1 00:00:00,009 --> 00:00:03,130 Speaker 1: I have not been able to publicly express myself on 2 00:00:03,140 --> 00:00:05,389 Speaker 1: this point. And I'm so happy that I'm given this 3 00:00:05,400 --> 00:00:09,119 Speaker 1: microphone and this clip I do so. OK. So 4 00:00:16,329 --> 00:00:19,069 Speaker 2: hello, everyone. Welcome to the hot pot where we hop 5 00:00:19,079 --> 00:00:21,878 Speaker 2: into different parts of spaces people find themselves in during 6 00:00:21,888 --> 00:00:25,999 Speaker 2: lives transitions. I'm Joey. I'm Nick. I'm Q. And today 7 00:00:26,009 --> 00:00:28,638 Speaker 2: we're gonna be talking about how to pr your life 8 00:00:28,649 --> 00:00:31,718 Speaker 2: and hone your social media branding. So who better to 9 00:00:31,729 --> 00:00:32,998 Speaker 2: introduce himself today? 10 00:00:35,500 --> 00:00:38,729 Speaker 1: I'm Joel. What do the hot pot people call the? 11 00:00:39,840 --> 00:00:44,619 Speaker 2: Oh, no, there's no name. We call ourselves actually. Yeah. Why? 12 00:00:44,630 --> 00:00:47,139 Speaker 2: I don't know because it's like a little pot actually. 13 00:00:47,270 --> 00:00:48,409 Speaker 2: I think she started it and then we 14 00:00:48,418 --> 00:00:51,369 Speaker 1: just on hind side. It does make sense. Hello? 15 00:00:53,380 --> 00:00:54,319 Speaker 2: Oh You mean our 16 00:00:54,630 --> 00:00:57,360 Speaker 1: family? What the, I 17 00:00:57,369 --> 00:00:58,720 Speaker 2: don't think we got them yet. 18 00:01:00,745 --> 00:01:02,055 Speaker 2: Mr Political Prue, 19 00:01:02,066 --> 00:01:05,916 Speaker 1: are you honestly? Who am I that we want to know? 20 00:01:05,926 --> 00:01:08,684 Speaker 1: That's the question. So my name is Joel. Some of 21 00:01:08,694 --> 00:01:11,405 Speaker 1: you may know me from the podcast Political Prude. That 22 00:01:11,416 --> 00:01:14,694 Speaker 1: is also on youtube. So that one was just basically 23 00:01:14,706 --> 00:01:18,625 Speaker 1: a podcast series talking about Singapore Politics and then also 24 00:01:18,636 --> 00:01:20,445 Speaker 1: by my day job. I run around media with some 25 00:01:20,456 --> 00:01:21,066 Speaker 1: friends of mine. 26 00:01:21,075 --> 00:01:23,526 Speaker 2: If you've been here long enough, you will know the 27 00:01:23,536 --> 00:01:24,066 Speaker 2: naughty 28 00:01:24,882 --> 00:01:28,531 Speaker 1: naughty prude, which is what the political prude name was 29 00:01:28,541 --> 00:01:35,012 Speaker 1: derived from amazing naughty prude about love. Singaporeans are mostly 30 00:01:35,022 --> 00:01:39,452 Speaker 1: prudes but then also actually quite naughty. So clever 31 00:01:39,861 --> 00:01:42,711 Speaker 2: is different. Are you naughty or are you not like, 32 00:01:42,751 --> 00:01:42,772 Speaker 2: you 33 00:01:43,012 --> 00:01:45,171 Speaker 1: know? No, no, not 34 00:01:45,571 --> 00:01:48,391 Speaker 2: on here. So you're kind of like the go to 35 00:01:48,402 --> 00:01:50,372 Speaker 2: person when it comes to political news. 36 00:01:50,737 --> 00:01:53,657 Speaker 2: And young adults usually will go to your Instagram. How 37 00:01:53,667 --> 00:01:54,398 Speaker 2: do you establish 38 00:01:54,407 --> 00:01:57,197 Speaker 1: that? Honestly? It's quite crazy because if you told my 39 00:01:57,297 --> 00:02:00,627 Speaker 1: university student self that like one day you'll be talking 40 00:02:00,638 --> 00:02:02,837 Speaker 1: about politics on social media, I'll be like, oh yeah, no, 41 00:02:02,847 --> 00:02:05,837 Speaker 1: that does not sound like me. But what really happened 42 00:02:05,847 --> 00:02:09,917 Speaker 1: was during G 2020 I was talking about the specifically 43 00:02:09,927 --> 00:02:12,688 Speaker 1: the campaigns of some of the candidates. And I said, oh, 44 00:02:12,697 --> 00:02:14,677 Speaker 1: I thought this was done very well and I explained 45 00:02:14,688 --> 00:02:16,037 Speaker 1: why I thought it did well. And, 46 00:02:16,123 --> 00:02:18,383 Speaker 1: and that series just went viral. I think the pivot 47 00:02:18,393 --> 00:02:20,623 Speaker 1: point was when a lot of people wrote in to say, 48 00:02:20,633 --> 00:02:22,863 Speaker 1: can you explain this to me? And I was like, 49 00:02:22,873 --> 00:02:24,914 Speaker 1: I can't. And then some people were like, can you 50 00:02:24,923 --> 00:02:26,654 Speaker 1: tell me who to vote for? And I was like, 51 00:02:26,663 --> 00:02:30,044 Speaker 1: I also can't, I don't want to either. So then 52 00:02:30,054 --> 00:02:31,744 Speaker 1: I said, you know what, like since the audience is 53 00:02:31,752 --> 00:02:34,313 Speaker 1: already here, I might as well just learn along with everyone. 54 00:02:34,383 --> 00:02:34,983 Speaker 1: I think that's so 55 00:02:34,994 --> 00:02:38,324 Speaker 2: amazing because you offered a very unbiased point of view 56 00:02:38,532 --> 00:02:41,654 Speaker 2: and you really touched the younger generation, which 57 00:02:42,008 --> 00:02:43,940 Speaker 2: are change makers basically. I 58 00:02:44,110 --> 00:02:46,429 Speaker 1: think like people should be more involved in politics. Like 59 00:02:46,440 --> 00:02:50,050 Speaker 1: you should be aware, politically aware rather than really just 60 00:02:50,059 --> 00:02:53,149 Speaker 1: listen to like your random uncle on whatsapp. But instead 61 00:02:53,160 --> 00:02:56,490 Speaker 1: you should really be informed, know the facts and then 62 00:02:56,500 --> 00:02:59,029 Speaker 1: you are able to make an informed decision from there 63 00:02:59,038 --> 00:03:01,789 Speaker 2: and he didn't just summarize it. You threw in some 64 00:03:01,800 --> 00:03:06,470 Speaker 2: sense a little bit of like really entertaining 65 00:03:07,320 --> 00:03:08,059 Speaker 2: at night. I was 66 00:03:08,070 --> 00:03:10,149 Speaker 1: scrolling for me to do it also like if it 67 00:03:10,160 --> 00:03:13,500 Speaker 1: was damn boring, right? So I, I think I'll tap out. Yeah. 68 00:03:13,529 --> 00:03:15,869 Speaker 1: So I wanted to make it fun for myself, speak 69 00:03:15,880 --> 00:03:17,679 Speaker 1: my own language. And at the same time, I think, 70 00:03:17,889 --> 00:03:19,839 Speaker 1: I guess I think we all kind of speak the 71 00:03:19,850 --> 00:03:24,250 Speaker 1: same humor, right? So I guess people resonated, there's no 72 00:03:24,258 --> 00:03:27,198 Speaker 1: point in me repeating what straits times is doing or 73 00:03:27,210 --> 00:03:29,948 Speaker 1: CNA is doing, they're doing great work. But like if 74 00:03:29,960 --> 00:03:32,740 Speaker 1: you're gonna follow me for that, then you might as 75 00:03:32,750 --> 00:03:33,229 Speaker 1: well just follow that. 76 00:03:34,014 --> 00:03:37,785 Speaker 1: So, yeah, so I kind of knew that for me 77 00:03:37,794 --> 00:03:40,544 Speaker 1: to exist or continue existing, I had to do my 78 00:03:40,554 --> 00:03:46,274 Speaker 1: own way of expressing quote boring stuff. But 79 00:03:46,285 --> 00:03:50,354 Speaker 2: Joe, you are also known as an influencer, not influencer 80 00:03:50,365 --> 00:03:52,315 Speaker 2: by influence. Can you explain to us what 81 00:03:52,324 --> 00:03:58,684 Speaker 1: I understand. So actually that that term wasn't by me, 82 00:03:58,695 --> 00:03:59,475 Speaker 1: like it came from one of 83 00:03:59,550 --> 00:04:02,610 Speaker 1: the followers and I thought it was funny because it 84 00:04:02,619 --> 00:04:06,110 Speaker 1: very succinctly allow people to understand exactly what I do 85 00:04:06,119 --> 00:04:10,369 Speaker 1: because like, influencer not really because I, I don't do 86 00:04:10,380 --> 00:04:12,910 Speaker 1: lifestyle stuff. Right. But there's also the following that also 87 00:04:12,919 --> 00:04:16,899 Speaker 1: it's all the same platforms in mediums and then info 88 00:04:16,910 --> 00:04:20,510 Speaker 1: just makes it understandable that it just like informative content. 89 00:04:20,649 --> 00:04:23,820 Speaker 1: But actually, right, some people took it out of context 90 00:04:23,829 --> 00:04:25,540 Speaker 1: and were like making fun of me on Twitter. 91 00:04:26,515 --> 00:04:28,125 Speaker 1: They just say that it's very cringe or like this 92 00:04:28,135 --> 00:04:31,613 Speaker 1: person called himself. Info. Maybe you can Yeah. Yeah, maybe 93 00:04:31,625 --> 00:04:34,734 Speaker 1: you can call yourself a condense creator 94 00:04:34,945 --> 00:04:38,015 Speaker 2: content. Condense a 95 00:04:39,625 --> 00:04:46,605 Speaker 1: condense all the right put on, you see, oh 96 00:04:47,385 --> 00:04:50,035 Speaker 2: my God. But you know what's more cringe going on 97 00:04:50,045 --> 00:04:51,855 Speaker 2: to Twitter to hate on people? Yeah, 98 00:04:52,350 --> 00:04:58,459 Speaker 1: that's right. Especially if you're a influencer yourself, who I 99 00:04:58,470 --> 00:04:59,209 Speaker 1: tell you later, 100 00:04:59,738 --> 00:05:02,459 Speaker 2: we all kind of like went to your pitch when 101 00:05:02,500 --> 00:05:03,260 Speaker 2: it like 102 00:05:04,170 --> 00:05:08,328 Speaker 1: you think you see how many votes. So I I 103 00:05:08,339 --> 00:05:10,589 Speaker 1: think the good thing about like the kind of content 104 00:05:10,600 --> 00:05:13,279 Speaker 1: I do, even if political put for example, like we 105 00:05:13,290 --> 00:05:16,178 Speaker 1: never once tried to convince people to go a certain way. 106 00:05:16,230 --> 00:05:18,410 Speaker 1: It was always just kind of like, OK, here's all 107 00:05:18,420 --> 00:05:21,609 Speaker 1: the resources, all the information you need 108 00:05:22,019 --> 00:05:24,609 Speaker 1: at your fingertips and then you go on, go on 109 00:05:24,619 --> 00:05:28,099 Speaker 1: this side quite scary or like you go. You got, thankfully, 110 00:05:28,109 --> 00:05:30,308 Speaker 1: I have friends who are in pr who are, who 111 00:05:30,320 --> 00:05:33,099 Speaker 1: are lawyers. So sometimes if I'm a bit like that 112 00:05:33,109 --> 00:05:34,609 Speaker 1: for you, so I'll be like, is it ok if 113 00:05:34,619 --> 00:05:36,529 Speaker 1: you can just take a look and just see if 114 00:05:36,760 --> 00:05:39,760 Speaker 1: this might be a bit sticky and then sometimes they 115 00:05:39,769 --> 00:05:41,808 Speaker 1: will come back to me and say, oh, you might 116 00:05:41,820 --> 00:05:44,738 Speaker 1: want to rephrase certain things and I'm like, ok, I 117 00:05:44,750 --> 00:05:45,880 Speaker 1: see what you're saying. 118 00:05:46,303 --> 00:05:49,635 Speaker 1: But then sometimes I'll just take it and take a 119 00:05:49,644 --> 00:05:51,613 Speaker 1: look and see. I think I'm gonna stand by it 120 00:05:51,625 --> 00:05:53,975 Speaker 1: to answer a question. Answer is yes. Sometimes. Yeah, 121 00:05:54,274 --> 00:05:56,143 Speaker 2: honestly, if you can, what happened? 122 00:05:56,154 --> 00:05:59,414 Speaker 1: I think if you don't acknowledge the, you don't comply 123 00:05:59,424 --> 00:06:02,084 Speaker 1: with the p then you will get in trouble. I think, 124 00:06:02,095 --> 00:06:08,255 Speaker 1: I think because on one fact like this allegedly, 125 00:06:10,320 --> 00:06:13,220 Speaker 2: would you say that your identity as an influencer is 126 00:06:13,230 --> 00:06:15,220 Speaker 2: true to who you are as a 127 00:06:15,230 --> 00:06:19,609 Speaker 1: person? A lot of people relate to me because of 128 00:06:19,619 --> 00:06:23,200 Speaker 1: how normal I am. Like I really just talk about 129 00:06:23,209 --> 00:06:26,178 Speaker 1: things that their friends will talk about. Also as long 130 00:06:26,190 --> 00:06:27,100 Speaker 1: as I relate 131 00:06:27,390 --> 00:06:29,769 Speaker 1: everything else that I'm doing to what's been happening around 132 00:06:29,779 --> 00:06:32,970 Speaker 1: the world, whether it's entertainment or culture or even news. 133 00:06:32,980 --> 00:06:35,559 Speaker 1: I think most people will be able to relate to 134 00:06:35,570 --> 00:06:38,420 Speaker 1: it through all your content creation. I have people started 135 00:06:38,428 --> 00:06:41,510 Speaker 1: recognizing you in public and then the second part is right? 136 00:06:41,519 --> 00:06:43,529 Speaker 1: People like to talk about politics a lot, right? They 137 00:06:43,600 --> 00:06:44,790 Speaker 1: feel very passionate about it, right? 138 00:06:45,140 --> 00:06:48,079 Speaker 1: Has anyone ever like, wanted to have like a political 139 00:06:48,089 --> 00:06:50,828 Speaker 1: debate on like, yeah, I saw your video actually wrong 140 00:06:50,988 --> 00:06:53,880 Speaker 1: on the street. So the answer is yes, I have 141 00:06:53,890 --> 00:06:57,880 Speaker 1: been approached in public many, many times now. Most interesting 142 00:06:58,019 --> 00:07:01,429 Speaker 1: fact is that I've been approached most at parties, whether 143 00:07:01,440 --> 00:07:06,529 Speaker 1: it's like my culture. But I do, I find it. So, 144 00:07:07,510 --> 00:07:12,820 Speaker 1: but I, I got wholesome vibe. The cool thing is 145 00:07:12,829 --> 00:07:14,119 Speaker 1: that actually a lot of them 146 00:07:14,410 --> 00:07:17,790 Speaker 1: are very interested in politics. So it's very funny because 147 00:07:17,799 --> 00:07:19,459 Speaker 1: like people are like making out around us, people are 148 00:07:19,470 --> 00:07:22,200 Speaker 1: vomiting around us and talking about like and won't be 149 00:07:22,209 --> 00:07:25,519 Speaker 1: president and you know that time and I'm like, whoa 150 00:07:26,670 --> 00:07:27,489 Speaker 2: question. 151 00:07:28,880 --> 00:07:29,980 Speaker 2: All right. Guess 152 00:07:29,989 --> 00:07:32,950 Speaker 1: first, would you rather live in a tiny BT next 153 00:07:32,959 --> 00:07:35,679 Speaker 1: to an MRT station or a spacious house in a 154 00:07:35,690 --> 00:07:38,059 Speaker 1: hard to access area? Ok. How about we all answer then? 155 00:07:38,070 --> 00:07:42,010 Speaker 1: Like video then spacious house. Ok. 123, 156 00:07:43,859 --> 00:07:44,339 Speaker 2: you're not 157 00:07:44,549 --> 00:07:47,380 Speaker 1: talking anymore when they first said like next to Mr T, 158 00:07:47,390 --> 00:07:49,119 Speaker 1: then I just keep thinking I can hear that much 159 00:07:49,130 --> 00:07:52,750 Speaker 1: but it's like New York City. But what if it's underground? Yeah, 160 00:07:52,760 --> 00:07:53,839 Speaker 1: I'm underground. 161 00:07:57,359 --> 00:07:59,119 Speaker 2: Mind of a 90 year old in a body of 162 00:07:59,130 --> 00:08:01,630 Speaker 2: a 30 year. I will pick body of a 30 163 00:08:01,640 --> 00:08:05,399 Speaker 2: year old mind of a 90 year old, wise wise 164 00:08:05,410 --> 00:08:08,570 Speaker 1: and strong. Would you rather have free flights or free 165 00:08:08,579 --> 00:08:10,799 Speaker 1: accommodation for life, I think. 166 00:08:12,399 --> 00:08:13,029 Speaker 1: Like, yeah, 167 00:08:13,429 --> 00:08:15,220 Speaker 2: like I see on the street is free 168 00:08:15,329 --> 00:08:18,000 Speaker 1: flights. Flights. I think it's like flight, flight but must 169 00:08:18,010 --> 00:08:18,230 Speaker 1: be business. 170 00:08:19,459 --> 00:08:23,700 Speaker 2: What's the best gift someone has ever given? You say love? 171 00:08:25,579 --> 00:08:27,269 Speaker 1: Yeah, thanks for that caveat. 172 00:08:27,279 --> 00:08:31,649 Speaker 2: Probably my guitar. Yeah, Charlie bought me a guitar and 173 00:08:31,660 --> 00:08:33,510 Speaker 2: I cried in front of his whole family and that 174 00:08:33,520 --> 00:08:34,859 Speaker 2: was our first time meeting the family. 175 00:08:36,158 --> 00:08:38,698 Speaker 1: Have you ever posted anything that you felt was a 176 00:08:38,708 --> 00:08:40,429 Speaker 1: bit off brand ever since, 177 00:08:41,130 --> 00:08:43,780 Speaker 1: like gaining a bit of an audience online, I think 178 00:08:43,789 --> 00:08:45,849 Speaker 1: I have been a bit more aware of what I've 179 00:08:45,859 --> 00:08:49,039 Speaker 1: been posting. But other than that, I feel like if 180 00:08:49,049 --> 00:08:51,150 Speaker 1: it's not in line with what I actually want to post, 181 00:08:51,159 --> 00:08:54,400 Speaker 1: I actually won't post it. So this pains me to say, 182 00:08:54,409 --> 00:08:57,390 Speaker 1: but there were a lot of like influencer engagements or 183 00:08:57,450 --> 00:09:02,359 Speaker 1: like brand collaborations that came by were willing to pay 184 00:09:02,369 --> 00:09:06,319 Speaker 1: for the post and the money was great, but it 185 00:09:06,330 --> 00:09:08,530 Speaker 1: just didn't feel and then it just didn't sit right 186 00:09:08,539 --> 00:09:10,439 Speaker 1: with me. Not that like it was shady. You know, 187 00:09:10,450 --> 00:09:10,880 Speaker 1: it's just, 188 00:09:11,229 --> 00:09:13,380 Speaker 1: it just didn't align to what I felt like was 189 00:09:13,390 --> 00:09:16,690 Speaker 1: me and I had to just turn them all of 190 00:09:16,700 --> 00:09:19,130 Speaker 1: them down and I was just very sad. LA, it 191 00:09:19,150 --> 00:09:23,250 Speaker 2: proves to your following that you are authentic and whatever 192 00:09:23,260 --> 00:09:25,209 Speaker 2: you say they can take that it's 193 00:09:25,219 --> 00:09:27,450 Speaker 1: truly you. How about you guys? Like when you post 194 00:09:27,460 --> 00:09:28,400 Speaker 1: your content? 195 00:09:28,849 --> 00:09:31,630 Speaker 1: Oh Wow. Back in the day. Plenty, man. 196 00:09:33,640 --> 00:09:33,919 Speaker 2: What 197 00:09:33,929 --> 00:09:35,890 Speaker 1: is back in the day back then? Then there will 198 00:09:35,900 --> 00:09:38,030 Speaker 1: be brands and things like that that will approach you 199 00:09:38,039 --> 00:09:41,549 Speaker 1: to want to give you stuff. Then when it first started, right? 200 00:09:41,559 --> 00:09:44,340 Speaker 1: That I'm young for everything there. 201 00:09:45,450 --> 00:09:47,479 Speaker 1: After that, I realized that there was a point where 202 00:09:47,489 --> 00:09:50,450 Speaker 1: actually you think for what, like it's just a thing. 203 00:09:50,539 --> 00:09:53,650 Speaker 1: Then how many things do you really need the people 204 00:09:53,659 --> 00:09:56,419 Speaker 1: that follow you? Sometimes I will get messages that like, 205 00:09:56,429 --> 00:09:59,369 Speaker 1: they really enjoy watching a certain floor or they enjoy 206 00:09:59,380 --> 00:10:02,780 Speaker 1: watching a certain piece of content that was informative for them. 207 00:10:03,039 --> 00:10:06,169 Speaker 1: Then after that you're like, wow, these people actually were like, 208 00:10:06,179 --> 00:10:09,429 Speaker 1: listen to you there. So if you recommend something that 209 00:10:09,440 --> 00:10:12,169 Speaker 1: is like garbage, right, then they might really go and 210 00:10:12,179 --> 00:10:14,090 Speaker 1: spend money and go and buy garbage. 211 00:10:14,409 --> 00:10:16,190 Speaker 1: So after that, I felt a bit like iffy about 212 00:10:16,200 --> 00:10:18,270 Speaker 1: it and you became a bit more discerning 213 00:10:18,429 --> 00:10:20,989 Speaker 2: the thing about taking free stuff, right? Is like go 214 00:10:21,000 --> 00:10:24,419 Speaker 2: mess because it's when you take free stuff, you earn money. Yeah. 215 00:10:24,429 --> 00:10:26,309 Speaker 2: You know, I mean, like that's the mentality that 216 00:10:26,700 --> 00:10:30,229 Speaker 1: if I buy is $80 if I don't think I'm 217 00:10:30,239 --> 00:10:33,750 Speaker 1: losing $80 right? Which is, that actually makes a lot 218 00:10:33,760 --> 00:10:34,159 Speaker 1: of sense, 219 00:10:34,960 --> 00:10:37,510 Speaker 2: makes sense. But I relate to that as well. I 220 00:10:37,520 --> 00:10:41,270 Speaker 2: think right now I always take things only when 221 00:10:41,719 --> 00:10:44,179 Speaker 2: it resonates with me. I've used the product before or 222 00:10:44,190 --> 00:10:47,260 Speaker 2: I have tried the product. I actually experimented with the product, 223 00:10:47,270 --> 00:10:49,819 Speaker 2: then if I really believe in it and I agree 224 00:10:49,830 --> 00:10:53,929 Speaker 2: with the terms and whatever, then I will promote it. Yeah. 225 00:10:54,229 --> 00:10:56,590 Speaker 2: But Joe, you also do, I mean, you're more present 226 00:10:56,599 --> 00:10:58,450 Speaker 2: on social media as compared to the two of us, 227 00:10:58,460 --> 00:10:59,340 Speaker 2: what they feel about this. 228 00:11:01,539 --> 00:11:03,829 Speaker 2: There's a lot side, this is a very loud side. 229 00:11:03,840 --> 00:11:07,709 Speaker 2: I've always struggled with this. So when the influencing came about, 230 00:11:07,719 --> 00:11:11,679 Speaker 2: which is influencers, ironically, influencers would come out and the 231 00:11:11,690 --> 00:11:14,299 Speaker 2: influence you to buy things. So they say, remember, remember 232 00:11:14,309 --> 00:11:16,809 Speaker 2: this viral product, this is why it sucks. Remember this 233 00:11:16,820 --> 00:11:19,809 Speaker 2: white sucks viral bags in Singapore. For example, you'll see 234 00:11:19,820 --> 00:11:22,020 Speaker 2: this trend where a few people start to buy this 235 00:11:22,030 --> 00:11:24,190 Speaker 2: bag from a brand or whatever. You know, 236 00:11:24,780 --> 00:11:27,570 Speaker 2: everyone just starts to buy it. Then suddenly you see 237 00:11:27,580 --> 00:11:30,280 Speaker 2: a search of people hating on it maybe a month 238 00:11:30,289 --> 00:11:33,098 Speaker 2: or two later. And then you think about all the 239 00:11:33,109 --> 00:11:36,380 Speaker 2: money that was wasted. I say wasted with this because 240 00:11:36,390 --> 00:11:38,270 Speaker 2: some people actually like the product they buy, they actually 241 00:11:38,280 --> 00:11:41,209 Speaker 2: use it. But for the people who are more easily 242 00:11:41,219 --> 00:11:43,349 Speaker 2: influenced and they buy it because they, 243 00:11:43,770 --> 00:11:45,750 Speaker 2: they want to be part of the trend, right? They 244 00:11:45,760 --> 00:11:48,780 Speaker 2: wasted their hard earned money. Whereas the people who got 245 00:11:48,789 --> 00:11:52,150 Speaker 2: it for free, it literally didn't affect their lives. If anything, 246 00:11:52,159 --> 00:11:53,979 Speaker 2: it made them look more relevant. But then if you 247 00:11:53,989 --> 00:11:56,460 Speaker 2: don't take it and you don't look relevant, your job 248 00:11:56,469 --> 00:11:59,710 Speaker 2: is now affected because you're not relevant to your crowd. 249 00:12:00,450 --> 00:12:03,119 Speaker 2: So you need to think about what audience you want 250 00:12:03,130 --> 00:12:05,479 Speaker 2: to have. Ok. Back to the topic. Have I taken 251 00:12:05,489 --> 00:12:06,190 Speaker 2: something on that? I 252 00:12:06,554 --> 00:12:09,625 Speaker 2: didn't know I personally cannot do that. Yeah. The only 253 00:12:09,635 --> 00:12:11,375 Speaker 2: thing that I've taken on that I would say was 254 00:12:11,385 --> 00:12:15,395 Speaker 2: a bit difficult to post. Right. Was like an allergy medication. 255 00:12:16,465 --> 00:12:17,405 Speaker 1: Medication. Yeah, it 256 00:12:17,414 --> 00:12:19,664 Speaker 2: was all energy medication. I took it on because I 257 00:12:19,674 --> 00:12:22,525 Speaker 2: use the product in my head. I was like, I 258 00:12:22,534 --> 00:12:25,515 Speaker 2: use this product. That's my rationalization or pets. But then 259 00:12:25,525 --> 00:12:28,075 Speaker 2: if you think about it right to post next to 260 00:12:28,085 --> 00:12:31,574 Speaker 2: the pet. So I had too long, I post next 261 00:12:31,585 --> 00:12:32,695 Speaker 2: to the pets. Like 262 00:12:35,369 --> 00:12:38,059 Speaker 2: you can still find a post. I had to hold 263 00:12:38,070 --> 00:12:40,440 Speaker 2: a bed in a plastic packet. And then I like 264 00:12:40,450 --> 00:12:43,820 Speaker 2: po and the requirement is that it must be at 265 00:12:43,830 --> 00:12:48,250 Speaker 2: least 40% of the phone and that is in the background. 266 00:12:48,739 --> 00:12:51,609 Speaker 2: So it things like, yes, it's practical. Yes, I use it. 267 00:12:52,320 --> 00:12:55,299 Speaker 2: Are you comfortable posting it? I, when I post my 268 00:12:55,309 --> 00:12:57,580 Speaker 2: finger was shake, like I had to learn along the 269 00:12:57,590 --> 00:13:00,179 Speaker 2: way that it's not so concrete. Like do I like 270 00:13:00,190 --> 00:13:01,979 Speaker 2: this brand? Do I use it? Yes, then I will 271 00:13:01,989 --> 00:13:05,640 Speaker 2: take it on. It's also simple. So, so it is difficult, 272 00:13:05,650 --> 00:13:06,640 Speaker 2: but I feel like 273 00:13:07,080 --> 00:13:09,830 Speaker 2: if it was easy, then it's not really a job, right? 274 00:13:09,840 --> 00:13:12,689 Speaker 2: So you managed to reach out to all the influential 275 00:13:12,700 --> 00:13:16,919 Speaker 2: figures for presidential election. How do that, an 276 00:13:16,929 --> 00:13:20,130 Speaker 1: individual to spill it? Each one, how you target and 277 00:13:20,140 --> 00:13:23,710 Speaker 1: how you, so I paid all. I wish I got money. 278 00:13:24,260 --> 00:13:25,909 Speaker 1: This is the moment you 279 00:13:26,000 --> 00:13:28,010 Speaker 2: have to pay. Did they have to pay? 280 00:13:28,020 --> 00:13:30,968 Speaker 1: No, I wish I got paid. Let's just say that. 281 00:13:31,299 --> 00:13:33,919 Speaker 1: But I think it's really, and there's the t, I 282 00:13:33,929 --> 00:13:35,099 Speaker 1: think a lot of people are like, hey, how much 283 00:13:35,109 --> 00:13:37,209 Speaker 1: do you get it? I'm like, but actually, no, I 284 00:13:37,219 --> 00:13:39,429 Speaker 1: don't wish I was. I think it's very good. It's 285 00:13:39,489 --> 00:13:45,039 Speaker 1: not correct. Yeah. If I'm being honest, when I went 286 00:13:45,049 --> 00:13:47,590 Speaker 1: into the presidential election, I knew I was going to 287 00:13:47,599 --> 00:13:49,919 Speaker 1: be creating content, but I didn't know I was gonna 288 00:13:49,929 --> 00:13:53,489 Speaker 1: be interviewing all of them. That's my, that's the honest truth. 289 00:13:53,979 --> 00:13:57,409 Speaker 1: But I think how it happened was really from Ge 290 00:13:57,419 --> 00:13:59,250 Speaker 1: till pe I was very 291 00:13:59,570 --> 00:14:04,859 Speaker 1: involved with, I would say like education work. So I 292 00:14:04,869 --> 00:14:07,439 Speaker 1: did host a lot of like panels. I guess those 293 00:14:07,450 --> 00:14:09,219 Speaker 1: were kind of like, along the way, I built my 294 00:14:09,229 --> 00:14:13,159 Speaker 1: reputation as someone that I think can responsibly tackle like 295 00:14:13,169 --> 00:14:15,459 Speaker 1: tricky issues from there. I think 296 00:14:15,869 --> 00:14:19,690 Speaker 1: the relationships were built, the reputation was built. And when 297 00:14:19,700 --> 00:14:22,650 Speaker 1: it came down to pe itself, how it happened was 298 00:14:22,659 --> 00:14:26,090 Speaker 1: for Mr Tharman and Mr George go who was still 299 00:14:26,099 --> 00:14:28,710 Speaker 1: at the time in the running, they both had teams 300 00:14:28,719 --> 00:14:32,520 Speaker 1: that were represented, there were younger people on the team 301 00:14:32,530 --> 00:14:34,650 Speaker 1: that knew of the world. I was doing right. So 302 00:14:34,659 --> 00:14:37,859 Speaker 1: they were already following since, since she and I think 303 00:14:37,979 --> 00:14:39,909 Speaker 1: they were the ones to maybe, like, brought up my 304 00:14:39,919 --> 00:14:40,250 Speaker 1: name 305 00:14:40,489 --> 00:14:42,109 Speaker 1: and actually a lot of those people in the clubs, 306 00:14:42,119 --> 00:14:44,320 Speaker 1: they were like, oh, you know, I always tell so 307 00:14:44,330 --> 00:14:46,250 Speaker 1: and so, and so that they should check out your content. 308 00:14:46,270 --> 00:14:48,869 Speaker 1: So I think the word of mouth has always been. Yeah. 309 00:14:49,070 --> 00:14:51,590 Speaker 1: So I think when it then came to like, oh 310 00:14:51,599 --> 00:14:54,909 Speaker 1: maybe you should talk to this guy, like maybe they 311 00:14:54,919 --> 00:14:57,619 Speaker 1: already heard my name before, you know where they are like, OK, 312 00:14:57,630 --> 00:15:00,750 Speaker 1: like so many young people tell me about this person, 313 00:15:00,760 --> 00:15:02,830 Speaker 1: then maybe I should just go listen to them and, 314 00:15:02,840 --> 00:15:04,619 Speaker 1: and go to this because these are people within their, 315 00:15:04,630 --> 00:15:07,650 Speaker 1: their circles. So I think it's easier to trust. And 316 00:15:07,659 --> 00:15:09,950 Speaker 1: then for, for Mr Kong song, he was represented by 317 00:15:10,054 --> 00:15:12,405 Speaker 1: Gus Cloud and I have, I have a working relationship 318 00:15:12,414 --> 00:15:15,765 Speaker 1: with Gus Cloud like previously or so because all that, 319 00:15:16,465 --> 00:15:19,835 Speaker 1: but the one I most curious about is Mr Tan. OK. 320 00:15:19,844 --> 00:15:23,494 Speaker 1: So that was the only one that was different. So OK, 321 00:15:23,505 --> 00:15:26,784 Speaker 1: if you guys remember Mr T was the last one 322 00:15:26,794 --> 00:15:29,304 Speaker 1: to say I want to run, right? And he only 323 00:15:29,315 --> 00:15:32,315 Speaker 1: decided to run because he felt like Mr Goh wasn't 324 00:15:32,325 --> 00:15:34,835 Speaker 1: gonna qualify and he eventually turn out to be correct. 325 00:15:34,844 --> 00:15:38,085 Speaker 1: That very day I was interviewing doctor Jillian Co who was, 326 00:15:38,094 --> 00:15:39,544 Speaker 1: who's from NUS I PS 327 00:15:40,109 --> 00:15:42,859 Speaker 1: and then she kept saying four. But in my head 328 00:15:42,869 --> 00:15:46,799 Speaker 1: is 33 including George. The way where she approached it 329 00:15:46,809 --> 00:15:50,559 Speaker 1: was if someone is indicating interest, you have to take 330 00:15:50,570 --> 00:15:53,539 Speaker 1: them seriously. You know, because in my opinion, like I 331 00:15:53,549 --> 00:15:55,349 Speaker 1: didn't think he was gonna run. Then when he said 332 00:15:55,359 --> 00:15:57,419 Speaker 1: he was gonna run, I was like, oh, when he 333 00:15:57,799 --> 00:16:00,640 Speaker 1: announced, then I actually already wrote out the email to 334 00:16:00,650 --> 00:16:03,549 Speaker 1: say like I would love for you to come to 335 00:16:03,559 --> 00:16:05,590 Speaker 1: the show. He was the only one that I had 336 00:16:05,599 --> 00:16:08,099 Speaker 1: to reach out, reach out. You 337 00:16:08,109 --> 00:16:11,929 Speaker 2: managed to secure like all four within such a short 338 00:16:11,940 --> 00:16:12,780 Speaker 2: period of time. 339 00:16:13,200 --> 00:16:16,900 Speaker 2: And you only started this in 2020. So it's not 340 00:16:16,909 --> 00:16:20,460 Speaker 2: even been 34 years yet and you've accomplished so much. 341 00:16:20,469 --> 00:16:23,669 Speaker 2: It reminds me of our conversation previously about your luck 342 00:16:23,679 --> 00:16:28,500 Speaker 2: surface area. Every single instance has contributed to this moment. 343 00:16:28,659 --> 00:16:29,849 Speaker 2: I got chilled. 344 00:16:30,729 --> 00:16:33,250 Speaker 1: It's true. It's very true to that point, right? It 345 00:16:33,260 --> 00:16:36,210 Speaker 1: seems like your, all of this is also a result 346 00:16:36,219 --> 00:16:37,969 Speaker 1: of your strong pr game 347 00:16:38,559 --> 00:16:41,849 Speaker 1: in other industries or like for every Singaporean, how important 348 00:16:41,859 --> 00:16:44,369 Speaker 1: is this pr aspect? I mean, maybe I'm biased, but 349 00:16:44,380 --> 00:16:46,070 Speaker 1: I would argue it was one of the more important 350 00:16:46,080 --> 00:16:49,400 Speaker 1: things to consider as a business or as an individual, right? 351 00:16:49,409 --> 00:16:52,000 Speaker 1: Because let's say, for example, if today a report comes 352 00:16:52,010 --> 00:16:55,169 Speaker 1: out to say that or milk powder is, is not healthy, 353 00:16:55,340 --> 00:16:57,369 Speaker 1: you know, who will they look for? They'll probably ask 354 00:16:57,380 --> 00:17:00,059 Speaker 1: someone who is like a scientist and food and you 355 00:17:00,070 --> 00:17:02,150 Speaker 1: want to be the top of mind person when you 356 00:17:02,159 --> 00:17:03,200 Speaker 1: have media 357 00:17:04,089 --> 00:17:06,790 Speaker 1: coverage like that, then within the industry, you get a 358 00:17:06,800 --> 00:17:09,040 Speaker 1: little bit more respect. You kind of you are seen 359 00:17:09,050 --> 00:17:12,419 Speaker 1: as a thought leader and then I guess clients will 360 00:17:12,430 --> 00:17:14,819 Speaker 1: also start going to you and it kind of becomes 361 00:17:14,829 --> 00:17:19,109 Speaker 1: this like like a ripple effect, right? So I would 362 00:17:19,119 --> 00:17:21,979 Speaker 1: say that everybody can benefit from media and a lot 363 00:17:21,989 --> 00:17:24,949 Speaker 1: of it is, I guess positioning yourself for you to 364 00:17:24,959 --> 00:17:28,150 Speaker 1: be the top of my individual or company. Yeah, your 365 00:17:28,160 --> 00:17:30,599 Speaker 1: pr skills. Was it something that came naturally to you 366 00:17:30,609 --> 00:17:31,530 Speaker 1: or you had to learn 367 00:17:31,829 --> 00:17:33,458 Speaker 1: in the course of your work or like, was it 368 00:17:33,469 --> 00:17:36,520 Speaker 1: in school? I've always thought that it comes very naturally 369 00:17:36,530 --> 00:17:40,880 Speaker 1: to everybody. Honestly, honestly, until when I started talking about 370 00:17:40,890 --> 00:17:44,459 Speaker 1: the GE campaigns. So what I really did was I 371 00:17:44,469 --> 00:17:45,540 Speaker 1: looked at some of the, 372 00:17:45,839 --> 00:17:47,969 Speaker 1: the campaigns of the parties and I said, ok, this 373 00:17:47,979 --> 00:17:51,829 Speaker 1: expected did well because they communicate this. And then when I, 374 00:17:51,839 --> 00:17:54,520 Speaker 1: when it went viral, what I realized was that a 375 00:17:54,530 --> 00:17:57,900 Speaker 1: lot of people didn't see it as easily as I did. 376 00:17:58,050 --> 00:18:00,250 Speaker 1: To me, it came so easily. But a lot of 377 00:18:00,260 --> 00:18:02,699 Speaker 1: people said, oh, I never, I've never seen it that way. 378 00:18:03,349 --> 00:18:05,719 Speaker 1: So in a way, I would say that on one hand, 379 00:18:05,729 --> 00:18:07,569 Speaker 1: it does come naturally, like there's some things that some 380 00:18:07,579 --> 00:18:10,060 Speaker 1: people see it a lot more easily than other people. 381 00:18:10,369 --> 00:18:12,708 Speaker 1: I can't math for example, you know, go ma 382 00:18:14,239 --> 00:18:18,339 Speaker 1: so, so what other people, they see numbers very easily 383 00:18:18,349 --> 00:18:20,959 Speaker 1: and clearly. And for me, I struggle with that, I 384 00:18:20,969 --> 00:18:22,958 Speaker 1: just think that like some people are just more inclined 385 00:18:22,969 --> 00:18:24,849 Speaker 1: to do certain things. And for me, I guess pr 386 00:18:24,859 --> 00:18:26,790 Speaker 1: is what is one of those. But at the same time, 387 00:18:26,800 --> 00:18:30,139 Speaker 1: I do think that going to school and going for 388 00:18:30,150 --> 00:18:31,930 Speaker 1: the causes in uni 389 00:18:32,410 --> 00:18:35,530 Speaker 1: they really helped me understand the theory behind some of 390 00:18:35,540 --> 00:18:38,540 Speaker 1: these things or even like the framework in which we 391 00:18:38,550 --> 00:18:42,879 Speaker 1: should approach certain things. So that definitely helped shape and 392 00:18:42,890 --> 00:18:47,319 Speaker 1: help grow. Like that's talent or in eight skills only 393 00:18:47,329 --> 00:18:49,290 Speaker 1: can come so far. Right. So it's kind of like 394 00:18:49,300 --> 00:18:50,219 Speaker 1: two things. 395 00:18:50,760 --> 00:18:53,469 Speaker 2: I think pr requires so much like, you know, three 396 00:18:53,479 --> 00:18:57,400 Speaker 2: pain is so three pain is tailors with Pr G. Oh, yes. 397 00:18:57,410 --> 00:18:58,420 Speaker 1: Yes. Yes, yes. Yes. Yes. 398 00:18:58,685 --> 00:19:01,234 Speaker 2: Pain is insane. So, one of the ways she has 399 00:19:01,244 --> 00:19:04,614 Speaker 2: proven to be incredibly valuable to Taylor Swift team, right. 400 00:19:04,755 --> 00:19:07,364 Speaker 2: At one point, Taylor Swift had a scandal about her 401 00:19:07,375 --> 00:19:12,054 Speaker 2: fuel usage, right? Jets, right? Jets. Remember this word Jets? 402 00:19:12,064 --> 00:19:15,494 Speaker 2: Now Taylor Swift is dating Travis Kelsey who's a football 403 00:19:15,505 --> 00:19:18,035 Speaker 2: player when he played for the Jets. They made sure 404 00:19:18,045 --> 00:19:20,435 Speaker 2: she was at the game. Now, when you Google Taylor 405 00:19:20,444 --> 00:19:23,354 Speaker 2: Swift Jets, all you see is the football news, not 406 00:19:23,364 --> 00:19:24,555 Speaker 2: the fuel was stage. 407 00:19:25,109 --> 00:19:29,989 Speaker 2: That is pr genius. No, but so there were three scandals. Right. 408 00:19:30,000 --> 00:19:33,390 Speaker 2: And the tree pain made sure that all these three 409 00:19:33,489 --> 00:19:38,300 Speaker 2: names when you Google, it would not show up anymore. Incredible. 410 00:19:38,310 --> 00:19:40,180 Speaker 2: And I'm just thinking like, to us is like, no, 411 00:19:40,189 --> 00:19:42,109 Speaker 2: I cannot be because we don't think like that. But 412 00:19:42,119 --> 00:19:45,900 Speaker 2: as apr person you find all these, like in like, 413 00:19:46,810 --> 00:19:50,469 Speaker 1: yeah, there's a lot of that goes behind pr actually. 414 00:19:50,660 --> 00:19:52,790 Speaker 1: And like, in school you can only learn so much. 415 00:19:52,800 --> 00:19:54,109 Speaker 1: But then when you go out there, that's when you 416 00:19:54,119 --> 00:19:56,729 Speaker 1: realize that there's so many things that you have to 417 00:19:56,739 --> 00:19:57,770 Speaker 1: understand and then 418 00:19:58,030 --> 00:20:00,469 Speaker 1: is basically a game. How do you make the game 419 00:20:00,479 --> 00:20:03,410 Speaker 1: work for you? So one fun thing that I've learned 420 00:20:03,420 --> 00:20:05,188 Speaker 1: from the P and I think this is an open secret. 421 00:20:05,199 --> 00:20:08,750 Speaker 1: They usually time their press releases, you know, if let's 422 00:20:08,760 --> 00:20:10,609 Speaker 1: say you have a particular piece of news, let's say, 423 00:20:10,619 --> 00:20:13,900 Speaker 1: for example, like let's say Taylor and Travis wants to 424 00:20:13,910 --> 00:20:16,290 Speaker 1: get married, right? And they want to announce that engagement 425 00:20:16,300 --> 00:20:19,189 Speaker 1: as your publicist. You don't want to just say you 426 00:20:19,199 --> 00:20:21,739 Speaker 1: ready to announce, we announce now you have to plan 427 00:20:21,750 --> 00:20:25,609 Speaker 1: exactly when to announce it. So you're gonna be maybe 428 00:20:25,619 --> 00:20:26,639 Speaker 1: like predicting, OK, 429 00:20:26,817 --> 00:20:29,766 Speaker 1: on this day, maybe Adele is releasing a new single. 430 00:20:29,886 --> 00:20:31,857 Speaker 1: I'm gonna skip this day so that I don't compete 431 00:20:31,866 --> 00:20:34,626 Speaker 1: for eyeballs. I want to announce it tomorrow. But today 432 00:20:34,636 --> 00:20:38,446 Speaker 1: Beyonce and Jay Z break up, they're gonna dominate the 433 00:20:38,457 --> 00:20:39,957 Speaker 1: news for the next few days. So I'm gonna push 434 00:20:39,967 --> 00:20:41,995 Speaker 1: it back to five money. So there's a lot of 435 00:20:42,006 --> 00:20:45,437 Speaker 1: timing of like announcements and what not. And then you're like, 436 00:20:46,246 --> 00:20:49,476 Speaker 1: school doesn't teach you this. Yeah. So actually I also, 437 00:20:49,487 --> 00:20:53,467 Speaker 1: I studied mas also. Then after that, after being a reporter, 438 00:20:53,477 --> 00:20:55,526 Speaker 1: I was also working in the pr agency. So the, 439 00:20:55,604 --> 00:20:58,173 Speaker 1: I was doing both la then you really realize that like, 440 00:20:58,183 --> 00:21:01,433 Speaker 1: the network really gets you, like, very, very far because 441 00:21:01,443 --> 00:21:04,543 Speaker 1: as a reporter, right, there will be certain pr people 442 00:21:04,553 --> 00:21:06,923 Speaker 1: that like you like more than others because they just 443 00:21:06,933 --> 00:21:09,644 Speaker 1: like they will send you press releases at proper timings, 444 00:21:09,654 --> 00:21:13,322 Speaker 1: they will give you correct information, they're able to help 445 00:21:13,333 --> 00:21:16,774 Speaker 1: facilitate like follow up questions, we sell them the insider school. Yeah. 446 00:21:16,784 --> 00:21:19,254 Speaker 1: So after that, when you are that pr person, you 447 00:21:19,263 --> 00:21:21,343 Speaker 1: really also need to be able to think like that 448 00:21:21,354 --> 00:21:24,303 Speaker 1: for your client, like whoever you are representing as a public, 449 00:21:24,390 --> 00:21:25,130 Speaker 1: actually 450 00:21:25,350 --> 00:21:29,610 Speaker 2: managing interpersonal relationships in some way is learning how to 451 00:21:29,619 --> 00:21:32,420 Speaker 2: p are also very much so, right? Like if you 452 00:21:32,431 --> 00:21:34,181 Speaker 2: are low eq then a bit difficult to, 453 00:21:35,020 --> 00:21:36,791 Speaker 1: so then when you think that theory and then you 454 00:21:36,801 --> 00:21:39,210 Speaker 1: apply it to like any job, right? You need to 455 00:21:39,220 --> 00:21:41,140 Speaker 1: know how to pr your boss, your colleague, you need 456 00:21:41,151 --> 00:21:43,411 Speaker 1: to know how the p your colleague. Yeah. 457 00:21:43,461 --> 00:21:45,840 Speaker 2: So one thing I think that we all experience, right 458 00:21:45,850 --> 00:21:49,781 Speaker 2: is dealing with clients. Sometimes some people are just a 459 00:21:49,931 --> 00:21:52,380 Speaker 2: little bit pushy, right? How do you put your foot 460 00:21:52,390 --> 00:21:53,071 Speaker 2: down without 461 00:21:53,530 --> 00:21:57,159 Speaker 2: sounding rude and stepping on the toes, scenario training, you know, 462 00:21:57,170 --> 00:21:58,160 Speaker 2: a difficult customer. 463 00:21:58,170 --> 00:22:01,209 Speaker 1: Where are you sending me the design as we agreed upon, 464 00:22:01,219 --> 00:22:02,770 Speaker 1: I was gonna send it to you at 530 today. 465 00:22:02,780 --> 00:22:06,179 Speaker 1: 5 35 30 are going go already. I think if 466 00:22:06,189 --> 00:22:07,438 Speaker 1: you can, I mean, ok, I give you a bit 467 00:22:07,449 --> 00:22:10,020 Speaker 1: of time. Half an hour you send over. I'm gonna 468 00:22:10,030 --> 00:22:11,859 Speaker 1: speak to the team to ask them to expedite it. 469 00:22:12,119 --> 00:22:14,660 Speaker 1: If for example, I'm not able to hit the four 470 00:22:14,670 --> 00:22:17,738 Speaker 1: o'clock deadline as agreed upon this, the 530 deadline that 471 00:22:17,750 --> 00:22:21,250 Speaker 1: we both agreed upon. But while you're out of the office, 472 00:22:21,260 --> 00:22:22,849 Speaker 1: maybe I can speak to like Natalie, who is your 473 00:22:22,859 --> 00:22:23,889 Speaker 1: colleague that 474 00:22:24,770 --> 00:22:29,139 Speaker 1: Natalie is off today? Only, only got me until, until 530. 475 00:22:29,150 --> 00:22:31,260 Speaker 1: I go play golf already. Like is there someone else 476 00:22:31,270 --> 00:22:33,159 Speaker 1: in the office that I can speak to? No, I 477 00:22:33,170 --> 00:22:35,979 Speaker 1: pick you because you tell me that you're agile and 478 00:22:35,989 --> 00:22:38,770 Speaker 1: you're fast and things like that. But then now 430 479 00:22:38,780 --> 00:22:39,819 Speaker 1: so much time, half an hour, 480 00:22:40,390 --> 00:22:42,760 Speaker 1: simple change when the team is actually working on it 481 00:22:42,770 --> 00:22:45,189 Speaker 1: right now, I'm going to tell them to expedite it. 482 00:22:45,300 --> 00:22:47,750 Speaker 1: But I think the earliest I can promise you, it's 483 00:22:47,760 --> 00:22:50,069 Speaker 1: definitely by 530 there won't be any, it won't be 484 00:22:50,079 --> 00:22:53,180 Speaker 1: any later than that. But in the meantime, if I'm 485 00:22:53,189 --> 00:22:54,969 Speaker 1: able to deliver it to you earlier, I'll do that 486 00:22:55,520 --> 00:22:59,030 Speaker 1: and see that you cannot do 487 00:23:00,439 --> 00:23:02,250 Speaker 2: go play, go play at 545. 488 00:23:03,109 --> 00:23:05,790 Speaker 1: Actually, to be honest, I feel like the world has 489 00:23:05,800 --> 00:23:07,930 Speaker 1: changed a bit. People are willing to walk away from 490 00:23:07,939 --> 00:23:10,540 Speaker 1: clients like that. So don't be a i the client 491 00:23:11,050 --> 00:23:11,489 Speaker 1: not worth 492 00:23:11,560 --> 00:23:14,030 Speaker 2: it. I think in the past people would always 493 00:23:14,530 --> 00:23:17,530 Speaker 1: put up. Yeah. Yeah. There was once where 494 00:23:17,910 --> 00:23:21,089 Speaker 1: I remember very distinctly like this should not have been 495 00:23:21,099 --> 00:23:23,510 Speaker 1: a email, like it should have been a call. It 496 00:23:23,520 --> 00:23:26,959 Speaker 1: was when a client was basically telling like us back 497 00:23:26,969 --> 00:23:29,889 Speaker 1: then that like, oh we are moving the work to 498 00:23:29,900 --> 00:23:32,280 Speaker 1: another agency or like we're moving to a work with 499 00:23:32,290 --> 00:23:35,390 Speaker 1: someone else. So I feel like something like that is 500 00:23:35,400 --> 00:23:36,530 Speaker 1: always a case of like 501 00:23:37,300 --> 00:23:40,050 Speaker 1: you should have caught rather than just like put an email, 502 00:23:40,060 --> 00:23:42,599 Speaker 1: that kind of thing. Like maybe they just wanted the 503 00:23:42,609 --> 00:23:45,959 Speaker 1: easy way out. And the thing is like, ok for 504 00:23:45,969 --> 00:23:49,959 Speaker 1: an agency, right? In the media agency, a lot of 505 00:23:49,969 --> 00:23:53,780 Speaker 1: times like teams are built for specific client or for 506 00:23:53,790 --> 00:23:56,119 Speaker 1: a specific account. So when the client says this, right, 507 00:23:56,319 --> 00:23:58,650 Speaker 1: that means people are gonna lose their jobs. So 508 00:23:59,119 --> 00:24:02,670 Speaker 1: these sort of situations, I think when you should pick 509 00:24:02,680 --> 00:24:04,879 Speaker 1: up the phone and just man up and like bit 510 00:24:04,890 --> 00:24:08,619 Speaker 1: the bullet and have that difficult conversation. I suddenly remember. 511 00:24:12,040 --> 00:24:15,069 Speaker 1: No, I'm very passionate, I'm super passionate at this point. 512 00:24:15,079 --> 00:24:18,170 Speaker 1: I have not been able to publicly express myself on 513 00:24:18,180 --> 00:24:20,430 Speaker 1: this point and I'm so happy that I'm given this 514 00:24:20,439 --> 00:24:25,020 Speaker 1: microphone and this clip, I do so. OK. So we're 515 00:24:25,030 --> 00:24:27,510 Speaker 1: talking about public relations and pr right? And I think 516 00:24:27,520 --> 00:24:29,550 Speaker 1: a lot of times people think that pr is only 517 00:24:29,560 --> 00:24:32,780 Speaker 1: for famous people or like for people who are newsmakers 518 00:24:32,790 --> 00:24:35,430 Speaker 1: and it's not for everyday people. But these days we 519 00:24:35,439 --> 00:24:36,189 Speaker 1: really see that 520 00:24:36,579 --> 00:24:38,630 Speaker 1: there are a lot of opportunities for people to go 521 00:24:38,640 --> 00:24:42,319 Speaker 1: viral or people to get media exposure. So one of 522 00:24:42,329 --> 00:24:43,899 Speaker 1: the tips that I actually want to give a lot 523 00:24:43,910 --> 00:24:45,560 Speaker 1: of people and I think a lot of the content creator, 524 00:24:45,569 --> 00:24:47,640 Speaker 1: friends might hate me for this is, you know, those 525 00:24:47,650 --> 00:24:50,390 Speaker 1: street interviews that they approach people. 526 00:24:51,810 --> 00:24:53,488 Speaker 1: And a lot of times you find a lot of 527 00:24:53,500 --> 00:24:55,910 Speaker 1: the viral clips, right? Sometimes like these people, they just 528 00:24:55,920 --> 00:24:58,209 Speaker 1: say something wrong or something quirky and then they go, 529 00:24:58,930 --> 00:25:01,239 Speaker 1: they get canceled, they get mocked online 530 00:25:01,780 --> 00:25:04,688 Speaker 1: and it's not just Singaporeans. I must say it's really global, right? 531 00:25:04,910 --> 00:25:07,469 Speaker 1: I empathize a lot with them because you never know 532 00:25:07,500 --> 00:25:10,649 Speaker 1: like beyond the like I find something funny. I like, 533 00:25:10,660 --> 00:25:12,369 Speaker 1: I look at the comments, I like the top few 534 00:25:12,380 --> 00:25:14,859 Speaker 1: comments and I move on. Right. That's for me. But 535 00:25:14,869 --> 00:25:16,859 Speaker 1: for them, you never know what's gonna be the consequence. 536 00:25:16,869 --> 00:25:18,699 Speaker 1: Are they gonna lose their job? Are they gonna make 537 00:25:18,709 --> 00:25:21,479 Speaker 1: fun of at home? You know, their kids gonna laugh 538 00:25:21,489 --> 00:25:23,040 Speaker 1: at them. Are their peers gonna laugh at them? 539 00:25:23,319 --> 00:25:26,829 Speaker 1: So my my tip is if let's say someone approaches 540 00:25:26,839 --> 00:25:29,939 Speaker 1: you first ask them, what are you gonna ask me? Like, 541 00:25:29,949 --> 00:25:32,448 Speaker 1: what is it for? Right. What do you want me 542 00:25:32,459 --> 00:25:34,089 Speaker 1: to do if you are willing to be in front 543 00:25:34,099 --> 00:25:36,958 Speaker 1: of camera? Sure. But like understand what you're getting yourself into. 544 00:25:36,969 --> 00:25:39,349 Speaker 1: You know, you never know what kind of compromising situations 545 00:25:39,359 --> 00:25:42,339 Speaker 1: a creator might be doing to put 546 00:25:42,630 --> 00:25:45,069 Speaker 1: at your expense and you don't want to be put 547 00:25:45,079 --> 00:25:48,430 Speaker 1: in that situation. The second part is ask you like, 548 00:25:48,439 --> 00:25:51,619 Speaker 1: can I have a written assign like a written agreement 549 00:25:51,630 --> 00:25:55,550 Speaker 1: in which I can rescind my, my approval of me 550 00:25:55,560 --> 00:25:57,369 Speaker 1: being on your show. So a lot of them want 551 00:25:57,380 --> 00:26:00,719 Speaker 1: you to react immediately. So they ask you a question 552 00:26:00,729 --> 00:26:02,040 Speaker 1: and then they don't even give you time to think 553 00:26:02,050 --> 00:26:04,979 Speaker 1: and then they put it, they put it in your face. 554 00:26:05,079 --> 00:26:08,719 Speaker 1: Here's the trick they can edit it even if you 555 00:26:08,729 --> 00:26:09,750 Speaker 1: take some time to think 556 00:26:10,050 --> 00:26:13,709 Speaker 1: they will cut it out so that the transition is fast, 557 00:26:14,449 --> 00:26:16,489 Speaker 1: take some time to think about answer before you actually 558 00:26:16,500 --> 00:26:19,218 Speaker 1: speak into the microphone so that there won't be anything that, 559 00:26:19,339 --> 00:26:21,399 Speaker 1: that you will regret. So always understand that you have 560 00:26:21,410 --> 00:26:24,069 Speaker 1: to protect yourself first, especially when it's things that can 561 00:26:24,079 --> 00:26:25,670 Speaker 1: affect your public image. 562 00:26:25,680 --> 00:26:27,669 Speaker 2: So to wrap it up, what is one piece of 563 00:26:27,680 --> 00:26:31,010 Speaker 2: advice to someone who is trying to kick start their 564 00:26:31,020 --> 00:26:31,260 Speaker 2: own 565 00:26:31,270 --> 00:26:32,790 Speaker 1: branding? Don't go and like 566 00:26:33,599 --> 00:26:36,430 Speaker 1: pick fights and offend people. I feel like some people 567 00:26:36,439 --> 00:26:38,140 Speaker 1: they try to do that. Like they were just like, OK, 568 00:26:38,150 --> 00:26:40,949 Speaker 1: who is the most popular person or like most relevant 569 00:26:40,959 --> 00:26:43,599 Speaker 1: person now? And then I just go and like shit 570 00:26:43,609 --> 00:26:46,459 Speaker 1: on them. It seems like quite a common tactic that 571 00:26:46,469 --> 00:26:49,869 Speaker 1: some people do and some content creators and influencers do 572 00:26:49,880 --> 00:26:50,540 Speaker 1: that also. Like 573 00:26:50,819 --> 00:26:53,339 Speaker 1: everybody is talking about this person now. So I'm going 574 00:26:53,349 --> 00:26:56,379 Speaker 1: to go and like, just like t in and give 575 00:26:56,390 --> 00:26:58,619 Speaker 1: my two cents because I want to be relevant as well. 576 00:26:58,630 --> 00:26:58,709 Speaker 1: My 577 00:26:58,719 --> 00:27:01,780 Speaker 2: answer is quite boring is to be authentic because you can't, 578 00:27:01,790 --> 00:27:05,369 Speaker 2: you can't keep up an image that you think what 579 00:27:05,380 --> 00:27:07,760 Speaker 2: people would like or what other people are telling 580 00:27:07,770 --> 00:27:09,699 Speaker 1: you to be. But then you, if you boring her, 581 00:27:09,900 --> 00:27:12,619 Speaker 1: I stopped posting because I feel like I be boring 582 00:27:13,839 --> 00:27:17,339 Speaker 2: self awareness. That's great. There are many times that I 583 00:27:17,349 --> 00:27:20,050 Speaker 2: receive screenshots of things that I posted from 584 00:27:20,599 --> 00:27:23,469 Speaker 2: like people like random. So like months later, they like 585 00:27:23,910 --> 00:27:27,300 Speaker 2: last month you wore this, I forgot to ask you. 586 00:27:27,310 --> 00:27:28,719 Speaker 2: But where do you get this from? And it's a 587 00:27:28,729 --> 00:27:31,199 Speaker 2: screenshot of my story or a screenshot of something. A 588 00:27:31,209 --> 00:27:34,339 Speaker 2: screenshot literally takes like a split second and we don't 589 00:27:34,349 --> 00:27:37,989 Speaker 2: realize how accessible it is now, like it's expired, but 590 00:27:38,000 --> 00:27:40,409 Speaker 2: it's on there for a long time for a lot 591 00:27:40,420 --> 00:27:42,849 Speaker 2: of eyeballs to see. You don't know who is watching it. 592 00:27:42,859 --> 00:27:45,630 Speaker 2: You don't know who it's being sent to and anything 593 00:27:45,640 --> 00:27:48,280 Speaker 2: that you say can be also taken out of context, 594 00:27:48,290 --> 00:27:49,250 Speaker 2: like someone to quote 595 00:27:49,550 --> 00:27:51,420 Speaker 2: a little part of your video and you don't watch 596 00:27:51,430 --> 00:27:55,159 Speaker 2: the beginning or the end, right? You can be painted 597 00:27:55,170 --> 00:27:57,920 Speaker 2: as a villain being on the internet comes with a 598 00:27:57,930 --> 00:28:00,639 Speaker 2: price and make sure you are willing to pay 599 00:28:00,650 --> 00:28:03,270 Speaker 1: the price, whether it's influences or not. You just have 600 00:28:03,280 --> 00:28:04,890 Speaker 1: to be a bit more mindful about what you start 601 00:28:04,900 --> 00:28:08,770 Speaker 1: posting from now on be mindful of your digital footprint 602 00:28:09,319 --> 00:28:14,458 Speaker 1: because as Joey said, like the internet remembers, but even 603 00:28:14,469 --> 00:28:17,329 Speaker 1: if you're not planning to be an influencer, content creator 604 00:28:17,339 --> 00:28:20,689 Speaker 1: or like celebrity, I think it's important to still maintain 605 00:28:20,699 --> 00:28:24,000 Speaker 1: a good public image online. Be mindful of your digital footprint. 606 00:28:24,010 --> 00:28:27,479 Speaker 1: Like what Joey mentioned because it's there forever man. And 607 00:28:27,489 --> 00:28:29,250 Speaker 1: you know, there have been cases as well where people 608 00:28:29,260 --> 00:28:32,530 Speaker 1: have lost jobs or like have not gotten certain opportunities 609 00:28:32,625 --> 00:28:36,004 Speaker 1: because of their digital footprint. So something to be mindful 610 00:28:36,015 --> 00:28:38,824 Speaker 1: of as you navigate social media. Also, 611 00:28:38,834 --> 00:28:41,435 Speaker 2: sometimes if you post something you think is anonymous, it's 612 00:28:41,444 --> 00:28:46,204 Speaker 2: not that anonymous. There are accounts specific to tracing the 613 00:28:46,214 --> 00:28:49,885 Speaker 2: identity of these people who post hateful comments and they 614 00:28:49,895 --> 00:28:53,255 Speaker 2: expose the real identities and then these people actually lose 615 00:28:53,265 --> 00:28:55,704 Speaker 2: their jobs too. So to hater, 616 00:28:57,010 --> 00:28:58,959 Speaker 2: thank you for joining us on the hot pot. You 617 00:28:58,969 --> 00:29:02,030 Speaker 2: can also listen to us on Spotify Apple podcast and 618 00:29:02,040 --> 00:29:02,910 Speaker 2: me listen. And 619 00:29:02,920 --> 00:29:05,760 Speaker 1: if you haven't already do, subscribe to our channel as well. 620 00:29:05,770 --> 00:29:05,859 Speaker 1: And 621 00:29:05,869 --> 00:29:07,640 Speaker 2: thank you, Joe for being here today. 622 00:29:09,170 --> 00:29:14,609 Speaker 1: I want to come back. Yes, I'm an official. Ok. 623 00:29:14,790 --> 00:29:18,880 Speaker 1: Next election, come back. See you 624 00:29:18,890 --> 00:29:20,760 Speaker 2: on the next episode. Bye. 625 00:29:21,760 --> 00:29:23,609 Speaker 2: How about this? I go with a fun fact since 626 00:29:23,619 --> 00:29:25,479 Speaker 2: you talk about Mr T just now I was the 627 00:29:25,489 --> 00:29:26,689 Speaker 2: voice of stand up ST 628 00:29:27,689 --> 00:29:32,439 Speaker 1: Oh my God. Oh my God. That is so Slay. 629 00:29:33,890 --> 00:29:37,310 Speaker 2: No, there's a song very perform now. Stand up for 630 00:29:37,530 --> 00:29:43,150 Speaker 2: those great way to eat those tire feet. Suddenly I'm 631 00:29:43,160 --> 00:29:44,270 Speaker 2: in the MRT on.