WEBVTT - 5 things you need to know about digital banks | EP 19

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<v Speaker 1>digital retail banks have made their debut on the Singapore

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<v Speaker 1>banking scene. What makes them different from traditional banks and

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<v Speaker 1>should you be putting your money in one, I'm sona

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<v Speaker 1>Ramesh from the money mine team with the five things

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<v Speaker 1>you need to know about digital banks

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<v Speaker 1>joining me ceo of trust bank. Now this digital bank

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<v Speaker 1>is backed by Standard chartered and Fair price. We have

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<v Speaker 1>Reuben Lai head of regional office at G excess bank,

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<v Speaker 1>that's the digital bank joint venture between grab and Singtel.

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<v Speaker 1>I'll also be hearing from partner at. So my first

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<v Speaker 1>question is what's the difference between digital banking and a

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<v Speaker 1>digital bank? I mean people

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<v Speaker 1>already using digital options with traditional banks so what does

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<v Speaker 1>a digital bank offer? That's different. There

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<v Speaker 2>are a lot of digital banking services that we in

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<v Speaker 2>Singapore use but what we find is many of these

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<v Speaker 2>services are built on very analog old school brick and

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<v Speaker 2>mortar processes. So while there is a digital wrapper around

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<v Speaker 2>it very often the experience that you get is not

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<v Speaker 2>as seamless, not as real time as what you've come

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<v Speaker 2>to expect from a digital

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<v Speaker 2>bank as a digital native bank. We are looking to

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<v Speaker 2>build very intuitive user interfaces which clients would love to

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<v Speaker 2>interact with and would love to banquet. But secondly also

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<v Speaker 2>equally importantly we are deeply integrated into the NTUC fair

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<v Speaker 2>price ecosystem and this allows us to get opportunity of

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<v Speaker 2>interacting with one million client experiences every day.

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<v Speaker 1>First we believe in the ecosystem approach and for us

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<v Speaker 1>us embedding banking into the everyday life of a customer,

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<v Speaker 1>be taking a grab right ordering, grab food or making

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<v Speaker 1>phone calls or using intel's internet broadband. We want to

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<v Speaker 1>make banking part of the entire experience that also allows

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<v Speaker 1>us then to create products that are very unique. For example,

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<v Speaker 1>if one changes address and change their telco building to

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<v Speaker 1>a different address, we might be able to guess that

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<v Speaker 1>the person has shifted

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<v Speaker 1>and we might make them an offer to say that

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<v Speaker 1>given that you've shifted address, would you like a housing

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<v Speaker 1>loan to renovate your place? And that creates a very

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<v Speaker 1>seamless and beautiful experience for our customers.

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<v Speaker 1>The second digit bank may sound like a robotic bank

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<v Speaker 1>but there's the complete reverse of what we wanted to be.

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<v Speaker 1>In fact we want to bring back service into banking.

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<v Speaker 1>We've got 24 7 customer service hotline that allows our

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<v Speaker 1>customers at any point in time. If you face any issues,

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<v Speaker 1>just call up there will be a friendly customer service

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<v Speaker 1>representative to help our customers.

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<v Speaker 2>If you look at the current banking products in Singapore,

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<v Speaker 2>you have access to many products and services. But what

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<v Speaker 2>you feel is that very often you don't have a

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<v Speaker 2>great experience when you're using them. Take an example of rewards.

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<v Speaker 2>Many banks. All banks are offering many rewards programs and

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<v Speaker 2>these rewards comes with these terms and conditions. But today

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<v Speaker 2>the banks are more or less expecting

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<v Speaker 2>clients to keep track of the terms and conditions. Maybe

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<v Speaker 2>you need to keep it offline. Maybe you need to

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<v Speaker 2>keep a spreadsheet but you need to keep it yourself.

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<v Speaker 2>So how are you innovating? We are giving the entire

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<v Speaker 2>control of the rewards journey in your hand. So in

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<v Speaker 2>your mobile app you can realtor and see where are

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<v Speaker 2>you on your rewards journey. What do you need to

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<v Speaker 2>do in order to maximize your reward?

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<v Speaker 2>We never want you to lose out on your rewards

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<v Speaker 2>ever again. Or for example, you take transparency. We have

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<v Speaker 2>removed every hidden fee from our product and we have

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<v Speaker 2>built transparency as a cornerstone of our proposition and we

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<v Speaker 2>believe that a combination of these two would really help

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<v Speaker 2>us differentiate and possibly create a new space for us

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<v Speaker 2>in this banking market,

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<v Speaker 1>almost every adult in Singapore already has a bank account.

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<v Speaker 1>Do we really need a new type of bank? Singapore

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<v Speaker 1>is well banked, you're right, but well banked does not

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<v Speaker 1>mean well served. I spent a lot of time with

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<v Speaker 1>our customers to grab drivers to grab micro merchants. The retailers,

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<v Speaker 1>small retailers that are trying to build their business and

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<v Speaker 1>looking for access to funds to expand their businesses. Many

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<v Speaker 1>of these folks tell us that

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<v Speaker 1>that the current banking system does not serve them well.

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<v Speaker 1>It doesn't accommodate to their businesses and their needs. Let

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<v Speaker 1>me give you an example. Many bank accounts in Singapore

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<v Speaker 1>may give multipliers or higher interest rates if they hit

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<v Speaker 1>certain criteria, including banking in their salaries into their account. Actually,

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<v Speaker 1>many of our customers may not have a salary. So

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<v Speaker 1>how do we even meet that criteria

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<v Speaker 1>for us? We said, let's just do away with all

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<v Speaker 1>this unnecessary requirements. Why don't we just give people a

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<v Speaker 1>savings account that allows them to save better by having

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<v Speaker 1>interest rate debited into account every single day, not at

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<v Speaker 1>the end of the month, once a month. And that

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<v Speaker 1>gives money into people's pockets right away. It could be

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<v Speaker 1>a few cents, but money is still money and that's

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<v Speaker 1>important to our customers at this point in time when

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<v Speaker 1>inflation is increasing.

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<v Speaker 1>If everything is online, people want to know our digital

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<v Speaker 1>banks safe. Let's bring in long combing. He's a corporate

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<v Speaker 1>lawyer at. I don't think piggy banks necessarily pose a

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<v Speaker 1>greater risk as compared to the ones that are faced

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<v Speaker 1>by traditional banks. MeS has imposed quite stringent controls and requirements,

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<v Speaker 1>such as capital requirements on digital banks. For digital banks

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<v Speaker 1>at two types, there's a digital full bank and the

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<v Speaker 1>digital wholesale

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<v Speaker 1>bank. Under the regime that MES has introduced the digital

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<v Speaker 1>full bank is the one that is supposed to function

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<v Speaker 1>as same as a traditional full bank and in order

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<v Speaker 1>for it to reach that full bank status, it will

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<v Speaker 1>be in a phased approach whereby at the start there

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<v Speaker 1>will be limited type of activities that they are able

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<v Speaker 1>to conduct and then subject to meeting certain milestones, then

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<v Speaker 1>mes will slowly allow them to take on more business

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<v Speaker 1>activities take on a large

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<v Speaker 1>the amount of deficits there also be a cap as

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<v Speaker 1>to how much an individual customer can deficit with the bank.

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<v Speaker 1>So until all these milestones have been met to M. E. S.

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<v Speaker 1>S satisfaction, then only they will be allowed to fully

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<v Speaker 1>operate by then their capital requirements. We have been increased

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<v Speaker 1>to $1.5 billion. So there are steps that MeS has

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<v Speaker 1>put in to take a more cautious and observatory type

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<v Speaker 1>of approach towards these digital banks.

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<v Speaker 1>And there are also extensive guidelines relating to A. M. L.

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<v Speaker 1>And K. Y. C. Technology risk outsourcing risks which both

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<v Speaker 1>traditional and D. G. Banks are subject. The digital banks

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<v Speaker 1>are also subject to the banking act like traditional banks.

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<v Speaker 1>So to me the absence of a physical presence, it

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<v Speaker 1>doesn't really change the business

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<v Speaker 1>model in terms of how banks operate and how banks

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<v Speaker 1>make money. So I don't think it necessarily poses a

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<v Speaker 1>higher risk as compared to traditional banks. Besides if you

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<v Speaker 1>look at the candidates that mes have chosen to grant

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<v Speaker 1>the D. G. Bank licenses to these are big and

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<v Speaker 1>reputable companies and they are quite well chosen.

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<v Speaker 1>Tech risk cybersecurity risks are very very important to us

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<v Speaker 1>as a pure digital bank. That is the number one

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<v Speaker 1>thing that we are focused on thankfully we've got a

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<v Speaker 1>board as well that is very very focused on this

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<v Speaker 1>and they constantly tell us that we need to make

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<v Speaker 1>sure that we uphold the highest standards. So right from

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<v Speaker 1>the store,

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<v Speaker 1>we build our teams and invested into tech and tech risk,

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<v Speaker 1>cybersecurity risks and data protection. We've worked very closely as

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<v Speaker 1>well with mes to create the frameworks that would ensure

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<v Speaker 1>that our customers and the data, their money's, our systems

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<v Speaker 1>are just kept safe. We are the first digital

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<v Speaker 1>bank to get the data protection trust Mark. It was

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<v Speaker 1>a tall order. It took us a lot of effort

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<v Speaker 1>to get it done but we felt was very important

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<v Speaker 1>to establish trust with our customers. We

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<v Speaker 2>had a digital data bank and we have built our

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<v Speaker 2>digital interfaces at our digital infrastructure on the very latest

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<v Speaker 2>of technologies and we have built very strong security and

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<v Speaker 2>controls throughout our bank,

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<v Speaker 2>but not just building security and controls ourselves. We have

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<v Speaker 2>also given control of security in the client's hand. So

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<v Speaker 2>for example using your app will be able to lock

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<v Speaker 2>or unlock your card or enable or disable specific types

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<v Speaker 2>of transactions. And in general have a real safe and

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<v Speaker 2>secure banking experience with us.

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<v Speaker 1>Here's what we've been discussing so far. Digital banks may

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<v Speaker 1>be a new option for retail customers, but the basics

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<v Speaker 1>of how they operate are still like traditional banks, like

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<v Speaker 1>all banks, there are cyber security risks but digital banks

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<v Speaker 1>are subject to regulatory requirements, just like brick and mortar

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<v Speaker 1>ones they're targeting. Underserved customers. So they'll be tapping on

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<v Speaker 1>their ecosystems to build new biz

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<v Speaker 1>as well as expand choice for customers. So looking at

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<v Speaker 1>these business plans, what are some challenges you see ahead

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<v Speaker 1>for now? The main challenges that these big banks will

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<v Speaker 1>face probably will be adoption rate because much as a

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<v Speaker 1>lot of things have started to go digital, it will

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<v Speaker 1>take the general public a little bit of time to

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<v Speaker 1>wrap their heads around not having any physical

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<v Speaker 1>presence at all for piggy banks because we're not just

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<v Speaker 1>talking about whether they have a brunch for you to

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<v Speaker 1>conduct your banking affairs, you won't even have a t

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<v Speaker 1>m won't have cash machines and everything is online. You

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<v Speaker 1>won't have cash basically. I think the adoption rate is

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<v Speaker 1>going to be probably one of the biggest challenges. You

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<v Speaker 1>will only be able to use your D. G. Banks

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<v Speaker 1>payments

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<v Speaker 1>at merchants who support digital payments. I think it's quite

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<v Speaker 1>expensive these days. We even see them in hawker centers

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<v Speaker 1>accepting pay now and taylor and things like that. Right?

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<v Speaker 1>But the adoption rate can only be fully realized when

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<v Speaker 1>the whole infrastructure has allowed it. Basically everyone has a

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<v Speaker 1>electronic payment options. All the merchants have electronic payment option.

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<v Speaker 1>We have a report by BCG consulting which says only 5%

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<v Speaker 1>of the digital banks in the world are profitable. Okay.

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<v Speaker 1>I know it's early days yet, but do you see

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<v Speaker 1>a pathway to profitability for these digital banks in Singapore

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<v Speaker 1>wanted to make sure that we build a sustainable business?

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<v Speaker 1>Less about the speed

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<v Speaker 1>to break even more about the sustainability of it. And

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<v Speaker 1>the other thing that they are very concerned about is

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<v Speaker 1>stability of the financial system is our nation's money, our

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<v Speaker 1>customers money. We've had that in mind right from day

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<v Speaker 1>one to make sure that we build a sustainable business

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<v Speaker 1>that would enable us to thrive and to serve our

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<v Speaker 1>customers well.

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<v Speaker 2>At this stage, our real focus is on creating real

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<v Speaker 2>value for the clients, making it very easy for the

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<v Speaker 2>clients to sign up with us and giving them a

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<v Speaker 2>very rewarding experience. We believe that our strong proposition combined

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<v Speaker 2>with our transparency and our really into IT

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<v Speaker 2>interface which allow a lot of clients to join us

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<v Speaker 2>in a relatively short period of time. We also believe

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<v Speaker 2>that we have a very sustainable business model and as

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<v Speaker 2>clients join us and as they build loyal deep relationships

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<v Speaker 2>over time will be able to grow together.

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<v Speaker 1>Looking further a field with Singapore being a crowded market

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<v Speaker 1>as it is. You must be eyeing the opportunities in

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<v Speaker 1>the region,

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<v Speaker 1>Let me zoom out a bit and outline the opportunities

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<v Speaker 1>in this region, 70% of people across Southeast Asia underbanked

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<v Speaker 1>90% that do not have access to credit cards. The

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<v Speaker 1>opportunity is huge and if you look around the world,

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<v Speaker 1>this is another region where that emerging middle class, we

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<v Speaker 1>know that story so well that when they come online,

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<v Speaker 1>they're going to be looking at what can I buy

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<v Speaker 1>to upgrade my lifestyle, what kind of banking products allows

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<v Speaker 1>me to achieve these goals. And we want to be

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<v Speaker 1>there when the customers are coming online to start to

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<v Speaker 1>use these products.

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<v Speaker 1>by allowing Singapore to stay competitive and relevant because Singapore

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<v Speaker 1>is a small island nation and having a technological edge

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<v Speaker 1>over its competitors, it's key.

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<v Speaker 1>The world will eventually move towards digitalization of the banking

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<v Speaker 1>sector in this region. I think Singapore is probably one

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<v Speaker 1>of the first movers for this initiative to have banks

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<v Speaker 1>that are fully digital. That's important. That's what Singapore has

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<v Speaker 1>always been doing, right to have this first mover advantage

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<v Speaker 1>for many of these industries, banking being one of them

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<v Speaker 1>other countries in the region

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<v Speaker 1>and will eventually move towards that direction too. But by

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<v Speaker 1>then Singapore probably would have had quite a fair bit

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<v Speaker 1>of experience in having a fully digital banks these countries,

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<v Speaker 1>when they try to implement that kind of initiative, they

0:12:58.695 --> 0:13:01.295
<v Speaker 1>will of course come to look to Singapore for guidance.

0:13:01.304 --> 0:13:05.675
<v Speaker 1>This trend has always helped Singapore cement its reputation as

0:13:05.684 --> 0:13:07.260
<v Speaker 1>a financial center.

0:13:07.429 --> 0:13:10.370
<v Speaker 1>The reputation is very important to be a frontrunner to

0:13:10.380 --> 0:13:14.140
<v Speaker 1>be a first mover and that's how Singapore continues to

0:13:14.140 --> 0:13:16.600
<v Speaker 1>attract the best talent in the world for the sector.

0:13:16.610 --> 0:13:19.150
<v Speaker 1>I suppose we can say that the future of banking

0:13:19.150 --> 0:13:22.670
<v Speaker 1>will be digital, but our digital banks the future,

0:13:23.160 --> 0:13:27.400
<v Speaker 1>the fact that is going fully digital definitely we are

0:13:27.400 --> 0:13:30.010
<v Speaker 1>going to get used to a world where we don't

0:13:30.010 --> 0:13:33.760
<v Speaker 1>have physical presence for banks which is probably going to

0:13:33.760 --> 0:13:36.360
<v Speaker 1>be the same for many other things. We don't have

0:13:36.360 --> 0:13:40.520
<v Speaker 1>a physical presence for a lot of merchants and the

0:13:40.520 --> 0:13:41.569
<v Speaker 1>banking industry. I think

0:13:41.580 --> 0:13:43.330
<v Speaker 1>it's going to be the same and then and it

0:13:43.330 --> 0:13:46.510
<v Speaker 1>actually has been moving towards that direction for quite a

0:13:46.510 --> 0:13:49.450
<v Speaker 1>while now. You know, even the traditional banks, they are

0:13:49.460 --> 0:13:53.820
<v Speaker 1>very much a part of the entire digital banking ecosystem

0:13:53.820 --> 0:13:58.860
<v Speaker 1>because they have been modernizing and digitizing over the last

0:13:58.860 --> 0:14:00.000
<v Speaker 1>decade or so.

0:14:01.309 --> 0:14:04.880
<v Speaker 1>I think the business model will work. The brick and

0:14:04.880 --> 0:14:09.400
<v Speaker 1>mortar model of banking will eventually become a thing of

0:14:09.400 --> 0:14:12.050
<v Speaker 1>the past. The introduction of D. G. Banks is probably

0:14:12.050 --> 0:14:16.100
<v Speaker 1>the start that we need to move towards that direction. Yes,

0:14:16.110 --> 0:14:18.290
<v Speaker 1>if you ask me whether this business model will work,

0:14:18.300 --> 0:14:19.490
<v Speaker 1>I believe it will, that

0:14:19.505 --> 0:14:21.325
<v Speaker 1>has to be the case. I think going forward in

0:14:21.325 --> 0:14:23.965
<v Speaker 1>the future, we've been discussing the five things you need

0:14:23.965 --> 0:14:27.295
<v Speaker 1>to know about digital banks. These new options for retail

0:14:27.295 --> 0:14:31.305
<v Speaker 1>customers in Singapore are offering a digital first choice now,

0:14:31.305 --> 0:14:34.475
<v Speaker 1>just like traditional banks, they're subject to strict rules on

0:14:34.475 --> 0:14:37.685
<v Speaker 1>how they operate, including how they keep your data safe.

0:14:37.950 --> 0:14:42.280
<v Speaker 1>Digital banks are targeting underserved customers in the Singapore market.

0:14:42.290 --> 0:14:44.859
<v Speaker 1>But with the majority of the population in the region

0:14:44.870 --> 0:14:49.960
<v Speaker 1>still underbanked, the more lucrative opportunities could lie further a field.

0:14:49.970 --> 0:14:52.870
<v Speaker 1>It's still early days though. And around the world, most

0:14:52.870 --> 0:14:57.510
<v Speaker 1>digital banks haven't yet turned a profit. Looking further ahead.

0:14:57.520 --> 0:15:00.090
<v Speaker 1>The banking sector is only going to get more and

0:15:00.090 --> 0:15:02.470
<v Speaker 1>more digital and we could even see a time where

0:15:02.480 --> 0:15:04.830
<v Speaker 1>all banks are only digital.

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<v Speaker 1>You've been listening to the Many Mind podcast. My thanks

0:15:07.910 --> 0:15:14.109
<v Speaker 1>to my guest partner with Ceo of Trust Bank and

0:15:14.110 --> 0:15:18.080
<v Speaker 1>Reuben Lai, head of regional office at GsX Bank. Money

0:15:18.080 --> 0:15:21.350
<v Speaker 1>Mind as every saturday at 10 30 PM on Mediacorp

0:15:21.350 --> 0:15:23.930
<v Speaker 1>C N A. You can also catch us online at

0:15:23.930 --> 0:15:26.190
<v Speaker 1>CNN dot asia on Youtube.