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Speaker 1: New player and the billion dollar club. Good news, can

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Speaker 1: we Fruit and grapes, of course have crashed through the barrier,

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Speaker 1: now joined by our apple and pear industry. They've cracked

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Speaker 1: a billion dollars for the first time. It's the measure

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Speaker 1: of how much an orchidister's paid per tray that goes

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Speaker 1: to the market. It's up twenty seven percent year on year.

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Speaker 1: Now New Zealand Apple and Peer CEO Karen Morris is

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Speaker 1: with us.

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Speaker 2: Karen, morning to you, Good morning Mike.

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Speaker 1: Where's the twenty seven percent come from? Is that purely

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Speaker 1: on price or quantity or both?

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Speaker 2: So the twenty seven percent is actually the total GDP

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Speaker 2: value to New Zealand, so the wider community. But certainly

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Speaker 2: anything has come from increases in production, certainly the investment

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Speaker 2: in some of those higher paying varieties, and to be honest,

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Speaker 2: just levels of productivity and the growers themselves and dogged

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Speaker 2: determination brilliant.

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Speaker 1: When we say apple and pears, really we're talking about apples.

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Speaker 1: It's mainly apples, isn't it correct?

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Speaker 2: Yeah, pairs make up about three percent of planting year

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Speaker 2: on you.

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Speaker 1: How nervous are you as you sit here this morning

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Speaker 1: about terraffs and America here in the world and trade

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Speaker 1: and all of that.

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Speaker 2: I think it's something that we have a watching brief on,

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Speaker 2: something that we're very mindful of, but something that we

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Speaker 2: would want to work with our own government to minimize

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Speaker 2: the impact as much as possible.

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Speaker 1: And we watch and see fantastic And where do we

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Speaker 1: go with the Apples and Peers in terms of growth

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Speaker 1: new markets and growing those markets or the old markets

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Speaker 1: and growing.

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Speaker 2: Those a bit of both. To be honest, it's about

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Speaker 2: making sure that the market access we've got we've got

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Speaker 2: is maximized, but also looking at you know, what does

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Speaker 2: the world look like in five to ten years, Where

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Speaker 2: can we maximize new markets, new growth, new middle income,

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Speaker 2: that kind of thing. So yeah, looking forward, very much,

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Speaker 2: so fantastic.

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Speaker 1: I love a person bearing good news. Karen Morris, who's

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Speaker 1: the New Zealand Apple and Peers CEO. For more from

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Speaker 1: the Mic Asking Breakfast, listen live to news talks. It'd

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Speaker 1: be from six am weekdays, or follow the podcast on iHeartRadio.