1 00:00:00,000 --> 00:00:02,250 Speaker 1: this is a C N. A podcast 2 00:00:04,630 --> 00:00:08,740 Speaker 1: in my generation, making a living until getting a decent education, 3 00:00:08,740 --> 00:00:11,990 Speaker 1: finding a job and working hard for a pretty long time. 4 00:00:12,060 --> 00:00:15,050 Speaker 1: The idea of having a side hustle or opportunities for 5 00:00:15,050 --> 00:00:19,020 Speaker 1: making good money were not as prevalent simply because, well 6 00:00:19,020 --> 00:00:21,490 Speaker 1: I guess the internet did not exist the same way 7 00:00:21,489 --> 00:00:24,400 Speaker 1: it does now. So things have indeed changed. 8 00:00:24,600 --> 00:00:28,560 Speaker 1: A recent OcBc wellness index survey showed that young people 9 00:00:28,570 --> 00:00:32,130 Speaker 1: want to retire early and they want a more luxurious 10 00:00:32,130 --> 00:00:35,860 Speaker 1: lifestyle and to get there, they're willing to bet bigger 11 00:00:35,860 --> 00:00:38,950 Speaker 1: on risky investments and look for ways to earn fast 12 00:00:38,950 --> 00:00:42,430 Speaker 1: cash in that respect. It's not surprising that an influencer 13 00:00:42,430 --> 00:00:46,130 Speaker 1: or a game on youtube can make thousands each month. 14 00:00:46,390 --> 00:00:48,879 Speaker 1: You may have also heard of Titus Low and only 15 00:00:48,880 --> 00:00:52,480 Speaker 1: fans creator who, according to court records was making about 16 00:00:52,490 --> 00:00:57,190 Speaker 1: $50,000 a month on that platform. So in this episode 17 00:00:57,190 --> 00:00:59,300 Speaker 1: we want to dig a bit deeper into the factors 18 00:00:59,300 --> 00:01:03,180 Speaker 1: that are driving these changes. How does the lucrative online 19 00:01:03,190 --> 00:01:07,170 Speaker 1: ecosystem change the way young people look at money and work? 20 00:01:07,550 --> 00:01:10,530 Speaker 1: What does this mean for the workers of the future? 21 00:01:10,540 --> 00:01:13,170 Speaker 1: If you can make, you know, maybe 5, 10 times 22 00:01:13,170 --> 00:01:16,690 Speaker 1: more money creating content instead of being a nurse or 23 00:01:16,700 --> 00:01:18,020 Speaker 1: a child care teacher 24 00:01:19,830 --> 00:01:23,250 Speaker 1: with me to discuss this are Joanne liu, she is 25 00:01:23,250 --> 00:01:27,470 Speaker 1: chief studios and content officer at Gush Cloud, a global influencer, 26 00:01:27,470 --> 00:01:30,319 Speaker 1: entertainment and talent acquisition company. Hi 27 00:01:30,319 --> 00:01:32,350 Speaker 2: everyone thanks for having us 28 00:01:33,190 --> 00:01:35,890 Speaker 1: and Nicholas limb from the S. R. Northern school of 29 00:01:35,890 --> 00:01:39,920 Speaker 1: human Development at the Singapore, University of Social scientist. Nicholas 30 00:01:39,920 --> 00:01:43,209 Speaker 1: teachers and also works with the youth there. Thank you Stephen, 31 00:01:43,209 --> 00:01:46,529 Speaker 1: thank you. All right, welcome guys, so 32 00:01:46,543 --> 00:01:48,683 Speaker 1: Join, I'll start with you some 10 years ago, I 33 00:01:48,683 --> 00:01:51,313 Speaker 1: was just describing it. The company I guess you work 34 00:01:51,313 --> 00:01:54,483 Speaker 1: for would not even have existed. Content creation as a 35 00:01:54,483 --> 00:01:58,003 Speaker 1: job as an occupation is really new in this area. 36 00:01:58,013 --> 00:02:00,133 Speaker 1: So what do you make of that, who are these 37 00:02:00,133 --> 00:02:02,313 Speaker 1: people that are taking on these jobs? Do you feel 38 00:02:02,313 --> 00:02:05,233 Speaker 1: that this really is a job as we know? It 39 00:02:05,243 --> 00:02:08,383 Speaker 2: has evolved along the way definitely as of today we 40 00:02:08,383 --> 00:02:10,763 Speaker 2: do actually see it as a job as a company. 41 00:02:10,763 --> 00:02:13,243 Speaker 2: We see how sustainable being 42 00:02:13,256 --> 00:02:18,476 Speaker 2: content creator can be in Singapore all the way to us, Australia, 43 00:02:18,486 --> 00:02:21,136 Speaker 2: these people, if they're doing it full time, they make 44 00:02:21,145 --> 00:02:23,496 Speaker 2: anywhere between two grand. Um some of them make all 45 00:02:23,496 --> 00:02:25,906 Speaker 2: the way up to like 50 100 grand a month 46 00:02:25,916 --> 00:02:29,316 Speaker 2: and they start out really young and it's really exacerbated 47 00:02:29,326 --> 00:02:32,326 Speaker 2: with the introduction of the World Wide Web social media 48 00:02:32,326 --> 00:02:37,996 Speaker 2: platforms and basically as advertisers start pouring money into these platforms, 49 00:02:38,006 --> 00:02:39,956 Speaker 2: creators get paid well as well, 50 00:02:40,160 --> 00:02:43,170 Speaker 1: so help us understand how it all works the business 51 00:02:43,169 --> 00:02:46,310 Speaker 1: behind this. How does posting a photo playing a game, 52 00:02:46,310 --> 00:02:49,169 Speaker 1: commenting on the game, even how does that earn me 53 00:02:49,169 --> 00:02:51,360 Speaker 1: a living? How do I get thousands of dollars just 54 00:02:51,360 --> 00:02:52,169 Speaker 1: to do that? 55 00:02:52,180 --> 00:02:54,710 Speaker 2: There are various ways where you can actually make money 56 00:02:54,720 --> 00:02:58,160 Speaker 2: online using youtube as an example, you upload a piece 57 00:02:58,160 --> 00:03:00,590 Speaker 2: of content, I'm sure when you watch youtube 58 00:03:00,790 --> 00:03:04,200 Speaker 2: You get interrupted by ads before your content starts in 59 00:03:04,200 --> 00:03:07,160 Speaker 2: between in the middle, you get like a few ads 60 00:03:07,169 --> 00:03:09,750 Speaker 2: blasted in your face. These are ads paid for by 61 00:03:09,750 --> 00:03:13,730 Speaker 2: advertisers and basically YouTube splits the revenue of the ads 62 00:03:13,730 --> 00:03:16,890 Speaker 2: with the content creators. So if I'm getting anywhere between 63 00:03:16,900 --> 00:03:21,730 Speaker 2: 500,000 to maybe 700,000 views a month, YouTube shares about 64 00:03:21,740 --> 00:03:25,300 Speaker 2: $2,000 with me on a monthly basis. That is like 65 00:03:25,300 --> 00:03:27,250 Speaker 2: what we call ad revenue. The other 66 00:03:27,270 --> 00:03:31,760 Speaker 2: type of revenue is where your fans give you directly. 67 00:03:31,770 --> 00:03:33,930 Speaker 2: So you see that on twitch, you see that on 68 00:03:33,930 --> 00:03:37,830 Speaker 2: only fans where you're actually providing a source of entertainment 69 00:03:37,840 --> 00:03:40,620 Speaker 2: to your fans or to the viewers, people like it. 70 00:03:40,630 --> 00:03:42,770 Speaker 2: They give you a dollar, they give you 50 cents. 71 00:03:42,780 --> 00:03:46,869 Speaker 2: You're committed that across like 10,000 viewers. It's no surprise 72 00:03:46,870 --> 00:03:50,410 Speaker 2: how titles can make up to $50,000 a month. Okay, 73 00:03:50,410 --> 00:03:52,980 Speaker 1: so it's a bit like pay per view you pay, 74 00:03:52,980 --> 00:03:53,750 Speaker 1: you get to, 75 00:03:53,930 --> 00:03:56,600 Speaker 1: they'll do something, they'll put on a video for you 76 00:03:56,610 --> 00:03:59,320 Speaker 1: and understand even on only fans, you can even subscribe 77 00:03:59,320 --> 00:04:01,520 Speaker 1: on a regular, like monthly basis. Right? 78 00:04:01,530 --> 00:04:05,780 Speaker 2: Yes. There are the platforms like Patreon that's fairly popular 79 00:04:05,780 --> 00:04:09,790 Speaker 2: in the United States as well instead of creating physical classes. 80 00:04:09,790 --> 00:04:12,240 Speaker 2: Like if I want to teach mathematics right? I built 81 00:04:12,240 --> 00:04:15,960 Speaker 2: up a curriculum myself instead of opening a physical tuition center, 82 00:04:15,970 --> 00:04:19,900 Speaker 2: I upload the curriculum onto Patreon parents and their kids 83 00:04:19,910 --> 00:04:23,400 Speaker 2: pay a monthly subscription fee, you know, to consume the 84 00:04:23,400 --> 00:04:23,750 Speaker 2: content 85 00:04:23,770 --> 00:04:25,909 Speaker 2: and and that is basically how I get paid as 86 00:04:25,910 --> 00:04:26,710 Speaker 2: a creator. 87 00:04:26,720 --> 00:04:29,990 Speaker 1: Okay, so it doesn't sound so far off, I mean, 88 00:04:29,990 --> 00:04:33,730 Speaker 1: I think back to magazine subscriptions in the past, you know, again, 89 00:04:33,730 --> 00:04:36,060 Speaker 1: I subscribe to the economist or something, I get to 90 00:04:36,060 --> 00:04:38,830 Speaker 1: read anything that they publish online, but Nicholas, what do 91 00:04:38,830 --> 00:04:42,070 Speaker 1: you make of this whole lifestyle in that sense? Does 92 00:04:42,070 --> 00:04:45,130 Speaker 1: this suggest that money can be so easily made? Is 93 00:04:45,130 --> 00:04:47,870 Speaker 1: it perhaps giving our young ones the wrong impression of 94 00:04:47,880 --> 00:04:51,040 Speaker 1: how life could be? In my personal opinion, I think 95 00:04:51,050 --> 00:04:53,610 Speaker 1: it does give the wrong impression to young people 96 00:04:53,779 --> 00:04:56,890 Speaker 1: that money can be easily earned. I think we've heard 97 00:04:56,890 --> 00:05:01,370 Speaker 1: enough stories where people try to embark on such a 98 00:05:01,370 --> 00:05:05,000 Speaker 1: journey and becomes very challenging because there are many other 99 00:05:05,000 --> 00:05:07,669 Speaker 1: things involved for a simple fact that you need to 100 00:05:07,670 --> 00:05:11,620 Speaker 1: know enough of taking the video, producing it rightly making 101 00:05:11,620 --> 00:05:16,029 Speaker 1: sure that your audience actually really like your content. So 102 00:05:16,029 --> 00:05:18,950 Speaker 1: it can be quite technical sometimes becomes challenging for somebody 103 00:05:18,950 --> 00:05:19,400 Speaker 1: to 104 00:05:19,700 --> 00:05:22,900 Speaker 1: as young as that, to appreciate the technicalities of it 105 00:05:22,900 --> 00:05:25,880 Speaker 1: and then to produce content like this and to sustain 106 00:05:25,880 --> 00:05:29,760 Speaker 1: its effort to ensure that there is an ongoing stream 107 00:05:29,760 --> 00:05:33,380 Speaker 1: of consumers of viewers in this case and young people 108 00:05:33,390 --> 00:05:35,770 Speaker 1: are not prepared for that usually 109 00:05:36,290 --> 00:05:38,830 Speaker 1: because it takes so much effort. Usually they would like 110 00:05:38,830 --> 00:05:41,050 Speaker 1: to have a good time, they like to have fun, 111 00:05:41,060 --> 00:05:43,510 Speaker 1: they like to be connected with people and sometimes getting 112 00:05:43,520 --> 00:05:46,599 Speaker 1: to the heart of things like producing good content. It 113 00:05:46,600 --> 00:05:49,419 Speaker 1: takes a lot of hard work. But Nicholas do these 114 00:05:49,430 --> 00:05:52,400 Speaker 1: platforms suggest that when they look at others we all 115 00:05:52,400 --> 00:05:55,370 Speaker 1: have instagram accounts and Tiktok and you watch others and 116 00:05:55,370 --> 00:05:58,290 Speaker 1: you think, wow, it's such a wonderful lifestyle, you know, 117 00:05:58,300 --> 00:05:59,990 Speaker 1: perhaps it's a bit misleading. 118 00:06:00,330 --> 00:06:03,860 Speaker 1: Yes, it does mislead young people, I'm not sure whether 119 00:06:03,860 --> 00:06:07,450 Speaker 1: you are familiar with the developmental stages informed by neuroscience, 120 00:06:07,450 --> 00:06:09,960 Speaker 1: you know, therefore young person, they're fully developed at the 121 00:06:09,970 --> 00:06:13,250 Speaker 1: limbic system is fully developed at the onset of puberty, right? 122 00:06:13,250 --> 00:06:16,349 Speaker 1: And it's not until like around 25 years or so 123 00:06:16,350 --> 00:06:19,400 Speaker 1: plus minus that the prefrontal cortex is fully developed. So 124 00:06:19,400 --> 00:06:22,080 Speaker 1: what that means is that the prefrontal, 125 00:06:22,096 --> 00:06:27,005 Speaker 1: the system is primarily responsible for regulating emotions, making meaning, 126 00:06:27,005 --> 00:06:29,776 Speaker 1: making sense of things around us. But the prefrontal cortex 127 00:06:29,776 --> 00:06:33,876 Speaker 1: is basically responsible for thinking of the consequences, making decisions 128 00:06:33,886 --> 00:06:36,965 Speaker 1: at a very young age, we tend to quote unquote, 129 00:06:36,976 --> 00:06:40,776 Speaker 1: think emotionally and trying to make sense of what matters 130 00:06:40,776 --> 00:06:43,176 Speaker 1: to them the most. So if something was exciting and 131 00:06:43,176 --> 00:06:43,796 Speaker 1: it matters to me 132 00:06:43,862 --> 00:06:45,832 Speaker 1: a lot will be given by quite a lot and 133 00:06:45,832 --> 00:06:48,742 Speaker 1: I quote unquote things through that lens and I tend 134 00:06:48,742 --> 00:06:51,462 Speaker 1: to make decisions more from the olympic space as opposed 135 00:06:51,462 --> 00:06:54,282 Speaker 1: to pre frontal space, which you would want to consider 136 00:06:54,291 --> 00:06:56,101 Speaker 1: things like the kind of hard work put into it 137 00:06:56,101 --> 00:06:58,351 Speaker 1: whether it's realistic or not, whether or not this video 138 00:06:58,351 --> 00:07:02,092 Speaker 1: is actually being edited and stuff like that because that's 139 00:07:02,092 --> 00:07:04,672 Speaker 1: sort of swayed by emotions. They don't really think about 140 00:07:04,672 --> 00:07:05,630 Speaker 1: all those things. 141 00:07:05,830 --> 00:07:07,900 Speaker 1: They're just so caught up in the moment and go like, wow, 142 00:07:07,900 --> 00:07:09,240 Speaker 1: it looks so good. You know, I want to do 143 00:07:09,240 --> 00:07:11,930 Speaker 1: that too. I won't say the sweet because they can 144 00:07:11,930 --> 00:07:14,850 Speaker 1: think from the prefrontal and it tends to be more 145 00:07:14,850 --> 00:07:16,720 Speaker 1: helpful if there was somebody 146 00:07:16,930 --> 00:07:22,420 Speaker 1: probably an adult guiding them to consider those content they're consuming, right? 147 00:07:22,430 --> 00:07:24,710 Speaker 1: Like for example, asking a simple question, what do you 148 00:07:24,710 --> 00:07:27,380 Speaker 1: think they're doing? How do they produce this? What excites 149 00:07:27,380 --> 00:07:29,610 Speaker 1: you about it too much money? What are the kind 150 00:07:29,610 --> 00:07:31,640 Speaker 1: of things they need to do if you can facilitate 151 00:07:31,640 --> 00:07:33,750 Speaker 1: such conversation? The young person would be more helpful and 152 00:07:33,750 --> 00:07:35,990 Speaker 1: then you can think of the prefrontal and make better decisions. 153 00:07:36,000 --> 00:07:38,670 Speaker 1: So Joanne, we know that it's not all, you know, 154 00:07:38,670 --> 00:07:40,150 Speaker 1: a bit of Rose is actually a lot of the 155 00:07:40,150 --> 00:07:42,870 Speaker 1: content creators spend a lot of time for everyone photo 156 00:07:42,870 --> 00:07:44,250 Speaker 1: they post, they may have taken fifth 157 00:07:44,267 --> 00:07:47,577 Speaker 1: the other photos. But the success I guess we see 158 00:07:47,577 --> 00:07:51,137 Speaker 1: online is very alluring and maybe give us some idea 159 00:07:51,137 --> 00:07:54,037 Speaker 1: of every one person that makes it, how many others 160 00:07:54,037 --> 00:07:55,267 Speaker 1: are there that don't make 161 00:07:55,267 --> 00:07:58,887 Speaker 2: It to be honest. What we find is in the 162 00:07:58,887 --> 00:08:03,207 Speaker 2: creator economy, it pretty much mirrors the traditional entertainment space 163 00:08:03,217 --> 00:08:07,357 Speaker 2: and there's this saying that goes 1% of the people 164 00:08:07,357 --> 00:08:11,590 Speaker 2: make 99% of the money leaving the remaining one person 165 00:08:11,604 --> 00:08:14,794 Speaker 2: and to be shared with the remaining 99% basically a 166 00:08:14,794 --> 00:08:17,414 Speaker 2: lot of people undermine the work or the hard work. 167 00:08:17,424 --> 00:08:20,664 Speaker 2: Like what Nicolas has mentioned that's being put into being 168 00:08:20,664 --> 00:08:24,044 Speaker 2: a full time content creator. We do see these creators 169 00:08:24,054 --> 00:08:28,424 Speaker 2: as micro entrepreneurs, basically they are business owners on their own. 170 00:08:28,424 --> 00:08:32,154 Speaker 2: And when traditionally when people start businesses, they tend to 171 00:08:32,154 --> 00:08:35,104 Speaker 2: have a unique value proposition, right? Whether it's a service 172 00:08:35,104 --> 00:08:38,264 Speaker 2: or a product, we find that creators, their unique value 173 00:08:38,264 --> 00:08:38,929 Speaker 2: proposition is 174 00:08:38,941 --> 00:08:42,601 Speaker 2: that they're able to provide some kind of unique service 175 00:08:42,611 --> 00:08:46,181 Speaker 2: to their niche audience, whether it's a marketing service, you know, 176 00:08:46,191 --> 00:08:50,960 Speaker 2: entertainment information or even education with social media, it basically 177 00:08:50,961 --> 00:08:55,141 Speaker 2: helps them transcend all these geographical boundaries and not many 178 00:08:55,141 --> 00:08:58,081 Speaker 2: know how to utilize the tools to actually make it. 179 00:08:58,091 --> 00:09:00,491 Speaker 1: But I like the way you call them entrepreneurs because 180 00:09:00,491 --> 00:09:03,491 Speaker 1: actually they are pretty much trying to start make a 181 00:09:03,491 --> 00:09:06,271 Speaker 1: living with their own one man operation kind of thing. 182 00:09:06,429 --> 00:09:08,660 Speaker 1: But some will still argue that you just spend three 183 00:09:08,660 --> 00:09:11,390 Speaker 1: hours a day taking photos and you earn the same 184 00:09:11,390 --> 00:09:13,550 Speaker 1: amount that I would, you know, in a in a month, 185 00:09:13,550 --> 00:09:14,370 Speaker 1: you know. Um 186 00:09:14,530 --> 00:09:17,310 Speaker 1: so I guess it's hard to justify that. And this 187 00:09:17,320 --> 00:09:21,599 Speaker 1: idea of easy, fast money is very alluring, what type 188 00:09:21,600 --> 00:09:24,290 Speaker 1: of content creators do you choose? Do you have a 189 00:09:24,300 --> 00:09:26,290 Speaker 1: certain type that you say no to if they come 190 00:09:26,290 --> 00:09:28,690 Speaker 1: in with the wrong impressions, the wrong ideas, 191 00:09:28,700 --> 00:09:32,660 Speaker 2: we do uphold certain values and gas cloud integrity on 192 00:09:32,660 --> 00:09:36,740 Speaker 2: a couple of those. So definitely we don't work with 193 00:09:36,835 --> 00:09:41,645 Speaker 2: content creators who are out there to misinform people and 194 00:09:41,655 --> 00:09:46,295 Speaker 2: we work mostly with families, family content creator, parenting, content creators. 195 00:09:46,304 --> 00:09:51,005 Speaker 2: We really believe in using content, using your platform as 196 00:09:51,005 --> 00:09:53,755 Speaker 2: a means to spread what we call positive influence. 197 00:09:53,765 --> 00:09:56,665 Speaker 1: But we have to admit that the negative influence from 198 00:09:56,665 --> 00:10:00,234 Speaker 1: these platforms is very high, I think of the only 199 00:10:00,235 --> 00:10:03,554 Speaker 1: fans platform where you can use it to have educational videos, 200 00:10:03,554 --> 00:10:04,400 Speaker 1: but we know that 201 00:10:04,540 --> 00:10:07,610 Speaker 1: the more risque side of things where a lot of 202 00:10:07,610 --> 00:10:11,290 Speaker 1: sex is online for all to see that becomes the 203 00:10:11,290 --> 00:10:15,650 Speaker 1: higher generating revenue source. So Nicholas, is it a slippery slope? 204 00:10:15,660 --> 00:10:18,780 Speaker 1: I mean, how do we sort of keep our youth 205 00:10:18,790 --> 00:10:22,260 Speaker 1: safe while allowing them to be creative? It is very 206 00:10:22,260 --> 00:10:26,310 Speaker 1: slippery slope because at that stage of their life, developmentally speaking, 207 00:10:26,650 --> 00:10:29,020 Speaker 1: there's so many needs that needs to be fulfilled. A 208 00:10:29,020 --> 00:10:33,180 Speaker 1: sense of belonging attention, knowing who I am for example. 209 00:10:33,179 --> 00:10:35,720 Speaker 1: So if the content resonates with me and allows me 210 00:10:35,720 --> 00:10:39,290 Speaker 1: to know myself better, then the content will be applicable 211 00:10:39,290 --> 00:10:44,140 Speaker 1: to me developmentally speaking. So like sexual content for example, 212 00:10:44,140 --> 00:10:46,850 Speaker 1: or mental health content, you know, we talked about some 213 00:10:46,850 --> 00:10:50,219 Speaker 1: of the influences that you mentioned earlier has openly shared 214 00:10:50,220 --> 00:10:52,650 Speaker 1: about his own journey of mental health for example, and 215 00:10:52,660 --> 00:10:54,740 Speaker 1: young people are going through those and then they could 216 00:10:54,740 --> 00:10:55,660 Speaker 1: identify with that. 217 00:10:55,870 --> 00:10:58,370 Speaker 1: So it plays right into the olympic because that's how 218 00:10:58,370 --> 00:11:02,160 Speaker 1: they are going through life and experiencing life at that 219 00:11:02,160 --> 00:11:05,069 Speaker 1: point in time, right? As the content are being released 220 00:11:05,070 --> 00:11:07,210 Speaker 1: and as they're consuming it, it's a sleeping through the 221 00:11:07,210 --> 00:11:09,439 Speaker 1: moment you get into it, it's just I want to 222 00:11:09,440 --> 00:11:11,530 Speaker 1: keep coming back and coming back. So there's no knowing 223 00:11:11,530 --> 00:11:11,870 Speaker 1: what kind of 224 00:11:12,025 --> 00:11:14,415 Speaker 1: then they can possibly come out there after and for 225 00:11:14,415 --> 00:11:17,184 Speaker 1: a young person, they highly likely will not know the 226 00:11:17,184 --> 00:11:19,995 Speaker 1: right from wrong or the appropriateness of the content and 227 00:11:19,995 --> 00:11:22,665 Speaker 1: it is consuming it and they take it as correct 228 00:11:22,675 --> 00:11:25,555 Speaker 1: or like this is basically how it should be because 229 00:11:25,565 --> 00:11:28,304 Speaker 1: maybe it could be, that's what it's supposed to be. 230 00:11:28,315 --> 00:11:30,805 Speaker 1: But is there anyone helping you to check that kind 231 00:11:30,804 --> 00:11:32,270 Speaker 1: of content that you're consuming 232 00:11:32,520 --> 00:11:35,290 Speaker 1: at this stage? I think it's appropriate to be guided 233 00:11:35,300 --> 00:11:37,950 Speaker 1: because there's so many more things in life that you 234 00:11:37,950 --> 00:11:40,370 Speaker 1: want to learn about and does gosh cloud, try and 235 00:11:40,370 --> 00:11:42,140 Speaker 1: do something like that. Do you do sort of try 236 00:11:42,140 --> 00:11:45,890 Speaker 1: and help your young content creators guide them, give them 237 00:11:45,890 --> 00:11:48,240 Speaker 1: some idea because again, some of them are new to 238 00:11:48,240 --> 00:11:50,290 Speaker 1: the scene, they want to, you know, make it big, 239 00:11:50,300 --> 00:11:53,150 Speaker 1: they want to be famous, but they may not know 240 00:11:53,150 --> 00:11:54,660 Speaker 1: what it is they're really getting into. 241 00:11:55,000 --> 00:11:58,110 Speaker 2: To be honest, we don't really work with only fans, creators. 242 00:11:58,120 --> 00:12:01,890 Speaker 2: We work with creators who actually see themselves as micro entrepreneurs. 243 00:12:01,900 --> 00:12:04,130 Speaker 2: And that's because our true intention is really to help 244 00:12:04,130 --> 00:12:07,930 Speaker 2: them figure out how to make this as a sustainable career. 245 00:12:07,940 --> 00:12:12,000 Speaker 2: We know that like in the traditional entertainment industry, sex sells, right? 246 00:12:12,010 --> 00:12:15,770 Speaker 2: We all know the highest generating website out there is 247 00:12:15,770 --> 00:12:18,339 Speaker 2: related to such content as well, but it's not 248 00:12:18,352 --> 00:12:22,382 Speaker 2: Sustainable because if sex sells your beauty dies out one day. 249 00:12:22,392 --> 00:12:24,652 Speaker 2: But what lives on, you can't have your career die 250 00:12:24,652 --> 00:12:26,712 Speaker 2: out on you when you return 35 or you get 251 00:12:26,712 --> 00:12:28,842 Speaker 2: pregnant or you have to give birth to start a family. 252 00:12:28,852 --> 00:12:31,592 Speaker 2: So what we really believe in is helping them figure 253 00:12:31,592 --> 00:12:34,122 Speaker 2: a way out building a brand for themselves in this 254 00:12:34,122 --> 00:12:35,532 Speaker 2: digital space. So 255 00:12:35,532 --> 00:12:38,372 Speaker 1: you will tell them that no, we can't do this 256 00:12:38,372 --> 00:12:40,992 Speaker 1: with you if they wanted to go on only fans 257 00:12:40,992 --> 00:12:41,532 Speaker 1: and start 258 00:12:41,833 --> 00:12:44,904 Speaker 1: pictures of themselves. This is the kind of client that 259 00:12:44,904 --> 00:12:46,083 Speaker 1: you will not work with. 260 00:12:46,094 --> 00:12:48,164 Speaker 2: It's not that we will work with them. We won't 261 00:12:48,164 --> 00:12:51,824 Speaker 2: encourage them because it's just generally not something we stand for. 262 00:12:51,824 --> 00:12:54,194 Speaker 2: There are so many platforms out there that we can 263 00:12:54,194 --> 00:12:59,424 Speaker 2: help them get onto like Patreon Youtube or even Tiktok. Okay, 264 00:12:59,434 --> 00:12:59,863 Speaker 2: But 265 00:12:59,864 --> 00:13:01,804 Speaker 1: I have to ask you why not just make it 266 00:13:01,804 --> 00:13:04,103 Speaker 1: a very clear, no, you say you will still work 267 00:13:04,104 --> 00:13:04,964 Speaker 1: with them, but not in 268 00:13:05,056 --> 00:13:07,665 Speaker 1: encourage them in this area. To me, perhaps as an 269 00:13:07,666 --> 00:13:10,266 Speaker 1: older person is very clear that this is not a platform, 270 00:13:10,266 --> 00:13:12,286 Speaker 1: I would ever want to see, you know, my kids 271 00:13:12,285 --> 00:13:13,026 Speaker 1: on more 272 00:13:13,026 --> 00:13:16,356 Speaker 2: often than not creators are active on more than one platform. 273 00:13:16,366 --> 00:13:19,356 Speaker 2: We will not engage with them on that specific platform, 274 00:13:19,366 --> 00:13:22,716 Speaker 2: but let's say they are posting, you know, very regulated 275 00:13:22,726 --> 00:13:26,016 Speaker 2: content on instagram for example, that's where we can help 276 00:13:26,016 --> 00:13:28,396 Speaker 2: them on, but we will not be involved in 277 00:13:28,600 --> 00:13:31,850 Speaker 2: their work on only fans for example. Right, 278 00:13:31,860 --> 00:13:34,620 Speaker 1: But would you sort of help guide them and tell 279 00:13:34,620 --> 00:13:37,480 Speaker 1: them that essentially if you want to do and post 280 00:13:37,480 --> 00:13:40,610 Speaker 1: these sexy photos of yourself and tell them why it's 281 00:13:40,610 --> 00:13:43,670 Speaker 1: a short term sort of career, why it doesn't last 282 00:13:43,679 --> 00:13:44,730 Speaker 1: in that sense 283 00:13:45,170 --> 00:13:47,390 Speaker 1: are these things mentioned to them, 284 00:13:47,400 --> 00:13:50,070 Speaker 2: these things are mentioned to them not in a very 285 00:13:50,070 --> 00:13:54,890 Speaker 2: like parental way, but in a very practical way when 286 00:13:54,890 --> 00:13:57,280 Speaker 2: you post things like that, your following is going to 287 00:13:57,280 --> 00:14:00,079 Speaker 2: be mostly men, the brands that we work with, they 288 00:14:00,080 --> 00:14:04,370 Speaker 2: are very wholesome, kind of like brands that targets mostly 289 00:14:04,370 --> 00:14:04,840 Speaker 2: women 290 00:14:04,850 --> 00:14:08,770 Speaker 2: families. So if you choose to brand yourself that way, 291 00:14:08,780 --> 00:14:12,670 Speaker 2: you are essentially cutting yourself away from a huge segment 292 00:14:12,670 --> 00:14:14,309 Speaker 2: of like the advertising market. 293 00:14:14,320 --> 00:14:17,370 Speaker 1: Okay, Nicholas with the youth that you work with, you 294 00:14:17,370 --> 00:14:19,450 Speaker 1: find that some of them are obsessed with this kind 295 00:14:19,450 --> 00:14:22,010 Speaker 1: of content, everyone's looking at their phone all the time 296 00:14:22,010 --> 00:14:24,530 Speaker 1: and I gotta admit sometimes I'm guilty of that too 297 00:14:24,760 --> 00:14:28,330 Speaker 1: obsessed is a strong word but nonetheless are very extracted 298 00:14:28,330 --> 00:14:32,770 Speaker 1: by such content simply because developmentally speaking, that's where they 299 00:14:32,770 --> 00:14:36,880 Speaker 1: are curious about their own sexuality, their own identity and 300 00:14:36,880 --> 00:14:40,320 Speaker 1: hormones are raging, you know, and they're exploring themselves, some 301 00:14:40,320 --> 00:14:43,650 Speaker 1: safeties are not so safe, so have a platform like this, 302 00:14:43,650 --> 00:14:48,490 Speaker 1: an opportunity like that opens them to experimentation more discuss. 303 00:14:48,505 --> 00:14:51,845 Speaker 1: So if the content was appropriate then they will learn 304 00:14:51,845 --> 00:14:54,614 Speaker 1: in a more appropriate way, like I was talking about 305 00:14:54,615 --> 00:14:57,165 Speaker 1: more wholesome way, then they tend to consume it in 306 00:14:57,165 --> 00:15:00,225 Speaker 1: such a way that help them grow to become better individuals, 307 00:15:00,235 --> 00:15:03,385 Speaker 1: but if not then they tend to see the world 308 00:15:03,395 --> 00:15:05,605 Speaker 1: only in one way and they tend to be quite 309 00:15:05,605 --> 00:15:08,515 Speaker 1: a mild big lens that you look into as far 310 00:15:08,515 --> 00:15:11,165 Speaker 1: as the world is concerned, so everything else takes a 311 00:15:11,165 --> 00:15:12,235 Speaker 1: back seat. 312 00:15:16,680 --> 00:15:19,330 Speaker 1: Hi, my name is steve Lie, and I'm Teresa Tang 313 00:15:19,550 --> 00:15:21,920 Speaker 1: and we are the hosts of the new podcast CNN 314 00:15:21,920 --> 00:15:25,520 Speaker 1: correspondent from new york to Bangkok join us as we 315 00:15:25,520 --> 00:15:28,540 Speaker 1: kick back and chat with our colleagues across the globe 316 00:15:28,550 --> 00:15:31,600 Speaker 1: about the latest news developments, look out for our weekly 317 00:15:31,600 --> 00:15:33,870 Speaker 1: episodes wherever you get your podcasts. 318 00:15:37,190 --> 00:15:39,740 Speaker 1: It's increasingly hard I imagine because you know, teenage boys 319 00:15:39,740 --> 00:15:42,150 Speaker 1: will hang out with other teenage boys who are all 320 00:15:42,160 --> 00:15:46,340 Speaker 1: looking at similar content, can we blame the environment. Either 321 00:15:46,340 --> 00:15:48,000 Speaker 1: one of you can answer this, but some of the 322 00:15:48,000 --> 00:15:52,100 Speaker 1: driving factors behind this whole online ecosystem, which feeds the 323 00:15:52,100 --> 00:15:54,850 Speaker 1: idea that you can get something quickly, You can earn 324 00:15:54,850 --> 00:15:57,540 Speaker 1: money quickly, You can watch whatever you want, you can 325 00:15:57,540 --> 00:15:58,610 Speaker 1: do whatever you want. 326 00:15:58,780 --> 00:16:01,950 Speaker 1: This kind of freedom. Is it perpetuated online with the 327 00:16:01,950 --> 00:16:04,950 Speaker 1: clients I work with? I can categorize them into two camps. 328 00:16:04,960 --> 00:16:08,440 Speaker 1: One camp involves adults in a young person's life, family 329 00:16:08,440 --> 00:16:12,270 Speaker 1: members having to make an effort to facilitate considerations of 330 00:16:12,270 --> 00:16:14,890 Speaker 1: the content that the child or young people that they 331 00:16:14,890 --> 00:16:17,160 Speaker 1: have within their circles, right to consider. 332 00:16:17,370 --> 00:16:20,820 Speaker 1: So they asked the appropriate languages except healthy boundaries. And 333 00:16:20,820 --> 00:16:23,710 Speaker 1: the other camp is where adults in their life tend 334 00:16:23,710 --> 00:16:25,950 Speaker 1: to be largely absent or tend to take a more 335 00:16:25,950 --> 00:16:28,610 Speaker 1: liberal approach, feel free to explore however you like to 336 00:16:28,610 --> 00:16:31,790 Speaker 1: explore that space, whatever you're interested in and do whatever 337 00:16:31,790 --> 00:16:35,060 Speaker 1: you need to do a little supervision. Less guidance to 338 00:16:35,060 --> 00:16:37,800 Speaker 1: approach has its own outcomes, but that's not going to 339 00:16:38,190 --> 00:16:40,740 Speaker 1: I mean, we can't change the family environment. You can 340 00:16:40,740 --> 00:16:43,280 Speaker 1: you can for example, in the first camp we find 341 00:16:43,280 --> 00:16:46,960 Speaker 1: families making more deliberate decisions to like for example, not 342 00:16:46,960 --> 00:16:51,620 Speaker 1: expose the child even at Teenage years devices or at 343 00:16:51,620 --> 00:16:54,830 Speaker 1: least in the magic way allow them to use their 344 00:16:54,830 --> 00:16:58,660 Speaker 1: devices and become something that's understood in their entire family 345 00:16:58,670 --> 00:17:01,250 Speaker 1: and not imposing whatsoever. It's something that the family agrees 346 00:17:01,250 --> 00:17:05,040 Speaker 1: together and the child also can accept the explanation. So 347 00:17:05,040 --> 00:17:06,050 Speaker 1: there are adults 348 00:17:06,359 --> 00:17:10,150 Speaker 1: family units who encourage this and successful for them. Sure, Sure. 349 00:17:10,150 --> 00:17:11,850 Speaker 1: I mean if the parents, you know play a role 350 00:17:11,850 --> 00:17:15,460 Speaker 1: in helping guide the kids better do the youth, you 351 00:17:15,470 --> 00:17:19,130 Speaker 1: will also want to earn a fast buck quick. So 352 00:17:19,130 --> 00:17:22,510 Speaker 1: they are willing to take you no more risky investments 353 00:17:22,520 --> 00:17:25,660 Speaker 1: to go out on a limb. May maybe even in 354 00:17:25,660 --> 00:17:28,070 Speaker 1: fact crypto has become a real hot thing with the 355 00:17:28,070 --> 00:17:30,930 Speaker 1: young ones as well. Not everyone has a 356 00:17:30,940 --> 00:17:33,740 Speaker 1: motivation to want to earn a lot of money. Some 357 00:17:33,760 --> 00:17:36,879 Speaker 1: who would very much like to have the money to 358 00:17:36,880 --> 00:17:40,859 Speaker 1: buy whatever they want to do because they possibly pressured 359 00:17:40,859 --> 00:17:43,379 Speaker 1: by their friends or their very deprived in their own 360 00:17:43,390 --> 00:17:47,510 Speaker 1: family circumstance, for example, maybe they tend to want to 361 00:17:47,510 --> 00:17:51,840 Speaker 1: have this a lot more families who are more well resourced, 362 00:17:51,850 --> 00:17:55,960 Speaker 1: won't have Children who are motivated by such things and 363 00:17:55,960 --> 00:17:58,480 Speaker 1: they tend to look for other things, so content 364 00:17:58,750 --> 00:18:00,760 Speaker 1: that will drive them towards making a lot of money 365 00:18:00,760 --> 00:18:03,440 Speaker 1: wouldn't be so effective. So in other words, it's sometimes 366 00:18:03,440 --> 00:18:07,889 Speaker 1: not by choice but by circumstance because you need money 367 00:18:07,890 --> 00:18:11,449 Speaker 1: for some reason and this seems like a good option. 368 00:18:11,460 --> 00:18:13,219 Speaker 1: And it's the case for some of the influences you're 369 00:18:13,220 --> 00:18:16,129 Speaker 1: talking about earlier, right? And because that was the circumstances, 370 00:18:16,140 --> 00:18:18,149 Speaker 1: it was really out of desperation and you needed to 371 00:18:18,150 --> 00:18:21,720 Speaker 1: make it work otherwise there's a lot of things at risk, 372 00:18:21,720 --> 00:18:22,870 Speaker 1: those kind of circumstance. 373 00:18:23,109 --> 00:18:25,490 Speaker 1: And Joanne, do you notice a difference when when people 374 00:18:25,490 --> 00:18:27,690 Speaker 1: come in with that mindset, I mean some of them 375 00:18:27,700 --> 00:18:31,650 Speaker 1: choose to adopt this approach, this lifestyle, this occupation. Others 376 00:18:31,660 --> 00:18:33,800 Speaker 1: say I have no choice, that's why I'm doing only 377 00:18:33,800 --> 00:18:35,800 Speaker 1: fans because it pays me so well, I can pay 378 00:18:35,800 --> 00:18:37,090 Speaker 1: my bills. Our 379 00:18:37,090 --> 00:18:39,689 Speaker 2: observation is is really these kids are growing up in 380 00:18:39,690 --> 00:18:43,250 Speaker 2: a different world, they grew up with technology, they grew 381 00:18:43,250 --> 00:18:46,300 Speaker 2: up with smartphones, they are being exposed to 382 00:18:46,310 --> 00:18:48,899 Speaker 2: different ideas at a very young age. I mean the 383 00:18:48,900 --> 00:18:52,450 Speaker 2: past you don't really see how someone in, for example, 384 00:18:52,450 --> 00:18:57,610 Speaker 2: Hollywood lives beyond your weekly magazines right now, you open 385 00:18:57,609 --> 00:19:00,409 Speaker 2: instagram and you're exposed to the lifestyle, you know from 386 00:19:00,410 --> 00:19:03,330 Speaker 2: halfway across the world. I think that in itself is 387 00:19:03,330 --> 00:19:06,859 Speaker 2: a huge driver secondly I think a lot of use 388 00:19:06,859 --> 00:19:09,500 Speaker 2: nowadays are a lot more passion driven, They're looking 389 00:19:09,520 --> 00:19:13,460 Speaker 2: for value outside monetary compensation. So it's not always about 390 00:19:13,460 --> 00:19:15,690 Speaker 2: the money and it's not always about the quick cash 391 00:19:15,700 --> 00:19:19,149 Speaker 2: being a content creator also affords you the flexibility, you're 392 00:19:19,150 --> 00:19:22,690 Speaker 2: not conforming to the traditional definition of work. What constitutes 393 00:19:22,690 --> 00:19:25,430 Speaker 2: working hours? I can create content at nine p.m. My 394 00:19:25,430 --> 00:19:27,670 Speaker 2: employer is not going to like hound on me and 395 00:19:27,670 --> 00:19:30,119 Speaker 2: I think the most important is the younger generation is 396 00:19:30,119 --> 00:19:32,710 Speaker 2: really looking for work life balance. However, the diff 397 00:19:32,720 --> 00:19:35,480 Speaker 2: find work in life, you know if they expect life 398 00:19:35,480 --> 00:19:38,640 Speaker 2: to be a very luxurious life, but yet they want 399 00:19:38,640 --> 00:19:41,040 Speaker 2: to spend as little time as possible at work, then 400 00:19:41,040 --> 00:19:44,490 Speaker 2: they will resort to what we call gigs or like 401 00:19:44,510 --> 00:19:48,659 Speaker 2: crypto trading only fans maybe to make that fast cash 402 00:19:48,660 --> 00:19:51,409 Speaker 2: so that they can spend a lot on their personal lives. 403 00:19:51,420 --> 00:19:51,860 Speaker 2: So 404 00:19:51,859 --> 00:19:54,790 Speaker 1: would you say these guys are like our workers in 405 00:19:54,790 --> 00:19:55,930 Speaker 1: the gig economy, 406 00:19:56,109 --> 00:19:59,370 Speaker 1: they're all freelancers, you know like your delivery rider, we 407 00:19:59,369 --> 00:20:02,790 Speaker 2: do see content creators as part of the gig economy 408 00:20:02,790 --> 00:20:05,150 Speaker 2: or subset of it. There are a lot more passion 409 00:20:05,150 --> 00:20:08,660 Speaker 2: driven than your grab driver and all that. It really 410 00:20:08,660 --> 00:20:11,109 Speaker 2: started out with, you know, like platforms like Fiverr, you 411 00:20:11,109 --> 00:20:13,830 Speaker 2: know where you can hire a freelance video editor, they 412 00:20:13,830 --> 00:20:16,810 Speaker 2: are very much driven by passion more than anything else 413 00:20:16,820 --> 00:20:19,450 Speaker 1: and then they may have to pay a CPF suit, 414 00:20:19,460 --> 00:20:20,670 Speaker 1: that's the latest. 415 00:20:20,910 --> 00:20:25,120 Speaker 1: What would this mean for jobs as we know it today? 416 00:20:25,119 --> 00:20:27,149 Speaker 1: You know, I mean I've heard of stories where a 417 00:20:27,150 --> 00:20:30,629 Speaker 1: preschool teacher gave up teaching, decided to do only fans 418 00:20:30,630 --> 00:20:32,750 Speaker 1: because she said I worked two days a week, I 419 00:20:32,750 --> 00:20:34,900 Speaker 1: make the same amount of money, if not more than 420 00:20:34,900 --> 00:20:37,560 Speaker 1: what I was being paid as a teacher. Nicholas does 421 00:20:37,560 --> 00:20:39,419 Speaker 1: this change the way we move 422 00:20:39,430 --> 00:20:41,659 Speaker 1: forward that even in universities, the way you need to 423 00:20:41,660 --> 00:20:43,880 Speaker 1: start teaching because the jobs of the future will be 424 00:20:43,880 --> 00:20:48,140 Speaker 1: entirely different. Yeah, interestingly, we have had conversations last week, 425 00:20:48,140 --> 00:20:50,810 Speaker 1: even in the months leading to this point, we have 426 00:20:50,820 --> 00:20:54,480 Speaker 1: been talking about this and how we can pivot, right? 427 00:20:54,490 --> 00:20:56,960 Speaker 1: So I feel that it's going to change work, it's 428 00:20:56,960 --> 00:20:59,500 Speaker 1: going to change the learning as far as learning is concerned, 429 00:20:59,510 --> 00:21:02,350 Speaker 1: it's already the case you can easily use your learning 430 00:21:02,350 --> 00:21:05,580 Speaker 1: management system and the content is there, you can easily 431 00:21:05,590 --> 00:21:07,770 Speaker 1: view your content and that's learning 432 00:21:07,990 --> 00:21:10,430 Speaker 1: and then from that, viewing your access and then you 433 00:21:10,430 --> 00:21:12,940 Speaker 1: take your quizzes or you take your test papers. So 434 00:21:12,940 --> 00:21:15,490 Speaker 1: is it just our old mindset? Do you think in 435 00:21:15,490 --> 00:21:17,770 Speaker 1: time things will evolve and at some point we'll all 436 00:21:17,770 --> 00:21:19,959 Speaker 1: be like, okay, yeah, it's actually not so bad. 437 00:21:20,700 --> 00:21:22,890 Speaker 1: I think I'm beginning here that really, you know, even 438 00:21:22,890 --> 00:21:26,010 Speaker 1: my mom, adults who have always been in the space 439 00:21:26,010 --> 00:21:28,930 Speaker 1: where it's just the traditional way of learning and teaching, 440 00:21:28,940 --> 00:21:31,140 Speaker 1: but now we're beginning to hear we got to start 441 00:21:31,140 --> 00:21:33,690 Speaker 1: thinking differently. We could start at least try to do 442 00:21:33,690 --> 00:21:36,200 Speaker 1: certain things or get into the tech, just move with 443 00:21:36,200 --> 00:21:38,720 Speaker 1: it a little bit. So I suspect that it's going 444 00:21:38,720 --> 00:21:40,080 Speaker 1: to move into that space 445 00:21:40,280 --> 00:21:42,580 Speaker 1: and Joanne, did you have to convince your parents when 446 00:21:42,580 --> 00:21:44,389 Speaker 1: you took on this job and then they ask you, 447 00:21:44,390 --> 00:21:46,070 Speaker 1: what kind of company are you working for? Did you 448 00:21:46,070 --> 00:21:48,560 Speaker 1: have to explain to them what is all about? 449 00:21:48,570 --> 00:21:50,850 Speaker 2: Well, yes, my parents had a difficult time on this, 450 00:21:50,850 --> 00:21:53,139 Speaker 2: but I graduated from law and it was like a 451 00:21:53,140 --> 00:21:56,530 Speaker 2: huge 180° swing right? Like saying like I'm not even 452 00:21:56,530 --> 00:21:57,010 Speaker 2: going to 453 00:21:57,180 --> 00:22:02,570 Speaker 2: take my bar exam. I don't think this will necessarily replace, 454 00:22:02,570 --> 00:22:06,429 Speaker 2: you know, certain professions, a lot of traditional roles are 455 00:22:06,430 --> 00:22:11,490 Speaker 2: being made obsolete by technology while the human population continues 456 00:22:11,490 --> 00:22:15,050 Speaker 2: to increase and it's just necessary for mankind to just 457 00:22:15,050 --> 00:22:17,899 Speaker 2: be creative to create jobs for themselves and being a 458 00:22:17,900 --> 00:22:20,090 Speaker 2: content creator is just one of the jobs that has 459 00:22:20,090 --> 00:22:23,280 Speaker 2: been created within the past like decade with the introduction 460 00:22:23,280 --> 00:22:25,770 Speaker 2: of social media platforms and technology. 461 00:22:26,000 --> 00:22:27,920 Speaker 1: Is it a long term job you were talking about 462 00:22:27,920 --> 00:22:31,010 Speaker 1: sustainability earlier? Do many of these content creators, can they 463 00:22:31,010 --> 00:22:33,790 Speaker 1: do it for the next 30 years? You know, or 464 00:22:33,800 --> 00:22:36,530 Speaker 1: is it just kind of a high risk, high gain, 465 00:22:36,530 --> 00:22:37,580 Speaker 1: but short term, 466 00:22:37,590 --> 00:22:39,980 Speaker 2: It is not impossible and that's something that we are 467 00:22:39,980 --> 00:22:42,340 Speaker 2: trying to prove as a company as well. My gosh, cloud, 468 00:22:42,340 --> 00:22:45,570 Speaker 2: we have worked with content creators who started from blogging 469 00:22:45,570 --> 00:22:47,900 Speaker 2: 10 years ago and then they pivoted to insta 470 00:22:48,140 --> 00:22:51,760 Speaker 2: getting paid proposed and then moved on to Youtube, getting 471 00:22:51,760 --> 00:22:55,899 Speaker 2: paid for views and today they are building up brands themselves, 472 00:22:55,910 --> 00:22:59,980 Speaker 2: they have their own services that they provide, essentially. They're entrepreneurs, 473 00:22:59,980 --> 00:23:03,950 Speaker 2: they have been branding themselves through social media and eventually 474 00:23:03,960 --> 00:23:08,300 Speaker 2: selling through their own unique set of like, service or 475 00:23:08,300 --> 00:23:10,160 Speaker 2: products to the mass market. 476 00:23:10,170 --> 00:23:12,340 Speaker 1: Well, I guess, you know, it's just a different world 477 00:23:12,350 --> 00:23:14,720 Speaker 1: because here at media corp we have a 45 year 478 00:23:14,720 --> 00:23:16,000 Speaker 1: long service award, 479 00:23:16,359 --> 00:23:20,359 Speaker 1: But who stays in the same company for 45 years nowadays. Right? Yeah, 480 00:23:20,369 --> 00:23:23,020 Speaker 1: so that's pretty amazing. Well guys, thanks so much for 481 00:23:23,020 --> 00:23:25,639 Speaker 1: coming and sharing your thoughts with us. I mean I 482 00:23:25,640 --> 00:23:28,040 Speaker 1: agree that those who are successful on these platforms often 483 00:23:28,050 --> 00:23:29,590 Speaker 1: do work very hard at it. But 484 00:23:29,730 --> 00:23:31,580 Speaker 1: I guess if my kids still came to me and 485 00:23:31,580 --> 00:23:34,090 Speaker 1: said they wanted to do something like that for a living, 486 00:23:34,090 --> 00:23:36,359 Speaker 1: I'm still finding a bit hard to accept. I think 487 00:23:36,369 --> 00:23:38,660 Speaker 1: I would tell them you go and get another job 488 00:23:38,670 --> 00:23:40,280 Speaker 1: if you want to do this as a hobby, I'm 489 00:23:40,280 --> 00:23:42,090 Speaker 1: cool with it. But you know, you got to have 490 00:23:42,090 --> 00:23:44,470 Speaker 1: something else under your belt to fall back on perhaps. 491 00:23:44,470 --> 00:23:46,300 Speaker 1: And I feel it's my duty as a parent to 492 00:23:46,300 --> 00:23:47,209 Speaker 1: equip them with that. 493 00:23:47,800 --> 00:23:49,780 Speaker 1: So for all of you listening in for our listeners 494 00:23:49,780 --> 00:23:52,110 Speaker 1: as well, we hope this conversation has given you some 495 00:23:52,109 --> 00:23:56,109 Speaker 1: food for thought sparked perhaps a few conversations, rather dinner 496 00:23:56,109 --> 00:23:59,250 Speaker 1: table to see just how fast our world is changing 497 00:23:59,260 --> 00:24:01,570 Speaker 1: the heart of the matter podcast will be taking a 498 00:24:01,570 --> 00:24:05,790 Speaker 1: season break. We're gonna be back in January 2023. So 499 00:24:05,790 --> 00:24:10,090 Speaker 1: do join us. Then the team behind this podcast is Jacqueline, Chan, 500 00:24:10,090 --> 00:24:13,889 Speaker 1: Joanne Chan Tiffany and Daniel Lee and Christina Robert. And 501 00:24:13,890 --> 00:24:17,410 Speaker 1: I'm Stephen signing off for 2022. Bye for now.