WEBVTT - Sustainability Chiefs: Starbucks wants to address climate issues one coffee at a time

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<v Speaker 1>You're listening to AC N A podcast.

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<v Speaker 1>Welcome to the Climate Conversations. I'm your host, Julie Yu.

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<v Speaker 1>For many of us, coffee is essential. It jumpstarts our

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<v Speaker 1>mornings and keeps us going throughout the day. In fact,

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<v Speaker 1>more than 60% of Singaporeans begin their day with coffee.

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<v Speaker 1>But have you ever stopped to think about the future

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<v Speaker 1>of this beloved beverage as climate change accelerates, global warming

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<v Speaker 1>is making rainfall patterns erratic and intensifying droughts. Growing coffee

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<v Speaker 1>beans is becoming more and more challenging. Even the former

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<v Speaker 1>CEO of Starbucks, Howard Schultz has acknowledged that climate change

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<v Speaker 1>is going to play a bigger role in affecting the

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<v Speaker 1>quality and integrity of coffee.

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<v Speaker 1>In the first part of our sustainability chiefs episode, we'll

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<v Speaker 1>explore how Starbucks is adapting to this new normal, working

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<v Speaker 1>to reduce its environmental footprint and responding to the growing

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<v Speaker 1>demands of conscious consumers. Joining us today is the Chief

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<v Speaker 1>Sustainability Officer of Starbucks, Michael Kori.

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<v Speaker 1>Welcome to the climate conversations, Michael. Just curious before we start,

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<v Speaker 1>what Starbucks drink did you have this morning to kick

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<v Speaker 1>start your day? You know, this morning, I just had

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<v Speaker 1>a brewed coffee. That's what I usually drink. French Press

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<v Speaker 1>I think I had uh Costa Rica. Excellent choice. All right.

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<v Speaker 1>So let's take you back to 2020. When you started

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<v Speaker 1>your journey with Starbucks, you made a significant career move

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<v Speaker 1>from levi's where you have been the head of sustainability

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<v Speaker 1>for over two decades.

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<v Speaker 1>So what inspired you to take up this role? Well,

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<v Speaker 1>I would say Julie that I'm actually inspired by things

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<v Speaker 1>that happened to me when I was young when I

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<v Speaker 1>was in high school, I was very inspired by a

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<v Speaker 1>biology teacher who helped found our high school recycling club

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<v Speaker 1>called Student Action for the Environment. So I was involved

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<v Speaker 1>in recycling way back when I was a kid and

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<v Speaker 1>I actually went to Asia when I was younger as

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<v Speaker 1>well and spent a number of years at a place

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<v Speaker 1>called the Asia Foundation doing International Development

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<v Speaker 1>work, lived in Bangladesh, lived in Thailand for a number

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<v Speaker 1>of years. And then after graduate school, I joined Levi

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<v Speaker 1>Strauss and company. That was about the time when there

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<v Speaker 1>were a lot of concerns around working conditions in factories

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<v Speaker 1>in Asia, in the apparel sector. And they got involved

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<v Speaker 1>in labor standards in the factories. And then after a

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<v Speaker 1>few years, the company asked me to take on environmental

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<v Speaker 1>work and it was back to what I had experienced

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<v Speaker 1>when I was younger

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<v Speaker 1>and I had a passion for it and got very

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<v Speaker 1>involved in some of the environmental programs at Levi's. And

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<v Speaker 1>it's really about making the world a better place. We

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<v Speaker 1>have big challenges around the environment and climate and we

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<v Speaker 1>need to do something. This generation needs to do something. Yeah,

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<v Speaker 1>I took a look at your open letter that you

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<v Speaker 1>sent out to your staff that year that you joined

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<v Speaker 1>Starbucks, you set firm goals to cut the company's carbon,

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<v Speaker 1>water and waste footprints in half by 2030. I mean,

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<v Speaker 1>these are ambitious initiatives. So Michael, what gave you the

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<v Speaker 1>confidence to set this sustainability vision for the company? Well,

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<v Speaker 1>I will say when I joined Starbucks, the then CEO

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<v Speaker 1>made these announcements saying

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<v Speaker 1>it's very important for us as a company to be

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<v Speaker 1>resource positive to give back more than we take from

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<v Speaker 1>the planet's resources. And that's really our animating vision for

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<v Speaker 1>the work that we're doing. And then

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<v Speaker 1>we said, look, it's great to have a vision. We

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<v Speaker 1>also need to have targets. And so that's when we

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<v Speaker 1>set those carbon water and waste targets to reduce our

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<v Speaker 1>footprint in each of those areas by 50% by 2030.

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<v Speaker 1>And it's been three years since the announcement. How is

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<v Speaker 1>the progress coming along? One of the things that we

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<v Speaker 1>have been doing is really focusing on coffee,

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<v Speaker 1>sustainable cups, reusable cups and our greener stores. So I'll

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<v Speaker 1>start in reverse order by saying that we've now reached

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<v Speaker 1>3500 of our greener stores certified all around the world.

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<v Speaker 1>Our goal is 10,000 by 2025. So we're making very

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<v Speaker 1>good progress towards that. In terms of our cups, we

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<v Speaker 1>have literally done 21 market tests all around the world

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<v Speaker 1>in different markets including markets in Asia,

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<v Speaker 1>South Korea, Hong Kong, Singapore. Looking at what are the

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<v Speaker 1>best incentives to get more reusable cup usage, including testing

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<v Speaker 1>with other companies. We've been doing existing cups, we've been

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<v Speaker 1>doing light weighting and more

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<v Speaker 1>cycle content in the hot cups that we're currently offering.

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<v Speaker 1>And in coffee, we have now gotten up to 70

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<v Speaker 1>million coffee trees that we have donated to coffee farmers

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<v Speaker 1>all around the world. Towards our goal of 100 million

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<v Speaker 1>coffee trees.

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<v Speaker 1>There are climate resistant coffee trees I should add. And

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<v Speaker 1>we've also introduced 3500 wet mills that use up to 80%

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<v Speaker 1>less water in our coffee producing countries around the world

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<v Speaker 1>and achieving these goals in less than what 10 years

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<v Speaker 1>come with. I'm sure its share of challenges. What were

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<v Speaker 1>some of the key risks you and

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<v Speaker 1>anticipate it? Well, I think one of the biggest things

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<v Speaker 1>that we needed to do with the company is change

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<v Speaker 1>people's mindset. Like most companies, we tend to think in

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<v Speaker 1>three year, four year terms, that's generally company's strategic planning horizon.

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<v Speaker 1>As I think you're well aware and to get our leaders,

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<v Speaker 1>our partners, our employees

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<v Speaker 1>to think in a 10 year vision of what might

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<v Speaker 1>be possible is really one of the biggest opportunities that

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<v Speaker 1>we had and so spent the first couple of years

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<v Speaker 1>talking to people showing them the data, showing them what

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<v Speaker 1>others were doing and really trying to inspire people that

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<v Speaker 1>these visions are

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<v Speaker 1>achievable and we must achieve them in order for us

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<v Speaker 1>to do our part to address these big issues like

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<v Speaker 1>the climate crisis that the world is facing. What was

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<v Speaker 1>the initial reaction within the company then? And has it

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<v Speaker 1>changed much? Now, Starbucks has always been throughout our 51

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<v Speaker 1>year history,

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<v Speaker 1>we've always had a focus on sustainability and in the

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<v Speaker 1>early days, it was a focus on sustainable coffee because

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<v Speaker 1>obviously that is our core product. And so we developed

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<v Speaker 1>something called our coffee and farmer Equity program to make

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<v Speaker 1>sure that the coffee that we were serving was sustainable.

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<v Speaker 1>And we worked with a big environmental organization, Conservation International

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<v Speaker 1>to set up this program

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<v Speaker 1>to support not only farmers income and social conditions of

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<v Speaker 1>the communities where we're sourcing coffee, but also the environmental

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<v Speaker 1>standards of how they were growing the coffee in more

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<v Speaker 1>sustainable ways and also the quality of the coffee. So

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<v Speaker 1>we've been working with farmers, literally, it's 400,000 smallholder farmers

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<v Speaker 1>all around the world. Many countries in Asia like

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<v Speaker 1>Indonesia, China, Vietnam to support them and really train them.

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<v Speaker 1>We've set up what we call farmer support centers, 10

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<v Speaker 1>of them all around the world to support farmers figure

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<v Speaker 1>out how to grow coffee more sustainably for those of

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<v Speaker 1>us who are not familiar with coffee production itself? What

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<v Speaker 1>are the major contributors to carbon emissions? And how is

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<v Speaker 1>Starbucks working towards decarbonizing a cup of coffee?

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<v Speaker 1>So when we work with farmers, we support the farmers

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<v Speaker 1>by not only teaching them more sustainable agricultural techniques like

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<v Speaker 1>what is known as regenerative agriculture. So to plow your

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<v Speaker 1>fields less to use more composting natural fertilizers. But the

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<v Speaker 1>other thing that I'm not sure most people realize that

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<v Speaker 1>when they're drinking their morning cup of coffee because of

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<v Speaker 1>the climate

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<v Speaker 1>crisis, the land area that is available to grow coffee

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<v Speaker 1>all around the world will be reduced 50% by 2050.

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<v Speaker 1>So coffee grows in the tropics in a narrow band

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<v Speaker 1>up on the mountain, it requires those conditions and because

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<v Speaker 1>of climate change, because of the temperature of the earth

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<v Speaker 1>going up, the area available to grow coffee will decline

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<v Speaker 1>by half. And so one of the things that we

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<v Speaker 1>are doing in our farmer support centers

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<v Speaker 1>and in our coffee farm that we actually own in

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<v Speaker 1>Costa Rica is we're developing new varieties of coffee that

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<v Speaker 1>are resistant to the impacts of climate change. It usually

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<v Speaker 1>takes four years for a coffee plant to mature and

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<v Speaker 1>bear fruit. These plants, these trees that we're developing can

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<v Speaker 1>mature in about half the time.

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<v Speaker 1>So not only are we developing these more, what you

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<v Speaker 1>could call climate resistant coffee trees for our farmers, we

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<v Speaker 1>are actually giving them to the farmers. Our commitment is

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<v Speaker 1>to donate 100 million of these more sustainable coffee trees

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<v Speaker 1>to farmers all around the world. And as of this year,

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<v Speaker 1>we've hit 70 million more climate resistant trees that we're

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<v Speaker 1>actually providing to coffee. Farmers.

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<v Speaker 2>Are you looking for ways to make your money work harder,

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<v Speaker 2>tips on saving, investing or retiring early perhaps? Or advice

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<v Speaker 2>on big ticket decisions like buying a house or owning

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<v Speaker 2>a car. I'm Andrea Heng, host of cna's Top personal

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<v Speaker 1>So let's delve into starbucks' iconic disposable cups. Your aim

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<v Speaker 1>is to eliminate them by 2030. Tell us more about that.

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<v Speaker 1>Overhaul cups is the vessel with which we serve the

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<v Speaker 1>coffee in. And so we've said we need to eliminate

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<v Speaker 1>that waste the single use cup. And there are three

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<v Speaker 1>different approaches that we're taking to do this one is

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<v Speaker 1>that when you go to a Starbucks store and you're

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<v Speaker 1>gonna order your cup of coffee and stay there in

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<v Speaker 1>the cafe to

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<v Speaker 1>drink it, we are offering it in ceramic cup. So

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<v Speaker 1>that's becoming our default. We used to it a long time.

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<v Speaker 1>But now we're coming back to it to be more sustainable.

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<v Speaker 1>The second option is we were encouraging customers throughout Asia

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<v Speaker 1>to bring their own what we call personal cup. So

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<v Speaker 1>here's mine. I take this everywhere I go, it's one

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<v Speaker 1>they got in Pike Place Market, which was our first

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<v Speaker 1>Starbucks store for Pike Place Market in Seattle. So I

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<v Speaker 1>take this and we will fill

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<v Speaker 1>this so that eliminates the use of the disposable cup.

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<v Speaker 1>And the last option is what we're calling our borrow

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<v Speaker 1>a cup system. So if a customer comes in to

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<v Speaker 1>a cafe and that they're gonna take their coffee away

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<v Speaker 1>or take it to go, then we've developed this test

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<v Speaker 1>reusable cup that they can take their beverage away and

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<v Speaker 1>then we have return kiosk in our stores where they

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<v Speaker 1>can come scan it, then return it and then we'll wash,

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<v Speaker 1>sterilize it and

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<v Speaker 1>use it again. And so throughout Asia, we are doing

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<v Speaker 1>pilots in a number of countries, about 600 stores. We're

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<v Speaker 1>also testing these programs in Singapore, South Korea, Hong Kong.

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<v Speaker 1>Really trying to figure out how do we support our

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<v Speaker 1>customers to be more?

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<v Speaker 1>Has it gained traction? It is gaining traction. You know,

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<v Speaker 1>one of the things we're seeing is customers love the

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<v Speaker 1>reusable cup, the borrow a cup and they are collecting

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<v Speaker 1>them and then returning them to the kiosk like they'll

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<v Speaker 1>collect them all over the week and then Monday morning

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<v Speaker 1>they'll come in and they're scanning the cup and putting

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<v Speaker 1>it back in.

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<v Speaker 1>We're seeing that the customers as well as our store partners,

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<v Speaker 1>the baristas, they like it because we're making a difference.

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<v Speaker 1>That's great to know. But I also wonder, do these

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<v Speaker 1>initiatives come with an added cost for Starbucks? I mean,

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<v Speaker 1>we've been testing all types of different incentives to get

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<v Speaker 1>our customers to bring their reusable cups or testing all

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<v Speaker 1>kinds of incentives to

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<v Speaker 1>bring back, return the borrow a cup. So right now,

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<v Speaker 1>we're experimenting with what is the best incentive to get

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<v Speaker 1>customers because we're trying to change people's behavior. It isn't

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<v Speaker 1>always easy to do that. So we're testing a lot

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<v Speaker 1>of different things. In fact, over the past 18 months,

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<v Speaker 1>we have conducted 21 tests in markets all around the world.

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<v Speaker 1>And what we're seeing is, of course, every market is different.

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<v Speaker 1>And so we have to have a different combination of

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<v Speaker 1>incentives or disincentives or other programs. And I also understand

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<v Speaker 1>that beyond the cups, Starbucks is building more green stores worldwide.

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<v Speaker 1>Could you describe how these differ from others and what

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<v Speaker 1>impact are they expected to have? Our greener stores is

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<v Speaker 1>a terrific concept and a program that we started roughly

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<v Speaker 1>about 10 years ago. We were one of the world's

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<v Speaker 1>largest region

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<v Speaker 1>tailor of what we call lead. Certified stores, stands for

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<v Speaker 1>leadership and environmental design and these are stores that are

0:13:39.932 --> 0:13:42.942
<v Speaker 1>certified to be built more sustainably. We also want to

0:13:42.952 --> 0:13:46.281
<v Speaker 1>make sure we operate it more sustainably and use less

0:13:46.291 --> 0:13:49.011
<v Speaker 1>water and do recycling in the store. And so we

0:13:49.021 --> 0:13:53.181
<v Speaker 1>came up, we developed this greener stores program with World

0:13:53.192 --> 0:13:55.771
<v Speaker 1>Wildlife Fund and we have

0:13:55.885 --> 0:14:02.856
<v Speaker 1>now globally certified 3500 of our stores to be greener stores.

0:14:02.995 --> 0:14:06.535
<v Speaker 1>We have just begun the program this year in a

0:14:06.546 --> 0:14:15.375
<v Speaker 1>number of markets in Asia, Singapore, Thailand, Vietnam, India, Malaysia, Philippines.

0:14:15.455 --> 0:14:20.426
<v Speaker 1>Our target is 10,000 of our stores worldwide by 2025.

0:14:20.820 --> 0:14:24.950
<v Speaker 1>And ultimately, the vision here just like with the cups

0:14:24.960 --> 0:14:30.159
<v Speaker 1>is to go all in on sustainability so that every

0:14:30.169 --> 0:14:35.760
<v Speaker 1>new store we build is built to our greener store specifications. Ok,

0:14:35.770 --> 0:14:39.570
<v Speaker 1>Michael Starbucks has met obviously some goals in the past

0:14:39.580 --> 0:14:40.809
<v Speaker 1>but also has a history of

0:14:41.465 --> 0:14:44.684
<v Speaker 1>or even scrapping its sustainability goals. What are you doing

0:14:44.695 --> 0:14:49.744
<v Speaker 1>to ensure that all those goals are met by 2030? Well,

0:14:49.755 --> 0:14:51.895
<v Speaker 1>one of the things that we do every year is

0:14:51.905 --> 0:14:55.804
<v Speaker 1>we report on our progress, year to year. So that's

0:14:55.815 --> 0:14:57.924
<v Speaker 1>one thing that's happening that we are doing and we've

0:14:57.934 --> 0:15:01.244
<v Speaker 1>been very transparent about that and the progress that we're making.

0:15:01.695 --> 0:15:03.755
<v Speaker 1>And the other thing that we are doing is I

0:15:03.765 --> 0:15:08.054
<v Speaker 1>would encourage you to look at our report and look

0:15:08.065 --> 0:15:08.455
<v Speaker 1>at

0:15:08.669 --> 0:15:11.489
<v Speaker 1>the progress that we are making because I am very

0:15:11.500 --> 0:15:14.780
<v Speaker 1>confident that with the partners that we have now and

0:15:14.789 --> 0:15:18.690
<v Speaker 1>the leadership that we have now and the focus that

0:15:18.700 --> 0:15:21.010
<v Speaker 1>the world has on sustainability,

0:15:21.340 --> 0:15:25.440
<v Speaker 1>we are going to meet these commitments for those who

0:15:25.450 --> 0:15:29.760
<v Speaker 1>remain skeptical about the possibility of coffee sustainability in an

0:15:29.770 --> 0:15:34.059
<v Speaker 1>industry that largely reliant on plastic cups and a paper

0:15:34.070 --> 0:15:37.200
<v Speaker 1>filters and deforestation. What would you say to them? Well,

0:15:37.210 --> 0:15:40.479
<v Speaker 1>I would say number one, our vision long term is

0:15:40.679 --> 0:15:44.559
<v Speaker 1>to go to reusable cups. Ok. That's our long term vision.

0:15:44.570 --> 0:15:47.479
<v Speaker 1>And again, we're testing all different ways

0:15:47.719 --> 0:15:51.090
<v Speaker 1>to get there in the near term. What we're doing

0:15:51.099 --> 0:15:55.390
<v Speaker 1>is taking our existing cups and making them more sustainable.

0:15:55.549 --> 0:15:59.690
<v Speaker 1>So this past year, we are converting all of our

0:15:59.700 --> 0:16:04.580
<v Speaker 1>paper cups. Our existing paper cups are now 30% post

0:16:04.590 --> 0:16:10.260
<v Speaker 1>consumer recycled content and their forest stewardship council certified as

0:16:10.270 --> 0:16:13.500
<v Speaker 1>not coming from old growth forests. So more sustainable timber

0:16:13.909 --> 0:16:18.409
<v Speaker 1>and we're lightweight them, which means we're using fewer materials

0:16:18.419 --> 0:16:21.510
<v Speaker 1>to make the cup. So we're consuming fewer trees in

0:16:21.520 --> 0:16:24.719
<v Speaker 1>the end. So we're taking steps right now to make

0:16:24.729 --> 0:16:28.630
<v Speaker 1>the existing cup more sustainable as the CSO one of

0:16:28.640 --> 0:16:31.580
<v Speaker 1>the world's largest companies. Do you ever feel pressured to

0:16:31.590 --> 0:16:35.380
<v Speaker 1>lead a sustainable lifestyle yourself? Absolutely. And one has to

0:16:35.390 --> 0:16:36.849
<v Speaker 1>walk the talk. Of course,

0:16:37.539 --> 0:16:40.609
<v Speaker 1>in our home, we've done all our insulation. So we

0:16:40.619 --> 0:16:45.150
<v Speaker 1>use less energy and just personally, lifestyle wise, I have

0:16:45.159 --> 0:16:49.750
<v Speaker 1>taken to public transportation using my vehicle a lot less.

0:16:49.880 --> 0:16:53.650
<v Speaker 1>And in my eating habits, I have pretty much cut

0:16:53.659 --> 0:16:57.929
<v Speaker 1>out meat. I try to choose more plant based alternatives

0:16:57.940 --> 0:16:59.940
<v Speaker 1>and what I'm putting in my body.

0:17:00.229 --> 0:17:03.210
<v Speaker 1>So just a few things there to try and be

0:17:03.219 --> 0:17:06.500
<v Speaker 1>more sustainable. Ok, Michael, thank you very much for joining

0:17:06.510 --> 0:17:10.520
<v Speaker 1>me in discussing sustainability both on a corporate and personal level.

0:17:10.530 --> 0:17:13.410
<v Speaker 1>And we look forward to seeing the positive impact your

0:17:13.420 --> 0:17:16.319
<v Speaker 1>leadership will have not only within Starbucks but also in

0:17:16.329 --> 0:17:19.609
<v Speaker 1>the broader sustainability movement. Thank you again for your time, Julia.

0:17:19.619 --> 0:17:21.560
<v Speaker 1>Thank you. It's been a pleasure to speak with you.

0:17:22.519 --> 0:17:25.149
<v Speaker 1>Well, thanks to my guests and thanks to everyone for

0:17:25.159 --> 0:17:28.109
<v Speaker 1>tuning in. I hope you enjoyed this episode and do

0:17:28.119 --> 0:17:31.409
<v Speaker 1>remember to like and subscribe to this podcast. So, you know,

0:17:31.417 --> 0:17:34.488
<v Speaker 1>when the new episode drops, leave us a message on

0:17:34.499 --> 0:17:37.029
<v Speaker 1>Spotify or Apple podcast to let us know what you

0:17:37.038 --> 0:17:40.458
<v Speaker 1>think the team behind this podcast is Cy and Nguyen,

0:17:40.769 --> 0:17:45.457
<v Speaker 1>Jacqueline Chen, Joanne Chen Tiffany Yang, Cristina Robert and Nam

0:17:45.468 --> 0:17:46.848
<v Speaker 1>Julie Yu signing off.