

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Speaker 2: we want to portray in those environments. How is it

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Speaker 2: that we can bring government together as one and look

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Speaker 2: to leverage those opportunities. Part of that is getting the

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Speaker 2: rights to host those from our national sporting body SODAS,

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Speaker 2: working with rugby and cricket, netball everyone else to find

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Speaker 2: those money can't buy moments and environments where we can

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Speaker 2: invite people attracting to it so we can have the

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Speaker 2: conversations that we want.

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Speaker 1: Cool job, well done, Petter go well well, I appreciate

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Speaker 1: it very much. Pedemas Skimm and Sports Diplomacy Manager is

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Speaker 1: what he's calling himself these days. For more from the

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Speaker 1: Mic Asking Breakfast, listen live to news talks that'd be

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