1 00:00:00,040 --> 00:00:02,240 Speaker 1: We've got a deal. The New Zealand Rugby Union and 2 00:00:02,279 --> 00:00:04,520 Speaker 1: the former sponsor in the OS have sorted this thing out. 3 00:00:04,519 --> 00:00:06,560 Speaker 1: It's confidential, but the word is the union got all 4 00:00:06,559 --> 00:00:08,319 Speaker 1: of the money for this year and a little bit 5 00:00:08,320 --> 00:00:11,280 Speaker 1: of extra go away money as well in THEOS off 6 00:00:11,280 --> 00:00:13,440 Speaker 1: the uniforms. A new a new deal needs to be done. 7 00:00:13,440 --> 00:00:16,280 Speaker 1: The managing director of Halo'sport, Simon Porter, is with us. Simon, 8 00:00:16,360 --> 00:00:18,279 Speaker 1: very good morning to you. 9 00:00:18,200 --> 00:00:19,600 Speaker 2: You might just finished making my. 10 00:00:22,120 --> 00:00:25,079 Speaker 1: Sandwiches. Do the government doesn't do it for you? 11 00:00:25,120 --> 00:00:27,960 Speaker 2: No? I know. Actually to be fear, my wife made them, 12 00:00:28,280 --> 00:00:30,720 Speaker 2: but I put them in the school bags this morning, 13 00:00:30,720 --> 00:00:32,559 Speaker 2: so I think that counts no fair enough. 14 00:00:32,560 --> 00:00:35,319 Speaker 1: It's a joint contribution there, you go, well done. So 15 00:00:35,520 --> 00:00:38,239 Speaker 1: if they got this year's money the union and they 16 00:00:38,320 --> 00:00:40,040 Speaker 1: got a little bit of go away money to keep 17 00:00:40,040 --> 00:00:42,160 Speaker 1: it out of court, is that a win for the union. 18 00:00:44,000 --> 00:00:47,320 Speaker 2: Yeah? I think so absolutely. I think they've got you know, 19 00:00:47,360 --> 00:00:51,080 Speaker 2: some prized assets now to sell back on the shorts 20 00:00:51,320 --> 00:00:55,000 Speaker 2: in the training jersey. They've got, you know, a tour 21 00:00:55,120 --> 00:00:58,240 Speaker 2: of Africa next year. They've got the Nation's Cup starting, 22 00:00:58,280 --> 00:01:01,520 Speaker 2: they've got the World Cup shortly. They've got an opportunity 23 00:01:01,560 --> 00:01:05,760 Speaker 2: to go out to market now probably and not have 24 00:01:06,000 --> 00:01:09,440 Speaker 2: to you know, it's probably a bad term, but fire 25 00:01:09,520 --> 00:01:13,880 Speaker 2: sale to get it on to get something into the coffers. 26 00:01:13,880 --> 00:01:15,440 Speaker 2: They've actually got a good time now to make sure 27 00:01:15,480 --> 00:01:17,640 Speaker 2: they get a good deal and probably something that might 28 00:01:17,720 --> 00:01:18,880 Speaker 2: last a bit longer. Ah. 29 00:01:18,920 --> 00:01:20,880 Speaker 1: Well, I was going to ask about is links the 30 00:01:20,959 --> 00:01:23,560 Speaker 1: issue when you go into what was a multi year deal? 31 00:01:23,600 --> 00:01:25,400 Speaker 1: Are you taking a bigger risk as opposed to one, 32 00:01:25,440 --> 00:01:26,600 Speaker 1: two or three year deals or not. 33 00:01:27,400 --> 00:01:31,120 Speaker 2: Yeah, Well, last time they were in market for Front 34 00:01:31,160 --> 00:01:33,360 Speaker 2: of Jersey they ended up doing I think it was 35 00:01:33,360 --> 00:01:36,240 Speaker 2: about six year deals with Alchrader on the Front of 36 00:01:36,280 --> 00:01:39,240 Speaker 2: Jersey with Anios and then Taysher Pharmaceuticals which is the 37 00:01:39,480 --> 00:01:42,639 Speaker 2: liverpood and Hi Rugby Championship, and they were six years. 38 00:01:42,720 --> 00:01:45,000 Speaker 2: And I think they'd like to get through a Rugby 39 00:01:45,000 --> 00:01:48,320 Speaker 2: World capital tagged into Pinnacle events. But also the collective 40 00:01:48,360 --> 00:01:52,120 Speaker 2: agreements with the players are generally three years duration, so 41 00:01:52,120 --> 00:01:55,040 Speaker 2: I imagine there's also a little bit of thinking around 42 00:01:55,160 --> 00:01:57,680 Speaker 2: trying to do six years get yourself through two sort 43 00:01:57,680 --> 00:02:01,960 Speaker 2: of collective agreement cycles. So now we're previously they had 44 00:02:02,000 --> 00:02:04,440 Speaker 2: all those sort of assets, We're all going to come 45 00:02:04,480 --> 00:02:07,680 Speaker 2: off at one time. They've actually got an opportunity now 46 00:02:07,680 --> 00:02:11,000 Speaker 2: to sort of probably break that cycle and get a 47 00:02:11,040 --> 00:02:13,480 Speaker 2: longer term partner that might not be coming off at 48 00:02:13,520 --> 00:02:16,680 Speaker 2: the same time as el tread who's got the frontages right? 49 00:02:16,800 --> 00:02:19,800 Speaker 1: Has the Aeneos deal in any way shape or formed 50 00:02:19,880 --> 00:02:22,120 Speaker 1: into the All Blacks image? In other words, to people 51 00:02:22,160 --> 00:02:24,560 Speaker 1: believe it was in Eos. They don't have any money, 52 00:02:24,639 --> 00:02:26,600 Speaker 1: that's their problem. It's nothing to do with the All 53 00:02:26,639 --> 00:02:27,760 Speaker 1: Blacks and their value. 54 00:02:29,280 --> 00:02:31,600 Speaker 2: I think there's probably a tough one to read from 55 00:02:31,680 --> 00:02:33,640 Speaker 2: down here in New Zealand. I mean, the All Blacks 56 00:02:33,639 --> 00:02:35,760 Speaker 2: are very much pitched as a global brand, and I 57 00:02:35,800 --> 00:02:39,280 Speaker 2: think they are a global brand. And in THEOS, I 58 00:02:39,320 --> 00:02:41,720 Speaker 2: mean I like cuckling, I like yachting, so I knew 59 00:02:41,840 --> 00:02:44,359 Speaker 2: in EOS were before they signed on to the All Blacks. 60 00:02:44,400 --> 00:02:47,440 Speaker 2: But I don't think there's probably a huge understanding of 61 00:02:48,000 --> 00:02:50,799 Speaker 2: whom and EOS are down in New Zealand, So I 62 00:02:51,200 --> 00:02:54,120 Speaker 2: don't think. I think it's probably been a positive one. 63 00:02:54,200 --> 00:02:56,919 Speaker 2: You know, it's a big step taking legal action against 64 00:02:57,160 --> 00:02:59,920 Speaker 2: a company the size of Ineos, particularly you know, the 65 00:03:00,000 --> 00:03:02,600 Speaker 2: sponsorship deals, lots of them get broken and it's normally 66 00:03:02,680 --> 00:03:06,359 Speaker 2: done done behind closed doors and so to take that step, 67 00:03:06,800 --> 00:03:08,840 Speaker 2: and in some ways I have admiration from USIL on 68 00:03:08,919 --> 00:03:12,400 Speaker 2: Rugby for you know, for taking that step and actually 69 00:03:12,440 --> 00:03:14,560 Speaker 2: going no, we're going to show the courage of our convictions. 70 00:03:14,600 --> 00:03:16,120 Speaker 2: We're in the right and we are going to take 71 00:03:16,160 --> 00:03:18,760 Speaker 2: the legal step and go out there. And so I 72 00:03:18,840 --> 00:03:21,320 Speaker 2: think overseas has probably been viewed as a bit of 73 00:03:21,320 --> 00:03:23,520 Speaker 2: a curiosity. I don't think it would have entered the 74 00:03:23,560 --> 00:03:26,639 Speaker 2: brand at all. I do think it's probably a good 75 00:03:26,639 --> 00:03:29,799 Speaker 2: thing that it's been done by way of sentiment as 76 00:03:29,800 --> 00:03:31,720 Speaker 2: opposed to ever going to court. I don't think anyone 77 00:03:31,760 --> 00:03:33,680 Speaker 2: ever really wins apart from the lawyers when it goes 78 00:03:33,720 --> 00:03:36,360 Speaker 2: to court. So I think that, you know, it's a 79 00:03:36,440 --> 00:03:38,200 Speaker 2: net positive as far as I'm concerned. 80 00:03:38,240 --> 00:03:40,880 Speaker 1: Great stuff, Simon, appreciate your expertise as always. Simon Porter, 81 00:03:40,920 --> 00:03:42,600 Speaker 1: who's the Halo Sport managing director. 82 00:03:42,640 --> 00:03:45,560 Speaker 2: We like him. For more from the Mic Asking Breakfast, 83 00:03:45,680 --> 00:03:49,040 Speaker 2: listen live to news talks that'd be from six am weekdays, 84 00:03:49,280 --> 00:03:51,240 Speaker 2: or follow the podcast on iHeartRadio.