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Speaker 1: Well. New Zealand Rugby and in Theos. Their sponsorship feud

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Speaker 1: has officially ended in the High Court. New Zealand Rugby

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Speaker 1: took the petrochemical company to task in he OS, we

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Speaker 1: terminated a twenty one million dollar a year deal with

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Speaker 1: the All Blacks brand. It's believed that Jim Ratcliffe, the

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Speaker 1: billionaire and the owner of Inios, has now paid what

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Speaker 1: it owed for the twenty twenty five deal. So that's good,

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Speaker 1: and even offered a small additional payment on top.

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Speaker 2: So.

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Speaker 1: Mike Hutchinson is a marketing expert. He is a former

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Speaker 1: managing director of Sachi and Sachi and despite being an

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Speaker 1: advertising he's up early too. Good morning to you, Mike.

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Speaker 2: I was just saying to your producer, I got working early.

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Speaker 2: The cat jump on the bed, then followed by the dog,

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Speaker 2: the dog of Bernie's Mountain dog. You know when she

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Speaker 2: jumps on the bed.

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Speaker 1: Yeah, good, very good. Are you Are you surprised that

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Speaker 1: New Zealand Rubby did so well out of the court battle?

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Speaker 2: I think in the end it's probably quite bene visual.

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Speaker 2: Assuming that I could pick up the right kind of

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Speaker 2: replacement sponsorship, I think they president't too badly.

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Speaker 1: Okay, So where are we going from here and what

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Speaker 1: lessons should we learn from all of this if we're

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Speaker 1: looking for someone to replace ANYOS, Because we thought that

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Speaker 1: in the OS was going to be great. It was huge,

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Speaker 1: gym was rich and they have the money and they

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Speaker 1: were proud of it all. And yeah there were some

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Speaker 1: dodges looks about it because it was a petrochemical company.

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Speaker 1: But we thought, this is good, this is going to

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Speaker 1: be a regular income. Who should we be going for them?

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Speaker 2: Well, sadly, they probably need to replace it with something

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Speaker 2: like INEOS, I mean even an ulter ed of course

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Speaker 2: who in a sponsored local are more infrastructure and some chemicals.

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Speaker 2: But you need to chase somebody like a Jim Radcliffe

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Speaker 2: or a moment Aldred who can make a call. If

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Speaker 2: you're going to chase after a big corporation, you have

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Speaker 2: to get buy in from everyone down the line and

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Speaker 2: including a board of directors and so on. So it's

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Speaker 2: best to go after an organization was run by someone

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Speaker 2: perhaps even autocratic, but who can make a call quite quickly.

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Speaker 2: And sadly that the numbers are very very small. You know,

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Speaker 2: we're a tiny country in the bottom right and court

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Speaker 2: of the world. We're not well, I'm up there, certainly

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Speaker 2: not in the States. The big the big players are

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Speaker 2: in the States, and you've got to look hard to

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Speaker 2: find someone who can afford just not to the r BLEX.

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Speaker 1: So so you're saying that the All Blacks Jersey is

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Speaker 1: really a vanity investment, someone who just like Cares.

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Speaker 2: I reckon. I reckon because I mean sure, but see

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Speaker 2: someone like Altrade. I think they're into infrastructure, scaffolding, you

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Speaker 2: Petrick Chimal stuff. They build plants, they build big things,

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Speaker 2: and I can imagine the halo effect of that for

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Speaker 2: Ultrade is terrific. And I think that Altred himself, I

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Speaker 2: think it was educated in France. He probably knows about

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Speaker 2: the power of of of rugby and I've putting in

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Speaker 2: France and in Europe and it's probably quite a good mix.

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Speaker 2: But that's the that's the kind of person you're going

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Speaker 2: to go after. You're not going to go after one

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Speaker 2: of the big banks. You're not going to go after

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Speaker 2: Microsoft or.

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Speaker 1: Very good. Thank you so much for your expertise and

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Speaker 1: going for the cat and the dog right now. For

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Speaker 1: more from Early Edition with Ryan Bridge, listen live to

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Speaker 1: news Talks.

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Speaker 2: It be from five am weekdays or follow the podcast

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Speaker 2: on iHeartRadio,