1 00:00:00,080 --> 00:00:02,120 Speaker 1: What's in our food. They don't actually want you to 2 00:00:02,160 --> 00:00:04,800 Speaker 1: know what's in your pantry. You think you're feeding your family, 3 00:00:04,840 --> 00:00:08,240 Speaker 1: but you're walking into a toxic thirteen billion dollar trap. 4 00:00:08,640 --> 00:00:12,200 Speaker 1: Decades ago, Big Tobacco quietly bought up the American food supply, 5 00:00:12,640 --> 00:00:16,520 Speaker 1: unleashing their addiction scientists to weaponize exactly what it is 6 00:00:16,760 --> 00:00:20,799 Speaker 1: we're eating today. Investigator Patrick Sullivan exposes the exact blueprint 7 00:00:21,000 --> 00:00:23,919 Speaker 1: and the FDA loophole leaving it a secret. We're naming 8 00:00:24,040 --> 00:00:28,040 Speaker 1: names right now. Are you starting to identify something in 9 00:00:28,080 --> 00:00:30,240 Speaker 1: our diet that could be leading us down the road 10 00:00:30,240 --> 00:00:31,520 Speaker 1: to more cancer, more disease? 11 00:00:32,640 --> 00:00:36,000 Speaker 2: Well, Joe, let me give you three interesting facts that 12 00:00:36,040 --> 00:00:39,479 Speaker 2: we discovered in making this film. Number One, in nineteen 13 00:00:39,560 --> 00:00:45,360 Speaker 2: eighty five, R. J. Reynolds bought Nabisco for five billion dollars. 14 00:00:45,440 --> 00:00:50,199 Speaker 2: Number two, in nineteen eighty eight, Philip Morris bought Craft 15 00:00:50,200 --> 00:00:53,720 Speaker 2: Foods for thirteen billion dollars. And these were just a 16 00:00:53,800 --> 00:00:57,600 Speaker 2: couple of the very large M and A transactions that 17 00:00:57,720 --> 00:01:01,160 Speaker 2: happened in the nineteen eighties. In fact, number three, by 18 00:01:01,160 --> 00:01:04,720 Speaker 2: the mid nineteen nineties, wouldn't you know it, Big tobacco 19 00:01:04,760 --> 00:01:08,560 Speaker 2: controlled about forty percent of the American food supply. What 20 00:01:08,680 --> 00:01:10,039 Speaker 2: could possibly go wrong? 21 00:01:10,200 --> 00:01:11,760 Speaker 1: You know, I got to stop you there because I 22 00:01:11,760 --> 00:01:13,640 Speaker 1: didn't know all of that going into this interview. So 23 00:01:14,080 --> 00:01:15,839 Speaker 1: let's break that down. I was a TV news anchor 24 00:01:15,880 --> 00:01:18,280 Speaker 1: when all that was going on, when the billboards had 25 00:01:18,280 --> 00:01:20,920 Speaker 1: to go up saying, you know, the smoking causes cancer, 26 00:01:21,080 --> 00:01:22,959 Speaker 1: when they had to admit that. In their actual paperwork 27 00:01:22,959 --> 00:01:25,479 Speaker 1: it said we added more nicotine to keep them hooked. 28 00:01:25,680 --> 00:01:28,080 Speaker 1: But we actually had stories and reports that said they 29 00:01:28,080 --> 00:01:30,520 Speaker 1: were pushing this on minority communities and so on. You're 30 00:01:30,560 --> 00:01:33,080 Speaker 1: telling me the big tobacco that had to pay billions 31 00:01:33,120 --> 00:01:36,600 Speaker 1: and billions of dollars in settlements because it was making 32 00:01:36,640 --> 00:01:39,000 Speaker 1: people die and it was lying to people about what 33 00:01:39,080 --> 00:01:41,560 Speaker 1: was inside their product now controls our Food. How did 34 00:01:41,560 --> 00:01:42,000 Speaker 1: that happen? 35 00:01:43,160 --> 00:01:47,960 Speaker 2: Well? Calli Means, who was a major feature in the documentary. 36 00:01:48,600 --> 00:01:51,720 Speaker 2: Calli Means, author of the co author of the book 37 00:01:51,840 --> 00:01:55,520 Speaker 2: Good Energy, with his sister, doctor Casey Means, who, by 38 00:01:55,560 --> 00:01:59,160 Speaker 2: the way, now I think potentially going to be America's 39 00:01:59,240 --> 00:02:03,520 Speaker 2: next surgeon jet. They together wrote a book called Good Energy, 40 00:02:04,120 --> 00:02:07,040 Speaker 2: and it talks about they were very much inspired by 41 00:02:07,560 --> 00:02:11,760 Speaker 2: their mother and her late cancer diagnosis that she died 42 00:02:12,200 --> 00:02:17,760 Speaker 2: thirteen days after diagnosis. Very amazing, very tragic, very all 43 00:02:17,800 --> 00:02:20,640 Speaker 2: of the sudden. But as Calli and Casey talk about, 44 00:02:20,880 --> 00:02:24,280 Speaker 2: their mom was sort of the classic baby boomer that 45 00:02:24,440 --> 00:02:28,720 Speaker 2: had five different pharmaceuticals, thought she was eating healthy with 46 00:02:29,160 --> 00:02:32,960 Speaker 2: hummus and ranch dressing and things like that, but ended 47 00:02:33,040 --> 00:02:38,240 Speaker 2: up with basically the worst scenario imaginable, dying from cancer 48 00:02:38,360 --> 00:02:45,240 Speaker 2: thirteen days after diagnosis. So Calli, the reason I bring 49 00:02:45,320 --> 00:02:47,839 Speaker 2: him up is that he really talks about CALLI used 50 00:02:47,840 --> 00:02:51,280 Speaker 2: to be a former government I'm sorry, Kelly, used to 51 00:02:51,320 --> 00:02:55,320 Speaker 2: be a former lobbyist working on behalf of Coca Cola 52 00:02:55,680 --> 00:02:59,000 Speaker 2: and other companies like that to get people like the 53 00:02:59,040 --> 00:03:02,680 Speaker 2: American Diabetes Association to say no, no, no, these sugary 54 00:03:02,840 --> 00:03:06,960 Speaker 2: soft drinks, these are okay. So in the documentary Breaking 55 00:03:07,000 --> 00:03:09,560 Speaker 2: Big Food, we kind of start to disclose and pull 56 00:03:09,680 --> 00:03:13,040 Speaker 2: back the scenes of that. Really, what Calli talks about 57 00:03:13,120 --> 00:03:17,240 Speaker 2: is that Big Tobacco was facing the end of this 58 00:03:17,520 --> 00:03:22,799 Speaker 2: very long profitable run selling cigarettes and the jig was up, 59 00:03:22,880 --> 00:03:25,480 Speaker 2: so they had to put their money in another place. Well, 60 00:03:26,040 --> 00:03:27,600 Speaker 2: food companies is where they turn. 61 00:03:27,880 --> 00:03:30,639 Speaker 1: It's unbelievable. Patrick Sullivan, a co executive producer along with 62 00:03:30,639 --> 00:03:32,760 Speaker 1: his wife Ashley of Breaking Big Food got a Breaking 63 00:03:32,800 --> 00:03:36,400 Speaker 1: Bigfood dot com. It's available now on both Apple and 64 00:03:36,480 --> 00:03:37,280 Speaker 1: on Amazon Prime. 65 00:03:37,360 --> 00:03:38,760 Speaker 2: Right correct. 66 00:03:39,040 --> 00:03:41,600 Speaker 1: Okay, so let's let's get into what we started to 67 00:03:41,640 --> 00:03:44,520 Speaker 1: find out here. First question asked to be did the 68 00:03:44,560 --> 00:03:48,040 Speaker 1: food become more processed when the tobacco companies bought them? 69 00:03:48,080 --> 00:03:51,000 Speaker 1: Did they start doing something that changed the food supply 70 00:03:51,120 --> 00:03:53,360 Speaker 1: that makes us hooked on the food like they had 71 00:03:53,400 --> 00:03:54,400 Speaker 1: us hooked on cigarettes? 72 00:03:56,240 --> 00:03:59,880 Speaker 2: In one word, yes you. I'm sure the audience will 73 00:04:00,000 --> 00:04:04,880 Speaker 2: remember the famous Las commercial no one can eat just one. Yes. Well, 74 00:04:05,440 --> 00:04:09,920 Speaker 2: the scientists at Big Tobacco were kind of reshuffled over 75 00:04:10,000 --> 00:04:11,680 Speaker 2: to Big Food, and they said, how do we make 76 00:04:11,760 --> 00:04:14,400 Speaker 2: this cheaper and more addictive, and how do we make 77 00:04:14,440 --> 00:04:17,040 Speaker 2: it last longer? Well, they started working with all these 78 00:04:17,040 --> 00:04:20,559 Speaker 2: different chemicals and saying, oh, well this amount of seed oil, 79 00:04:20,720 --> 00:04:23,279 Speaker 2: you know, using this instead, it won't go rancid. You 80 00:04:23,320 --> 00:04:26,760 Speaker 2: can have a piece of bread or whatever stay on 81 00:04:26,800 --> 00:04:29,880 Speaker 2: the shelf for three years. Now, except if it can 82 00:04:29,920 --> 00:04:32,480 Speaker 2: stay on the shelf for three years, how can our bodies, 83 00:04:32,480 --> 00:04:36,200 Speaker 2: how can our gi track break it down and digest 84 00:04:36,200 --> 00:04:40,720 Speaker 2: it into food? So, unfortunately we've end up with the 85 00:04:40,839 --> 00:04:46,159 Speaker 2: convenience of modern ultra processed food. But it's really not 86 00:04:46,279 --> 00:04:49,160 Speaker 2: the food that any of our ancestors would have eaten. 87 00:04:49,560 --> 00:04:52,360 Speaker 2: And I would say that there is a very strong 88 00:04:52,560 --> 00:04:55,720 Speaker 2: argument to make that there is a very tight correlation 89 00:04:55,920 --> 00:05:00,000 Speaker 2: between the rise of all of these chronic health conditions 90 00:05:00,120 --> 00:05:03,760 Speaker 2: that we're facing and the way that the food supply 91 00:05:03,960 --> 00:05:07,680 Speaker 2: has been weaponized against us. I don't know if they 92 00:05:07,800 --> 00:05:10,680 Speaker 2: meant to do it. I don't know if profit motive 93 00:05:10,800 --> 00:05:13,760 Speaker 2: was basically taken too far. And hey, if your job 94 00:05:13,839 --> 00:05:16,440 Speaker 2: is to get more earnings per share, wouldn't you want 95 00:05:16,480 --> 00:05:18,480 Speaker 2: to try and figure out how to make your food cheaper, 96 00:05:18,640 --> 00:05:20,520 Speaker 2: last longer, and be more addictive. 97 00:05:21,800 --> 00:05:23,360 Speaker 1: I mean, it's a great question, but I don't think 98 00:05:23,400 --> 00:05:25,520 Speaker 1: you have to make food addictive. We need to eat food. 99 00:05:25,720 --> 00:05:28,239 Speaker 1: You know, if you're somebody who produces food and supplies food, 100 00:05:28,520 --> 00:05:30,880 Speaker 1: you're going to sell your product because we get hungry 101 00:05:30,880 --> 00:05:33,440 Speaker 1: and we have to eat it. Fuels us. I hate 102 00:05:33,480 --> 00:05:35,240 Speaker 1: hearing that they were adding things and so on and 103 00:05:35,240 --> 00:05:37,599 Speaker 1: so forth that kept it good on the shelf for 104 00:05:37,600 --> 00:05:40,159 Speaker 1: two or three years. That's actually kind of disgusting. Having 105 00:05:40,240 --> 00:05:42,160 Speaker 1: said that, you mentioned seed oils, and a lot of 106 00:05:42,160 --> 00:05:43,880 Speaker 1: people could plain about seed oils now I don't use 107 00:05:43,880 --> 00:05:46,560 Speaker 1: any of them. I use beef tallow only when I'm cooking, 108 00:05:46,800 --> 00:05:48,440 Speaker 1: and you stay away from seed oils if you can 109 00:05:48,440 --> 00:05:50,680 Speaker 1: find out what's in there. So I think before I 110 00:05:50,680 --> 00:05:53,960 Speaker 1: even get into specifically that item, how did they get 111 00:05:53,960 --> 00:05:56,720 Speaker 1: away with this? And what I mean is I've always thought, 112 00:05:56,720 --> 00:05:59,200 Speaker 1: and I think people watching listening you've always thought somebody 113 00:05:59,240 --> 00:06:01,040 Speaker 1: in the governments looking at for us. Now we've found 114 00:06:01,080 --> 00:06:03,760 Speaker 1: out through COVID that probably that isn't the case. But 115 00:06:04,200 --> 00:06:06,359 Speaker 1: we thought that going in that the food supply at 116 00:06:06,440 --> 00:06:08,039 Speaker 1: least is going to be safe. It's going to be 117 00:06:08,040 --> 00:06:09,719 Speaker 1: something we can eat. It's not gonna harm, it's not 118 00:06:09,720 --> 00:06:11,960 Speaker 1: gonna cause disease. How did they get away with adding 119 00:06:11,960 --> 00:06:15,320 Speaker 1: a bunch of stuff? Isn't there an oversight some overlord 120 00:06:15,320 --> 00:06:19,559 Speaker 1: of the government that says, the USDA, the FDA, the CDC, HHS, whatever, 121 00:06:19,560 --> 00:06:22,640 Speaker 1: that would say you can't do that tobacco companies because 122 00:06:22,640 --> 00:06:25,000 Speaker 1: that would be bad for people. Nobody took a look 123 00:06:25,000 --> 00:06:26,760 Speaker 1: at what they were adding, or do they not tell us? 124 00:06:28,160 --> 00:06:32,800 Speaker 2: It feels like COVID revealed something incredibly important to us 125 00:06:32,880 --> 00:06:36,920 Speaker 2: as Americans about our government and specifically about the regulators 126 00:06:36,960 --> 00:06:41,599 Speaker 2: in that they're not paying attention and they are captured. 127 00:06:42,320 --> 00:06:45,440 Speaker 2: It would be hard to argue anything other than that. 128 00:06:45,880 --> 00:06:50,920 Speaker 2: And I would say that in the case of ingredients 129 00:06:50,960 --> 00:06:54,120 Speaker 2: that have snuck into the food system. There's actually been 130 00:06:54,160 --> 00:06:57,000 Speaker 2: a lot of discussion about this lately online and thanks 131 00:06:57,000 --> 00:07:01,040 Speaker 2: to Robert F. Kennedy Junior, the HHS Secretary, talking about 132 00:07:01,480 --> 00:07:09,000 Speaker 2: grass GRAS, which stands for generally recognized as safe. Essentially 133 00:07:09,080 --> 00:07:12,680 Speaker 2: what that policy is. It was implemented I believe in 134 00:07:12,720 --> 00:07:14,360 Speaker 2: the late eighties. I might I don't have the date 135 00:07:14,440 --> 00:07:18,240 Speaker 2: exactly right, but it was implemented because FDA could not 136 00:07:18,520 --> 00:07:23,320 Speaker 2: keep up with the food companies requests to use new 137 00:07:23,560 --> 00:07:27,160 Speaker 2: ingredients in the food supply. So they created this idea 138 00:07:27,200 --> 00:07:31,520 Speaker 2: of like, well, if you can regulate yourself food company 139 00:07:31,800 --> 00:07:36,560 Speaker 2: and say that it's generally recognized as safe, then we'll 140 00:07:36,600 --> 00:07:40,840 Speaker 2: allow you to use it. In other words, we'll try 141 00:07:40,840 --> 00:07:43,640 Speaker 2: and figure out on the back end if an ingredient 142 00:07:43,800 --> 00:07:46,600 Speaker 2: is harmful, because on the front end we'll just say 143 00:07:46,600 --> 00:07:52,880 Speaker 2: it's generally recognized as safe. In hindsight, that sounds insane. 144 00:07:52,840 --> 00:07:55,320 Speaker 1: It does well. I mean, one would think that they 145 00:07:55,360 --> 00:07:56,960 Speaker 1: would have to get the approval to use it before 146 00:07:56,960 --> 00:07:59,600 Speaker 1: they can use it. But if it's called generally recognized 147 00:07:59,600 --> 00:08:01,560 Speaker 1: as say put it in there, they we'll figure it 148 00:08:01,560 --> 00:08:04,040 Speaker 1: out later. I mean, now we're finding out that there's 149 00:08:04,080 --> 00:08:06,040 Speaker 1: a lot more disease now, a lot more obesity now, 150 00:08:06,120 --> 00:08:08,120 Speaker 1: as I said, And if you just look at videos 151 00:08:08,200 --> 00:08:11,520 Speaker 1: of Americans in the nineteen sixties and nineteen seventies, even 152 00:08:11,520 --> 00:08:14,280 Speaker 1: the eighties compared to today, it's a sea change. It's 153 00:08:14,320 --> 00:08:16,120 Speaker 1: a world of difference. And now we're all relying on 154 00:08:16,200 --> 00:08:18,280 Speaker 1: GLP ones to take care of the problem that was 155 00:08:18,320 --> 00:08:21,080 Speaker 1: caused by the food supply. It is Patrick Sullivan, Co 156 00:08:21,120 --> 00:08:24,560 Speaker 1: executive producer, Breaking Big Food. Go to breakingdef Bigfood dot com. 157 00:08:24,680 --> 00:08:27,560 Speaker 1: Check it out on Apple TV or on Amazon Prime Video. 158 00:08:27,960 --> 00:08:31,080 Speaker 1: All right, So is RFK Junior getting rid of the 159 00:08:31,480 --> 00:08:35,200 Speaker 1: grass technology of the grass thought process, that mechanism and 160 00:08:35,240 --> 00:08:37,680 Speaker 1: maybe doing something where we do check it out first, 161 00:08:37,800 --> 00:08:39,920 Speaker 1: or do we have good studies And I'm sure I'll 162 00:08:39,920 --> 00:08:41,640 Speaker 1: find this out in the documentary, do we have good 163 00:08:41,640 --> 00:08:43,560 Speaker 1: studies saying a lot of what you've been eating for 164 00:08:43,559 --> 00:08:46,360 Speaker 1: the past twenty thirty years is bad? And RFK Junior 165 00:08:46,400 --> 00:08:47,679 Speaker 1: is saying get rid of it, because I know he's 166 00:08:47,679 --> 00:08:50,480 Speaker 1: getting a lot of pushback, probably by the big lobbyist 167 00:08:50,520 --> 00:08:51,400 Speaker 1: for these big companies. 168 00:08:52,600 --> 00:08:55,559 Speaker 2: Yeah, it would seem that the lobbyists of big food 169 00:08:56,000 --> 00:09:03,000 Speaker 2: stand to lose a lot the standard, the GRASS standard. 170 00:09:03,080 --> 00:09:05,040 Speaker 2: I don't really know what's gonna happen with that, and 171 00:09:05,080 --> 00:09:08,640 Speaker 2: that is a great question. RFK has talked certainly a 172 00:09:08,640 --> 00:09:11,439 Speaker 2: lot about that. One of the things that food Babe 173 00:09:11,440 --> 00:09:13,520 Speaker 2: should get a lot of credit for. The Food Babe 174 00:09:13,559 --> 00:09:19,000 Speaker 2: online is showing side by side comparisons of fruit loops 175 00:09:19,040 --> 00:09:22,760 Speaker 2: in America versus fruit loops in Canada and all these 176 00:09:22,840 --> 00:09:28,360 Speaker 2: other countries where certain dyes, in particular petroleum based food 177 00:09:28,440 --> 00:09:33,880 Speaker 2: dyes are not generally recognized as safe. And so General 178 00:09:33,920 --> 00:09:37,680 Speaker 2: Mills or Nobisco or whoever that is making these processed 179 00:09:37,720 --> 00:09:40,360 Speaker 2: food cereals is saying, okay, well, in order to sell 180 00:09:40,360 --> 00:09:45,160 Speaker 2: our food in Canada, in New Zealand, in Australia, in Italy, 181 00:09:45,800 --> 00:09:49,280 Speaker 2: we have to use red beet juice instead of red 182 00:09:49,360 --> 00:09:52,679 Speaker 2: dye forty. But in America they just keep on using 183 00:09:52,720 --> 00:09:55,640 Speaker 2: red dye forty. So I don't know what's going to 184 00:09:55,679 --> 00:09:59,920 Speaker 2: happen to GRASS. I think that is basically as big 185 00:10:00,240 --> 00:10:04,560 Speaker 2: fight as any fight that Americans can be having. I 186 00:10:04,559 --> 00:10:09,360 Speaker 2: will give you one hopeful note that started to happen 187 00:10:09,800 --> 00:10:13,679 Speaker 2: right after RFK became the age of just secretary. He 188 00:10:13,679 --> 00:10:16,920 Speaker 2: held a meeting, a large meeting with many of the 189 00:10:16,920 --> 00:10:19,920 Speaker 2: big food producers that were there. But you know, big 190 00:10:19,960 --> 00:10:22,040 Speaker 2: food being the Nibiscos and the Crafts and all these 191 00:10:22,080 --> 00:10:25,360 Speaker 2: brands that we Americans see on all the grocery store shelves, 192 00:10:25,600 --> 00:10:29,920 Speaker 2: and food dies, petroleum based food dies were specifically the 193 00:10:30,000 --> 00:10:33,199 Speaker 2: area that he began to target and say, guys, we're 194 00:10:33,200 --> 00:10:35,640 Speaker 2: going to be getting rid of these. And the response, 195 00:10:36,200 --> 00:10:39,960 Speaker 2: apparently from big food was thank. 196 00:10:39,800 --> 00:10:42,720 Speaker 1: You, and that sounds like that would be a weird response. 197 00:10:42,920 --> 00:10:44,960 Speaker 1: I'm sorry, how does that make any sense? They're the 198 00:10:44,960 --> 00:10:47,000 Speaker 1: ones that were doing it well. 199 00:10:47,559 --> 00:10:53,000 Speaker 2: The problem is if Craft for example, can use red 200 00:10:53,080 --> 00:10:56,400 Speaker 2: dye forty and kellogg says, well, we're going to stop 201 00:10:56,480 --> 00:10:59,360 Speaker 2: using this. We believe that, we believe all this research 202 00:10:59,679 --> 00:11:03,120 Speaker 2: that as gosh, these petroleum based food dies might be 203 00:11:03,160 --> 00:11:05,679 Speaker 2: causing lots of health issues, it makes a lot of 204 00:11:05,720 --> 00:11:07,840 Speaker 2: sense we're going to stop using it. The problem is 205 00:11:08,040 --> 00:11:11,040 Speaker 2: if Nibisco keeps using it, then Kellogg's is now at 206 00:11:11,040 --> 00:11:16,520 Speaker 2: a competitive disadvantage because they're having more expensive natural food 207 00:11:16,559 --> 00:11:19,800 Speaker 2: dyes like a beat juice and they don't have as 208 00:11:19,960 --> 00:11:22,679 Speaker 2: bright a color of cereal or bright a color of 209 00:11:22,800 --> 00:11:27,280 Speaker 2: whatever products. So what the industry seemed to be telling 210 00:11:27,720 --> 00:11:31,720 Speaker 2: RFK is like, look, remove all that stuff for all 211 00:11:31,760 --> 00:11:34,760 Speaker 2: of us, so that we're all on a level playing field. 212 00:11:35,160 --> 00:11:39,200 Speaker 2: I don't know fully the backstory of that. That's kind 213 00:11:39,200 --> 00:11:42,280 Speaker 2: of what I've heard whispered around. I would like to 214 00:11:42,320 --> 00:11:45,240 Speaker 2: believe that that does make sense. I don't think Kellogg 215 00:11:45,320 --> 00:11:47,480 Speaker 2: wants to get sued. I don't think Nibisco wants to 216 00:11:47,480 --> 00:11:49,480 Speaker 2: get sued. I don't think they want to hurt people 217 00:11:49,480 --> 00:11:52,120 Speaker 2: with their products. I just think they're trying to be competitive. 218 00:11:52,160 --> 00:11:53,960 Speaker 2: They're not trying to lose money, and they're trying to 219 00:11:54,600 --> 00:11:58,960 Speaker 2: kind of undo some decisions that were basically set in 220 00:11:59,000 --> 00:12:00,480 Speaker 2: motion almost forty years ago. 221 00:12:01,040 --> 00:12:03,760 Speaker 1: Patrick Sullivan, co executive producer, Breaking Big Food. Go to 222 00:12:03,760 --> 00:12:05,600 Speaker 1: Breaking Bigfood dot com. Check it out on an Apple 223 00:12:05,679 --> 00:12:08,200 Speaker 1: TV and also an Amazon Prime. Let's talk about the 224 00:12:08,240 --> 00:12:12,320 Speaker 1: advertising and how it's almost exactly the same as what 225 00:12:12,440 --> 00:12:16,280 Speaker 1: the cigarette advertising was. You had Joe Cammel, you had cartoons, 226 00:12:16,679 --> 00:12:19,480 Speaker 1: you had all sorts of I remember growing up and 227 00:12:19,480 --> 00:12:22,439 Speaker 1: going to the whatever store with my mom and seeing 228 00:12:22,480 --> 00:12:25,000 Speaker 1: a pack of Lucky strikes on the shelf for kids. 229 00:12:25,360 --> 00:12:27,760 Speaker 1: That was just gum and a little bit of powder 230 00:12:27,800 --> 00:12:29,440 Speaker 1: you could blow out of the cigarette to make it 231 00:12:29,440 --> 00:12:32,040 Speaker 1: look like you were smoking. They were indoctrinating us and 232 00:12:32,160 --> 00:12:35,240 Speaker 1: convincing us that smoking was cool. Everybody was cool who 233 00:12:35,320 --> 00:12:38,040 Speaker 1: smoked in movies? Are they doing the same thing with food? 234 00:12:38,080 --> 00:12:40,960 Speaker 1: I'm guessing yes, because you're talking about very vibrant colors 235 00:12:41,240 --> 00:12:44,040 Speaker 1: and cartoon characters and so on on the packaging, and 236 00:12:44,080 --> 00:12:46,240 Speaker 1: you can't just eat just one and all the cool 237 00:12:46,280 --> 00:12:49,640 Speaker 1: kids are eating lays. I'm guessing they're doing the same thing, 238 00:12:49,800 --> 00:12:51,880 Speaker 1: just in a different product. If we get the kids, 239 00:12:51,920 --> 00:12:53,599 Speaker 1: we'll get them for life. 240 00:12:53,640 --> 00:12:56,760 Speaker 2: That's right. Saturday Morning cartoons. I grew up watching them, 241 00:12:56,760 --> 00:12:59,320 Speaker 2: and I'm old enough to remember those fake cigarettes I 242 00:12:59,840 --> 00:13:01,840 Speaker 2: had them and thinking, yeah, I'm cool. 243 00:13:02,160 --> 00:13:02,640 Speaker 1: Same thing. 244 00:13:03,520 --> 00:13:06,320 Speaker 2: Oh my gosh, can you believe they got away with that? 245 00:13:06,559 --> 00:13:07,320 Speaker 1: No, it can't. 246 00:13:07,440 --> 00:13:08,560 Speaker 2: Kind of insane. 247 00:13:08,880 --> 00:13:10,920 Speaker 1: How are they doing it when in reference to food, 248 00:13:11,600 --> 00:13:14,880 Speaker 1: is it just a matter of cartoon characters? But again, 249 00:13:14,920 --> 00:13:16,920 Speaker 1: growing up, we had the same food. We had the 250 00:13:16,960 --> 00:13:19,600 Speaker 1: same cereal. But I mean we had cheerios, which is 251 00:13:19,640 --> 00:13:21,520 Speaker 1: just beige, you know what I mean? It wasn't this 252 00:13:21,640 --> 00:13:24,640 Speaker 1: really bright color that said, I must go get some 253 00:13:24,760 --> 00:13:27,120 Speaker 1: of that. It's so cool and so vibrant. I have 254 00:13:27,200 --> 00:13:29,040 Speaker 1: to have it. And that really does it tickles all 255 00:13:29,080 --> 00:13:31,000 Speaker 1: of your senses other than the fact that you're hungry. 256 00:13:31,280 --> 00:13:33,440 Speaker 1: So are they doing the same exact process as they 257 00:13:33,440 --> 00:13:34,240 Speaker 1: did with cigarettes? 258 00:13:35,080 --> 00:13:38,560 Speaker 2: Yes, where I was going with the Saturday Morning cartoons 259 00:13:38,760 --> 00:13:43,480 Speaker 2: and the free prize inside of cereal boxes. Yeah. When 260 00:13:43,600 --> 00:13:45,840 Speaker 2: I was growing up, I ate cheerios and it was 261 00:13:45,880 --> 00:13:48,320 Speaker 2: sort of the bummer cheerios. We always wanted the honey 262 00:13:48,400 --> 00:13:51,480 Speaker 2: nut cheerios, but Mom wouldn't get it. Another shout out 263 00:13:51,520 --> 00:13:53,720 Speaker 2: to the food babe again is that you know a 264 00:13:53,760 --> 00:13:57,280 Speaker 2: lot of people our age forties, fifties, sixties are like, oh, 265 00:13:57,360 --> 00:13:59,120 Speaker 2: you know what's wrong with the food? I ate that 266 00:13:59,160 --> 00:14:04,600 Speaker 2: growing up? Did you? I guess that food has evolved? 267 00:14:05,400 --> 00:14:08,400 Speaker 2: Or shall I say the food has devolved? If you 268 00:14:08,440 --> 00:14:11,400 Speaker 2: look at the labels of like say Gatorade, from the 269 00:14:11,520 --> 00:14:16,559 Speaker 2: nineteen eighties to today, the amount of ingredients in today's 270 00:14:16,559 --> 00:14:21,440 Speaker 2: gatorade is startling. It is all chemicals. Where the early 271 00:14:21,520 --> 00:14:28,120 Speaker 2: gatorade was sugar, water, sodium potassium. It was the thing 272 00:14:28,160 --> 00:14:30,920 Speaker 2: that we think of when we think of gatorade. But 273 00:14:31,040 --> 00:14:33,960 Speaker 2: over the years the decades, they figured out how to 274 00:14:33,960 --> 00:14:38,480 Speaker 2: make it cheaper, lasts longer, And we're kind of at 275 00:14:38,480 --> 00:14:41,200 Speaker 2: this like, Wow, how did Gatorade get so bad? How 276 00:14:41,200 --> 00:14:43,680 Speaker 2: did cheerios get so bad? How did pop tarts get 277 00:14:43,720 --> 00:14:48,400 Speaker 2: so bad? Well, they were unchecked using ingredients that were 278 00:14:48,840 --> 00:14:50,880 Speaker 2: generally recognized as safe. 279 00:14:51,720 --> 00:14:54,520 Speaker 1: Patrick is the reason why what we've already talked about. 280 00:14:54,600 --> 00:14:57,040 Speaker 1: Is it really just about making bigger profits? Is it 281 00:14:57,040 --> 00:14:59,840 Speaker 1: really about it lasting longer on the shelf? Is there 282 00:14:59,840 --> 00:15:02,720 Speaker 1: some something addictive in these chemicals that we're talking about? 283 00:15:02,720 --> 00:15:04,720 Speaker 1: Because I have no idea and no research about all 284 00:15:04,720 --> 00:15:05,960 Speaker 1: these chemicals that are in there. I don't even know 285 00:15:06,000 --> 00:15:07,800 Speaker 1: what's in there. You could read the label, I guess, 286 00:15:07,880 --> 00:15:09,840 Speaker 1: But even if I could read those names, I wouldn't 287 00:15:09,840 --> 00:15:12,080 Speaker 1: know what they meant. So is it all of that? 288 00:15:12,160 --> 00:15:14,880 Speaker 1: Is it about bigger profits, lasting longer, getting us addicted? 289 00:15:15,560 --> 00:15:17,960 Speaker 1: Do we know? Have you come to a conclusion with 290 00:15:18,000 --> 00:15:20,320 Speaker 1: the research that you've done and in this in this 291 00:15:20,400 --> 00:15:23,640 Speaker 1: documentary Breaking Big Food? Do we know why they did it? 292 00:15:23,680 --> 00:15:26,000 Speaker 1: Because they didn't have to. Gatorade was selling like crazy 293 00:15:26,120 --> 00:15:28,680 Speaker 1: foot loops always sold great, I like life cereal growing up, 294 00:15:28,920 --> 00:15:30,600 Speaker 1: you didn't have to you didn't have to make all 295 00:15:30,640 --> 00:15:34,840 Speaker 1: these changes. Is there a pinpointed reason that you found 296 00:15:34,920 --> 00:15:36,960 Speaker 1: in doing this documentary this is why they did it, 297 00:15:37,080 --> 00:15:37,720 Speaker 1: or is it all of that. 298 00:15:39,080 --> 00:15:42,000 Speaker 2: We did not pinpoint a reason. We did not pinpoint 299 00:15:42,040 --> 00:15:46,320 Speaker 2: a bad actor specifically. I think what we pinpointed was 300 00:15:46,400 --> 00:15:50,400 Speaker 2: the incentive structure that led Big Food down a slippery 301 00:15:50,480 --> 00:15:55,200 Speaker 2: slope that was inevitable, similar to how the regulatory the 302 00:15:55,240 --> 00:15:59,160 Speaker 2: regulatory bodies have been captured because well, gosh, if I 303 00:15:59,240 --> 00:16:02,920 Speaker 2: let this ingredient by, I'm going to get a job 304 00:16:03,000 --> 00:16:07,240 Speaker 2: being on their board of whatever company, food, pharmaceutical, you 305 00:16:07,320 --> 00:16:11,480 Speaker 2: name it, paying me ten times my current government salary. 306 00:16:11,880 --> 00:16:16,160 Speaker 2: It's a broken incentive structure. I'm not entirely sure how 307 00:16:16,200 --> 00:16:18,720 Speaker 2: to fix it, but I do know that you show 308 00:16:18,800 --> 00:16:22,040 Speaker 2: me the incentives, you can predict the outcome. And I 309 00:16:22,080 --> 00:16:24,640 Speaker 2: think that's how the food ended up here. It's not 310 00:16:24,840 --> 00:16:29,400 Speaker 2: necessarily one person or one kind of evil genius that 311 00:16:29,560 --> 00:16:33,080 Speaker 2: was like, let's just get them addicted. It's essentially the 312 00:16:33,120 --> 00:16:36,440 Speaker 2: tenets of business where you want to get your customers 313 00:16:36,480 --> 00:16:40,880 Speaker 2: to buy your products for life. So if a scientist 314 00:16:40,960 --> 00:16:43,880 Speaker 2: tells you that, like, well, if we use this amount 315 00:16:43,920 --> 00:16:46,120 Speaker 2: of salt and this amount of crunch and this amount 316 00:16:46,120 --> 00:16:49,280 Speaker 2: of fat as a mixture, then no one can eat 317 00:16:49,440 --> 00:16:53,120 Speaker 2: just one. That's like music to the ears in the 318 00:16:53,160 --> 00:16:56,960 Speaker 2: board of director's office. It's just the incentive, and nobody 319 00:16:56,960 --> 00:17:00,800 Speaker 2: thought to ask, and apparently nobody in the government regulated, Well, 320 00:17:01,520 --> 00:17:04,879 Speaker 2: what's the downside risk? Is this healthy? One of the 321 00:17:04,920 --> 00:17:08,600 Speaker 2: things that Calli said in the movie is that nobody 322 00:17:08,840 --> 00:17:12,520 Speaker 2: gets nobody. Can you can easily eat a bag of 323 00:17:12,560 --> 00:17:16,240 Speaker 2: potato chips? Yes, but nobody can just continually eat a 324 00:17:16,240 --> 00:17:19,320 Speaker 2: bunch of grass fed steak. You really can't overeat grass 325 00:17:19,359 --> 00:17:20,639 Speaker 2: fed steak and potatoes. 326 00:17:20,880 --> 00:17:25,040 Speaker 1: That's true. I've tried, I have no it's a very 327 00:17:25,040 --> 00:17:26,840 Speaker 1: good point. I mean, if you're eating just natural stuff 328 00:17:26,840 --> 00:17:29,600 Speaker 1: that has one ingredient or two ingredients, you're gonna get full, 329 00:17:29,600 --> 00:17:31,520 Speaker 1: you're gonna get satiated, and you're not going to keep 330 00:17:31,560 --> 00:17:33,320 Speaker 1: on eating over and over and over again. At the 331 00:17:33,320 --> 00:17:37,000 Speaker 1: same time. Growing up, I know a couple of family 332 00:17:37,040 --> 00:17:39,520 Speaker 1: sized bags of Dorito's, that's for sure. So I mean 333 00:17:39,560 --> 00:17:41,600 Speaker 1: I get it. The more ingredients, the more hooked we become. 334 00:17:41,840 --> 00:17:44,720 Speaker 1: Do you make specific connections in the movie, and I 335 00:17:44,760 --> 00:17:46,360 Speaker 1: can't wait to see it. I'll watch it this weekend. 336 00:17:46,560 --> 00:17:50,800 Speaker 1: Do you make specific connections in the movie from those ingredients, 337 00:17:51,000 --> 00:17:54,080 Speaker 1: what they've changed in our food supply and chronic disease. 338 00:17:54,160 --> 00:17:57,160 Speaker 1: Do you say this happened therefore that happened. 339 00:17:58,560 --> 00:18:02,560 Speaker 2: Well, we look at the correlation of how the American 340 00:18:02,560 --> 00:18:06,520 Speaker 2: food supply got tainted. And here's three more facts that 341 00:18:06,760 --> 00:18:10,119 Speaker 2: Calli brings up in the film. Number one, the United 342 00:18:10,200 --> 00:18:14,280 Speaker 2: States makes up about four percent of the world's population. 343 00:18:14,880 --> 00:18:19,479 Speaker 2: Number two, we account for about seventy five percent of 344 00:18:19,520 --> 00:18:21,320 Speaker 2: global pharmaceutical profits. 345 00:18:21,400 --> 00:18:21,800 Speaker 1: I'm great. 346 00:18:21,920 --> 00:18:26,760 Speaker 2: Number three, we rank forty ninth in life expectancy. That's 347 00:18:26,760 --> 00:18:28,840 Speaker 2: a problem that sounds terrible. 348 00:18:29,200 --> 00:18:30,919 Speaker 1: Yeah, what was it before all this? 349 00:18:32,560 --> 00:18:36,360 Speaker 2: The question, good question. I would have to go back 350 00:18:36,400 --> 00:18:38,600 Speaker 2: and look. We didn't look at that. The second half 351 00:18:38,640 --> 00:18:41,639 Speaker 2: of the film, the full title is Breaking Big Food, 352 00:18:41,920 --> 00:18:45,720 Speaker 2: How the American food system went rotten, and how it's 353 00:18:45,760 --> 00:18:51,080 Speaker 2: being revived. So it's not just a journalistic piece. We 354 00:18:51,280 --> 00:18:55,159 Speaker 2: also wanted to give Americans who watched this film inspiration 355 00:18:55,480 --> 00:18:59,399 Speaker 2: and hope about how we everyday Americans like myself and 356 00:18:59,440 --> 00:19:03,320 Speaker 2: my wife can fix the system from the ground up. 357 00:19:03,600 --> 00:19:06,879 Speaker 2: So the through line is a coffee shop that we 358 00:19:07,000 --> 00:19:10,679 Speaker 2: opened here in our hometown of Scotts Arizona called Firefly 359 00:19:10,920 --> 00:19:14,800 Speaker 2: Organic Coffee and Market. It's a little micro market and 360 00:19:14,840 --> 00:19:18,320 Speaker 2: we run around to a number of other locations outside 361 00:19:18,320 --> 00:19:21,960 Speaker 2: of the Phoenix area, but within driving distance for raw 362 00:19:22,040 --> 00:19:26,360 Speaker 2: milk and grass fed ground beef and farm fresh eggs, 363 00:19:26,720 --> 00:19:29,800 Speaker 2: because we really believe that there are a number of 364 00:19:30,040 --> 00:19:33,960 Speaker 2: Americans waking up to the problem that's on most grocery 365 00:19:33,960 --> 00:19:38,520 Speaker 2: store shelves, and they would choose different if it was convenient, 366 00:19:38,600 --> 00:19:40,080 Speaker 2: but they don't have the time to drive around to 367 00:19:40,080 --> 00:19:45,639 Speaker 2: all these farms. So the old school micro market that 368 00:19:46,040 --> 00:19:49,720 Speaker 2: is and could be and should be in ten thousand 369 00:19:49,800 --> 00:19:55,000 Speaker 2: locations around America to build and really rebuild the food 370 00:19:55,040 --> 00:19:58,000 Speaker 2: system from the ground up at the local level. That's 371 00:19:58,040 --> 00:20:01,399 Speaker 2: a big part of what we think needs to happen 372 00:20:01,440 --> 00:20:06,199 Speaker 2: in America and will really move and change the direction 373 00:20:06,320 --> 00:20:07,040 Speaker 2: of big food. 374 00:20:08,200 --> 00:20:10,560 Speaker 1: What's different about your coffee? What makes it different? Why 375 00:20:10,640 --> 00:20:13,280 Speaker 1: is that fresher, healthier? Why is it different than when 376 00:20:13,280 --> 00:20:14,280 Speaker 1: I can go and buy at the store. 377 00:20:15,520 --> 00:20:19,000 Speaker 2: Well, only about two percent of coffee in the world 378 00:20:19,359 --> 00:20:24,560 Speaker 2: is organic registered organic, meaning it's not using pesticides in 379 00:20:24,640 --> 00:20:30,880 Speaker 2: the growth process. So our coffee, Firefly Coffee, is organic 380 00:20:30,960 --> 00:20:36,080 Speaker 2: registered organic. It's grown in Honduras. It's roasted here in Chandler, Arizona. 381 00:20:36,720 --> 00:20:40,359 Speaker 2: And the other thing is only about half of the 382 00:20:40,520 --> 00:20:44,280 Speaker 2: organic coffee is called specialty coffee, where it scores an 383 00:20:44,359 --> 00:20:48,600 Speaker 2: eighty five or higher on the taste scale. So our 384 00:20:48,680 --> 00:20:54,359 Speaker 2: coffee is a registered organic specialty coffee. The main thing 385 00:20:54,520 --> 00:20:57,600 Speaker 2: is that we sent it into a third party to 386 00:20:57,920 --> 00:21:02,400 Speaker 2: verify that it is mold for a mycotoxin free, plastic free, 387 00:21:02,440 --> 00:21:05,840 Speaker 2: glypha sate free, all the things that Ashley and I 388 00:21:05,880 --> 00:21:08,640 Speaker 2: didn't want to put in our bodies. Yeah, we sent 389 00:21:08,720 --> 00:21:11,000 Speaker 2: to a third party lab to make sure that it 390 00:21:11,080 --> 00:21:14,600 Speaker 2: was squeaky clean, and spoiler alert, it came back. 391 00:21:14,440 --> 00:21:18,000 Speaker 1: To queaky clean. Yeah. Well that's good and people can go. 392 00:21:18,240 --> 00:21:20,600 Speaker 1: People go and check that out for sure. Firefly coffee 393 00:21:20,640 --> 00:21:21,440 Speaker 1: is what it's called, right. 394 00:21:22,040 --> 00:21:24,920 Speaker 2: Yeah, you can find it on our website, Jigsawhealth dot. 395 00:21:24,720 --> 00:21:28,200 Speaker 1: Com, breaking up bigfood dot com as well's that's where 396 00:21:28,200 --> 00:21:29,920 Speaker 1: the documentary lives. Go and check it out on Apple 397 00:21:29,960 --> 00:21:32,560 Speaker 1: TV and also Amazon Prime. I could talk to you 398 00:21:32,600 --> 00:21:34,760 Speaker 1: for a few hours, but I do want to finish 399 00:21:34,760 --> 00:21:37,720 Speaker 1: it up with this. What changes should people watching and 400 00:21:37,760 --> 00:21:39,840 Speaker 1: listening right now? I hope they'll all go watch the 401 00:21:39,840 --> 00:21:42,240 Speaker 1: documentary they'll learn a lot from that, But what changes, 402 00:21:42,359 --> 00:21:46,400 Speaker 1: conscious changes can they make right now that'll at least 403 00:21:46,400 --> 00:21:49,320 Speaker 1: get them away from the more addictive stuff, the stuff 404 00:21:49,320 --> 00:21:51,840 Speaker 1: that has more ingredients than we can even count, and 405 00:21:51,920 --> 00:21:55,280 Speaker 1: the stuff that might be contributing to our chronic disease issue. 406 00:21:56,040 --> 00:21:58,560 Speaker 2: Joe, that is a great question. I'm so glad that 407 00:21:58,600 --> 00:22:01,639 Speaker 2: you asked it, because so many people either watch the 408 00:22:01,680 --> 00:22:05,280 Speaker 2: movie or hear this message and feel overwhelmed and confused. 409 00:22:05,640 --> 00:22:07,399 Speaker 2: And I hate that people feel that way, but I 410 00:22:07,440 --> 00:22:10,480 Speaker 2: get it because Ashley and I we were once confused too, 411 00:22:10,560 --> 00:22:13,320 Speaker 2: and in twenty fourteen, to bring my cancer story back 412 00:22:13,359 --> 00:22:17,399 Speaker 2: to it, we really didn't know how to read food labels. Well, 413 00:22:17,840 --> 00:22:21,600 Speaker 2: that's step one starting with learning how to read food labels. 414 00:22:21,600 --> 00:22:23,840 Speaker 2: And the good news is for your audience, we have 415 00:22:23,880 --> 00:22:27,359 Speaker 2: a very easy, free resource for them to download at 416 00:22:27,760 --> 00:22:32,280 Speaker 2: ingredientsnobs dot com. It's just a one page pdf that 417 00:22:32,359 --> 00:22:36,320 Speaker 2: shows the dirty dozen ingredients to avoid. You're going to 418 00:22:36,640 --> 00:22:39,240 Speaker 2: learn all the different names for seed oils, all the 419 00:22:39,240 --> 00:22:43,359 Speaker 2: different names for artificial sweeteners and preservatives and all those 420 00:22:43,400 --> 00:22:45,199 Speaker 2: things that we've been talking about. That feels like how 421 00:22:45,240 --> 00:22:47,119 Speaker 2: am I going to remember all this stuff? Well, we 422 00:22:47,160 --> 00:22:49,480 Speaker 2: put it all together on one page. You can find 423 00:22:49,480 --> 00:22:54,480 Speaker 2: the Dirty dozen ingredients to avoid at ingredientsnobs dot com. 424 00:22:54,520 --> 00:22:57,280 Speaker 2: No registration required, just a free PDF resource. 425 00:22:57,440 --> 00:22:59,800 Speaker 1: I'm gonna go get it right now, ingredientsnobs dot com. 426 00:23:00,119 --> 00:23:03,040 Speaker 1: I love that. How is your health? Are you cancer free? 427 00:23:03,640 --> 00:23:06,600 Speaker 2: I am cancer free? Thank you for asking. I feel 428 00:23:06,600 --> 00:23:10,360 Speaker 2: like I was given a wonderful blessing of a wake 429 00:23:10,440 --> 00:23:13,680 Speaker 2: up call from my body in the form of cancer 430 00:23:14,040 --> 00:23:17,960 Speaker 2: that effectively said, hey, Patrick, you're not really listening to me. 431 00:23:18,119 --> 00:23:21,800 Speaker 2: You're not tuning in, so tune in and listen. And 432 00:23:22,720 --> 00:23:27,879 Speaker 2: really the path has been revealed thanks to listening to 433 00:23:28,119 --> 00:23:31,800 Speaker 2: that still small voice inside of me. And thankfully I've 434 00:23:31,800 --> 00:23:34,879 Speaker 2: been cancer free. Knock on wood. I know a lot 435 00:23:35,000 --> 00:23:39,720 Speaker 2: more about stress and movement and sleep and nutrition. Those 436 00:23:39,760 --> 00:23:45,760 Speaker 2: four pillars of health, stress, sleep, nutrition, movement, those four keys. 437 00:23:45,840 --> 00:23:47,639 Speaker 2: You get those legs of the stool, and you're going 438 00:23:47,720 --> 00:23:49,520 Speaker 2: to be doing pretty darn well. 439 00:23:49,720 --> 00:23:52,000 Speaker 1: It's not. Patrick Sullivan cole executive prusier with his wife 440 00:23:52,080 --> 00:23:55,240 Speaker 1: actually of Breaking Big Food, got a breaking Bigfood dot Com. 441 00:23:55,240 --> 00:23:57,840 Speaker 1: But before I let you go, I'm glad you're cancer free. 442 00:23:57,840 --> 00:24:01,080 Speaker 1: Thank god. I am as well. Thank God. Will we 443 00:24:01,200 --> 00:24:03,760 Speaker 1: ever find out if there is a direct correlation. I'm 444 00:24:03,800 --> 00:24:05,920 Speaker 1: guessing today you can't say, well, Joe, I ate this 445 00:24:06,359 --> 00:24:08,320 Speaker 1: and they give me thyroid cancer. I'm guessing you can't 446 00:24:08,320 --> 00:24:11,000 Speaker 1: say that directly, although we can look at the studies 447 00:24:11,040 --> 00:24:13,440 Speaker 1: over the years and over the decades, we're much much 448 00:24:13,520 --> 00:24:15,960 Speaker 1: less less healthy today than we were fifty years ago. 449 00:24:16,320 --> 00:24:18,560 Speaker 1: That said, will we ever get to a point where 450 00:24:18,560 --> 00:24:21,040 Speaker 1: we can say, because we ate so much of this 451 00:24:21,160 --> 00:24:24,280 Speaker 1: thing or that ingredient or sugar or whatever, that's why 452 00:24:24,320 --> 00:24:27,240 Speaker 1: we have these health issues. Will we get there? Because 453 00:24:27,280 --> 00:24:29,639 Speaker 1: again I'm guessing, and correct me if I'm wrong. You 454 00:24:29,680 --> 00:24:31,960 Speaker 1: can't say, well, Joe, I had that cancer in twenty 455 00:24:31,960 --> 00:24:34,560 Speaker 1: fourteen because I ate too much of this. I'm guessing 456 00:24:34,600 --> 00:24:35,760 Speaker 1: you can't say that directly. 457 00:24:36,640 --> 00:24:40,920 Speaker 2: Yeah, and that is the frustrating point to anyone who 458 00:24:40,960 --> 00:24:43,240 Speaker 2: wants to learn from my story. Oh, I'll stay away 459 00:24:43,240 --> 00:24:45,680 Speaker 2: from Rudebega because Rudebega causes this. 460 00:24:45,880 --> 00:24:47,480 Speaker 1: Right, right, which is not the case. 461 00:24:48,480 --> 00:24:52,440 Speaker 2: No. I really do believe that there are four fundamentals 462 00:24:52,440 --> 00:24:56,240 Speaker 2: to health. How we handle stress, which is really mindset, 463 00:24:56,359 --> 00:24:59,920 Speaker 2: and how we envision our lives and how we react 464 00:25:00,200 --> 00:25:05,160 Speaker 2: situations stresses. I think the first most important thing nutrition 465 00:25:05,560 --> 00:25:11,919 Speaker 2: absolutely important and specifically not having the bad chemicals in 466 00:25:11,960 --> 00:25:15,280 Speaker 2: there again. Dirty dozen ingredients to avoid Find that on 467 00:25:15,480 --> 00:25:19,560 Speaker 2: ingredientsnobs dot com to download number three. How we sleep 468 00:25:19,840 --> 00:25:22,280 Speaker 2: so matters. I know there's a lot of type A 469 00:25:23,119 --> 00:25:26,399 Speaker 2: charging entrepreneurial people. That's a big part of who I 470 00:25:26,440 --> 00:25:30,439 Speaker 2: think America's identity is. But boy, if we don't really 471 00:25:30,600 --> 00:25:34,640 Speaker 2: prioritize sleep, I think it's a major factor in how 472 00:25:34,640 --> 00:25:38,080 Speaker 2: our body cleans out and detoxifies a lot of the 473 00:25:38,400 --> 00:25:45,080 Speaker 2: environmental insults that we get. And then finally, for daily movement, 474 00:25:45,240 --> 00:25:48,480 Speaker 2: whether it's in the form of gardening or walking or 475 00:25:48,560 --> 00:25:51,679 Speaker 2: lifting weights or whatever, we just spend a lot of 476 00:25:51,680 --> 00:25:54,159 Speaker 2: time in chairs in front of screens and that is 477 00:25:54,240 --> 00:25:58,200 Speaker 2: a big problem. So I believe that cancer and all 478 00:25:58,280 --> 00:26:02,919 Speaker 2: chronic disease is some form of those four pillars being 479 00:26:02,960 --> 00:26:05,320 Speaker 2: out of whack, out of balance. And if you kind 480 00:26:05,320 --> 00:26:08,040 Speaker 2: of say, okay, let me listen to the still small 481 00:26:08,119 --> 00:26:12,760 Speaker 2: voice inside of me, it's telling me which pillar or pillars, 482 00:26:12,880 --> 00:26:16,320 Speaker 2: which which of those are are messed up? And then 483 00:26:16,480 --> 00:26:20,320 Speaker 2: really it's up to you. You decide if you want 484 00:26:20,359 --> 00:26:21,119 Speaker 2: to be healthy or not. 485 00:26:21,480 --> 00:26:24,560 Speaker 1: Yeah, it really is. It's a conscious decision. It's hard 486 00:26:24,840 --> 00:26:26,800 Speaker 1: because to get off of the food cycle that we've 487 00:26:26,800 --> 00:26:29,200 Speaker 1: been on. It's very very hard. Once you do it, though, 488 00:26:29,200 --> 00:26:30,600 Speaker 1: you can stick to it. And as I said, I 489 00:26:30,640 --> 00:26:33,120 Speaker 1: low carbon, I'm ketoed for a very long time. It's 490 00:26:33,119 --> 00:26:35,000 Speaker 1: hard for him Italion. I love pasta, but I don't 491 00:26:35,000 --> 00:26:37,160 Speaker 1: eat it very much. Yes, I mean it's not easy. 492 00:26:36,960 --> 00:26:38,720 Speaker 1: But if you make that conscious decision you want to 493 00:26:38,720 --> 00:26:40,639 Speaker 1: live as long as you possibly can, then you have 494 00:26:40,720 --> 00:26:43,040 Speaker 1: to make that change. Hopefully people will check out Breaking 495 00:26:43,040 --> 00:26:45,359 Speaker 1: Big Food by going to Breaking Bigfood dot com or 496 00:26:45,400 --> 00:26:47,240 Speaker 1: Apple TV or Amazon. Before I let you go, I 497 00:26:47,280 --> 00:26:48,840 Speaker 1: want to circle back to something you said earlier, and 498 00:26:48,840 --> 00:26:50,560 Speaker 1: I think I have an answer. You said, I'm not 499 00:26:50,600 --> 00:26:53,760 Speaker 1: sure how we stop that connection between the lobbyists and 500 00:26:53,800 --> 00:26:56,440 Speaker 1: the people making the decisions, and and you know, then 501 00:26:56,840 --> 00:26:58,639 Speaker 1: you end up working from the government, you work over 502 00:26:58,680 --> 00:27:00,760 Speaker 1: at the at the food company. Now you're going to 503 00:27:00,800 --> 00:27:02,640 Speaker 1: be on the ad campaign. I think that we can 504 00:27:02,680 --> 00:27:04,600 Speaker 1: make a law, and I'm pretty sure there are people 505 00:27:04,640 --> 00:27:07,680 Speaker 1: in Washington today that agree with this, where you cannot 506 00:27:07,800 --> 00:27:11,480 Speaker 1: work for any sort of group that lobbied you when 507 00:27:11,520 --> 00:27:14,080 Speaker 1: you were in government for ten years after leaving government, 508 00:27:14,280 --> 00:27:17,399 Speaker 1: because the revolving door to go to government and be 509 00:27:17,480 --> 00:27:20,080 Speaker 1: a decision maker, let people get away with murder, not 510 00:27:20,160 --> 00:27:22,359 Speaker 1: literal murder, but get away with anything they want, and 511 00:27:22,359 --> 00:27:24,000 Speaker 1: then go and work for the company that you just 512 00:27:24,040 --> 00:27:26,520 Speaker 1: helped out through legislation. That's a problem for me. I 513 00:27:26,520 --> 00:27:28,520 Speaker 1: would call that a conflict of interest. So would you 514 00:27:28,560 --> 00:27:30,840 Speaker 1: be in support of something like that? No revolving door that. 515 00:27:30,800 --> 00:27:35,800 Speaker 2: Way, Yeah, I am. I think that there's I would 516 00:27:35,840 --> 00:27:38,000 Speaker 2: love to hope that that is the thing that fixes it. 517 00:27:38,800 --> 00:27:42,840 Speaker 2: I still feel like there's there's going to be something 518 00:27:42,880 --> 00:27:45,880 Speaker 2: that gets through that gets by where it's like, well, 519 00:27:45,920 --> 00:27:50,560 Speaker 2: who prosecutes that and who investigates and and there's also 520 00:27:51,480 --> 00:27:58,959 Speaker 2: it might be quite frankly, the trial lawyers that that need. 521 00:27:59,040 --> 00:28:02,159 Speaker 2: You know, recently there's been a lot of discussion of 522 00:28:02,240 --> 00:28:10,000 Speaker 2: glychisate and essentially removing any immunity for damage. I think 523 00:28:10,000 --> 00:28:15,240 Speaker 2: that that's a big problem. Aaron C. Aaron Siri sr iow, 524 00:28:16,160 --> 00:28:20,879 Speaker 2: oh did you okay. He's a fellow Arizonaan, and I 525 00:28:20,920 --> 00:28:24,240 Speaker 2: think he makes one of these strongest cases for how 526 00:28:24,320 --> 00:28:30,440 Speaker 2: the childhood vaccine schedule went absolutely crazy after nineteen eighty six. 527 00:28:30,480 --> 00:28:35,360 Speaker 2: I believe it was the Childhood Vaccine Liability Protection Acts, 528 00:28:35,720 --> 00:28:38,160 Speaker 2: where all of a sudden, O, Well, if we can't 529 00:28:38,200 --> 00:28:43,120 Speaker 2: get hurt for making vaccines, if we being big pharma 530 00:28:43,200 --> 00:28:45,760 Speaker 2: can't get slapped on the wrist by the trial lawyers 531 00:28:46,000 --> 00:28:48,840 Speaker 2: for causing harm, well let's just do a whole bunch 532 00:28:48,840 --> 00:28:51,920 Speaker 2: of these. And wouldn't you know it, the vaccination schedule 533 00:28:52,000 --> 00:28:57,240 Speaker 2: goes from three vaccines for a child to seventy five. 534 00:28:57,520 --> 00:29:01,280 Speaker 1: It's nuts, It's absolutely nuts. That's another Sorry for another interview, 535 00:29:01,360 --> 00:29:03,400 Speaker 1: but you're absolutely right. I would like to think in 536 00:29:03,440 --> 00:29:06,400 Speaker 1: a perfect world, and again I'm thinking in where things 537 00:29:06,400 --> 00:29:08,080 Speaker 1: can actually work if you say do it, do it. 538 00:29:08,320 --> 00:29:09,840 Speaker 1: But you're right, they're always is going to be a 539 00:29:09,880 --> 00:29:12,560 Speaker 1: loophole somewhere. You can make that rule. If you're somebody 540 00:29:12,560 --> 00:29:14,480 Speaker 1: who was on a committee that said let's go to war, 541 00:29:14,880 --> 00:29:18,360 Speaker 1: you can't leave government and go work for an arms manufacturer. 542 00:29:18,400 --> 00:29:20,239 Speaker 1: I think that would make sense. I hope we can 543 00:29:20,280 --> 00:29:22,640 Speaker 1: do something like that with food. RFK Junior's trying to 544 00:29:22,680 --> 00:29:25,160 Speaker 1: do that has been roundly attacked by people like Elizabeth 545 00:29:25,200 --> 00:29:27,960 Speaker 1: Warren who've made a lot of money from companies that 546 00:29:28,040 --> 00:29:30,680 Speaker 1: don't want RFK Junion to make the changes. Listen, I 547 00:29:30,680 --> 00:29:32,280 Speaker 1: could talk to you for about three hours. Patrick I 548 00:29:32,320 --> 00:29:34,720 Speaker 1: appreciate the time. Thank you and Ashley for making this. 549 00:29:34,840 --> 00:29:37,480 Speaker 1: Go and check out his movie called Breaking Bigfood dot 550 00:29:37,600 --> 00:29:39,800 Speaker 1: X actually at Breaking Bigfood dot com. As the website 551 00:29:39,920 --> 00:29:41,600 Speaker 1: it's called Breaking Big Food and then there's a long 552 00:29:42,200 --> 00:29:44,160 Speaker 1: titled past that just go look for it on Apple 553 00:29:44,160 --> 00:29:46,560 Speaker 1: TV and Amazon Prime. Thanks a million for the knowledge. 554 00:29:46,560 --> 00:29:47,520 Speaker 1: I really love talking to you. 555 00:29:48,320 --> 00:29:50,360 Speaker 2: Thanks Joe, Thank you for everything you do to make 556 00:29:50,400 --> 00:29:51,120 Speaker 2: America better. 557 00:29:51,360 --> 00:29:53,239 Speaker 1: I'm doing my best, my friend, I appreciate you. That's 558 00:29:53,280 --> 00:29:55,680 Speaker 1: it for Unshaking and Unafraid with Joe PAGs this time 559 00:29:55,680 --> 00:29:58,480 Speaker 1: another one to drop very soon. Make sure you subscribe