1 00:00:00,080 --> 00:00:03,040 Speaker 1: What we have. While they claim a world first for 2 00:00:03,080 --> 00:00:05,200 Speaker 1: a key we startup. It's a fizzy drink that doesn't 3 00:00:05,200 --> 00:00:07,200 Speaker 1: need a plastic bottle, so you drop it in water. 4 00:00:07,240 --> 00:00:09,040 Speaker 1: At Fizzers, you've got a soft drink. Cuts out the 5 00:00:09,039 --> 00:00:11,480 Speaker 1: five hundred and eighty three billion single use plastic bottles 6 00:00:11,760 --> 00:00:14,360 Speaker 1: produced globally year. Now the company is targeting a million 7 00:00:14,360 --> 00:00:17,040 Speaker 1: in revenue by next year, ambitions to scale to a 8 00:00:17,079 --> 00:00:19,600 Speaker 1: billion and export businesses. Brian Wester is behind it. She's 9 00:00:19,600 --> 00:00:21,360 Speaker 1: the founder of incredib balls. 10 00:00:21,360 --> 00:00:22,040 Speaker 2: And is with us. 11 00:00:22,160 --> 00:00:25,639 Speaker 1: Brian morning, good morning. Did I say that right? In 12 00:00:25,680 --> 00:00:28,080 Speaker 1: credit balls? Do you emphasize the balls? 13 00:00:29,520 --> 00:00:31,720 Speaker 2: I don't, but blows tend too, so you can say 14 00:00:31,720 --> 00:00:32,199 Speaker 2: it how you like. 15 00:00:32,400 --> 00:00:34,680 Speaker 1: There we go, well said as so it is a ball, 16 00:00:34,680 --> 00:00:36,680 Speaker 1: obviously you drop it in water. Is it any different 17 00:00:36,720 --> 00:00:38,800 Speaker 1: from a you know, like I don't know, my lantern 18 00:00:38,840 --> 00:00:41,000 Speaker 1: interigestion tablet type fizz that you already got. 19 00:00:41,760 --> 00:00:44,120 Speaker 2: Well, I mean it tasts a lot better, but no, 20 00:00:44,240 --> 00:00:46,680 Speaker 2: the theory is the same, exactly the same. It's like 21 00:00:46,680 --> 00:00:48,680 Speaker 2: a bath bomb. It's the exact same. There is a 22 00:00:48,720 --> 00:00:50,800 Speaker 2: bath bomb, but it definitely tastes better than a bathtmb. 23 00:00:50,520 --> 00:00:54,600 Speaker 1: Okay is there anything, How have you done it technically 24 00:00:54,680 --> 00:00:59,480 Speaker 1: scientifically that recreates a taste sensation that I would take 25 00:00:59,560 --> 00:01:01,000 Speaker 1: that over a bottle. 26 00:01:02,320 --> 00:01:05,640 Speaker 2: Well, we have very clever scientists to figured out how 27 00:01:05,680 --> 00:01:08,200 Speaker 2: to so ef avercence react, which is what you call 28 00:01:08,240 --> 00:01:11,480 Speaker 2: stuff that fizzles and watrate. They react with it's moisture 29 00:01:11,520 --> 00:01:13,680 Speaker 2: in the ear. So they also have to package and 30 00:01:13,720 --> 00:01:16,399 Speaker 2: things like plastic around aminion. And for the last seven 31 00:01:16,480 --> 00:01:19,480 Speaker 2: to eight years, scientists have been moving on how to 32 00:01:19,480 --> 00:01:21,440 Speaker 2: stabilize these because it's kind of a big problem throughout 33 00:01:21,480 --> 00:01:24,280 Speaker 2: the industry, and that is what incredibles are based on, 34 00:01:24,280 --> 00:01:25,840 Speaker 2: and that's why it's a will first in terms of 35 00:01:25,920 --> 00:01:31,720 Speaker 2: plastic metal glass free drinks. The taste that was almost 36 00:01:31,840 --> 00:01:35,280 Speaker 2: the easy well, it was the easy bit because natural 37 00:01:35,319 --> 00:01:37,479 Speaker 2: flavors and colors and things have come an awfully long way, 38 00:01:38,080 --> 00:01:43,319 Speaker 2: and the colar tastes exactly like a coaler. It's mind blowing, 39 00:01:43,640 --> 00:01:44,000 Speaker 2: is it? 40 00:01:44,040 --> 00:01:47,760 Speaker 1: What's a cost for a ball retail price? 41 00:01:48,960 --> 00:01:50,880 Speaker 2: If you buy a single package a lot more excludes 42 00:01:50,920 --> 00:01:52,800 Speaker 2: are buying a six pack, but you've looked at it. 43 00:01:52,840 --> 00:01:54,440 Speaker 2: Depending on on what pack size you're looking at, you 44 00:01:54,720 --> 00:01:56,960 Speaker 2: two to three bucks a drink, which people say, oh, 45 00:01:57,000 --> 00:01:58,800 Speaker 2: that could be a bit steep, but it is if 46 00:01:58,840 --> 00:02:01,400 Speaker 2: you compare it to say budget can is say a 47 00:02:01,480 --> 00:02:03,640 Speaker 2: color But I don't know. When you look at a 48 00:02:03,720 --> 00:02:07,080 Speaker 2: power age or something at a dairy, it starts talk 49 00:02:07,120 --> 00:02:09,840 Speaker 2: a lot more reasonable. It's a funny thing pricing in it. 50 00:02:09,840 --> 00:02:13,000 Speaker 2: It's all about visual perspective and courses are tiny. 51 00:02:13,280 --> 00:02:16,000 Speaker 1: What do you reckon? How have you worked out how 52 00:02:16,040 --> 00:02:17,840 Speaker 1: well this is going to go? What's your vibe on this? 53 00:02:18,200 --> 00:02:19,840 Speaker 1: I mean, is this going to be the next big thing? 54 00:02:19,919 --> 00:02:24,840 Speaker 1: Or this could be a fizzer? See when I did that? 55 00:02:25,440 --> 00:02:29,520 Speaker 2: Very good, a great question. I have no idea and 56 00:02:29,560 --> 00:02:35,240 Speaker 2: I'm largely terrified for launch next week. We're going to 57 00:02:35,240 --> 00:02:37,079 Speaker 2: take the next six months kind of quietly, so it's 58 00:02:37,080 --> 00:02:39,239 Speaker 2: sales online only to see what people think. We have 59 00:02:39,320 --> 00:02:41,120 Speaker 2: done an awful lot of tastiest thing we've had sort 60 00:02:41,120 --> 00:02:44,359 Speaker 2: of big tastest parties which we're quite cool and very 61 00:02:44,360 --> 00:02:49,640 Speaker 2: illuminating stuff some face but who knows because I'm. 62 00:02:49,560 --> 00:02:51,000 Speaker 1: Looking you up again because I haven't dealt with you 63 00:02:51,000 --> 00:02:52,720 Speaker 1: for a number of years. But when I asked he 64 00:02:53,000 --> 00:02:55,720 Speaker 1: are you an entrepreneur or an environmentalist? Because you call 65 00:02:55,760 --> 00:02:57,880 Speaker 1: yourself by first, if you're one thing what are you first? 66 00:02:57,919 --> 00:02:59,279 Speaker 1: An entrepreneur environmentalist? 67 00:03:00,840 --> 00:03:02,600 Speaker 2: I don't know if I call myself an environments because 68 00:03:02,600 --> 00:03:05,320 Speaker 2: I don't think I have the like chops, but people do. 69 00:03:05,600 --> 00:03:08,600 Speaker 2: I think I'm an entrepreneurst, but I don't believe business 70 00:03:08,639 --> 00:03:12,080 Speaker 2: and environmentalism need to be as separate as people think 71 00:03:12,160 --> 00:03:13,200 Speaker 2: they do. Well. 72 00:03:13,520 --> 00:03:15,600 Speaker 1: I wish you all the very best with it. Brianna West, 73 00:03:15,639 --> 00:03:19,600 Speaker 1: who's the founder of Incredibles. She was part of Supersize Me. 74 00:03:19,680 --> 00:03:22,120 Speaker 1: You remember Supersized Me seven eight years ago. That was 75 00:03:22,160 --> 00:03:25,480 Speaker 1: fantastic and she was one of the Ethic was the 76 00:03:25,520 --> 00:03:27,560 Speaker 1: company that she was involved with. So she's got new 77 00:03:27,600 --> 00:03:29,239 Speaker 1: ideas and we wish you all the very best with that. 78 00:03:29,840 --> 00:03:31,600 Speaker 1: We'll go buy some balls. We'll get some balls, and 79 00:03:31,720 --> 00:03:33,560 Speaker 1: we go get us some balls. We'll get some balls 80 00:03:33,600 --> 00:03:35,960 Speaker 1: and we'll do a taste test. We weren't invited to 81 00:03:35,960 --> 00:03:37,960 Speaker 1: the taste test party because we don't go to parties 82 00:03:38,560 --> 00:03:41,360 Speaker 1: because we're not cool. We could get do the whole 83 00:03:41,360 --> 00:03:43,720 Speaker 1: coaler thing and you can see if you can pick 84 00:03:43,760 --> 00:03:45,720 Speaker 1: which one because you're such a big fan of coal. 85 00:03:45,760 --> 00:03:48,400 Speaker 1: As usually, I love you for more from the Mi 86 00:03:48,600 --> 00:03:51,680 Speaker 1: Casking Breakfast listen live to news talks. It'd be from 87 00:03:51,800 --> 00:03:55,240 Speaker 1: six am weekdays, or follow the podcast on iHeartRadio.