1 00:00:00,080 --> 00:00:02,560 Speaker 1: Online shopping. We need to talk about this now. Apparently 2 00:00:02,640 --> 00:00:04,840 Speaker 1: most of us about sixty eight percent of us and 3 00:00:04,920 --> 00:00:08,039 Speaker 1: not following through with online purchases if the cost of 4 00:00:08,080 --> 00:00:10,879 Speaker 1: shipping is too much. Murray Crane from Crane Brothers is 5 00:00:10,880 --> 00:00:14,160 Speaker 1: with us right now. Murray Hello, Hello. Is it the 6 00:00:14,200 --> 00:00:15,960 Speaker 1: crum Well? Thank you? How are you? 7 00:00:17,120 --> 00:00:17,600 Speaker 2: I'm good? 8 00:00:17,800 --> 00:00:22,079 Speaker 1: Thank you? Is it the delivery cost? 9 00:00:22,960 --> 00:00:26,079 Speaker 2: It's a combination of things. I think delivery cost is 10 00:00:26,160 --> 00:00:29,760 Speaker 2: probably part of it, but most people would know what 11 00:00:29,800 --> 00:00:34,400 Speaker 2: that was prior to getting to that going to the transaction. 12 00:00:35,479 --> 00:00:38,320 Speaker 2: I think a lot of it's got to do just 13 00:00:38,640 --> 00:00:40,840 Speaker 2: change it in the way people are shopping, a little 14 00:00:40,840 --> 00:00:44,800 Speaker 2: bit of buyer's remorse maybe, or they're using the cart 15 00:00:44,840 --> 00:00:49,640 Speaker 2: as a kind of a research like a Pinterest board 16 00:00:49,680 --> 00:00:51,360 Speaker 2: to put all the things in that they think they 17 00:00:51,440 --> 00:00:53,400 Speaker 2: might like, and then they kind of do a review 18 00:00:53,520 --> 00:00:57,200 Speaker 2: and realize that they don't like it. So there's a 19 00:00:57,200 --> 00:01:00,880 Speaker 2: whole lot of factors contributing to them not going through 20 00:01:00,880 --> 00:01:03,520 Speaker 2: with that last kind of part of the transaction. 21 00:01:03,880 --> 00:01:06,440 Speaker 1: I've got a text from someone and I do this, okay. 22 00:01:06,600 --> 00:01:08,240 Speaker 1: So I've got a text with someone who said that 23 00:01:08,280 --> 00:01:10,880 Speaker 1: the girlfriends and they often abandon the cart because they've 24 00:01:10,880 --> 00:01:13,240 Speaker 1: already got the dopamine hit just by putting the stuff 25 00:01:13,280 --> 00:01:13,759 Speaker 1: in the cart. 26 00:01:14,800 --> 00:01:18,240 Speaker 2: Yeah, that's tefinitely. I think that's part of it, because 27 00:01:18,240 --> 00:01:21,200 Speaker 2: it is you know, you're pretty much going through eighty 28 00:01:21,360 --> 00:01:23,920 Speaker 2: to eighty five percent of the shopping experience without having 29 00:01:23,920 --> 00:01:26,360 Speaker 2: to buy any thing. So I can see why that 30 00:01:26,400 --> 00:01:31,760 Speaker 2: would happen. Also, I think that it's increased with the 31 00:01:31,880 --> 00:01:34,399 Speaker 2: increase in people working from home as well, because they 32 00:01:34,440 --> 00:01:39,679 Speaker 2: have more time to do such things. Maybe perhaps so do. 33 00:01:39,680 --> 00:01:42,200 Speaker 1: You, as a retailer go and look at all these 34 00:01:42,240 --> 00:01:43,200 Speaker 1: abandoned carts? 35 00:01:45,000 --> 00:01:49,720 Speaker 2: No, we, I mean most retailer we we're probably I 36 00:01:49,720 --> 00:01:51,800 Speaker 2: would like to think quality of a quancient in terms 37 00:01:51,840 --> 00:01:54,240 Speaker 2: of our online transactions, like it's still quite a small 38 00:01:54,240 --> 00:01:58,840 Speaker 2: part of our business so in terms of volumes. So 39 00:01:59,040 --> 00:02:05,880 Speaker 2: we would generally have some kind of automated message that 40 00:02:05,960 --> 00:02:09,520 Speaker 2: would go out for an abandoned cart, just checking them 41 00:02:09,560 --> 00:02:12,480 Speaker 2: with the client to make sure that there wasn't some 42 00:02:13,720 --> 00:02:16,560 Speaker 2: reason why they had abandoned it, ie, they weren't sure 43 00:02:16,560 --> 00:02:21,040 Speaker 2: on their sizing or some other issue that they had encountered, 44 00:02:21,639 --> 00:02:25,639 Speaker 2: so that we're wherever possible we want to try and 45 00:02:25,639 --> 00:02:27,960 Speaker 2: engage with them directly as soon as we can if 46 00:02:27,960 --> 00:02:32,040 Speaker 2: we feel there's an issue there, Like sizing can be 47 00:02:32,080 --> 00:02:35,280 Speaker 2: an issue with clothing. People were like, oh maybe I'm 48 00:02:35,320 --> 00:02:39,160 Speaker 2: a medium, maybe I'm a large, Maybe I didn't measure 49 00:02:39,160 --> 00:02:42,760 Speaker 2: myself properly. So that's always a bit of a that's 50 00:02:42,800 --> 00:02:46,120 Speaker 2: always a real kind of pain point for buying clothing online, 51 00:02:46,160 --> 00:02:49,160 Speaker 2: unless it's a brand that you've bought off before. We 52 00:02:49,280 --> 00:02:51,840 Speaker 2: find with clients that have shopped with us previously that 53 00:02:51,919 --> 00:02:55,080 Speaker 2: they don't have any issues and generally will go straight through. 54 00:02:55,120 --> 00:02:57,360 Speaker 2: But if it's a new person or someone the overseas, 55 00:02:57,400 --> 00:02:58,000 Speaker 2: they may. 56 00:02:59,200 --> 00:03:02,960 Speaker 1: That this is what this is the trouble. I run 57 00:03:03,000 --> 00:03:05,280 Speaker 1: into Murray, thank you, Murray Crane Crane Brothers co owner. 58 00:03:05,480 --> 00:03:07,280 Speaker 1: I can't be faft, do you know what I mean? 59 00:03:07,320 --> 00:03:10,040 Speaker 1: Like so the other day spit too much information? But whatever, 60 00:03:10,720 --> 00:03:13,399 Speaker 1: it's me, we know each other. I like to buy 61 00:03:13,400 --> 00:03:15,520 Speaker 1: some bras and I just cannot be fatht going into 62 00:03:15,560 --> 00:03:16,919 Speaker 1: the brass stores, you know what I mean, Like, there's 63 00:03:16,960 --> 00:03:21,480 Speaker 1: nothing worse. This shopping sucks, but bras shopping is another 64 00:03:21,600 --> 00:03:24,320 Speaker 1: level of suckiness. So anyway, I just went online and 65 00:03:24,360 --> 00:03:25,839 Speaker 1: I was like, oh, what if I know been done 66 00:03:26,240 --> 00:03:28,239 Speaker 1: and then there was get the tape measure out. I 67 00:03:28,280 --> 00:03:29,560 Speaker 1: was like, oh, then I have to go into the 68 00:03:29,600 --> 00:03:31,640 Speaker 1: kitchen and I have to reach up there. I have 69 00:03:31,639 --> 00:03:34,519 Speaker 1: to get the sewing box down, get the tape measure out, 70 00:03:35,160 --> 00:03:36,880 Speaker 1: you know, measure around your busts. So I was like, 71 00:03:36,880 --> 00:03:38,920 Speaker 1: oh no, I forget about it. I'll just take a guess. 72 00:03:38,960 --> 00:03:41,280 Speaker 1: I guess right. Well, that was lucky, wasn't it, because 73 00:03:41,280 --> 00:03:43,120 Speaker 1: it could have gone the other way. But that is 74 00:03:43,120 --> 00:03:45,040 Speaker 1: the problem with clothes shopping, isn't No one wants to 75 00:03:45,080 --> 00:03:47,800 Speaker 1: be what you know, sizing up your own thighs. Do 76 00:03:47,960 --> 00:03:49,680 Speaker 1: you see if you're gonna fit the pants? 77 00:03:49,880 --> 00:03:50,120 Speaker 2: It is. 78 00:03:50,160 --> 00:03:52,040 Speaker 1: This is why bricks and mortars will never bricks and 79 00:03:52,040 --> 00:03:55,600 Speaker 1: mortar will never disappears disappear. Look okay For more 80 00:03:55,680 --> 00:03:59,000 Speaker 2: From Heather Duplessy Allen Drive, listen live to news talks 81 00:03:59,000 --> 00:04:03,320 Speaker 2: it'd be from four weekdays, or follow the podcast on iHeartRadio.